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市場調査レポート

将来のTV:配信・コンテンツ生成・制作 - 市場価値はどこに存在するのか?

Future TV: Distribution, Content Publishing, Production - Where is the Value?

発行 IDATE DigiWorld 商品コード 309810
出版日 ページ情報 英文 63 Pages
納期: 即日から翌営業日
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将来のTV:配信・コンテンツ生成・制作 - 市場価値はどこに存在するのか? Future TV: Distribution, Content Publishing, Production - Where is the Value?
出版日: 2017年12月18日 ページ情報: 英文 63 Pages
概要

当レポートでは、世界の主要国 (米国、英国、フランス、ドイツ) におけるTV放送市場の現在・将来の競争環境について分析し、市場の背景事情 (規制・技術・社会・経済・市場需要など) や最新動向、競争環境の変化の方向性、今後の企業間競争のあり得るシナリオ - 企業統合、市場破壊、企業連合形成など -、市場全体および主要部門 (ビデオ・オンデマンド (VOD)、リニアTV (従来型TV放送) ほか) の動向見通しなどについて調査しております。

第1章 エグゼクティブサマリー

第2章 分析手法

第3章 市場環境の変化

  • 経済的・社会的な背景事情
    • 傾向
    • 不確実性
  • 規制体制:TVサービスとOTTサービスの間での中立性を強め、消費者を保護する機能を強める
  • ITとテレビの融合
  • 消費者需要の急速な変化

第4章 競争環境の進化

  • コンテンツの重要性
  • インターネット・プラットフォームとの競合
    • 傾向
    • 不確実性
  • 民生用電子機器およびメーカーの役割
  • バリューチェーンの再構築
  • コンテンツ制作に影響を及ぼす「コンシューマクター」 (Consumactor:コンテンツ制作者・消費者)

第5章 TV市場の未来のシナリオ (2025年)

  • 低コスト化シナリオ:従来型TV放送とVODの併存と、価格引き下げ競争
    • シナリオの概略
    • シナリオ関連データ
    • 市場への影響度
  • 市場融合シナリオ:ネットワーク/コンテンツの垂直統合 - コンテンツ市場は赤字基調となり、強化型コネクティビティが価値の主体となる
  • 市場混乱シナリオ:従来型・域内TV放送の消滅と、世界規模でのVODの登場
  • シンジケーション (企業連合) シナリオ:TVブランドは主要企業として残り、市場価値も獲得する
  • 新たな市場価値の分配状況
    • 分析・計測手法
    • 分析
目次
Product Code: M17240MRA

Summary

In recent years, the audiovisual market has faced unprecedented disruption as technology has rapidly evolved, new publishing and content distribution players have emerged, and consumption patterns have changed. Although certain trends are already quite clear and can help us understand how the sector will evolve, there are still many uncertainties which leave considerable scope for what is possible.

By analysing trends and uncertainties related to the market and competitive environment, this report puts forward four possible scenarios for how the audiovisual market will evolve by 2025.

The study:

  • explains the hypotheses on which the scenarios are based
  • provides market figures between 2015 and 2025, including a detailed examination of the linear TV and video-on-demand market subsegments
  • evaluates the impact of each scenario on players involved in production, content publishing and distribution, as well as on consumers

The report also analyses how the value is distributed between content publishing, production and content distribution players in four major countries (United States, United Kingdom, France and Germany), and how this value sharing will evolve by 2025 in a trend scenario and in a disruption scenario.

Table of Contents

1. Executive summary

2. Methodology

  • 2.1. General methodology of IDATE DigiWorld's reports
  • 2.2. Methodology specific to this report
  • 2.3. Definitions

3. Evolution of the market environment

  • 3.1. Economic and societal context
    • 3.1.1. Trends
    • 3.1.2. Uncertainties
  • 3.2. Regulatory framework more neutral between TV services and OTT services, and more protective of consumers
    • 3.2.1. Trends
    • 3.2.2. Uncertainties
  • 3.3. The IT migration of television
    • 3.3.1. Trends
    • 3.3.2. Uncertainties
  • 3.4. Rapid change in consumer demand
    • 3.4.1. Trends
    • 3.4.2. Uncertainties

4. Evolution of the competitive environment

  • 4.1. Importance of content
    • 4.1.1. Trends
    • 4.1.2. Uncertainties
  • 4.2. Competition from Internet platforms
    • 4.2.1. Trends
    • 4.2.2. Uncertainties
  • 4.3. Role of consumer electronics and manufacturers
    • 4.3.1. Trends
    • 4.3.2. Uncertainties
  • 4.4. Restructuring of the value chain
    • 4.4.1. Trends
    • 4.4.2. Uncertainties
  • 4.5. “Consumactors” able to influence content production
    • 4.5.1. Trends
    • 4.5.2. Uncertainties

5. TV 2025 scenarios

  • 5.1. Low-Cost scenario: linear TV / VOD coexistence with race to the bottom over prices
    • 5.1.1. Scenario description
    • 5.1.2. The scenario in figures
    • 5.1.3. Impact on the market
  • 5.2. Convergence scenario: vertical integration of networks/content, content is a loss leader, the value resides in enhanced connectivity
    • 5.2.1. Scenario description
    • 5.2.2. The scenario in figures
    • 5.2.3. Impact on the market
  • 5.3. Disruption scenario: disappearance of local linear TV and the emergence of globalised VOD
    • 5.3.1. Scenario description
    • 5.3.2. The scenario in figures
    • 5.3.3. Impact on the market
  • 5.4. Syndication scenario: TV brands remain key players and capture the value
    • 5.4.1. Scenario description
    • 5.4.2. The scenario in figures
    • 5.4.3. Impact on the market
  • 5.5. The new value distribution
    • 5.5.1. Overview of analysis calculations
    • 5.5.2. Analysis

List of tables and figures

Tables

  • Table 1: Key changes in the new General Data Protection Regulation
  • Table 2: Integration of TV production companies by TV broadcasters
  • Table 3: Integration of MCNs by TV broadcasters
  • Table 4: Examples of horizontal concentration movements in distribution
  • Table 5: Low-cost scenario description
  • Table 6: Convergence scenario description
  • Table 7: Disruption scenario description
  • Table 8: Syndication scenario description

Figures

  • Figure 1: Global population growth by region
  • Figure 2: Global GDP growth by region
  • Figure 3: Growth in one-person households in the United States, 1960-2016
  • Figure 4: Global growth of mobile speeds, by network
  • Figure 5: Distribution of time spent watching television, by device, 2010-2016
  • Figure 6: Proportion of time spent consuming video content, by type of content, 2010-2016
  • Figure 7: Most popular subscription OTT/SVOD services in North America, early 2017
  • Figure 8: Most used transactional video-on-demand video sites in North America, early 2017
  • Figure 9: Average time spent per individual consuming linear, timeshifted and online television, United States and France, 2016
  • Figure 10: The television set is still the most popular device, even for streaming video
  • Figure 11: Consumer interest in individualised consumption
  • Figure 12: Consumer interest in a personalised pay-TV offering rather than a pre-set package
  • Figure 13: Time adults spend consuming media daily, United States, 2017
  • Figure 14: Proportion of video in total media consumption time, United States, 2017
  • Figure 15: Growth in the fees received by the major sports leagues during recent renegotiations for the rights to broadcast on national markets
  • Figure 16: Price growth of Premier League rights in the United Kingdom
  • Figure 17: Netflix's and Amazon's annual spending on content production and acquisition, 2013-2017
  • Figure 18: Daily video views on Facebook and Snapchat worldwide
  • Figure 19: Monthly spending on satellite or cable TV access in US and Canadian households, Q4 2016 - Q1 2017
  • Figure 20: The power of influencers among consumers
  • Figure 21: Four potential scenarios for the future TV industry
  • Figure 22: Global audiovisual market by service, 2015-2025 - Low-Cost scenario
  • Figure 23: Global linear TV market, 2015-2025 - Low-Cost scenario
  • Figure 24: Global VOD market, 2015-2025 - Low-Cost scenario
  • Figure 25: Global audiovisual market by region, 2015-2025 - Low-Cost scenario
  • Figure 26: Global audiovisual market by service, 2015-2025 - Convergence scenario
  • Figure 27: Global linear TV market, 2015-2025 - Convergence scenario
  • Figure 28: Global VOD market, 2015-2025 - Convergence scenario
  • Figure 29: Global audiovisual market by region, 2015-2025 - Convergence scenario
  • Figure 30: Global audiovisual market by service, 2015-2025 - Disruption scenario
  • Figure 31: Global linear TV market, 2015-2025 - Disruption scenario
  • Figure 32: Global VOD market, 2015-2025 - Disruption scenario
  • Figure 33: Global audiovisual market by region, 2015-2025 - Disruption scenario
  • Figure 34: Global audiovisual market by service, 2015-2025 - Syndication scenario
  • Figure 35: Global linear TV market, 2015-2025 - Syndication scenario
  • Figure 36: Global VOD market, 2015-2025 - Syndication scenario
  • Figure 37: Global audiovisual market by region, 2015-2025 - Syndication scenario
  • Figure 38: Value distribution in the United States by segment, 2016-2025
  • Figure 39: Value distribution in the United Kingdom by segment, 2016-2025
  • Figure 40: Value distribution in France by segment, 2016-2025
  • Figure 41: Value distribution in Germany by segment, 2016-2025

Geographic area & Players

Asia-Pacific Europe

  • France
  • Germany
  • United Kingdom

Latin America Middle East & Africa North America

  • United States

World

Slideshow

Future of television using a scenario approach

Trends and uncertainties

  • Trends and uncertainties: Market environment
  • Trends and uncertainties: Competitive environment

TV 2025 scenario characteristics

Four potential scenarios for the future TV industry

  • Low-Cost scenario
  • Convergence scenario
  • Disruption scenario
  • Syndication scenario

2025 TV scenarios in figures

  • Four scenarios for the future of the audiovisual sector, 2015-2025
  • Global audiovisual market by service, 2015-2025
  • Global linear TV market, 2015-2025
  • Global video-on-demand market, 2015-2025

The new value distribution

  • Content producers are the main beneficiaries of the sector's evolution
  • Value distribution by segment, 2016-2025
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