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衛星市場の成長エンジン: UHDTV - HTSおよび低軌道衛星コンステレーション - 機内インターネットサービス

Satellite's Growth Engines: UHDTV - HTS and LEO Constellations - Inflight Connectivity

発行 IDATE DigiWorld 商品コード 336709
出版日 ページ情報 英文 75 Pages
納期: 即日から翌営業日
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衛星市場の成長エンジン: UHDTV - HTSおよび低軌道衛星コンステレーション - 機内インターネットサービス Satellite's Growth Engines: UHDTV - HTS and LEO Constellations - Inflight Connectivity
出版日: 2015年07月31日 ページ情報: 英文 75 Pages
概要

宇宙産業は明るい将来が描けているようです。特に製造部門の見通しは力強く、2020年まで毎年約20基の通信衛星の受注が予測されています。

当レポートは、衛星関連の市場の中で、特にイノベーションと市場成長とが有望視される3つの分野、すなわちUHDTV (超高精細画質テレビ)、機内ブロードバンド・インターネットサービス、および機内モバイル通信サービスという3つの市場分野の成長力について分析を加えています。

第1章 エグゼクティブ・サマリー

  • UHD (ウルトラHD): 衛星TV放送の新たな成長促進要素
  • 一方でHTS (ハイスループット衛星)技術の恩恵を受け、他方では低周回軌道衛星コンステレーションプロジェクトから挑戦を受ける衛星ブロードバンドインターネット
  • 急速に発達を遂げる機内インターネットサービス市場

第2章 調査手法および定義

  • IDATEの調査報告における全般的調査手法
  • 当レポート特有の調査手法および市場予測手法

第3章 UHD (ウルトラHD): 衛星TV放送市場に新たな息吹を吹き込む

  • テレビ技術の発達
    • UHDおよび関連技術
    • 量子ドット(QDots)技術
    • 有機EL技術
    • テレビ: さまざまな技術的流れの中で最も重要な市場成長促進要素
    • UHD: テレビ受像機市場の成長を促進
  • 企業戦略
    • オーディオビジュアル業界はUHDの将来に自信を深めている
    • OTTビデオサービスは4Kコンテンツ流通市場、特にテレビ向けの4Kコンテンツ流通市場の成長を促す
    • テレビメーカーは自社のUHD TVの販売促進を狙ってコンテンツ製造企業やビデオサービス・パブリッシャ企業との提携を見据える
    • 4K Blu-rayはUHDを映画産業ビジネスに向けて押し出す役に立つか?
    • 二番手企業からの最初のUHDチャンネル発表
    • 主なFTA企業はテストを続けているが商用発売は考えていない... 8Kに行くまでは?
    • 販売店も積極的にテストを行っている
    • 企業同士が補完し合う形で市場が構成されるという兆候
  • 衛星市場はUHDの流通に好適な位置にいる
    • 衛星ネットワークはビデオコンテンツの高品質な流通を提供
    • UHD発展の促進要因および阻害要因
    • UHD - 衛星通信事業者の成長を促進: 2020年の市場予測

第4章 衛星ブロードバンドアクセスサービスの新たな市場機会

  • HTS技術の恩恵を受けるブロードバンドインターネット
    • 新時代のHTS衛星システム
    • 北米が市場を牽引。しかし欧州にも市場が開く
    • 市場の将来性は高いが未だ難問も残る
  • 低周回軌道衛星コンステレーションはこの産業部門を乱す?
    • 世界のインターネットサービスエリアを補完するように設計されたプロジェクト
    • これらの新しいコンステレーションにはかなりの難題が
  • 衛星ブロードバンド市場の成長: 2020年の市場予測

第5章 盛況の機内モバイル通信サービス市場

  • 市場状況: サービスおよびビジネスモデル
    • サービスの急速な成長
    • 新しい使い方の導入は遅い
    • 差別化したビジネス手法とビジネスモデル
  • 企業戦略と技術の選定
    • 衛星 - 伝統的技術
    • 地上波技術の活用: 航空機〜地上間通信およびLTE
    • 衛星とLTEとのハイブリッド・ソリューションはどうなるか?
  • 成長を続ける機内インターネットサービス市場: 2020年の市場予測
目次
Product Code: M15317IN

The space industry seems confident in the future of the sector, especially according to manufacturers' forecasts, which show that about 20 telecommunications satellite orders per year are anticipated until 2020.

This study aims to analyse the growth potential of three market segments that seem particularly promising sources of innovation and growth: UHDTV, inflight broadband Internet connectivity and inflight mobile communications.

For each of these market segments, the report seeks an understanding of what trade-offs exist in terms of range of services, player strategies, business models and technology solutions.

The expected impact of these market segments on the space industry is also evaluated and illustrated as market forecasts for 2020.

This study aims to answer the following questions in particular:

  • Will Ultra HD drive the future of satellite TV broadcasting?
  • Will LEO constellation projects bear fruit and will they revolutionise the broadband satellite market?
  • Does the inflight connectivity market represent a real growth driver for satellite or is it to suffer from competition from terrestrial solutions, particularly LTE?

Table of Contents

1. Executive Summary

  • 1.1. Ultra HD, a new growth driver for satellite TV broadcasting
  • 1.2. Satellite broadband Internet benefiting from HTS technology and challenged by LEO constellations projects
  • 1.3. Rapid development of the inflight connectivity market

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report and forecasting methodology
    • 2.2.1. Note regarding the methodology for forecasting the satellite broadband market
    • 2.2.2. Note regarding the methodology for forecasting the inflight connectivity market
    • 2.2.3. Note regarding the methodology for forecasting the Ultra HD TV market

3. Ultra HD, breathing new life into the satellite TV broadcast market

  • 3.1. Developments in TV technologies
    • 3.1.1. UHD and related technologies
    • 3.1.2. Quantum Dot (QDots) technology
    • 3.1.3. OLED technology
    • 3.1.4. TVs, primary driver of market growth in a diverse technological context
    • 3.1.5. UHD, a growth driver for the TV set market
  • 3.2. Player strategies
    • 3.2.1. Audiovisual industry more confident about the future of UHD
    • 3.2.2. OTT video services are driving the 4K content distribution market, especially on TVs
    • 3.2.3. Manufacturers looking to partner with content producers and video service publishers to promote their UHD TVs
    • 3.2.4. Could 4K Blu-ray help push UHD for the movie industry?
    • 3.2.5. First announcements of UHD channels from secondary players
    • 3.2.6. Major FTA players continuing tests but not considering commercial launch... before moving to 8K?
    • 3.2.7. Distributors also actively testing
    • 3.2.8. Signs that the market is structuring around players that complement each other
  • 3.3. Satellite positioned well for distributing UHD
    • 3.3.1. Satellite networks provide high quality distribution of video content
    • 3.3.2. Growth drivers and barriers to UHD development
    • 3.3.3. Ultra HD, a growth driver for satellite operators: market forecasts for 2020

4. New market opportunities for satellite broadband access services

  • 4.1. Broadband Internet benefiting from HTS technology
    • 4.1.1. The new generation of HTS satellite systems
    • 4.1.2. North America the primary market driver, but Europe taking off
    • 4.1.3. Good market potential, but challenges remain
  • 4.2. Will LEO constellations disrupt the sector?
    • 4.2.1. Projects designed to complement global Internet coverage
    • 4.2.2. Considerable challenges for these new constellations
  • 4.3. Growth of satellite broadband: Market forecasts for 2020

5. The flourishing market of inflight mobile communications

  • 5.1. State of the market: services and business models
    • 5.1.1. Rapid growth of services
    • 5.1.2. Slower uptake of new usages
    • 5.1.3. Differentiated business practices and models
  • 5.2. Player strategies and technology choices
    • 5.2.1. Satellite, the traditional technology
    • 5.2.2. The use of terrestrial technologies: Air-to-ground and LTE
    • 5.2.3. What about hybrid satellite and LTE solutions?
  • 5.3. The growing market of inflight connectivity: Market forecasts for 2020

List of Tables

  • Table 1: The three main LEO constellation projects
  • Table 2: UHD TV sales, 2015-2019
  • Table 3: Satellite compatibility with UHD using HEVC (36 MHz equivalent transponder)
  • Table 4: Positioning comparison between different broadcast networks
  • Table 5: Advances in satellite broadband technology
  • Table 6: Broadband coverage by speed in a selection of European countries, 2013
  • Table 7: Features of Verizon's LTE fixed access plans
  • Table 8: Features of Vodafone Germany's LTE fixed access plans
  • Table 9: Key triple play marketing practices on satellite
  • Table 10: The three main LEO constellation projects
  • Table 11: Comparison of inflight connectivity offerings from various airline companies

List of Figures

  • Figure 1: UHD TV penetration rates
  • Figure 2: Number of transponders used for broadcasting UHD TV services and UHD market valuation, in Europe and the United States, 2014-2020
  • Figure 3: Capacity of various Ka-band satellites
  • Figure 4: Forecasts for satellite broadband subscribers in Europe and the United States, 2014-2018
  • Figure 5: Number of broadband-connected commercial airlines, 2014-2020
  • Figure 6: Resolution comparison for different generations
  • Figure 7: UHD TV deployment phases
  • Figure 8: Calendar for adoption of the HEVC codec
  • Figure 9: Future TV technology roadmap
  • Figure 10: TV sales by region, 2015-2019
  • Figure 11: Connectable and non-connectable TVs sold worldwide
  • Figure 12: Share of connectable and non-connectable TVs sold worldwide, by region, 2015
  • Figure 13: Distribution of Ultra HD TV sales worldwide by geographical region in 2019
  • Figure 14: UHD TV installed base
  • Figure 15: UHD TV penetration rates
  • Figure 16: The impact of HDR on perceived image quality
  • Figure 17: DishTV's new 4K Joey STB
  • Figure 18: Number of UHD channels broadcast by satellite in Europe and the United States, 2014-2020
  • Figure 19: Number of transponders used for broadcasting UHDTV services and UHD market valuation, Europe and the United States, 2014-2020
  • Figure 20: Triple play satellite architecture
  • Figure 21: Capacity of various Ka-band satellites
  • Figure 22: Coverage of the Epic platform
  • Figure 23: Satellite broadband offered by Viasat: WildBlue subscriptions in Texas
  • Figure 24: Tooway satellite broadband subscription plans
  • Figure 25: Hourly download speed performance as % of theoretical speed advertised by ISPs, September 2013
  • Figure 26: Broadband coverage in Europe (EU28) by technology, 2012 and 2013
  • Figure 27: Broadband coverage in Europe (EU28) by technology in rural areas, 2012 and 2013
  • Figure 28: Residential LTE vs satellite price positioning in Germany, August 2014
  • Figure 29: SES's installation Guide for the 'Point and Play' modem
  • Figure 30: Illustration of the LeoSat constellation
  • Figure 31: Illustration of a OneWeb satellite
  • Figure 32: OneWeb's user terminal
  • Figure 33: Satellite broadband subscribers' forecasts, in North America and in Europe, 2014-2018
  • Figure 34: Satellite and latency
  • Figure 35: Gimballed antenna vs phased array antenna
  • Figure 36: Difference between wide and spot beams
  • Figure 37: Coverage of Gogo's ATG network
  • Figure 38: Summary of the ATG proposal made by Qualcomm
  • Figure 39: Bands identified by Alcatel-Lucent in 2012
  • Figure 40: Solution tested by Deutsche Telekom with Airbus and Alcatel-Lucent
  • Figure 41: Prototype of an LTE antenna mounted on the aircraft and used for the trial flight
  • Figure 42: Arguments put forward by Deutsche Telekom for LTE
  • Figure 43: Huawei's eWBB solution
  • Figure 44: Evolution of technologies used by Gogo and proposed connectivity performance
  • Figure 45: Frequency, speeds and coverage of Gogo's ATG4 technology
  • Figure 46: 2Ku system with two antennas
  • Figure 47: Number of broadband-connected commercial airlines, 2014-2020

Companies referenced in this report

  • Airbus Defence and Space
  • Alcatel-Lucent
  • Amazon
  • BBC
  • Brava Media
  • BSkyB
  • BT Sport
  • China Telecom
  • Deutsche Telekom
  • DirecTV
  • DishTV
  • DNA
  • Eutelsat
  • FilmBox
  • Fransat
  • Free
  • Globalstar
  • Gogo
  • Harmonic
  • Hughes
  • ICO
  • Inmarsat
  • Intelsat
  • Ipstar
  • Jetblue
  • Leosat
  • Lockheed Martin Space Systems
  • M-Go
  • Motorola
  • Netflix
  • Onair
  • OneWeb
  • Orange
  • Panasonic Avionics
  • Pearl.TV
  • Qualcomm
  • Row44
  • Samsung
  • SES Astra
  • Sky
  • Smartsky
  • Sony
  • Space Systems/Loral (SSL)
  • SpaceX
  • TDF
  • Telesat
  • TeliaSonera
  • Thales Alenia Space
  • TIM
  • Time Warner Cable
  • T-Mobile
  • Tooway
  • UMAX
  • Verizon Wireless
  • Viasat
  • Vizio
  • Vodafone
  • Wildblue

Slideshow contents

1. Ultra HD, breathing new life into the satellite TV broadcast market

  • 1.1. Ultra HD, the new High Definition resolution standard
  • 1.2. Ultra HD, a growth driver for the TV set market
  • 1.3. Differentiated player strategies
  • 1.4. Satellite is particularly well positioned...

2. Satellite broadband Internet benefiting from HTS technology and challenged by LEO constellation projects

  • 2.1. Broadband Internet benefiting from HTS technology
  • 2.2. Good market potential, but challenges remain
  • 2.3. Will LEO constellations disrupt the sector?
  • 2.4. Sustained growth of satellite broadband

3. Rapid development of the inflight connectivity market

  • 3.1. Rapid growth of services
  • 3.2. Choice of technology
  • 3.3. The growing market of inflight connectivity
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