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市場調査レポート

シリアスゲーム:プレイ状況・課題・市場展望

Serious Gaming: State of Play, Challenges and Market Prospects

発行 IDATE DigiWorld 商品コード 320801
出版日 ページ情報 英文 53 Pages
納期: 即日から翌営業日
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シリアスゲーム:プレイ状況・課題・市場展望 Serious Gaming: State of Play, Challenges and Market Prospects
出版日: 2014年12月09日 ページ情報: 英文 53 Pages
概要

当レポートは、シリアスゲーム部門の特に人材管理(HRM)セグメントに注目して分析しており、流通レベル、市場の動向、および経済展望などの分析をまとめ、お届け致します。

第1章 エグゼクティブサマリー

第2章 調査手法&定義

第3章 CAC40社の人材管理(HRM)においてSG(シリアスゲーム)は現在どのように使用されているか

第4章 SG市場における動向と課題

  • SG部門における動向・課題
    • シリアスゲーム、スキルコンバージェンスから生まれる部門
    • デバイス・アクセサリー関連の技術的課題
    • 主に供給によって促進される急成長部門
    • 活動・生産:クリティカルサイズとは?
    • ビジネスモデル:オーダーメイドから市販ゲームへ
  • 人材管理(HRM)向けのSGフランス系主要5社へのインタビュー
    • Manzalab
    • KTM Advance
    • Daesign
    • Groupe Interaction
    • 3DS (Dassault Systemes)

第5章 SGのケーススタディ

  • Manzalab
  • KTM Advance
  • Daesign
  • Interaction Games
  • 3DS

第6章 シリアスゲーム市場の評価

  • 世界市場は2016年に加速する予測
  • 北米市場、欧州市場の3倍の大きさ
  • 米国は欧州市場で優勢
  • ベーシック・継続中の職業トレーニングは市場の3分の2以上を示す見込み

第7章 結論:SG開発・出版戦略の10大成功要因

図表

目次
Product Code: M14225IN1

This is IDATE's fourth report dealing with the Serious Games sector. IDATE chose to focus its analysis on a specific segment of SG: human resources management. This was chosen mainly because this type of SG is currently the most widespread among businesses.

IDATE measured SG's distribution level in the economy by focusing on its deployment in companies. In the 2010 edition of our study, we anticipated SG growth in SMEs around 2014, so it was therefore appropriate to see how accurate our estimates were.

We also wanted to thoroughly test the games and discuss with their creators the trends and economic prospects of this complex sector that is difficult to comprehend as a whole.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report
  • 2.3. The SG market valuation methodology

3. How SG is currently being used in HR management among CAC 40 companies

4. Trends and challenges in the SG market

  • 4.1. Trends and challenges in the SG sector
    • 4.1.1. Serious Games, a sector born of skill convergence
    • 4.1.2. Technological challenges related to devices and accessories
    • 4.1.3. A rapidly growing sector driven mainly by supply
    • 4.1.4. Activity and production: what about critical size?
    • 4.1.5. Business model: from customised to off-the-shelf games
  • 4.2. Interviews with 5 French champions of SG for HR management
    • 4.2.1. Manzalab
    • 4.2.2. KTM Advance
    • 4.2.3. Daesign
    • 4.2.4. Groupe Interaction
    • 4.2.5. 3DS (Dassault Systèmes)

5. SG case studies

  • 5.1. "My Experience of the Annual Interview" - Manzalab
  • 5.2. "Boost your sales" - KTM Advance
  • 5.3. "M for Manager" - Daesign
  • 5.4. "Play'INN" - Interaction Games
  • 5.5. "Play Merit Review" - 3DS

6. Valuation of the Serious Gaming market

  • 6.1. The global market is expected to accelerate in 2016
  • 6.2. The North American market, three times larger than the European market
  • 6.3. The United Kingdom dominates the European market
  • 6.4. Basic and ongoing vocational training will represent more than two-thirds of the market in 2018

7. Conclusion: 10 key success factors for an SG development and publishing strategy

List of Tables

  • Table 1: Estimation of the SG reference market by target sector
  • Table 2: Distribution of the number of SGs in CAC40 companies
  • Table 3: Number of companies in France by size
  • Table 4: List of SGs used as HR tools in large CAC 40 companies
  • Table 5: Fact file for the SG "My Experience of the Annual Interview" by Manzalab
  • Table 6: Fact file for the SG "M for Manager" by Daesign
  • Table 7: Fact file for the SG "Play'INN" by Interaction Games
  • Table 8: Fact file for the SG "Play Merit Review" by 3DS
  • Table 9: Global SG market
  • Table 10: Global SG market by region, 2014
  • Table 11: Global SG market in Europe and in the five main European countries, 2014
  • Table 12: Global SG market in basic and ongoing vocational training

List of Figures

  • Figure 1: Growth of the global SG market
  • Figure 2: "My Experience of the Annual Interview" - SG by Manzalab
  • Figure 3: Detailed feedback given at the end of the game from the SG "My Experience of the Annual Interview" by Manzalab
  • Figure 4: Homepage for the SG "Boost your sales" by KTM advance
  • Figure 5: Results after completing a training module of the SG "Boost your sales" by KTM advance
  • Figure 6: Screenshot of a training module of the SG "Boost your sales" by KTM advance
  • Figure 7: Screenshot of a training module of the SG "Boost your sales" by KTM advance
  • Figure 8: The module "Conduct a Difficult Interview" from the SG "M for Manager" by Daesign
  • Figure 9: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign
  • Figure 10: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign
  • Figure 11: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign
  • Figure 12: Screenshots of the SG "Play 'INN" by Groupe Interaction
  • Figure 13: Description of colleague's profile in the SG "Play Merit Review" by 3DS
  • Figure 14: Screenshots of the SG "Play Merit Review" by 3DS
  • Figure 15: Growth of the global SG market
  • Figure 16: Growth of the global SG market by region
  • Figure 17: Growth of global SG market in Europe and in the five main European countries, 2014
  • Figure 18: Growth of global basic and vocational training market Worldwide Basic Training / Education / Ongoing Vocational Training Serious Game Market (Million EUR)

Slideshow contents

  • Fact: CAC 40 companies are adopting SGs
  • State of play and current issues facing SGs
  • Presentation of Manzalab'SG : " My Experience of the Annual Interview "
  • Presentation of KTM Advance'SG: " Boost your sales "
  • Presentation of Daesign'SG: " M comme Manager "
  • Presentation of Interaction Games'SG: Play'INN
  • Presentation of 3DS'SG: Play Merit Review
  • The SG market
  • 10 key success factors for an SG development and publishing strategy
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