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市場調査レポート

世界のTVおよび新しいビデオサービス市場

World TV & Video Services Markets - Terrestrial - Satellite - Cable - IPTV - DVD - Blu-Ray - Video on Demand: Data & Forecasts up to 2020

発行 IDATE DigiWorld 商品コード 279285
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界のTVおよび新しいビデオサービス市場 World TV & Video Services Markets - Terrestrial - Satellite - Cable - IPTV - DVD - Blu-Ray - Video on Demand: Data & Forecasts up to 2020
出版日: 2016年08月10日 ページ情報: 英文
概要

当レポートでは、世界39カ国・10地域のTV・ビデオサービス市場について調査し、TV・OTTビデオアクセス形態、TV・ビデオ収益、および主要企業に関する分析を提供しています。

第1章 エグゼクティブサマリー

第2章 調査手法

第3章 視聴者態度

  • ライブTV視聴の低迷
  • オンデマンドソースの発展はどの程度ライブ番組に損害を与えているか?
  • ハードコピーは死んだのか?
  • 将来のTV視聴はどうなるか?

第4章 オーディオビジュアルサービスアクセス形態

  • 世界のTVアクセス
  • コードカッティングは衛星TVにとって良いものか?
  • 新興市場:ケーブルが成長を促進
  • 衛星経由のTVが順調に進む
  • IPTV普及の限界
  • 将来のアクセス形態
  • 世界では約4分の3の世帯がデジタルTVにアクセス
  • デジタルTVの進歩を促進する要因
  • 世界のデジタルスイッチオーバーのスケジュール
  • 将来のデジタルTVの進歩

第5章 オーディオビジュアル産業収益

  • 世界のTV収益の成長
  • TV収益の成長
  • 世界のリニアTV収益の成長
  • TVサービスにおける世帯支出の成長
  • 有料TV収益の成長
  • TVアクセス・プレミアムサービス
  • 世界のTV広告収益の成長
  • TV収益の成長
  • 世界のビデオハードコピー売上の成長
  • 世界のビデオオンデマンド収益の成長

第6章 オーディオビジュアルメディア市場における企業

  • 米国の覇権が続く
  • 競合がし烈になるOTT企業
  • 米国のOTTベンダーは既に欧州における安定した地盤を持つ

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: M16255B1

Our TV experts publish half-yearly their TV & Video Services observatory covering 39 countries, 10 regions and world consolidated.

This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.

This bundle includes two deliverables:

  • 1. A report (ppt format) The state-of-the-art for TV & Video Services: changes in accessing TV, viewing patterns, TV & video revenues and audiovisual value chain. Besides the monitoring of these criteria the study provides you with analyses and viewpoints of our lead TV & video analysts. It draws the audiovisual landscape regarding TV & video services worldwide, going even further in stressing out the regional differences and market specificities.
  • 2. A half-yearly updated dataset (xlsx) Historicals, Estimations & Forecasts up to 2020
    • TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV
    • Network digitization
    • TV and video consumption: audience and time spent
    • Television and video revenues
      • TV revenues: advertising, subscription, public revenues
      • Physical video revenues: DVD/BluRay retail & rental
      • Video on demand revenues: DTR, EST, SVoD, advertising

Table of Contents

1. Executive Summary

  • 1.1. Key trends
  • 1.2. Cable, number one purveyor of TV programming
  • 1.3. Europe: a disparate landscape
  • 1.4. Despite real disparities, digital TV in more than three-quarters of homes
  • 1.5. TV: top money-maker
  • 1.6. Asia-Pacific now tied with Europe
  • 1.7. USA: undisputed VOD market leader
  • 1.8. The UK: Europe's TV market leader
  • 1.9. Strong correlation between TV access mode and pay-TV adoption rates

2. Methodology

  • 2.1. Indicators by country
  • 2.2. Definitions
  • 2.3. Pay-TV segmentation
  • 2.4. Sources

3. Viewer behaviour

  • 3.1. Stagnant live TV viewing
  • 3.2. How much is the development of on-demand sources hurting live programming?
  • 3.3. Is the hard copy dead?
  • 3.4. How we will watch TV in future

4. Audiovisual services access modes

  • 4.1. TV access worldwide
  • 4.2. Is cord-cutting good for terrestrial TV?
  • 4.3. Emerging markets: cable driving growth
  • 4.4. Satellite TV continuing to enjoy steady growth
  • 4.5. Limits of IPTV penetration
  • 4.6. The future of access modes
  • 4.7. Worldwide, almost 3 out of 4 households have access to digital television in 2015
  • 4.8. Forces driving the progress of digital TV
  • 4.9. Timetable for the digital switchover worldwide
  • 4.10. The future progress of digital TV

5. Audiovisual industry revenue

  • 5.1. Growth of audiovisual revenue worldwide
  • 5.2. TV revenue growth
  • 5.3. Growth of linear TV revenue worldwide
  • 5.4. Growth of household spending on TV services
  • 5.5. Growth of pay-TV revenue
  • 5.6. TV access and premium services
  • 5.7. Growth of TV ad revenue worldwide
  • 5.8. TV revenue growth
  • 5.9. Growth of video hard copy sales worldwide
  • 5.10. The growth of video hard copy sales worldwide
  • 5.11. Growth of video on-demand revenue worldwide
  • 5.12. The growth of video on-demand revenue worldwide

6. Audiovisual media market players

  • 6.1. America's hegemony continues
  • 6.2. ... including in the OTT sector
  • 6.3. A strong global fooprint for US OTT companies

Tables and Figures:

1. Executive Summary

  • Breakdown of the globe's TV households by access technology, 2015
  • Breakdown of TV households in the biggest European markets by access technology, 2015
  • Digital TV penetration worldwide in 2015
  • Breakdown of audiovisual market revenue in in 2015
  • Breakdown of TV market revenue in 2015
  • Breakdown of on-demand market revenue in 2015
  • Breakdown of audiovisual market revenue in the biggest European markets in 2015
  • Pay-TV penetration rates worldwide in 2015

3. Viewer behaviour

  • Change in live TV viewing time by region, 2014-2015
  • Change in the top five national TV networks' audience share in the EU-5 and in the US, 2012-2015
  • Breakdown of TV viewing time in the US in 2015
  • Comparative rate of increase for live TV, time-shifted TV and online video viewing time in the US, between 2011-2012 and 2014-2015
  • Growth of video hard copy sales in Europe, 2012-2016
  • Growth of video hard copy rentals in the US, 2012-2016
  • Hard copy video market growth in Europe and in the US, 2016-2020

4. Audiovisual services access modes

  • Change in TV access modes worldwide, 2012-2016
  • TV households worldwide in 2015
  • Change in terrestrial TV households' share of the global total, 2012-2016
  • Regional TV access mode split in 2015
  • Cable penetration of TV households in 2015
  • Veteran markets' and BRIC nation households' contribution to the increase in cable households between 2012 and 2015
  • Change in households' TV access modes worldwide between 2012 and 2015
  • Growth of FTA satellite and satellite pay-TV households worldwide, 2012-2016
  • Change in IPTV's share of TV households worldwide, 2012-2016
  • Growth of IPTV households in the top European, Asiatic markets and in the US, 2012-2016
  • Forecast change in viewers' choice of TV access channel, 2016-2020
  • Growth of digital TV penetration worldwide, 2012-2016
  • Regional digital TV penetration in 2015
  • Comparison of digital TV and pay-TV penetration worldwide in 2015
  • Growth of digital TV penetration worldwide by access mode between 2012 and 2015
  • Timetable for terrestrial broadcasting networks' switchover to digital
  • Forecast evolution of digital TV penetration worldwide, 2015 & 2020

5. TV industry revenue

  • Change in the breakdown of audiovisual market revenue, 2012-2016
  • Regional breakdown of audiovisual market revenue in 2015
  • TV revenue growth forecasts by market, 2016-2020
  • Breakdown of TV revenue by source, 2012-2016
  • Regional split for global TV revenue in 2015
  • TV households' spending on TV services by region in 2015
  • Growth in spending per pay-TV household, 2012-2016
  • Growth of pay-TV households worldwide by type of network, 2012-2016
  • Regional pay-TV revenue growth, 2012 & 2015
  • Breakdown of pay-TV households by type of service in Japan, Germany, France and UK, in 2015
  • Pay-TV revenue by type of service in Japan, Germany, France and UK, in 2015
  • Regional growth of TV ad revenue, 2012 & 2015
  • Ad revenue growth in Europe's main TV markets, 2012-2016
  • Forecast growth of TV market revenue by source, 2015-2020
  • Change in the breakdown of revenue earned on hard copies by type of service, in the US and the EU-5, 2012-2016
  • Regional breakdown of global video hard copy revenue in 2015
  • Retail revenue from video hard copies in the US and the EU-5, 2016-2020
  • Change in the breakdown of VoD revenue by type of service, 2012-2016
  • Regional breakdown of global VoD revenue in 2015
  • Forecast change in VoD income by revenue source, 2016-2020

6. Audiovisual media market players

  • The world's top 20 media companies by revenue earned in 2015
  • Top US OTT vendors' customer bases in 2015
  • The USA's share of the global VOD and pay-TV market, by type of service
  • American OTT video providers' footprint in Europe as of 31 December 2015

Database description

Indicators by country

Usage indicators

  • Viewing time: live TV, catch-up TV, video on demand (VoD) on managed services and OTT
  • The top free-to-air channels' audience share
  • Number of transactions: DVD and Blu-ray sales and rentals

Access indicators

  • General access indicators: TV households, FTA & Pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Audience figures for the top TV channels for a selection of countries

Revenue indicators

  • GDP; TV, Home video and on-demand video revenue's share of GDP
  • Income from public financing/licensing fees
  • TV and online video (in-stream adverts) ad revenue
  • Pay-TV revenue
  • Physical video revenue
  • Video on demand services revenue
  • Type of data
  • Background data 2012-2014
  • Estimates as of the end of 2015
  • Forecasts for 2016-2020

Notes:

  • 1. Some indicators are not available in all countries
  • 2. Regional aggregate data include all countries in the region - it is the same for world consolidated

Database geographical coverage

The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Middle-East Africa.

Regional aggregate data include all countries in the region.

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxemburg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Scandinavia
  • Slovak Republic
  • Slovenia
  • Spain
  • Switzerland
  • The United Kingdom

North America

  • Canada
  • USA

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Africa & the Middle East

  • Egypt
  • South Africa
  • Turkey
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