特集 : 国別レポートが13,000件から検索可能になりました!

特集 : 海外市場の委託調査がセミカスタムベースでお手軽にできます

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

TV・ビデオの欧州市場:技術・市場予測 2023年

The TV and Video Market in Europe - Dataset & Report: Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand - Data & Forecasts up to 2023

発行 IDATE DigiWorld 商品コード 915462
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.59円で換算しております。

ご注意: Single Departmentライセンスは、DRM (デジタル著作権管理システム) 付PDFになります。
認証されたPC上のみでの閲覧となっております。

TV・ビデオの欧州市場:技術・市場予測 2023年 The TV and Video Market in Europe - Dataset & Report: Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand - Data & Forecasts up to 2023
出版日: 2019年10月16日 ページ情報: 英文
概要

当レポートでは、欧州のTV・OTT市場における現在/近い将来の変化および動向について調査し、25ヶ国以上のデータ (実績・市場予測)、主要企業に関する各種データ (TVアクセスシステム、TV・OTTサービス収益、視聴者、サブスクリプション) 、主な市場動向の分析、注目の発展動向の分析などを提供しています。

目次 (サンプル)

第1章 エグゼクティブサマリー

第2章 TV & ビデオの消費

  • TVスクリーンは概ね好調
  • しかし、欧州におけるTV視聴は下落

第3章 TVアクセスネットワーク

  • 家庭における高いTV普及率が下落し始める
  • 地上波テレビは依然として南欧で優勢、しかしケーブル・衛星は大陸・北欧でシェアを占める
  • IPTV:欧州において変化する視聴習慣の主な受益者
  • しかし欧州は対照的な土地
  • 有料TVの重みは同等

第4章 TV収益

  • 大陸は失速
  • バランスは3つの主要な財源に依存
  • 成長は明らかに低下
  • 下落は主に有料TV市場の困難による

第5章 OTTの消費

  • 市場は一握りの国に集中
  • サブスクリプション・広告:OTT収益の大部分と結びつき・生み出す
  • 欧州におけるOTTにとって依然として安定した動き
  • OTTは放送産業の成長を保証

第6章 企業

  • 国際的な舞台で減少する欧州企業の影響力
  • 米国のOTT企業と競合するため、欧州のメディア企業は戦略的アライアンスの形成を検討

IDATE DigiWorldについて

目次
Product Code: M19210EUBA

Summary

Europe's TV and video market is going the way of the North American market:

  • Declining TV viewing time and TV household numbers;
  • Pay-TV revenue that is starting to shrink as OTT services continue to attract more and more customers, and drive down prices;
  • A booming SVOD market, controlled by a handful of American heavyweights.

The fault lines are growing between Western and northern Europe on the one side, and Eastern and southern Europe on the other:

  • Countries in the west and north of Europe are well into the transition that aligns them with TV viewing trends in the US;
  • While the TV market in countries in the east and south of Europe are still playing catch up;
  • Which explains why the two blocs are having opposite growth trajectories: one is on the decline while the other is still enjoying steady growth.

Within this unstable environment, questions remain over the future of Europe's broadcasters and media companies:

  • Faced with the American threat, national and pan-regional alliances are starting to form in Europe;
  • Co-financed OTT and content platforms are thus starting to emerge, hoping to withstand the American onslaught;
  • But their ability to compete with the massive brand name clout of their US counterparts has yet to be proven.

In this new report, IDATE DigiWorld delivers an analysis of the sector's key indicators, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe's TV and OTT markets:

  • A dataset of more than 25 countries, historical data back to 2015 and market forecasts up to 2023.
  • It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription figures for the top players, and data by segment.
  • The report provides an analysis of the main market trends, and the developments to watch.

This report is part of our global TV and video market watch service.

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD - Subscription Video on Demand

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023

Geographic area

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Scandinavia

Middle East & Africa

  • Israel

Table of Contents(SAMPLE)

1. Executive Summary

2. TV & video consumption

  • 2.1. TV screen time still substantial in the main
  • 2.2. But TV viewing is on the decline in Europe

3. TV access networks

  • 3.1. High TV penetration rate in households starting to decline
  • 3.2. Terrestrial television still dominates in southern Europe, while cable and satellite share the market in continental and northern Europe
  • 3.3. IPTV: main beneficiary of changing viewing habits in Europe
  • 3.4. But Europe will still be a land of contrasts in
  • 3.5. Pay TV's weight in the equation

4. TV revenue

  • 4.1. A continent that is losing steam
  • 4.2. Balanced reliance on three main sources of financing
  • 4.3. Clear decrease in growth
  • 4.4. A decline due largely to the pay-TV market's struggles

5. OTT consumption

  • 5.1. A market massively concentrated in a handful of countries
  • 5.2. Subscription and advertising: almost tied and generating the bulk of OTT revenue
  • 5.3. A still steady growth momentum for OTT in Europe
  • 5.4. OTT ensuring broadcast industry growth

6. The players

  • 6.1. European players' dwindling clout on the international stage
  • 6.2. Having to compete with American OTT players, European media companies are looking to form strategic alliances

About IDATE DigiWorld

Tables & Figures

2. TV & video consumption

  • Average TV viewing time in Europe in 2018
  • Average TV viewing time in 2018 (live and catch-up)
  • Change in TV viewing time in Europe between 2014 and 2018
  • Difference In TV screen time: young adults vs. the population as a whole in 2018
  • Change in TV viewing time in Europe between 2014 and 2018 (live and catch-up)

3. TV access network

  • Number of TV households by country, in 2019
  • Main TV access network, by country, in 2019
  • Progression of the IPTV penetration rate in Europe between 2019 and 2023
  • Change in the breakdown of TV households in Europe by access network used by the main TV set
  • Change in the regional breakdown of TV households in Europe by access network used by the main TV set
  • Pay-TV penetration rate in Europe in 2019
  • Pay-TV penetration rate in Europe in 2019

4. TV revenue

  • Total TV revenue in the globe's three main markets
  • Total TV revenue by country in 2019
  • Breakdown of TV revenue in Europe in 2019 by source of financing
  • TV sector's main sources of financing in 2019
  • Average annual TV revenue growth between 2015 and 2023
  • Forecast Average annual TV revenue growth between 2019 and 2023
  • Forecast average annual pay-TV revenue growth in Europe, between 2019 and 2023
  • TV revenue growth in Europe, 2015 - 2023

5. OTT consumption

  • OTT video revenue in Europe in 2019
  • Total OTT revenue by country in 2019
  • Main source of OTT revenue by country in 2019
  • OTT revenue growth in Europe in 2018
  • Progression of OTT revenue in Europe, 2015 - 2023
  • OTT's share of total broadcasting revenue in Europe in 2023
  • Progression of linear TV and OTT revenue in Europe, 2015 - 2023

6. The players

  • Progression of the globe's top 20 companies' TV revenue, by geographical origin
  • Top 10 European broadcasters
  • ProSiebenSat.1 announces the creation of 7TV
  • Modern Times Group (MTG) restructuring