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市場調査レポート

世界のオンライン広告市場:検索・ディスプレイ・モバイル・RTB・ソーシャルネットワーキング・ビデオ 2014年12月〜2019年の予測

World Online Advertising Market: Search - Display - Mobile - RTB Social Networking - Video Markets at December 2014 & Forecasts to 2019

発行 IDATE DigiWorld 商品コード 310080
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界のオンライン広告市場:検索・ディスプレイ・モバイル・RTB・ソーシャルネットワーキング・ビデオ 2014年12月〜2019年の予測 World Online Advertising Market: Search - Display - Mobile - RTB Social Networking - Video Markets at December 2014 & Forecasts to 2019
出版日: 2015年10月20日 ページ情報: 英文
概要

当レポートでは、世界のオンライン広告市場について調査し、現在のパーソナルデータに関連した主要動向・技術などについて分析し、オンライン広告に関するデータベースを提供しています。

第1章 エグゼクティブサマリー

第2章 調査手法

第3章 広告市場データ

  • 世界のオンライン広告市場規模:地域/国別の分
  • 世界のオンライン広告市場規模:フォーマット別の分析
  • (モバイル) 世界のオンライン広告市場規模
  • (モバイル) 世界のオンライン広告市場規模:地域/国別の分
  • (ソーシャル) 世界のオンライン広告市場規模
  • (OTTビデオ) 世界のOTTビデオ広告市場規模
  • 世界のRTB広告市場規模

第4章 オンライン広告のエコシステム

  • 全体的な広告エコシステム
  • Googleは全体的に優勢だがfacebookがモバイル広告で追いつく
  • モバイル広告へのフォーカス:フォーマット・主要企業別の分析
  • モバイル広告へのフォーカス:固定の延長戦状にあるモバイル広告市場
  • Google
  • Facebook
  • Yahoo!
  • Microsoft
  • フォーカス:Yahoo! と Microsoftの検索広告提携
  • Twitter
  • AmazonとApple
  • オープン/クローズドに関する企業ポジショニングおよびモバイルへのフォーカス

第5章 オンライン広告・パーソナルデータ利用における主要動向

  • 技術動向:RTB
  • 技術動向:リターゲッティング
  • ビジネスモデル動向:広告はデータを収益化する唯一の方法ではない
  • ビジネスモデル動向:新しいデータ利用モデル、通信事業者 (Telco) 別
  • プライバシー動向:VRMはユーザーへユーザー自身のデータの管理をもたらす
  • プライバシー動向:プライバシーのパラドックスと利用
  • プライバシー動向:インターネットをそれほど自由にしない厳しい規制

図表リスト

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目次
Product Code: M15195B

The World Online Advertising market package includes:

  • a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2019 for 15 countries (USA- UK -France -Germany -Italy -Spain -Japan -South Korea -China - Brazil - India - Russia - Turkey - South Africa - Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country: search, display, mobile, RTB, social networking and video.
  • a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders and their KPIs (Google - Facebook - Yahoo! - Microsoft - Twitter - Amazon - Apple)

Table of Contents

1. Executive Summary

  • 1.1. Value of the global online advertising market
  • 1.2. Wrap-up on the Internet giants and the moves by Telcos
  • 1.3. Trends: Technology - Business Models - Privacy

2. Methodology

  • 2.1. List of indicators by country
  • 2.2. Sources

3. The advertising market in figures

  • 3.1. Value of global online advertising market: regional / country breakdown
  • 3.2. Value of global online advertising market: breakdown by format
  • 3.3. [Mobile] Value of global online advertising market
  • 3.4. [Mobile] Value of global online advertising market: regional / country breakdown
  • 3.5. [Social] Value of global online advertising market
  • 3.6. [OTT video] Value of global OTT video advertising market
  • 3.7. Value of global RTB advertising market

4. The online advertising ecosystem

  • 4.1. The overall advertising ecosystem
  • 4.2. Google dominates overall but Facebook has caught up in mobile ads
  • 4.3. Focus on mobile advertising: breakdown by format and main players
  • 4.4. Focus on mobile advertising: mobile ads market an extension of the fixed
  • 4.5. Focus on mobile ads: paid model remains the main mobile app revenue
  • 4.6. Google
  • 4.7. Facebook
  • 4.8. Yahoo!
  • 4.9. Microsoft
  • 4.10. Focus: search advertising partnership between Yahoo! and Microsoft
  • 4.11.Twitter
  • 4.12. Amazon and Apple
  • 4.13. Player positioning in terms of open/closed and mobile focus

5. Main trends in online advertising and personal data use

  • 5.1. Technology trend: RTB
  • 5.2. Technology trend: Re-targeting
  • 5.3. Business model trend: advertising not the only way to monetise data
  • 5.4. Business model trend: new data exploitation models by telcos
  • 5.5. Business model trend: cheaper fibre offer in exchange for personal data
  • 5.6. Privacy trends: VRM to give users more control over their own data
  • 5.7. Privacy trends: Privacy paradox and usage
  • 5.8. Privacy trends: stricter regulations making the Internet not-so-free

Report's tables and figures

1. Executive Summary

  • Global online advertising revenues, 2010-2019
  • Global online advertising annual ARPU, 2011-2019

3. The advertising market in figures figures

  • Global online advertising revenues, by region, 2010-2019
  • Global online advertising revenues of select APAC countries, 2010-2019
  • Breakdown of global online advertising revenues, in terms of advertising formats (display, search, other), 2010-2019
  • Global desktop search engine market shares, June 2015
  • Global mobile advertising revenues and their share of total online advertising revenues, 2010-2019
  • Global online advertising annual ARPU, 2010-2019
  • Global mobile advertising revenues, by region, 2010-2019
  • Global mobile advertising revenues of select APAC countries, 2010-2019
  • Global social networking advertising revenues and their share of total online advertising revenues, 2010-2019
  • Global social networking advertising revenues, by region, 2010-2019
  • Global OTT video advertising revenues and their share of total online advertising revenues, 2010-2019
  • Global OTT video advertising revenues by region, 2010-2019
  • Global RTB advertising revenues and their share of display advertising revenues, 2010-2019
  • Global RTB advertising revenues by region, 2010-2019

4. The online advertising ecosystem

  • The online display advertising ecosystem
  • Player shares of online advertising revenue in 2014
  • Player shares of mobile advertising revenue in 2014
  • Current market breakdown between search and display advertising; comparing fixed and mobile
  • Worldwide Mobile App Store Revenue format breakdown, 2010-2019
  • Evolution of Google advertising revenues, 2009-2014
  • Evolution of Facebook advertising revenues, 2009-2014
  • Evolution of Yahoo! advertising revenues, 2009-2014
  • Division of search and display advertising revenue for Yahoo!, 2009-2014
  • Evolution of Microsoft advertising revenues, 2009-2014
  • Search advertising on Yahoo! Bing Network
  • Evolution of Twitter advertising revenues, 2011-2014

5. Main trends in online advertising and personal data use

  • RTB provides real time bidding benefits within an ad exchange
  • The RTB technology process
  • The retargeting technology process
  • Key options for data monetisation
  • Examples of analyses by Verizon Precision Marketing Insights
  • Heat map of places visited, based on location data
  • Frequently used online services; comparison of their use and trust levels
  • Users concerned about private companies' interference with privacy
  • Corporate tax paid by 5 leading Internet players in France in 2011, and compared to if these players had been located and taxed in France

Database trackers

Access

Fixed

  • Internet subscribers (millions)
  • Annual growth rate
  • Internet density

Mobile

  • Mobile subscribers (millions)
  • Annual growth rate
  • Mobile density

Internet usages

Fixed

  • Fixed Internet users (millions)
  • Annual growth rate
  • Fixed Internet penetration

Mobile

  • Mobile Internet users (millions)
  • Annual growth rate
  • Mobile Internet penetration (% among mobile subscribers)

Advertising revenues

Online & total media advertising revenues

  • Online advertising revenues (million EUR)
    • Annual growth rate
  • Total media advertising revenues (million EUR)
    • Annual growth rate
    • Share of online advertising revenues
  • Online advertising revenues by advertising format
    • Display revenues (million EUR)
    • Search marketing and assimilated revenues (million EUR)
    • Other online advertising revenues (million EUR)
  • Total online advertising revenues (% share of format)
    • % Display
    • % Search marketing and assimilated
    • % Other

Advertising revenues breakdown (included in above online revenues)

  • Mobile advertising revenues (million EUR)
    • Annual growth rate (%)
    • Share of mobile advertising revenues over online ad revenues
  • RTB revenues (million EUR)
    • Annual growth rate (%)
  • Social networking advertising revenues (million EUR)
    • Annual growth rate (%)
  • OTT video advertising revenues (million EUR)
    • Annual growth rate (%)

Database geographical coverage

Zones

  • World
  • EU 5
  • EU28
  • Asia Pacific

Countries

  • Brazil
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Russia
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • UK
  • USA
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