Product Code: M18540MRA
Now that virtually every country is engaged in deploying fibre to the home/building networks, what opportunities are opening up for operators in the B2B market?
This report takes a look at FTTH/B strategy issues and challenges for operators targeting the B2B market .
- It identifies the different types of opportunities in this market.
- Analyses operators' pricing strategies .
- Details the strategies of leading operators in seven European countries (EU-7): France, Germany, Portugal, Spain, Sweden and the UK.
- And provides quantified market forecasts up to 2022 for the SME market (companies with 0 to 250 employees), and for the EU-7 and EU-28 markets.
Table of Contents
1. Key Findings
- 1.1. Still growth potential for fibre access products in the SME market
- 1.2. Opportunities tied to the development of ICT products
- 1.3. Fibre creates opportunities beyond their core business, but also increases competition
2. Methodology
- 2.1. General methodology of IDATE reports
- 2.2. Methodology specific to this report
3. Opportunities for fibre in the B2B market
- 3.1. B2B market issues and challenges
- 3.1.1. A disparate target clientele
- 3.1.2. A significant share of operators' revenue
- 3.1.3. But revenue being squeezed
- 3.2. Fibre's technical properties
- 3.2.1. Description
- 3.2.2. Latency
- 3.2.3. Dedicated fibre, shared fibre
- 3.3. Opportunities tied to the development of ICT solutions
- 3.3.1. Operators' ICT strategies
- 3.3.2. Fibre as accelerator of new products: cloud and cybersecurity
- 3.3.3. Legitimate vendors and an opportunity to enhance basic plans
- 3.3.4. ICT growth outlets created by fibre
- 3.4. Still room for growth in the SME market
- 3.4.1. Market opportunities
- 3.4.2. Specific properties
- 3.5. FTTH/B for businesses to kick start the market
- 3.6. Pricing strategies
- 3.6.1. Prices that target the self-employed and SoHo/ SMEs: modelled on B2C
- 3.6.2. Prices aimed at SMEs and large corporations: dedicated fibre or leased line
- 3.6.3. Decreasing prices to stimulate the market
- 3.6.4. Very attractive prices for professionals
- 3.6.5. Fibre prices to encourage users to switch
- 3.6.6. Bundles to secure loyalty and increase ARPU
4. Market estimates
- 4.1. Background: enterprise demographics
- 4.2. Disparate pace of FTTH/B rollouts
- 4.3. SME market forecasts
5. Detailed national benchmark
- 5.1. Germany
- 5.1.1. Background: low fibre penetration and a desire to step up rollouts
- 5.1.2. Deutsche Telekom: focused on fibre for the businesses market
- 5.1.3. Competition
- 5.1.4. Market worth
- 5.2. The UK
- 5.2.1. Background
- 5.2.2. BT: FTTH/B for SMEs and consumers
- 5.2.3. Competition
- 5.2.4. Products
- 5.2.5. Market worth
- 5.3. Italy
- 5.3.1. Background
- 5.3.2. Telecom Italia: an ICT/fibre strategy aimed at SMEs
- 5.3.3. Competition
- 5.3.4. Market worth
- 5.4. Spain
- 5.4.1. Background
- 5.4.2. Network development: Europe's largest
- 5.4.3. B2B products
- 5.4.4. Strategic positioning on digital solutions: Wayra, Luca, Aura
- 5.4.5. Competition
- 5.4.6. Market worth
- 5.5. France
- 5.5.1. National market background
- 5.5.2. Orange: a clear fibre strategy
- 5.5.3. B2B products
- 5.5.4. Fibre plans
- 5.5.5. Competition
- 5.5.6. Orange B2B market worth
- 5.5.7. Market worth
- 5.6. Portugal
- 5.6.1. Background
- 5.6.2. Network rollouts
- 5.6.3. B2B solutions: aimed chiefly at small businesses
- 5.6.4. Competition
- 5.6.5. Market worth
- 5.7. Sweden
- 5.7.1. Technological choices
- 5.7.2. Competition
- 5.7.3. Product line
- 5.7.4. Market worth
6. Glossary
Geographic area
EU28
Europe
- France
- Germany
- Italy
- Portugal
- Spain
- Sweden
- United Kingdom
Players
- Bouygues Telecom
- BT
- Deutsche Telekom
- FastWeb
- Orange
- Orange SP
- Portugal Telecom
- SFR
- Telecom Italia
- Telefónica
- Telia
- Versatel
- Vodafone GER
- Vodafone IT
- Vodafone SP
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