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市場調査レポート

世界のビデオ配信プラットフォーム:市場および予測

World Video Delivery Platforms: Markets at December 2013 & Forecasts to 2018

発行 IDATE DigiWorld 商品コード 310079
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.18円で換算しております。

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世界のビデオ配信プラットフォーム:市場および予測 World Video Delivery Platforms: Markets at December 2013 & Forecasts to 2018
出版日: 2014年08月08日 ページ情報: 英文
概要

当レポートでは、世界のビデオ配信プラットフォーム市場について調査し、今後の発展予測を地域・技術別に提供しており、世界市場の分析、新しいビデオ消費習慣が流通にどのような影響を及ぼすのか、ステークホルダーが直面する最大の課題、技術開発とそのユーザーインターフェース・消費デバイスへの影響などの分析をまとめ、TVアクセスデータのデータベースとともに、お届けいたします。

第1章 ATAWADAC(anytime, anywhere, any device, any content)動向の一部としてのビデオの利用

  • ブロードキャスト(リニア)TVは優位性を維持するが、多数の課題に直面する
  • この動向はTV収益において具体的な形を形成
  • タイムシフトTV視聴の増加
  • 全てのデバイスにおいてライブおよび長尺ストリーミングビデオ消費が増加

第2章 TVアクセス状況における今後の主な変化

  • 欧州:TVアクセス市場の成熟
  • 北米:コードカッティングは将来の主な動向?
  • アジア太平洋地域:ケーブルデジタル化の成功レベルは将来のTVアクセスフレームワークを定義
  • ラテンアメリカ:DTHはデジタルTVにとっての促進因子
  • 中東・アフリカ:期待されるDTT展開はデジタルへの移行に役立つか?
  • 衛星TVは未だに競合しているか?
  • 衛星オペレーターは無料TVに移行するか?
  • ケーブルはターゲットとしてクアッドプレイを保有するか?
  • ファイバー拡大はTelco(通信事業者)にとってのソリューションか?
  • LTEビデオ:新しい次の代替物

第3章 ビデオ流通業者が取り組む新しい課題

  • ビデオ加入者ベースがMVPDのため危機に瀕している一方で、インターネットアクセスビジネスは拡大
  • インターネットビデオトラフィックの非常に速い成長
  • LTEはモバイルデータの急成長動向をさらに加速させる
  • 手短に言えば、新たな形態は新たなサービスを意味する。TVプロバイダーは適応すべき
  • インターネットにおいて、ウルトラHDは既に始まっている。大衆市場は時間がかかる

第4章 新たな流通ソリューションが発展

  • コネクテッドTV/マルチスクリーン導入を加速させる新技術
  • CDN専門企業の多様性
  • Telco CDNは提携に依存
  • クラウドTVは次のフロンティア?
  • リニアTVを強化するためのブロードキャスト-ブロードバンドTV
  • モバイルハイブリッドビデオ?

第5章 ユーザーインターフェースおよびデバイス

  • 新興企業の強い市場支配力
  • ユーザーインターフェースを支配するインターネット大手
  • クラウドソリューションを活用したオペレーターから消費者ハードウェアへのシフト

図表リスト

目次
Product Code: M14212B

The World Video Delivery Platforms package includes two deliverables:

  • 1. A database: TV access data (2009-2018) for 30 countries, 5 regions and global aggregates. The dataset provides information on (digital) terrestrial, satellite, cable, IPTV and broadband (fixed and mobile) subscribers. Data on connected devices (TV set, STB, home consoles, Blu-ray, PVR, DMA/R, smartphones, tablets) are supplied for a selection of key markets along with regional aggregates.
  • 2. A report which provides readers with the state of the art of video delivery platforms, exploring the market's development up to 2018 by geographical area and by technology. It also provides an analysis of the global market, how new video consumption habits impact distribution, the biggest challenges stakeholders are facing, technological developments and their impact on user interfaces and video consumption devices.

Table of Contents

1. Video usage as part of ATAWADAC trends

  • 1.1. Broadcast (linear) TV remains dominant, but faces considerable challenges
  • 1.2. This trend is taking concrete shape in TV revenues
  • 1.3. Time-shifted TV viewing is increasing
  • 1.4. Growing consumption of live and long-form streaming video ...
  • 1.5. ... on all devices

2. Major changes ahead in the landscape of TV access

  • 2.1. Europe: a maturing TV access market
  • 2.2. North America: is cord cutting the major future trend ?
  • 2.3. Asia-Pacific: the level of success in cable digitisation will define tomorrow's TV access framework
  • 2.4. Latin America: DTH is the driving force for digital TV
  • 2.5. Middle East Africa: the expected DTT rollout to help on digital transition
  • 2.6. Is terrestrial TV still in the game?
  • 2.7. Are satellite operators a move towards free TV ?
  • 2.8. Cable has quad play as a target
  • 2.9. Is fibre expansion the solution for telcos ?
  • 2.10. LTE video: a new upcoming alternative

3. New challenges for video distributors to tackle

  • 3.1. The video subscriber base is at stake for MVPDs...
  • 3.2. ... while the Internet access business grows
  • 3.3. Very fast growth in Internet video traffic
  • 3.4. LTE is accelerating further the fast growth trend of mobile data
  • 3.5. In summary, new consumption modes mean new services. TV providers have to adapt.
  • 3.6. Ultra HD has already started, on the Internet. The mass market will take time.

4. New distribution solutions are developing

  • 4.1. New technologies to accelerate connected TV / multiscreen deployment
  • 4.2. CDN pure players diversify
  • 4.3. Telco CDNs depend on partnerships
  • 4.4. Is cloud TV the next frontier?
  • 4.5. Broadcast-broadband TV to enhance linear TV
  • 4.6. Mobile hybrid video?
  • 4.7. Towards an all-IP video distribution world?

5. User interface and devices

  • 5.1. Strong market power of new entrants
  • 5.2. Internet Giants to control the User Interface?
  • 5.3. A shift from operator to consumer hardware... leveraging cloud solutions

Report tables and figures

1. Video usage as part of ATAWADAC trends

  • Average daily TV viewing in USA, UK, France and world
  • Segmentation of average daily hours of TV viewing, UK
  • Revenues of world television market
  • Comparison of linear TV and on-demand video YoY revenues' growth, Europe 2011-'14
  • Comparison of linear TV and on-demand video YoY revenues' growth, USA 2011-'14
  • Average time spent per day, USA
  • Evolution of non-linear/time-shifted TV consumption in USA, France and UK
  • European Live vs. on demand
  • European Time Watched by video length and country
  • Time Watched by Video Length and Device, Q2 2013
  • Long-Form Video Viewing By Device, Q2 2013
  • Live, VoD Time Per Play, Q2 2013
  • BBC iPlayer performance review, March 2014

2. Major changes ahead in the landscape of TV access

  • Breakdown of TV access modes, in Europe
  • Breakdown of TV access modes, in North America
  • Breakdown of TV access modes, in Asia Pacific
  • Breakdown of TV access modes, in Latin America
  • Breakdown of TV access modes, in Middle East Africa
  • Terrestrial distribution in households for TV delivery
  • Fransat & HD+ Hybrid TV access platforms
  • The acquisition of Time Warner Cable by Comcast
  • Illustration Foxtel Play - Netflix-Virgin Media
  • Breakdown of FTTH/B subscribers by zone
  • Breakdown of FTTH/B subscribers by area
  • Reliance Jio 4th Generation LTE network with Android-run set-top box (STB)

3. New challenges for video distributors to tackle

  • Quarterly evolution in video subscribers of the two biggest cable providers versus the two biggest IPTV providers, Q1 2010-'14
  • Quarterly evolution in video subscribers in Europe, by operator, Q1 2010-'14
  • Quarterly evolution in video subscribers in USA, by operator, Q1 2010-'14
  • Changes in Comcast's video and Internet sales by quarter, Q1 2011-'14
  • Quarterly evolution in Internet subs. in USA by operator, Q1 2010-'14
  • Quarterly evolution in Internet subs. in Europe by operator, Q1 2010-'14
  • Global fixed Internet consumer traffic
  • A breakthrough, Aereo (live OTT+nPVR) shutting down
  • Global mobile consumer traffic
  • LTE boosts mobile data consumption
  • New viewing habits, new features
  • Share of pay-TV customers using TV Everywhere (USA)
  • UHDTV also provides an immersive user experience
  • 4K display technology provides consumers with richer mobile experiences

4. New distribution solutions are developing

  • H.265 framework
  • Synthesis of ABR-streaming technologies
  • Akamai business solution revenues per segment
  • Two types of CDN revenue streams
  • Main Telco CDN deployments
  • Cloud TV value proposition
  • Examples of terrestrial and satellite TV broadcast broadband services
  • Freesat / Freetime service line up
  • Dynamic allocation of spectrum to unicast and broadcast
  • Verizon INDYCAR 14 App
  • ATSC 2.0 Protocol layer diagram- Fixed broadcasts
  • DVB-GSE, complementing the MPEG-2 Transport Stream
  • IP video on CMTS 3.0 solution
  • Multicast ABR Video Transport System

5. User interface and devices

  • Users and subscribers of selected platforms and YoY growth, Q1 2014
  • Sky TV boxes
  • TiVo Service, moving to the cloud
  • Sony KD55X9005 4K 3D Smart TV characteristics
  • Google Chromecast
  • How streaming to the TV has evolved

Database description

Type of data

  • TV access data for 30 countries, 5 regions and global aggregates
    • Background data 2009-2013
    • Estimates as of July 2014
    • Forecasts for 2015-2018

Data(in million units)

TV ACCESS

  • TV Households
    • of which analogue
    • of which digital
    • of which FTA
    • of which Pay-TV
    • of which access only
    • of which premium
  • Terrestrial households
    • of which FTA analogue
    • of which Pay-TV analogue
    • of which FTA digital
    • of which Pay-TV digital
    • of which pre-paid digital
    • Total Digital Terrestrial HH
  • Satellite households
    • of which FTA analogue
    • of which Pay-TV analogue
    • of which FTA digital
    • of which Pay-TV digital
    • of which pre-paid digital
    • Total Digital Satellite HH
  • Cable subscribers households
    • of which analogue
    • of which digital
    • of which access only
    • of which premium
    • IPTV households
    • of which access only
    • of which premium
  • Digital Broadcast TV
  • Digital Cable + IPTV

FIXED BROADBAND INTERNET

  • Broadband subscribers
    • of which FTTH/B subscribers

MOBILE BROADBAND INTERNET

  • 3G subscribers
  • LTE Subscribers

CONNECTABLE TV DEVICES INSTALLED BASE

  • TV set
  • STB
  • Home Consoles
  • Blu ray
  • PVR
  • DMA/R
  • Smartphones
  • Tablets

Database geographical coverage

Europe

  • Austria
  • Belgium
  • Czech Republic
  • France
  • Germany
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Scandinavia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

North America

  • USA
  • Canada

Latin America

  • Argentina
  • Brazil
  • Mexico

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Africa and the Middle East

  • Egypt
  • South Africa
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