法人向けFTTH/B市場における機会：SME (中小企業) のアクセスおよびITサービス

当レポートでは、法人向けFTTH/B市場について調査し、B2B市場をターゲットとしたオペレーターにとっての戦略的な問題・課題を分析しており、市場における各種機会の特定、オペレーターの価格戦略の分析、欧州の主要7ヶ国 (EU-7) における主要オペレーターの戦略の詳細、およびSME (中小企業) 向け市場・EU7ヶ国市場・EU28ヶ国市場の予測などをまとめています。

第1章 主な調査結果

第2章 調査手法

第3章 B2B市場におけるファイバーの機会

• B2B市場におけるファイバーの機会
• ファイバーの技術特徴
• ICTソリューションの開発と結びついた機会
• SME市場においては依然として成長の余地
• ビジネス向けFTTH/Bは市場に弾みをつける
• 価格戦略

第4章 市場推計

• 背景：企業統計
  • EU7ヶ国
  • EU28ヶ国
• FTTH/B展開の異なるペース
• SME市場の予測
  • EU7ヶ国
  • EU28ヶ国

第5章 各国の詳細なベンチマーク

• ドイツ
• 英国
• イタリア
• スペイン
• フランス
• ポルトガル
• スウェーデン

第6章 用語

調査対象地域

• EU28ヶ国
• 欧州
  • フランス
  • ドイツ
  • イタリア
  • ポルトガル
  • スペイン
  • スウェーデン
  • 英国

調査対象企業

• Bouygues Telecom
• BT
• Deutsche Telekom
• FastWeb
• Orange
• Orange SP
• Portugal Telecom
• SFR
• Telecom Italia
• Telefonica
• Telia
• Versatel
• Vodafone GER
• Vodafone IT
• Vodafone SP

Now that virtually every country is engaged in deploying fibre to the home/building networks, what opportunities are opening up for operators in the B2B market?

This report takes a look at FTTH/B strategy issues and challenges for operators targeting the B2B market .

• It identifies the different types of opportunities in this market.
• Analyses operators' pricing strategies .
• Details the strategies of leading operators in seven European countries (EU-7): France, Germany, Portugal, Spain, Sweden and the UK.
• And provides quantified market forecasts up to 2022 for the SME market (companies with 0 to 250 employees), and for the EU-7 and EU-28 markets.

Table of Contents

1. Key Findings

• 1.1. Still growth potential for fibre access products in the SME market
• 1.2. Opportunities tied to the development of ICT products
• 1.3. Fibre creates opportunities beyond their core business, but also increases competition

2. Methodology

• 2.1. General methodology of IDATE reports
• 2.2. Methodology specific to this report

3. Opportunities for fibre in the B2B market

• 3.1. B2B market issues and challenges
  • 3.1.1. A disparate target clientele
  • 3.1.2. A significant share of operators' revenue
  • 3.1.3. But revenue being squeezed
• 3.2. Fibre's technical properties
  • 3.2.1. Description
  • 3.2.2. Latency
  • 3.2.3. Dedicated fibre, shared fibre
• 3.3. Opportunities tied to the development of ICT solutions
  • 3.3.1. Operators' ICT strategies
  • 3.3.2. Fibre as accelerator of new products: cloud and cybersecurity
  • 3.3.3. Legitimate vendors and an opportunity to enhance basic plans
  • 3.3.4. ICT growth outlets created by fibre
• 3.4. Still room for growth in the SME market
  • 3.4.1. Market opportunities
  • 3.4.2. Specific properties
• 3.5. FTTH/B for businesses to kick start the market
• 3.6. Pricing strategies
  • 3.6.1. Prices that target the self-employed and SoHo/ SMEs: modelled on B2C
  • 3.6.2. Prices aimed at SMEs and large corporations: dedicated fibre or leased line
  • 3.6.3. Decreasing prices to stimulate the market
  • 3.6.4. Very attractive prices for professionals
  • 3.6.5. Fibre prices to encourage users to switch
  • 3.6.6. Bundles to secure loyalty and increase ARPU

4. Market estimates

• 4.1. Background: enterprise demographics
  • 4.1.1. EU-7
  • 4.1.2. EU-28
• 4.2. Disparate pace of FTTH/B rollouts
• 4.3. SME market forecasts
  • 4.3.1. EU-7
  • 4.3.2. EU-28

5. Detailed national benchmark

• 5.1. Germany
  • 5.1.1. Background: low fibre penetration and a desire to step up rollouts
  • 5.1.2. Deutsche Telekom: focused on fibre for the businesses market
  • 5.1.3. Competition
  • 5.1.4. Market worth
• 5.2. The UK
  • 5.2.1. Background
  • 5.2.2. BT: FTTH/B for SMEs and consumers
  • 5.2.3. Competition
  • 5.2.4. Products
  • 5.2.5. Market worth
• 5.3. Italy
  • 5.3.1. Background
  • 5.3.2. Telecom Italia: an ICT/fibre strategy aimed at SMEs
  • 5.3.3. Competition
  • 5.3.4. Market worth
• 5.4. Spain
  • 5.4.1. Background
  • 5.4.2. Network development: Europe's largest
  • 5.4.3. B2B products
  • 5.4.4. Strategic positioning on digital solutions: Wayra, Luca, Aura
  • 5.4.5. Competition
  • 5.4.6. Market worth
• 5.5. France
  • 5.5.1. National market background
  • 5.5.2. Orange: a clear fibre strategy
  • 5.5.3. B2B products
  • 5.5.4. Fibre plans
  • 5.5.5. Competition
  • 5.5.6. Orange B2B market worth
  • 5.5.7. Market worth
• 5.6. Portugal
  • 5.6.1. Background
  • 5.6.2. Network rollouts
  • 5.6.3. B2B solutions: aimed chiefly at small businesses
  • 5.6.4. Competition
  • 5.6.5. Market worth
• 5.7. Sweden
  • 5.7.1. Technological choices
  • 5.7.2. Competition
  • 5.7.3. Product line
  • 5.7.4. Market worth

6. Glossary

Geographic area

EU28

Europe

• France
• Germany
• Italy
• Portugal
• Spain
• Sweden
• United Kingdom

Players

• Bouygues Telecom
• BT
• Deutsche Telekom
• FastWeb
• Orange
• Orange SP
• Portugal Telecom
• SFR
• Telecom Italia
• Telefónica
• Telia
• Versatel
• Vodafone GER
• Vodafone IT
• Vodafone SP