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市場調査レポート

Telco (通信事業者) による企業向けサービス市場:SoHo (スモールオフィス・ホームオフィス) /SME (中小企業) 向け固定・モバイル超高速アクセスソリューション

Telco Services for Enterprise Market: Fixed and Mobile Superfast Access Solutions for SoHo/SME

発行 IDATE DigiWorld 商品コード 346771
出版日 ページ情報 英文 47 Pages
納期: 即日から翌営業日
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Telco (通信事業者) による企業向けサービス市場:SoHo (スモールオフィス・ホームオフィス) /SME (中小企業) 向け固定・モバイル超高速アクセスソリューション Telco Services for Enterprise Market: Fixed and Mobile Superfast Access Solutions for SoHo/SME
出版日: 2015年12月10日 ページ情報: 英文 47 Pages
概要

当レポートでは、Telco (通信事業者) によるSoHo/SME向け超高速アクセスソリューションについて調査分析し、欧州における主要オペレーター9社の製品ラインの比較分析を提供しています。

第1章 エグゼクティブサマリー

第2章 背景・調査手法

第3章 オペレーターのSoHo/SME向けマーケティング戦略

  • オペレーターによるSoHo/SMEのプロファイル・区分方法
    • 顧客プロファイル
    • 関連ウェブサイト・オンラインサポートのメカニズム
  • SoHo/SME向けの顧客関係政策
  • SoHo/SMEマーケティング戦略の変化:2つの有力な方向性

第4章 SoHo/SME向け固定超高速アクセス製品

  • 前置き:調査製品の範囲
  • SoHo/SME製品の説明
    • Orange
    • Bouygues Telecom
    • Telecom Italia
    • Vodafone Italy
    • Deutsche Telekom
    • Vodafone Germany
    • BT
    • Virgin Media
  • オペレーターのSoHo/SME向けファイバーソリューション
  • 製品ラインの変化:2つの有力な方向性

第5章 SoHo/SME向けモバイル超高速アクセス製品

  • 前置き:調査製品の範囲
  • SoHo/SME製品の説明
    • Orange
    • SFR
    • Bouygues Telecom
    • Telecom Italia
    • Vodafone Italy
    • Deutsche Telekom
    • Vodafone Germany
    • BT
  • オペレーターによるSoHo/SME向け4G/LTEソリューション
  • 製品ラインの変化:2つの有力な方向性

図表

目次
Product Code: M15447MR

The massive and widespread use of the Internet has resulted in people's current need to be connected everywhere, in real time and with an optimal quality of service.

This need for access anywhere, anytime and on all devices is something that applies to everyone: from a large company's employees to its CEO to someone running a small business... and has made both fixed and mobile superfast broadband a key ingredient in the digital strategies and budgets of small offices/home offices (SoHo) and small and medium enterprises (SME).

How has the market responded to the growing appetite amongst small and medium businesses for very high-speed solutions?

This benchmark answers this question through a comparative analysis of nine major European operators' product lines.

The aim is to provide the most comprehensive view possible of solutions available to SoHos and SMEs, to pinpoint the areas where the different operators' product lines converge or diverge, and to identify potential avenues for the development of the product lines aimed at this clientele in the short term.

Table of Contents

1. Executive Summary

2. Background and methodology

  • 2.1. Background
  • 2.2. Methodology
    • 2.2.1. Scope - countries and players
    • 2.2.2. Method
  • 2.3. Pre-analysis demographic data

3. Operators' marketing strategies for SoHo/SME

  • 3.1. How operators profile and segment SoHo/SME
    • 3.1.1. Customer profiles
    • 3.1.2. Associated websites and online support mechanisms
  • 3.2. Customer relationship policies for SoHo/SME
  • 3.3. Changing SoHo/SME marketing strategies: two possible directions

4. Fixed superfast access products for SoHo/SME

  • 4.1. Preamble: scope of the products examined
  • 4.2. Description of SoHo/SME products
    • 4.2.1. Orange: fixed SFB access products for SoHo/SME
    • 4.2.2. SFR: fixed SFB access products for SoHo/SME
    • 4.2.3. Bouygues Telecom: fixed SFB access products for SoHo/SME
    • 4.2.4. Telecom Italia: fixed SFB access products for SoHo/SME
    • 4.2.5. Vodafone Italy: fixed SFB access products for SoHo/SME
    • 4.2.6. Deutsche Telekom: fixed SFB access products for SoHo/SME
    • 4.2.7. Vodafone Germany: fixed SFB access products for SoHo/SME
    • 4.2.8. BT: fixed SFB access products for SoHo/SME
    • 4.2.9. Virgin Media: fixed SFB access products for SoHo/SME
  • 4.3. Operators' fibre solutions for SoHo/SMEs
  • 4.4. Changing product lines: two possible directions

5. Mobile superfast access products for SoHo/SME

  • 5.1. Preamble: scope of the product being examined
  • 5.2. Description of SoHo/SME products
    • 5.2.1. Orange: mobile SFB products for SoHo/SME
    • 5.2.2. SFR: mobile SFB products for SoHo/SME
    • 5.2.3. Bouygues Telecom: mobile SFB products for SoHo/SME
    • 5.2.4. Telecom Italia: mobile SFB products for SoHo/SME
    • 5.2.5. Vodafone-Italy: mobile SFB products for SoHo/SME
    • 5.2.6. Deutsche Telekom: mobile SFB products for SoHo/SME
    • 5.2.7. Vodafone-Germany: mobile SFB products for SoHo/SME
    • 5.2.8. BT: mobile SFB products for SoHo/SME
  • 5.3. Operators' 4G/LTE solutions for SoHo/SMEs
  • 5.4. Changing product lines: two possible directions

Tables

  • Table 1: Mobile Internet: upgrading to SFB for mobile apps that require high speeds
  • Table 2: Cloud computing: changing business model results in SFB adoption
  • Table 3: Scope of the benchmark: countries and operators included
  • Table 4: How customers classify SoHo/SME customers
  • Table 5: How SoHo/SMEs are targeted and served by operators' online support mechanisms
  • Table 6: Managing customer relationships: SoHos versus larger SMEs
  • Table 7: Operators' stated fibre coverage at the end of 2014
  • Table 8 : Operators' fixed SFB fibre strategies for SoHo/SME products
  • Table 9: Operators' stated superfast mobile coverage
  • Table 10: Operators' superfast mobile strategies for the SoHo/SME segment

Figures

  • Figure 1: Fibre: companies switching over sooner than planned
  • Figure 2: Demographics: residential vs. enterprise market, according to size
  • Figure 3: The different fibre technologies used in SoHo/SME plans
  • Figure 4: Mobile and fixed networks, and their datarates

Scope - Countries and players

France

  • Bouygues Telecom
  • Orange
  • SFR

Germany

  • Deutsche Telekom
  • Vodafone

Italy

  • Telecom Italia
  • Vodafone Italia

United Kingdom

  • BT
  • Virgin Media

Slideshow contents

Scope of the benchmark

  • 9 operators + 4 countries = several million potential SoHo/SME customers

Operators' marketing strategies with respect to SoHo/SME

  • SoHo/SME: a well-identified clientele

Benchmark of fixed superfast access solutions for SoHo/SME

  • Five major findings of the benchmark of fixed superfast access solutions
  • Summary benchmark: structural components of products designed for SoHo/SMEs
  • Two possible directions for the future of fixed superfast access products

Benchmark of mobile superfast access solutions for SoHo/SME

  • Four major findings of the benchmark of mobile superfast access solutions
  • Summary benchmark: structural components of products designed for SoHo/SMEs
  • Two possible directions for the future of mobile superfast access products
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