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市場調査レポート

ウルトラHD:衛星の新たな成長促進剤

Ultra High Definition: A New Growth Driver For Satellite

発行 IDATE DigiWorld 商品コード 315521
出版日 ページ情報 英文 61 Pages
納期: 即日から翌営業日
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ウルトラHD:衛星の新たな成長促進剤 Ultra High Definition: A New Growth Driver For Satellite
出版日: 2014年10月02日 ページ情報: 英文 61 Pages
概要

当レポートでは、さまざまな固定ネットワークをいかにしてウルトラHD(UHD)放送に位置づけるかについて比較・分析し、また特有の強み・弱みの分析から、どの技術がフォーマットに最適かを特定しており、先駆的な戦略を導入している企業の調査により、UHDを背景としたコンテンツパブリッシング・配信企業のポジショニング調査をまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 分析手法・定義

第3章 UHD放送のポジショニングに関するさまざまな固定ネットワークの比較

  • 固定ネットワーク:UHD配信の強みと弱み
    • DTT
    • ケーブル
    • IPTV
    • OTT
    • 衛星
  • UHD放送に最も適したネットワークとなるのはどれか
    • DTTは適さない
    • 地上波放送ネットワークの範囲は限られている
    • 衛星、高品質画像放送の草分け

第4章 装置関連の課題

  • TV、さまざまな技術背景における市場成長の主要な促進因子
  • LCDからOLEDへ:これらの技術の望ましいコンバージェンス
  • TV技術の料金モデル
  • UHD、TVセット市場にとっての成長促進因子
  • STBは不可欠

第5章 UHDに関連したコンテンツ配信・放送企業のポジショニング

  • 企業の数字は3Dのせいで散々に
  • しかしOTTの成功は「プレミアム化」による差別化のインセンティブとなり得る
  • OTTオペレーター:UHDの可能なパイオニア
  • TVチャンネル:引き続き警戒
  • 同市場に存在する配信企業は依然として少ない

第6章 UHD、衛星オペレーターの成長促進因子

  • 市場予測
  • 衛星オペレーターにとっての長期的な不確か性および機会要因

図表一覧

目次
Product Code: M14321MR

This report compares and analyses how the various fixed networks are positioned for broadcasting UHD, and also identifies which technologies are best suited to the format by looking at their specific strengths and weaknesses.

It analyses the importance of UHD in the strategies of consumer electronics manufacturers and its impact on growth in the TV market.

The report also looks at the positioning of content publishing and distribution players in the context of UHD by evaluating which of these players are adopting pioneering strategies. Some of the strategies used to integrate UHD into players' offerings are detailed.

Finally, it aims to analyse the impact of this new market on the satellite industry using market forecasts for 2018.

Table of Contents

1.Executive Summary

  • 1.1. Quality will vary between the various broadcast networks
  • 1.2. UHD, a growth driver for the TV set market
  • 1.3. Content distributors and broadcasters gradually integrating UHD into their strategies
  • 1.4. Satellite particularly well-positioned for broadcasting high-quality UHD to a wide audience

2.Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report: forecasting methodology
  • 2.3. Definition of UHD
    • 2.3.1. Format
    • 2.3.2. HEVC a necessity

3. Comparison of various fixed networks with regard to UHD broadcast positioning

  • 3.1. Fixed networks: strengths and weaknesses for UHD distribution
    • 3.1.1. DTT
    • 3.1.2. Cable
    • 3.1.3. IPTV
    • 3.1.4. OTT
    • 3.1.5. Satellite
  • 3.2. Which network will be the most suited to broadcasting UHD
    • 3.2.1. DTT is not suitable
    • 3.2.2. Coverage of broadband terrestrial networks is limited
    • 3.2.3. Satellite, pioneering high quality video broadcasts

4.Issues around equipment

  • 4.1. TVs, primary driver of market growth in a diverse technological context
    • 4.1.1. UHD only just taking-off
    • 4.1.2. The range of UHD products available is growing
    • 4.1.3. UHD shooting and broadcasting still in the testing phase
  • 4.2. From LCD to OLED: a desirable convergence of these technologies
  • 4.3. Pricing models of TV technologies
  • 4.4. UHD, a growth driver for the TV set market
    • 4.4.1. Renewed market growth by 2016
    • 4.4.2. 'Smart TVs' will account for 41% of TV sales in 2014
    • 4.4.3. Growth of the Ultra-HD market is expected to accelerate from 2016
  • 4.5. STBs are essential

5. The positioning of content distribution and broadcast players in relation to UHD

  • 5.1. Players' fingers burned by 3D
  • 5.2. But the success of OTT could be an incentive to differentiate through 'premiumisation'
  • 5.3. OTT operators: possible pioneers of UHD
    • 5.3.1. OTT leaders are focusing on 4K in their strategies
    • 5.3.2. A way to assert their leadership in the face of traditional channels...
    • 5.3.3. .... and up against consumer electronics players...
    • 5.3.4. .... who are themselves adopting an OTT 4K distribution strategy
    • 5.3.5. A potential obstacle: ISPs wanting to cap broadband speeds
  • 5.4. TV channels: still exercising caution
    • 5.4.1. The difference in quality not discernible enough for consumers
    • 5.4.2. Business model questions
    • 5.4.3. Public service channels driving UHD forward
    • 5.4.4. A strong correlation between enthusiasm from channels and the presence of national equipment vendors
    • 5.4.5. Gradual creation of a UHD content catalogue contributing to enhancing the quality of HD
    • 5.4.6. Major channels interested in testing UHD over DTT
    • 5.4.7. Development is likely to be driven by major international sporting events in the future
    • 5.4.8. Caution also influenced by the economic climate
  • 5.5. Still not many distribution players present in this market
    • 5.5.1. Cable operators could invest in UHD to offer a more comprehensive range of services
    • 5.5.2. Telcos are in a strong position with fibre
    • 5.5.3. DTH service providers are positioning themselves to maintain their lead

6.UHD, a growth driver for satellite operators

  • 6.1. Market forecasts for 2018
  • 6.2. Long-term uncertainty and opportunity factors for satellite operators
    • 6.2.1. Growth drivers and barriers to UHD development
    • 6.2.2. With growth expected to accelerate from 2019, this market could be a source of significant revenue for satellite operators

Tables

  • Table 1:Key factors affecting demand for satellite as a TV/video broadcasting medium
  • Table 2:Compatibility of UHDTV in MPEG-4 AVC, DTT
  • Table 3:Compatibility of cable with UHD using HEVC, DVB-C vs DVB-C2
  • Table 4:Satellite UHD compatibility in HEVC per 36 MHz frequency
  • Table 5:Summary of satellite capacity rental costs for a SD/HD/UHD channel using DVB-S or DVB-S2
  • Table 6: Summary: Positioning comparison between different broadcast networks
  • Table 7: TV price ranges by screen size, 2014
  • Table 8: UHD TV sales, 2014-2018
  • Table 9: Features of STBs offered by various telcos and pay-TV operators, end of 2013
  • Table10: Growth in Free's ARPU

Figures

  • Figure 1:Positioning comparison between different broadcast networks
  • Figure 2: UHD TV sales by region, 2014-2018
  • Figure 3: Total UHD channels broadcast by satellite per geographic region, 2014-2018
  • Figure 4: Number of transponders used for broadcasting UHDTV services and UHD market valuation, worldwide, 2014-2018
  • Figure 5: Resolution comparison for different generations
  • Figure 6: Comfortable viewing distances
  • Figure 7: Motion rendering at 50 frames per second
  • Figure 8: Forecasts for the launch of the various UHD phases
  • Figure 9: Specifications and impact of HEVC
  • Figure 10: Video bit rates according to coding technology
  • Figure 11: Roadmap for adoption of the HEVC codec
  • Figure 12: Spectrum allocation
  • Figure 13:Example Spectrum Options
  • Figure 14:Implementation of OFDM in DOCSIS 3.1
  • Figure 15:Comparison between different DOCSIS standards
  • Figure 16: Schedule for DOCSIS 3.1 equipment availability
  • Figure 17:xDSL performance
  • Figure 18:Distribution of DVB-S/S2 use worldwide in 2013
  • Figure 19:Gains from DVB-S2
  • Figure 20:Growth in reach of various key positions, 2009-2012
  • Figure 21: Fibre and Docsis 3.0 network coverage, end of 2013
  • Figure 22: Subscriptions by speed, Europe, January 2014
  • Figure 23:Number of HD channels broadcast by satellite worldwide, mid-2013
  • Figure 24:Proportion of HD channels broadcast by satellite worldwide, 2013
  • Figure 25: Average mainstream prices of various TV technologies and their life cycle in 2014
  • Figure 26: TV sales by region, 2014-2018
  • Figure 27: Connectable and non-connectable TVs sold worldwide
  • Figure 28: Share of connectable and non-connectable TVs sold worldwide, by region
  • Figure 29: UHD TV sales by region, 2014-2018
  • Figure 30: Distribution of Ultra-HD TV sales worldwide by geographical region in 2018
  • Figure 31: UHD TV installed base and penetration rates
  • Figure 32: Sony's 4K Video Unlimited service
  • Figure 33: Netflix' UHD streaming at 15.6 Mbps
  • Figure 34: UHD tests by South Korea's national broadcaster KBS with the documentary Colors: 4 Desires
  • Figure 35: List of forthcoming major sporting events, 2014-2020
  • Figure 36: UHD programming test at the Sochi Olympic Games, early 2014
  • Figure 37: Excerpt from Verizon's homepage
  • Figure 38: Comparison of upload and download speeds among the main Internet service providers in the United States
  • Figure 39: 4K demonstration by SES Astra at the IBC in Amsterdam in 2012
  • Figure 40: The MediaPlay DST839 by Technicolor
  • Figure 41: Total UHD channels broadcast by satellite worldwide, 2014-2018
  • Figure 42: Total UHD channels broadcast by satellite per geographic region, 2014-2018
  • Figure 43: Total satellite transponders used for broadcasting UHD channels worldwide and by geographical region, 2014-2018
  • Figure 44: Number of transponders used for broadcasting UHDTV services and UHD market valuation, worldwide, 2014-2018

Case studies included in the report

  • BBC
  • Comcast
  • Free
  • Netflix
  • Sky Deutschland

Slideshow contents

Definition of UHDTV

  • UHDTV - The latest improvement to TV picture quality

Comparison of various fixed networks' positioning for UHD broadcast

  • Fixed broadcast network positioning compared
  • Fibre and satellite ideally positioned for broadcasting UHD

UHD, a growth driver for the TV set market

  • Sustained growth in the UHD TV installed base

The positioning of content distribution and broadcast players in relation to UHD

  • OTT players looking to differentiate with the quality upgrade of UHD
  • TV channels still exercising caution
  • Still not many distribution players present in the market

UHD, a growth driver for satellite operators

  • Satellite is particularly well positioned...
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