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市場調査レポート

将来のTV:メディアグループ、インターネット・プラットフォーム、通信企業のどれが勝者となるのか?

Future TV: Media Groups, Internet Platforms, Telcos - Who Will Win?

発行 IDATE DigiWorld 商品コード 309810
出版日 ページ情報 英文 43 Pages
納期: 即日から翌営業日
価格
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将来のTV:メディアグループ、インターネット・プラットフォーム、通信企業のどれが勝者となるのか? Future TV: Media Groups, Internet Platforms, Telcos - Who Will Win?
出版日: 2016年11月18日 ページ情報: 英文 43 Pages
概要

オーディオビジュアル (AV) 機器の市場規模は一定水準で停滞する見通しで、それが今後の業界にとっての重い課題となっています。オンライン視聴への移行は、AV機器業界にとっては破壊的な効果の一つにしか過ぎません。

当レポートでは、世界のTVおよびAV機器市場の将来展望について分析し、市場および業界・各企業を取り巻く環境 (規制・技術・社会・経済・市場需要など) の変化の見込みや、今後の企業間競争のあり得るシナリオ - 企業統合、市場破壊、企業連合形成など -、市場全体および主要部門 (オンデマンド動画、リニアTV (従来型TV放送)、ホームビデオほか) の動向見通しなどについて調査・考察しております。

第1章 エグゼクティブサマリー

第2章 調査手法・定義

第3章 市場環境の変化

  • 規制
  • 経済・社会指標
  • ITとテレビの融合
  • 需要の進化

第4章 競争環境の進化

  • 「マスコミ離れ」とインターネット・プラットフォームとの影響力増大
  • コンテンツが全てを左右する
  • AV機器産業の一体化
  • デバイス:仮想化と個人用スクリーン
  • 民生用 (個人用) プレーヤー

第5章 TV市場のシナリオ:2025年

  • 基本的な市場動向シナリオ
  • 市場融合の場合のシナリオ
  • 市場破壊の場合のシナリオ
  • 企業連合形成の場合のシナリオ

図表

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目次
Product Code: M16257MR

Audiovisual sector is growing flat and seems to stay at this pace for a while - thereby creating huge challenges for the industry. The shift to online is only one of several disrupting factors.

Within our latest prospective study for TV & video industry we propose an analysis of the determining industry game changers within different scenarios for 2025.

Before drawing the scenarios, the report provides insights on trends for:

  • Market environment around the themes of regulation, technology, macrosociology and changing demand
  • Competitive developments, by separating intra-sectoral competition from competitive change between other players in the audiovisual chain or new entrants.

Then the study highlights the baseline scenario as well as three alternative scenarios taking in account uncertainties. Finally it stresses out the impacts on the value chain for each scenario with detailed market figures and forecasts for the audiovisual sector as a whole, as well as a breakdown by market segments - On-demand video, Linear TV and Home Video.

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE's reports
  • 2.2. Methodology specific to this report
  • 2.3. Definitions

3. Evolution of the market environment

  • 3.1. Regulation
  • 3.2. Economic and societal indicators
  • 3.3. The IT migration of television
  • 3.4. Evolution of demand

4. Evolution of the competitive environment

  • 4.1. Growing influence of disintermediation and Internet platforms
  • 4.2. Content is king
  • 4.3. Consolidation in the audiovisual sector
  • 4.4. Devices: virtualisation and personal screens
  • 4.5. Consumer players

5. 2025 TV scenarios

  • 5.1. Trend scenario
  • 5.2. Convergence scenario
  • 5.3. Disruption scenario
  • 5.4. Syndication scenario

List of Tables

  • Table 1: Examples of concentration in the production sector
  • Table 2: Investments in MCNs by traditional players
  • Table 3: "Trend scenario" description
  • Table 4: "Convergence scenario" description
  • Table 5: "Disruption scenario" description
  • Table 6: "Syndication scenario" description

List of Figures

  • Figure 1: Global population growth by region
  • Figure 2: Global GDP growth by region
  • Figure 3: Growth of one-person households in the United States, 1960 and 2015
  • Figure 4: Global growth of mobile speeds
  • Figure 5: Distribution of time spent watching television, by device and by age
  • Figure 6: Growth in time spent consuming on-demand movies and TV programmes
  • Figure 7: Hours per week spent watching OTT videos on the TV in the United States, by age group
  • Figure 8: The most used on-demand video sites in the United States
  • Figure 9: Average time spent per individual consuming linear, timeshifted and online television, United States and France, 2015
  • Figure 10: Consumption of linear TV among 18-34 year olds based on their family situation, United States, end of 2015
  • Figure 11: Consumer interest in individualised consumption
  • Figure 12: Consumer interest in recommendation features in content and TV services
  • Figure 13: Time spent consuming media by adults on a daily basis, United States, April 2016
  • Figure 14: Proportion of video in total media consumption time, United States, April 2016
  • Figure 15: Growth in the fees received by the major sports leagues during recent renegotiations for the rights to broadcast on national markets
  • Figure 16: Netflix's annual spending on content product and acquisition, 2009-2015
  • Figure 17: Number of YouTube channels exceeding 1 million subscribers in selected countries, May 2016
  • Figure 18: The major MCNs in France and their links with traditional media companies
  • Figure 19: Dollars spent on TV services in the United States and Canada, 2013-2015
  • Figure 20: YouTubers' influence with millennials
  • Figure 21: Four potential scenarios for the future TV industry
  • Figure 22: Global audiovisual market by service, 2015-2025 - Trend scenario
  • Figure 23: Global audiovisual market by region, 2015-2025 - Trend scenario
  • Figure 24: Global audiovisual market by service, 2015-2025 - Convergence scenario
  • Figure 25: Global audiovisual market by region, 2015-2025 - Convergence scenario
  • Figure 26: Global audiovisual market by service, 2015-2025 - Disruption scenario
  • Figure 27: Global audiovisual market by region, 2015-2025 - Disruption scenario
  • Figure 28: Global audiovisual market by service, 2015-2025 - Syndication scenario
  • Figure 29: Global audiovisual market by region, 2015-2025 - Syndication scenario

List of players

  • Alibaba
  • Altice
  • Amazon
  • Apple
  • AT&T
  • BSkyB
  • BT
  • Canal+
  • Cisco
  • Comcast NBCU
  • Deutsche Telekom
  • DirecTV
  • Disney
  • Endemol
  • Ericsson
  • Facebook
  • Google
  • HBO
  • Hulu
  • Instagram
  • Liberty Global
  • Molotov TV
  • Netflix
  • Orange
  • ProSiebenSat.1
  • Proximus
  • RTL
  • Snapchat
  • Starz
  • Telefónica
  • TF1
  • Time Warner Cable
  • Twitter
  • Vodafone

Slideshow contents

  • Evolution of the environment
  • Evolution of demand
  • Evolution of competition
  • Uncertainties
  • Four potential scenarios for the future TV industry
  • Scenario descriptions
    • Trend scenario
    • Disruption scenario
    • Convergence scenario
    • Syndication scenario
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