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市場調査レポート

小売部門におけるデジタルイノベーション:小売業者 vs OTT事業者

Digital Innovation in Retail: Retailers vs OTT Players

発行 IDATE DigiWorld 商品コード 329163
出版日 ページ情報 英文 55 Pages
納期: 即日から翌営業日
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小売部門におけるデジタルイノベーション:小売業者 vs OTT事業者 Digital Innovation in Retail: Retailers vs OTT Players
出版日: 2015年04月28日 ページ情報: 英文 55 Pages
概要

当レポートでは、各種デジタル技術の小売業への影響について調査し、デジタル技術が小売業にもたらす市場機会と課題、顧客の購買行動の変化への対応策としてのデジタル技術の検証、大手小売事業者の戦略などについてまとめています。

第1章 エグゼクティブサマリー

第2章 調査手法・定義

第3章 小売業における主要課題

  • 背景
  • 主な課題
    • オムニチャネルアプローチへの移行
    • 顧客の購買行動の分析
    • パーソナライゼーション
    • ロイヤルティ
    • 店内購入の強化
    • サプライチェーンの最適化

第4章 小売部門における主なデジタルトレンド

  • 技術:小売業者の優先事項
  • 主要技術
    • RFID
    • ソーシャルメディア
    • モバイルアプリケーション
    • インタラクティブ技術
    • ビッグデータ
    • Tomorrow

第5章 エコシステムへの影響

  • 小売業者の戦略
  • 主な小売業者
    • Walmart
    • Carrefour
    • Tesco
  • 市場とOTT事業者
    • Amazon
    • 楽天
    • Alibaba
    • Google

図表

目次
Product Code: M15195IN2

Retailers vs OTT players

  • This report presents how the retail sector is impacted by technologies and what the consequences are for traditional players
  • The first part of the report provides an overview of the major issues and opportunities for retailers around technologies
  • The second part presents the technologies seen as key to respond to changes in customer purchase behaviour .
  • The third and final part outlines the strategy of major bricks-and-mortar players in response to the introduction of online marketplaces.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE 's reports
  • 2.2. Scope of the study

3. Major issues in the retail industry

  • 3.1. Context
  • 3.2. Key challenges
    • 3.2.1. Towards an omnichannel approach
    • 3.2.2. Customer purchase behaviour analysis
    • 3.2.3. Personalisation
    • 3.2.4. Loyalty
    • 3.2.5. Enhancing the in-store purchase
    • 3.2.6. Supply chain optimisation

4. Key digital trends for the retail sector

  • 4.1. Technology, a retailer priority
  • 4.2. Key technologies
    • 4.2.1. RFID
    • 4.2.2. Social media
    • 4.2.3. Mobile applications
    • 4.2.4. Interactive technologies
    • 4.2.5. Big Data
    • 4.2.6. Tomorrow

5. Impacts on the ecosystem

  • 5.1. Retailer strategies
  • 5.2. Major retailers
    • 5.2.1. Walmart
    • 5.2.2. Carrefour
    • 5.2.3. Tesco
  • 5.3. Marketplace and OTT players
    • 5.3.1. Amazon
    • 5.3.2. Rakuten
    • 5.3.3. Alibaba
    • 5.3.4. Google
  • Report's tables and figures

Tables

  • Table 1: Top 10 retailers worldwide, 2013
  • Table 2: Key critical stakes in food retail
  • Table 3: RFID gains for retail application
  • Table 4: Example of mobile applications
  • Table 5: Strengths and weaknesses of brick-and-mortar and online marketplaces

Figures

  • Figure 1: In-store and e-commerce retail sales and share of e-commerce, 2013-2018
  • Figure 2: Comparison between the growth of retail sales in stores and online between 2013 and 2014
  • Figure 3: Retail sales and share of online in the EU5, 2014 (estimates)
  • Figure 4: Top 10 retailers worldwide, 2013
  • Figure 5: Food supply chain
  • Figure 6: Influence of multichannel in retail sales
  • Figure 7: Impact of online in the customer purchase path
  • Figure 8: Personalisation in stores
  • Figure 9: The need to address challenge of customer churn
  • Figure 10: Tesco loyalty card programme
  • Figure 11: Customer experience in physical store
  • Figure 12: The strong adoption of 'click and collect ' in Europe
  • Figure 13: Technologies used in the retail business
  • Figure 14: Retailer priorities in 2014
  • Figure 15: Maturity of the use of data in industries
  • Figure 16: RFID use by retailers
  • Figure 17: Importance of social media in the retail sector
  • Figure 18: Impact of retailer presence on social media
  • Figure 19: Mobile applications usage
  • Figure 20: Results from Cisco survey on mobile applications
  • Figure 21: Price comparison
  • Figure 22: Loyalty programmes
  • Figure 23: TargetList shopping list
  • Figure 24: Walgreen smart caddies
  • Figure 25: Mobile indoor mapping application
  • Figure 26: shopkick application
  • Figure 27: Magic Fitting Room from Macy's
  • Figure 28: Mobile tracking in a shop
  • Figure 29: Big data opportunities in the retail sector
  • Figure 30: Big data opportunities in the retail sector
  • Figure 31: View of retail evolution
  • Figure 32: 3D-printer Cube for consumers
  • Figure 33: From the virtual store scan to delivery
  • Figure 34: Walmart virtual toy store
  • Figure 35: Comparison of online sales growth in 2014
  • Figure 36: View of the evolution of the retail market
  • Figure 37: Towards an omnichannel approach
  • Figure 38: WalmartLabs acquisitions
  • Figure 39: Importance of presence in social media
  • Figure 40: Savings Catcher principle
  • Figure 41: Mobile applications provided by Carrefour
  • Figure 42: Carrefour virtual fitting room
  • Figure 43: C-où, interactive map mobile application by Carrefour
  • Figure 44: Carrefour Cube in Lyon
  • Figure 45: Carrefour media platform offer
  • Figure 46: Tesco capex plan
  • Figure 47: Building blocks for multi-channel strategy
  • Figure 48: Tesco views on the retail market evolution
  • Figure 49: Tesco mobile applications portfolio
  • Figure 50: Tesco MyStore
  • Figure 51: Tesco value-added services before digital company sales
  • Figure 52: Tesco large portfolio
  • Figure 53: From bookseller to all-products seller
  • Figure 54: Amazon value proposition
  • Figure 55: Same-day delivery offer by Amazon
  • Figure 56: Amazon Fresh
  • Figure 57: Physical Amazon store in Manhattan
  • Figure 58: Amazon large businesses portfolio
  • Figure 59: Business portfolio
  • Figure 60: Positioning of Rakuten compared to Amazon in sales in Japan, by product
  • Figure 61: Ebates, cash back shopping system
  • Figure 62: Big data in Rakuten
  • Figure 63: Viber global footprint
  • Figure 64: The future view of Rakuten
  • Figure 65: Alibaba businesses
  • Figure 66: B2C E-commerce market shares in China
  • Figure 67: Breakdown of Alibaba sales evolution
  • Figure 68: Amazon store page in Alibaba TMall marketplace
  • Figure 69: Revenue growth of major businesses: the Alibaba view
  • Figure 70: Google Shopping Express service
  • Figure 71: Google Shopping interface
  • Figure 72: Carrefour indoor mapping using Google Maps

List of players reviewed

  • Alibaba
  • Amazon
  • Carrefour
  • Google
  • Macy's
  • Rakuten
  • Target
  • Tesco
  • Walgreen
  • Walmart

Slideshow contents

Major stakes in the retail industry

  • Retail market growth impacted by online sales
  • Changes in market structure with emergence of online 'marketplace' enterprise
  • Retail players facing multiple challenges

Key digital trends for the retail sector

  • Technology, a priority for retailers
  • Technologies increasingly used inside the shops

Impacts on the ecosystem

  • Impact of technology on the ecosystem
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