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世界のTV & ビデオサービス市場:地上波・衛星・ケーブル・IPTV・OTT・VoDのデータ & 予測 2021年

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2021

発行 IDATE DigiWorld 商品コード 279285
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界のTV & ビデオサービス市場:地上波・衛星・ケーブル・IPTV・OTT・VoDのデータ & 予測 2021年 World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2021
出版日: 2017年08月29日 ページ情報: 英文
概要

当レポートでは、世界41カ国・11地域のTV・ビデオサービス市場について調査し、TV・TVアクセス技術、TV収益、オンデマンド視聴、および主要企業に関する分析を提供しています。

オーディオビジュアルの消費

  • リニアTVは依然として持ちこたえる
  • 主要な国営チャンネルは引き続き視聴者を失う

TVアクセス技術

  • DTHおよびDTT、南半球におけるTVプログラミングの主要な提供者
  • しかし、中国のおかげで、ケーブルは依然として世界のTVプログラミングの主要な提供者
  • 地上波は、北米以外のあらゆる場所で人気を喪失
  • 衛星およびIPTVは力強い成長を享受
  • ネットワークのデジタル化が完了に近づく

TV収益

  • 米国のTV市場は依然として多額の資金を生み出す
  • 全体的にTV収益は上昇
  • 北米では市場が順調
  • いくつかにおいては有料TV疲れの最初の兆候
  • 欧州市場
  • 南半球およびアジアが世界の成長を牽引

オンデマンド視聴

  • 北米がVoD市場においても第一位
  • OTTがペースを上げる

ステークホルダー

  • 米国企業が依然として上位
  • 何に注目すべきか

付録:調査手法

図表リスト

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: M17210B1

This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2013 and market forecasts up to 2021 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.

Table of Contents

Audiovisual consumption

  • Linear TV still holding its own
  • Top national channels continue to lose viewers

TV access technologies

  • DTH and DTT, the main purveyors of TV programming in the southern hemisphere
  • But cable still the main purveyor of TV programming worldwide ... thanks to China
  • Terrestrial losing ground everywhere... except in North America
  • Satellite and IPTV enjoying the strongest growth
  • Network digitisation nearing completion

TV revenue

  • US TV market still the biggest money-maker
  • TV revenue rising overall
  • Except in North America where the market is taking a turn
  • First signs of fatigue for pay TV in some some
  • European markets
  • Southern hemisphere and Asia driving global growth

On-demand viewing

  • North America also number one in the VoD market
  • OTT stepping up the pace

Stakeholders

  • US players still on top
  • What to keep an eye on

Annexes - Methodology

  • Indicators, by country
  • Definitions
  • Pay TV market segmentation
  • Sources

List of tables and figures

Audiovisual consumption

  • Change in linear TV screen time between 2010 and 2015
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, and in the US, 2015-2016

TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2016
  • Change in TV access technologies worldwide, 2013-2021
  • Change in the percentage of terrestrial households worldwide, and growth rate from 2013-2021
  • Change in the number of TV households worldwide, by access mode, between 2013 and 2016
  • Digital transition timetable for terrestrial networks worldwide

TV revenue

  • Breakdown of TV revenue worldwide, in 2016
  • Change in the breakdown of TV revenue by source, 2013-2021
  • Evolution of regional TV revenue growth, 2013-2021
  • Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2013-2021
  • Regional TV revenue growth between 2013 and 2021

On-demand viewing

  • Breakdown of VoD revenue worldwide, in 2016
  • TV revenue growth by region between 2013 and 2021

Stakeholders

  • World's top 20 TV/video companies in 2016, by revenue earned

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2013-2015
  • Estimates as of the end of 2016
  • Forecasts for 2017-2021

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Geographic area & Players

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Spain
  • Switzerland
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Egypt
  • Israel
  • Nigeria
  • Saudi Arabia
  • South Africa

North America

  • Canada
  • United States
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