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市場調査レポート

FTTx収益化:市場・技術・サプライサイド戦略

FTTx Monetisation: Markets, Technologies & Supply-side Strategies

発行 IDATE DigiWorld 商品コード 320275
出版日 ページ情報 英文 42 Pages
納期: 即日から翌営業日
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FTTx収益化:市場・技術・サプライサイド戦略 FTTx Monetisation: Markets, Technologies & Supply-side Strategies
出版日: 2014年11月27日 ページ情報: 英文 42 Pages
概要

当レポートでは、世界の超高速アクセス市場について取り上げ、現在のUFB(超高速ブロードバンド)ARPUレベルと今後5年間の発展、国別の市場分析、および戦略などについてまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 調査手法

第3章 世界の超高速アクセス市場・動向

  • 超高速アクセス市場の状況:技術・規模
  • 超高速アクセスARPU成長
    • ISPポジショニングはどのように発展するか
    • 国のARPU成長経路
  • 超高速アクセス市場収益:実績と予測
    • 世界の超高速アクセス市場は今後5年間で76%成長する予測
    • 北米はこれまでのところ最大の超高速アクセス市場
    • 超高速アクセスは世界中でブロードバンド市場のシェアを拡大
  • 詳細な各国市場のデータ
    • 北米
    • アジア太平洋
    • 欧州

第4章 超高速ブロードバンド計画

  • 超高速アクセスサプライサイド戦略:広告vs.アップグレード
    • モデルNo.1:新規顧客を呼び込むために設計されたプラン
    • モデルNo.2:アップグレードプラン
  • サマリー
    • 企業が達成したいこと
    • マーケティング戦略

図表

目次
Product Code: M14546MR

The tremendous cost of new gen access networks makes monetizing them a crucial issue. Ultrafast-boradband (UFB) access providers' supply-side strategies are aimed at ensuring enough customers who will upgrade to a UFB service in order to generate substantial income.

This report addresses the following key questions:

  • What are the levels of current UFB ARPUs and how could there evolve in the 5 coming years
  • How to justify possible differences from one country to another
  • What are some of the most likely development scenarios for the ultra-fast broadband market
  • What are the main criteria to take into consideration

IDATE also provides UFB market estimates for 2013 and up to 2018.

Table of Contents

1. Executive Summary

2. Methodology

  • 2.1. General methodology of IDATE's reports
  • 2.2. Market assessment and forecasts
    • 2.2.1. Countries and companies covered
    • 2.2.2. Market assessment methodology

3. Global ultra-fast access market and trends up to 2018

  • 3.1. Ultra-fast access market status by technology and volume at the end of 2013
  • 3.2. Ultra-fast access ARPU growth
    • 3.2.1. How will ISPs' positioning evolve
    • 3.2.2. National ARPU growth paths
  • 3.3. Ultra-fast access market revenue in 2013 and forecasts up to 2018
    • 3.3.1. The global ultra-fast access market forecast to grow by 76% over the next five years
    • 3.3.2. North America by far the biggest ultra-fast access market in 2013
    • 3.3.3. Ultra-fast access increasing its share of the broadband market in all corners of the globe
  • 3.4. Detailed national market data
    • 3.4.1. North America
    • 3.4.2. Asia-Pacific
    • 3.4.3. Europe

4. Ultra-fast broadband plans

  • 4.1. Ultra-fast access supply-side strategies: adds vs. upgrades
    • 4.1.1. Model No. 1: Plans designed to attract new customers
    • 4.1.2. Model No. 2: Upgrade plans
  • 4.2. Summary
    • 4.2.1. What the players hope to achieve
    • 4.2.2. Marketing strategies

List of Tables

  • Table 1: Risks and advantages for FTTx market players for each scenario
  • Table 2: National trends up to 2018
  • Table 3: UFB market value, by region, 2013-2018
  • Table 4: Comparison of triple play bundles aimed at new customers
  • Table 5: Orange triple play bundles: BB vs. UFB
  • Table 6: Main strategic objectives attached to UFB plans
  • Table 7: Comparison of a selection of ISPs' BB and UFB plans

List of Figures

  • Figure 1: UFB market growth and regional split from 2013 to 2018
  • Figure 2: Number of FTTH/B customers worldwide and regional split, at the end of 2013
  • Figure 3: Geographical breakdown of ultra-fast access architectures worldwide, at the end of 2013
  • Figure 4: Scenario, ARPU and offering model: trends per country up to 2018
  • Figure 5: UFB market and subscriber growth by region, 2013-2018
  • Figure 6: Regional breakdown of the ultra-fast access market, 2013-2018
  • Figure 7: Regional breakdown of ultra-fast access subscribers, 2013-2018
  • Figure 8: Ultra-fast broadband's share of the broadband market in the EU-28, in 2013 and 2018, in subscriber numbers and market revenue
  • Figure 9: Ultra-fast broadband's share of the broadband market in North America, in 2013 and 2018, in number of subscribers and market revenue
  • Figure 10: Ultra-fast broadband's share of the broadband market in Asia-Pacific, in 2013 and 2018, in number of subscribers and market revenue
  • Figure 11: Verizon's new customer information form
  • Figure 12: Comcast Internet plans
  • Figure 13: Range of broadband and superfast speeds attached to new customer plans
  • Figure 14: The MyRepublic 1 Gbps plan
  • Figure 15: The Ono TV plan, available to broadband and ultra-fast broadband customers
  • Figure 16: Deutsche Telekom ultra-fast access bundle
  • Figure 17: Orange: choosing Internet access according to network architecture
  • Figure 18: A selection of Telefónica plans
  • Figure 19: Product description for Free's Freebox Revolution
  • Figure 20: Swisscom broadband and ultra-fast broadband triple play bundles
  • Figure 21: Benchmark for Internet options in Triple Play services (Broadband vs Superfast Broadband)
  • Figure 22: Benchmark for TV options in Triple Play services (Broadband vs Superfast Broadband)
  • Figure 23: Monthly cost for Triple Play services (Broadband vs Superfast Broadband)
  • Figure 24: A selection of operators' marketing strategies

Slideshow contents

  • How UFB market players' position will evolve: two opposite trajectories
  • ARPU growth hypotheses by country
  • How UFB market players' position will evolve: two opposite trajectories
  • UFB access product types

Examined players

  • AT&T
  • BT
  • China Telecom
  • Comcast/TWC
  • Deutsche Telekom
  • Free
  • HKBN
  • KDDI
  • KT
  • NTT
  • Ono
  • Orange
  • Portugal Telecom
  • Swisscom
  • Telefónica
  • Teo
  • Verizon
  • Virgin Media
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