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OTT規制:「昔ほど自由ではなくなった」インターネット

OTT Regulation: The Internet is Becoming Not-so-Free

発行 IDATE DigiWorld 商品コード 329395
出版日 ページ情報 英文 46 Pages
納期: 即日から翌営業日
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OTT規制:「昔ほど自由ではなくなった」インターネット OTT Regulation: The Internet is Becoming Not-so-Free
出版日: 2015年05月06日 ページ情報: 英文 46 Pages
概要

過去10年間で、インターネット企業やOTT (over the top) 企業は世界経済の中枢部中心を占めるようになりました。これらの企業は、つい最近までは世界経済を左右するほどの力は無かったのですが、現在では「あまりにも巨額の資金が、なんら規制されること無くこうした企業に集中している」という意見も出てきています。

当レポートでは、世界各国のインターネット企業やOTT企業が直面している規制上の課題について分析し、主な規制領域 (ネットの中立性、市場競争、租税最適化、プライバシー、著作権) に関する議論の概要や、各分野での利害対立構造、各国政府 (オーストラリア・カナダ・ドイツ・フランス・スペイン・イタリア・日本・韓国・オランダ・英国・米国・インド・台湾・ニュージーランド・EU全体など) の規制政策といった情報を取りまとめてお届けいたします。

第1章 エグゼクティブ・サマリー

第2章 分析手法・定義

第3章 ネットの中立性

  • 主な利害関係
  • ネットの中立性に関する規制
  • 米国の事例

第4章 市場競争

  • 主な利害関係
  • 共有型経済 (シェアリング) 企業が、従来型のビジネスを脅かす
  • インターネット界の巨大企業

第5章 税の最適化

  • 主な利害関係
  • インターネット界の巨大企業
  • 課税と共有型経済

第6章 プライバシー

  • 主な利害関係
  • プライバシー規制

第7章 著作権

  • イントロダクション
  • 不正コピー防止政策
  • 出版上の課題

第8章 その他

  • VoIP
  • 暗号化・監視

図表一覧

分析対象企業 (全42社)

  • Airbnb
  • Amazon
  • Aol
  • Apple
  • AT&T (ex SBC)
  • Cisco
  • Coca-Cola
  • Dell
  • Dropbox
  • eBay
  • Evernote
  • Facebook
  • GE Company
  • GetAround
  • Google
  • Handy
  • HomeAway/VRBO
  • iinet
  • Kakao Talk
  • KT
  • Lindedin
  • Lyft
  • Madison River
  • Microsoft
  • MyClean
  • Netflix
  • Pfizer
  • Procter & Gamble
  • 楽天
  • RelayRides
  • SK Telecom
  • Skype
  • Starbucks
  • TaskRabbit
  • Telstra
  • T-Mobile
  • Twitter
  • Uber
  • Verizon
  • Vonage
  • Yahoo!
  • Yelp
目次
Product Code: M15145IN3

Over the last decade a completely new economy has evolved based on the Internet and OTT players. While this had until recently been actively encouraged to galvanise the economy, there is now simply too much revenue involved for the players invilved not to receive regulatory intervention.

This report looks into such OTT regulatory landscape in the key areas of net neutrality, competition, tax optimization, privacy, and copyrights; the key stakes in each area and how regulation is rolling out (or not) in various leading nations.

Main countries covered include Australia, Canada, Germany, France, Spain, Italy, Japan, South Korea, Netherlands, UK and USA, with India, Taiwan and New Zealand also covered depending on the topic. The European Union as a whole is also covered.

Table of Contents

1. Executive Summary

2. Methodology & definitions

3. Net Neutrality

  • 3.1. Key stakes
  • 3.2. Net neutrality regulation
  • 3.3. United States

4. Competition

  • 4.1. Key Stakes
  • 4.2. Sharing economy players endangering traditional businesses
  • 4.3. Internet giants

5. Tax optimization

  • 5.1. Key stakes
  • 5.2. Internet giants
  • 5.3. Taxation and sharing economy

6. Privacy

  • 6.1. Key stakes
  • 6.2. Privacy regulation

7. Copyrights

  • 7.1. Introduction
  • 7.2. Anti-piracy policies
  • 7.3. The press issue

8. Miscellaneous

  • 8.1. VoIP
  • 8.2. Encryption, surveillance

List of Tables

  • Table 1: OTT regulation deployment level per domain, per country
  • Table 2 : European net neutrality approaches
  • Table 3: Legal State of Uber in select countries
  • Table 4: Major OTTs diversifying into various service domains
  • Table 5: Comparison of VAT rates on linear and on-demand audiovisual media services
  • Table 6: Corporate tax paid by 5 leading Internet players in France in 2011, in comparison to what these players would have paid had they been located and taxed in France
  • Table 7: Tax/profit ratio paid by leading US Internet and non-Internet companies
  • Table 8: Examples of sharing economy providers and their criteria of sending tax forms
  • Table 9: Examples of tracking tools
  • Table 10: Main characteristics of antipiracy policies in Common Law and Civil Law countries
  • Table 11: Examples of graduated response implemented by selected countries

List of Figures

  • Figure 1: Protesters at an FCC hearing on net neutrality (December 2014)
  • Figure 2: Ofcom presentation on Net neutrality (2006)
  • Figure 3 : South Korean net neutrality guidelines
  • Figure 4: Uber post confirming the temporary suspension in Spain
  • Figure 5: Yelp document showing how Google abuses its dominant search position
  • Figure 6: The "Double Irish" and "Dutch sandwich" scheme
  • Figure 7: Number of VoD providers situated in selected European countries
  • Figure 8: "Starbucks Commitment to the UK", explaining their stance on corporate tax
  • Figure 9: Airbnb Q&A page explaining local taxes and listing the locations in which Airbnb collects and remits the tax automatically
  • Figure 10: Uber's blog post providing tax support for drivers using its platform
  • Figure 11: Users concerned about private companies' and governmental interference with privacy
  • Figure 12: Estimate of lost revenues due to electronic piracy in the recorded music sector, worldwide, 2010-2018
  • Figure 13: Illustration of the French three strikes procedure
  • Figure 14: Description of Verizon's Copyright Alert Program
  • Figure 15: Evolution of the number of piracy threat letters sent by type of content in Germany, 2011-2014
  • Figure 16: Members of Reform Government surveillance (April 2015)

List of players

  • Airbnb
  • Amazon
  • Aol
  • Apple
  • AT&T (ex SBC)
  • Cisco
  • Coca-Cola
  • Dell
  • Dropbox
  • eBay
  • Evernote
  • Facebook
  • GE Company
  • GetAround
  • Google
  • Handy
  • HomeAway/VRBO
  • iinet
  • Kakao Talk
  • KT
  • Lindedin
  • Lyft
  • Madison River
  • Microsoft
  • MyClean
  • Netflix
  • Pfizer
  • Procter & Gamble
  • Rakuten
  • RelayRides
  • SK Telecom
  • Skype
  • Starbucks
  • TaskRabbit
  • Telstra
  • T-Mobile
  • Twitter
  • Uber
  • Verizon
  • Vonage
  • Yahoo!
  • Yelp

Slideshow contents

  • Overall synthesis: sharing economy regulation required for tomorrow
  • Net neutrality: FCC unleashing the nuclear option, ongoing uncertainty in Europe
  • Net neutrality: an emerging regulatory patchwork
  • Competition (1/2): Internet giants and the unfair use of their dominance
  • Competition (2/2): Economy sharing players causing unfair competition
  • Data collection: users concerned, but only few of them taking action
  • Taxation (1/2): Internet giants "avoiding" full payment of corporate tax
  • Taxation (2/2): Economy sharing players and collection of relevant tax
  • Intellectual Property (Copyrights): Graduated response most popular
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