表紙
市場調査レポート

STBの将来:IP世界における課題と見通し

The Future of STBs: Challenges and Prospects in an IP World

発行 IDATE DigiWorld 商品コード 324767
出版日 ページ情報 英文 49 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。

ご注意: Single Departmentライセンスは、DRM (デジタル著作権管理システム) 付PDFになります。
認証されたPC上のみでの閲覧となっております。

Back to Top
STBの将来:IP世界における課題と見通し The Future of STBs: Challenges and Prospects in an IP World
出版日: 2015年02月23日 ページ情報: 英文 49 Pages
概要

当レポートでは、TV STB市場について調査分析し、技術、消費、規制の現状と重要な発展に焦点を当てて、既存のビジネスモデル、ブロードバンド拡大の影響、市場力学のほか、さまざまな影響要因について、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査手法と定義

第3章 TV・ビデオ端末市場の構造

  • 市場概要
    • 市場区分
    • 消費者が利用できるサービスの拡大
  • 現在のTV STB市場の推計
    • ネットワーク別
    • 地域別

第4章 変化の促進要因

  • 技術開発
  • 消費習慣
  • 規制環境

第5章 産業組織と戦略

  • 産業構造
  • ケーススタディ
  • 戦略分析

第6章 2025年のシナリオ

  • 破壊的要因の分析
  • 今後10年間の3大シナリオ

図表

目次
Product Code: M15265IN2

In recent years, television STBs have experienced many changes related to the ever-growing supply of digital TV services and the profound changes we are seeing in how video is consumed.

With the growth of IP and competitive OTT offerings, technological advances in both software and hardware, and the emergence of new competitors, the future role of STBs in homes is now under scrutiny.

IDATE reports on the TV STB market by analysing the current situation and significant developments in technology, consumption and regulation.

The report looks at existing business models, the impact of broadband's expansion and various market dynamics depending on the type of network used.

It also details the various disruptive factors affecting the future of STBs and offers various scenarios for their role in homes by 2025.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report

3. Structure of the TV & video device market

  • 3.1. Market overview
    • 3.1.1. Market segmentation
    • 3.1.2. Constantly expanding range of services available to consumers
  • 3.2. Estimate of the current TV STB market
    • 3.2.1. The TV STB market by network
    • 3.2.2. The TV STB market by region

4. Drivers of change

  • 4.1. Technological developments
    • 4.1.1. Integration of an IP-based environment
    • 4.1.2. New security solutions
    • 4.1.3. Performance increases in signal processing
  • 4.2. Consumption habits
    • 4.2.1. Any Time: non-linear viewing habits constantly growing
    • 4.2.2. Anywhere: access to content no longer limited to living rooms
    • 4.2.3. Any device: multi-screen consumption at the expense of main TV consumption
    • 4.2.4. Any Content: abundant offerings and growing interest in online video content
  • 4.3. Regulatory environment
    • 4.3.1. Legal obligations related to the digital transition
    • 4.3.2. Devices creating competition for STBs
    • 4.3.3. The Net Neutrality debate

5. Industry organisation & strategy

  • 5.1. Industry structure
    • 5.1.1. The changing needs of STBs by network
    • 5.1.2. The Internet's impact on the STB market
    • 5.1.3. Business models
  • 5.2. Case studies
    • 5.2.1. Device positioning by segment
    • 5.2.2. Case studies
  • 5.3. Strategic analysis
    • 5.3.1. The role of STBs is being challenged with the new video consumption environment
    • 5.3.2. The broadcast market is a precursor
    • 5.3.3. New options for cable and IPTV networks
    • 5.3.4. A shift towards improved operational flexibility
    • 5.3.5. Interface wars
    • 5.3.6. Long-term evolution

6. 2025 scenarios

  • 6.1. Analysis of disruptive factors
  • 6.2. Three TV STB scenarios over the next ten years

List of Tables

  • Table 1: Summary of Numericable SFR's cloud gaming offering via its STB
  • Table 2: Annual sales of digital STBs in 2014, by region
  • Table 3: Distribution of bandwidth consumption during peak hours, North America
  • Table 4: Availability of two OTT television services (with live programming) from satellite pay-TV operators

List of Figures

  • Figure 1: Example of a Headed MHG with several video outputs (LaBox from Numericable)
  • Figure 2: Example of a Headless MHG, without any video outputs (Freebox Server)
  • Figure 3: Sony's triple-tuner TV (cable, terrestrial, satellite)
  • Figure 4: Examples of a streaming box and HDMI dongle
  • Figure 5: Example of recording a complete series from an STB
  • Figure 6: UPC Ireland's multi-room service
  • Figure 7: Swisscom TV's application
  • Figure 8: Example of a hard drive pre-loaded with 4K movies (Samsung)
  • Figure 9: Tata Sky 4K STB
  • Figure 10: Example of an online radio service integrated into an STB
  • Figure 11: Example of video surveillance solution integrated into an MHG
  • Figure 12: Digital STB sales worldwide in 2014, by STB type, 2014
  • Figure 13: STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 14: Cable STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 15: Satellite STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 16: Terrestrial STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 17: IPTV STB installed base (analogue + digital), worldwide, 2010-2014
  • Figure 18: Growth of the digital STB installed base by region, 2010-2014
  • Figure 19: Digital STB sales in North America
  • Figure 20: Digital STB sales in Europe
  • Figure 21: Digital STB sales in Asia-Pacific
  • Figure 22: Digital STB sales in Latin America
  • Figure 23: How the SAT>IP protocol works
  • Figure 24: Panasonic TV equipped with SAT>IP
  • Figure 25: How a Common Interface system works with a CAM manufactured by Aston for Fransat
  • Figure 26: Expected compression gains with HEVC
  • Figure 27: Linear and non-linear consumption in the United States, 2012-2014
  • Figure 28: Proportion of non-linear consumption of an FX television series
  • Figure 29: Weekly multi-screen consumption duration
  • Figure 30: Example of a CableCARD-compatible TV
  • Figure 31: Video consumption growth in Internet traffic in the United States, 2013-2018
  • Figure 32: Theoretical migratory plan to an IP model for cable operators
  • Figure 33: Breakdown of terrestrial FTA and pay-TV homes worldwide, 2014
  • Figure 34: Example of a hybrid DTT STB offered by TiVo
  • Figure 35: Interface of Channel Master's over-the-air hybrid STB
  • Figure 36: Triple play service via LTE offered by Indian operator Reliance Jio
  • Figure 37: The Speedport Hybrid LTE modem from Deutsche Telekom
  • Figure 38: Comparison between the STBs provided as part of DirecTV's and Dish's pay-TV offerings, according to the two providers
  • Figure 39: Example of Sky's pricing policy for their STBs
  • Figure 40: Device positioning by segment
  • Figure 41: All-IP Xi3 STB, HDMI-only (Pace)
  • Figure 42: Hybrid DTT STB developed by Netgem
  • Figure 43: Integration of the operator at the heart of the TV
  • Figure 44: Roku 3
  • Figure 45: TCL 4K TV with 'Roku TV' technology integrated
  • Figure 46: How Samsung's integrated TV works
  • Figure 47: Sky+ HD STB
  • Figure 48: Horizon Media STB
  • Figure 49: Hybrid LTE/DTT STB
  • Figure 50: Conditions affecting the three TV STB scenarios over the next ten years

Slideshow contents

  • STB market still growing on a global scale
  • Constantly expanding range of services available
  • Increasing functionality and competition in the STB market
  • Integration of an IP-based environment
  • Security solutions & performance increases in signal processing
  • Increasing adoption of ATAWADAC usages, especially by the younger generation
  • Regulatory elements that could have a strong impact
  • The Internet's impact on the STB market
  • STBs, cost or profit centres?
  • Disruption factors for the STB market in the next ten years
  • Three (non-exclusive) scenarios for TV STBs by 2025

List of players examined

  • Comcast X1 Entertainment Operating System
  • Sky+HD
  • Netgem, hybrid TV STBs
  • Roku
  • TeliaSonera / Samsung
  • Samsung Integrated TV set
  • UPC horizon TV
  • Svelte, hybrid LTE STB
Back to Top