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市場調査レポート

アフリカ・中東におけるTV市場の展望

The TV & Video Market in Middle East / North Africa & Sub-Saharan Africa - Dataset & Report: Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand - Data & Forecasts up to 2023

発行 IDATE DigiWorld 商品コード 518839
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=109.55円で換算しております。

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アフリカ・中東におけるTV市場の展望 The TV & Video Market in Middle East / North Africa & Sub-Saharan Africa - Dataset & Report: Terrestrial - Satellite - Cable - IPTV - OTT - Video on Demand - Data & Forecasts up to 2023
出版日: 2019年09月19日 ページ情報: 英文
概要

当レポートでは、中東・アフリカにおけるTVおよびビデオ市場のダイナミクスについて調査し、各配信ネットワーク (衛星、ケーブル & MMDS、地上波、通信) の状況分析から、TVアクセス形態の発展経緯を分析しており、無料・有料サービスとその収益の発展動向の分析、主要地域市場のTVアクセス・収益データと5ヵ年予測、主要9ヶ国のデータなどを提供しています。

第1章 エグゼクティブサマリー

第2章 調査手法 & 定義

第3章 社会経済的な状況

  • 北アフリカ/中東における経済成長の減速:サハラ以南アフリカにおける回復の予測
  • 安定した人口成長
  • 言語圏の影響

第4章 TVアクセス市場

  • TV浸透率:未だ成長の余地
  • 衛星:TVプログラムの主要な提供者
  • 地上波ネットワーク:二次的しかし影響力が大きい
  • 中間領域で展開するケーブル・MMDS
  • 通信アクセスの触媒
  • TV加入者の内訳

第5章 TVサービス・収益

  • FTA (Free-to-air) TVが依然として主力
  • 有料TV市場の触媒
  • OTTビデオおよびモバイルファースト

第6章 近い将来の健全な動向

第7章 データブック

  • アフリカ/中東におけるTVアクセス
  • アフリカ/中東におけるTV収益
  • 南アフリカ
  • アルジェリア
  • サウジアラビア
  • コートジボワール
  • UAE
  • エジプト
  • ケニア
  • モロッコ
  • ナイジェリア

図表リスト

目次
Product Code: M19210MENABA

Summary

IDATE DigiWorld is forecasting a 35.7% growth in the Africa/Middle East region's television and video market between 2018 and 2023, taking it from 10.9 billion to 14.8 billion EUR. The biggest driver will be Sub-Saharan Africa with 6.7% annual growth, to reach 10 billion EUR in 2023. The strongest growth is finally in OTT video services, in Africa as in the Middle East.

This TV and Video Market observatory covers the Middle East, North African & sub-Saharan Africa regions.

It contains historic data going back to 2015 , and market forecasts up to 2023 . It covers how viewers access TV programming per network and segments (Free and Pay TV) along with TV and OTT service revenue (advertising, pay). The number of subscribers are also documented for the leading players.

The Excel dataset is completed by a Powerpoint document that delivers insights on the key findings and the major trends in markets, services and players' positioning. This report is part of our global Television and Video Market observatory.

DataSet Scope

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' main television access mode: terrestrial, satellite, cable, IPTV
  • Digitization levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023

Geographic area

Middle East & North Africa

Sub-Saharan countries

Middle East & Africa

  • Algeria
  • Cameroon
  • Cote d'Ivoire
  • Egypt
  • Ghana
  • Kenya
  • Morocco
  • Nigeria
  • Saudi Arabia
  • South Africa
  • United Arab Emirates

Players

  • Amazon
  • ART
  • BeIN
  • BeIN Connect
  • Canal+ Africa
  • DU
  • ERTU/NileTV
  • Etisalat
  • icflix
  • Iflix
  • iRoko
  • MBC
  • Multichoice
  • Netflix
  • Ooreedo
  • OSN
  • OSN Demand
  • OSN Play
  • Rotana
  • Saudi Telecom
  • Shahid Plus
  • Showmax
  • StarTimes
  • Starz Play
  • Wavo
  • ZAP TV

Table of Contents

1. Executive Summary

2. TV & video consumption

  • 2.1. Influence of linguistic areas and free to air TV
  • 2.2. Heavier TV viewing than the global average

3. TV access modes

  • 3.1. High potential addressable market in Sub-Saharan Africa, but a much more disparate situation in MENA
  • 3.2. Sub-Saharan Africa: most watch free to air channels, but pay-TV is growing
  • 3.3. MENA will remain an FTA TV market
  • 3.4. Sub-Saharan Africa is and will remain a broadcast-centric market
  • 3.5. Satellite reception ultra-dominant in MENA
  • 3.6. Patchy wireline access automatically penalises the spread of IPTV in Africa
  • 3.7. In MENA, IPTV concentrated in the Gulf States
  • 3.8. The digital terrestrial transition still a challenge in Africa

4. Video revenue

  • 4.1. The Sub-Saharan market is under monetised, but change is on its way
  • 4.2. MENA: a stagnating market
  • 4.3. OTT still only a complementary service in Sub-Saharan Africa
  • 4.4. OTT, a major growth driver in MENA

5. The players

  • 5.1. Public, private and international players competing in Sub-Saharan Africa
  • 5.2. A highly concentrated TV sector in MENA
  • 5.3. Subscription TV market highly concentrated in Sub-Saharan Africa
  • 5.4. Premium TV service leaders in trouble in MENA
  • 5.5. OTT market concentration underway in Sub-Saharan Africa
  • 5.6. SVOD in MENA, Starz Play going after Netflix

List of tables and figures

  • Main linguistic areas in Africa/the Middle East
  • Number and linguistic breakdown of FTA TV channels in MENA
  • TV viewing in French-speaking Sub-Saharan Africa in 2018
  • Average video consumption
  • TV Viewership by country and channel origin, Arab audiences in 2015
  • Regional population growth
  • Percentage of households with a TV in Africa/the Middle East
  • Pay-TV penetration rate in Sub-Saharan Africa in 2018
  • Change in pay-TV vs. FTA households in Sub-Saharan Africa
  • Change in the breakdown of TV subscribers in Sub-Saharan Africa by access technology
  • Pay-TV penetration rate in MENA in 2018
  • Change in pay-TV vs. FTA households in MENA
  • Change in the breakdown of TV subscribers in MENA by access technology
  • Rate of TV service digitisation in Sub-Saharan Africa in 2018
  • Change in the breakdown of TV reception modes in Sub-Saharan Africa
  • Breakdown of TV reception modes in Sub-Saharan Africa by country, 2018
  • Rate of satellite TV access in MENA in 2018
  • Evolution of TV reception modes in MENA
  • Breakdown of TV reception modes in MENA, 2018
  • Breakdown of cable/MMDS and IPTV subscribers in Sub-Saharan Africa, 2018
  • Distribution of cable/MMDS subscribers in Sub-Saharan Africa, 2018
  • Breakdown of cable/MMDS and IPTV subscribers in MENA, 2018
  • Distribution of IPTV subscribers in MENA, 2018
  • Evolution of terrestrial TV reception in Sub-Saharan Africa
  • Evolution of terrestrial TV reception in MENA 20
  • TV revenue growth in Sub-Saharan Africa 2015-2023
  • Distribution of TV revenue in Sub-Saharan Africa in 2018
  • Average annual pay-TV revenue growth in the Middle East & North Africa between 2019 and 2023
  • Average annual ad revenue growth in the Middle East & North Africa between 2015 and 2018
  • TV revenues in the Middle East & North Africa, 2015-2023
  • OTT's share of TV & video market revenue in Sub-Saharan Africa in 2023
  • SVOD subscriber growth in Sub-Saharan Africa, 2015-2023
  • Progression of OTT vs. TV linear TV revenue in Sub-Saharan Africa, 2015-2023
  • OTT's share of TV & video market revenue in MENA in 2023
  • SVOD subscriber growth in MENA, 2015-2023
  • Progression of OTT vs. TV linear TV revenue in MENA, 2015-2023
  • Number of channels operated by FTA market leaders in MENA
  • Subscriber growth for the main pay-TV services in Sub-Saharan Africa, 2015-2018
  • Pay-TV leaders' market share in Sub-Saharan Africa, 2018
  • Subscriber growth for the main pay-TV services in MENA, 2015-2018
  • Pay-TV leaders' market share in MENA, 2018
  • OTT video services available in South Africa, 2018
  • Paid OTT video providers' market share in South Africa, 2018
  • SVOD leaders' market share in MENA, 2018
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