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市場調査レポート

モバイルビデオ:エコシステム企業の課題と可能性 - 2025年までの予測

Mobile Video: Issues for Ecosystem Players & Potential 2025 Scenarios

発行 IDATE DigiWorld 商品コード 341685
出版日 ページ情報 英文 66 Pages
納期: 即日から翌営業日
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モバイルビデオ:エコシステム企業の課題と可能性 - 2025年までの予測 Mobile Video: Issues for Ecosystem Players & Potential 2025 Scenarios
出版日: 2015年10月08日 ページ情報: 英文 66 Pages
概要

当レポートでは、モバイルビデオ市場について取り上げ、開発中の主要技術、現在の問題および既存・将来のエコシステムについて調査し、3つのシナリオを提示しており、ビジネスモデルや戦略ポジショニングについてもまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 調査手法・定義

第3章 モバイルビデオ市場の構造

  • モバイルビデオ・TVサービスの区分
  • モバイルビデオ消費の成長
    • ビデオ消費のパーソナライズ
    • ビデオはモバイルトラフィックの大部分を構成
  • 主要技術
    • コンテンツの準備・管理
    • 流通システム
    • セルラーネットワーク
    • Wi-Fiネットワーク
    • 地上放送網
    • デバイス
  • 規制環境
    • 周波数:希少の・規制された資源
    • ネット中立性:マネージドビデオサービスの障害?

第4章 近年のモバイルビデオ・TV発展

  • モバイルブロードキャストTVサービス・実験の実例
  • モバイルオペレーター
  • ハイブリッドモバイルビデオサービス
  • 独立ビデオサービス
    • バイラルプラットフォーム
    • TV & ビデオサービス

第5章 ビジネスモデル・戦略ポジショニング

  • ビジネスモデル
    • モバイルサービスの価格モデル
    • オペレーターにとっての輸送収益化
  • 戦略分析

第6章 モバイルビデオ流通の起こり得るシナリオ

  • 市場を破壊し得る2つの主要領域
    • ネットワーク・インフラにおける投資の増加
    • よりパーソナライズされた利用に向かう消費パターンの発展
  • モバイルビデオ流通の3つの起こり得るシナリオ

図表

目次
Product Code: M15366MR

The mobile video market is fairly unstructured, and includes a wide variety of service offerings and business models yet to be consolidated. In addition, ongoing technological advances need to be validated to establish development of the market.

However, there is strong potential for market growth given the current acceleration in mobile video consumption. Which players will benefit the most remains to be seen.

This report presents the key technologies under development,current issues and both the existing and potential future ecosystems. Three scenarios for 2025 are presented, which aim to anticipate the scope of the market and potential winners in 10 years.

Table of Contents

1. Executive Summary

  • 1.1. Technical advances are required to meet the strong growth of the market
  • 1.2. Services driven by OTT
  • 1.3. Places to be filled in a complex ecosystem
  • 1.4. Three potential scenarios for mobile video distribution by 2025

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report
  • 2.3. Scope of mobile video

3. Structure of the mobile video market

  • 3.1. Segmentation of mobile video & TV offerings
  • 3.2. Growth of mobile video consumption
    • 3.2.1. Personalisation of video consumption
    • 3.2.2. Video accounts for the majority of mobile traffic
  • 3.3. Key technologies
    • 3.3.1. Content preparation and management
    • 3.3.2. Distribution systems
    • 3.3.3. Cellular networks
    • 3.3.4. Wi-Fi networks
    • 3.3.5. Terrestrial broadcast networks
    • 3.3.6. Devices
  • 3.4. Regulatory environment
    • 3.4.1. Frequencies, a rare and regulated resource
    • 3.4.2. Net neutrality, an obstacle to managed video services?

4. Recent mobile video and TV developments

  • 4.1. Examples of mobile broadcast TV offerings and experiments
  • 4.2. Mobile operators
  • 4.3. Hybrid mobile video offerings
  • 4.4. Independent video services
    • 4.4.1. Viral platforms
    • 4.4.2. TV & video services

5. Business models and strategic positioning

  • 5.1. Business models
    • 5.1.1. Pricing models for mobile services
    • 5.1.2. Transport monetisation for operators
  • 5.2. Strategic analysis

6. Potential scenarios for mobile video distribution by 2025

  • 6.1. Two main areas will disrupt the market by 2025
    • 6.1.1. Increased investment in networks and infrastructure
    • 6.1.2. Evolving consumption patterns towards more personalised usage
  • 6.2. Three potential scenarios for mobile video distribution by 2025
  • 6.2.1. Overview of scenarios
  • 6.2.2. Factors distinguishing these scenarios

List of Tables

  • Table 1: Scheduled service launches using carrier aggregation
  • Table 2: Evolution of Wi-Fi performance
  • Table 3: The '2020-2025-2030' model and positions of the broadcasting and mobile sectors
  • Table 4: SWOT analysis for mobile operators
  • Table 5: SWOT analysis for terrestrial broadcast operators
  • Table 6: SWOT analysis for media groups and OTT video services
  • Table 7: SWOT analysis for OTT platforms
  • Table 8: Conditions necessary for fruition of these scenarios

List of Figures

  • Figure 1: Growth in mobile video consumption
  • Figure 2: Duration of mobile video consumption varies depending on the type of OTT content
  • Figure 3: Impact of screen size on service usage, according to Ericsson
  • Figure 4: Mobile traffic 2014-2020, according to Ericsson
  • Figure 5: Mobile traffic 2014-2019, according to Cisco
  • Figure 6: Percentage of OTT video consumed on smartphones and tablets
  • Figure 7: Technical chain for mobile video distribution
  • Figure 8: Principle of adaptive streaming
  • Figure 9: Illustration, multi-screen cloud solutions
  • Figure 10: How eMBMS works
  • Figure 11: Unicast, Multicast and Broadcast architectures
  • Figure 12: Mobile-Edge Computing (MEC) value chain
  • Figure 13: Operating principle of a mobile CDN
  • Figure 14: How carrier aggregation works in Release 10 of LTE
  • Figure 15: Different scenarios envisaged for LTE-U
  • Figure 16: Example of a heterogeneous network combining small cells and a macro network
  • Figure 17: Deployment rate of DTT standards worldwide
  • Figure 18: Overview of ATSC 3.0
  • Figure 19: FOB TV schedule and phases
  • Figure 20 : Eutelsat's multi-screen satellite solution
  • Figure 21: Example of products integrating Siano chipsets
  • Figure 22: LTE Broadcast devices ecosystem
  • Figure 23: The i-mobile IQ 5.8 DTV smartphone with support for DVB-T2
  • Figure 24: Examples of external TV tuners for mobile devices
  • Figure 25: Overview of the debate surrounding allocation of frequencies to various players
  • Figure 26: The issue of Net neutrality for video distribution
  • Figure 27: The failure of Dyle TV
  • Figure 28: TDF's B2M platform
  • Figure 29: Overview of Doodarshan's mobile broadcast offering (on smartphones)
  • Figure 30: Overview of the One-Seg service
  • Figure 31: Verizon's videocast service in partnership with Ustream
  • Figure 32: The U+HDTV service allowing 4 channels to be watched simultaneously
  • Figure 33: LTE Broadcast tests and commercial launches
  • Figure 34: Overview of NOTTV
  • Figure 35: Overview of the NOTTV architecture
  • Figure 36: Top 10 applications/protocols in terms of mobile traffic in the United States
  • Figure 37: Dailymotion's Android app interface
  • Figure 38: Number of active mobile users on Facebook, per day
  • Figure 39: Preferred devices for watching Hulu and Netflix according to their subscribers, September 2013
  • Figure 40: Sky TV's SkyGo streaming offering
  • Figure 41: Breakdown of sports content consumption on mobile devices
  • Figure 42: Usage by time of day and by device, during the Olympic Games (28 July - 9 August 2012)
  • Figure 43: Daily video requests by device type
  • Figure 44: Top 5 mobile games integrating video
  • Figure 45: 'What percentage of streams are being monetised by connected platform?'
  • Figure 46: 'How is mobile content distribution monetised?'
  • Figure 47: Advertising investment in the United States, by device, 2013-2019
  • Figure 48: Distribution of mobile Internet advertising revenue worldwide (%)
  • Figure 49: Swisscom breaks its subscriptions down by speed tier
  • Figure 50: Vodafone UK: Pay as you go plans
  • Figure 51: AT&T sponsored data
  • Figure 52: Potential scenarios for mobile video distribution by 2025

List of players examined/mentioned

  • AT&T
  • Akamai
  • Broadcom
  • Broadpeak
  • CD Networks
  • Dailymotion
  • Ericsson
  • Everything Everywhere
  • Facebook
  • France Télévisions
  • KDDI
  • KT
  • LGU+
  • MLB
  • Netflix
  • Nokia
  • NTT DOCOMO
  • Qualcomm
  • Samsung
  • Siano
  • SK Telecom
  • Sky TV
  • Sony
  • Swisscom
  • TDF
  • Twitch
  • Verizon
  • YouTube

Slideshow contents

Structure of the mobile video market

  • Mobile gives rise to personalised consumption
  • The impact on traffic of soaring video consumption on mobile networks
  • Many challenges in the distribution chain
  • Regulatory challenges

Services and operators

  • Does broadcast still have a role to play?
  • LTE operators, adaptations of existing services rather than specific services
  • Is hybridisation a solution?
  • OTT video services central to the market
  • Multi-platform distribution of 'TV' programming

Business models and strategic positioning

  • Premium content will remain subscription drivers
  • Advertising and sponsorship: big potential
  • Beyond charging for services, added 'network' value for operators
  • SWOT analysis: mobile operators
  • SWOT analysis: terrestrial broadcast operators
  • SWOT analysis: media groups and OTT video services
  • SWOT analysis: OTT platforms

Scenarios for mobile video distribution by 2025

  • Potential scenarios for mobile video distribution by 2025
  • Conditions necessary for fruition of 2025 scenarios
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