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市場調査レポート

世界のTV & ビデオサービス市場:地上波・衛星・ケーブル・IPTV・OTT・VoDのデータ & 予測 2022年

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2023

発行 IDATE DigiWorld 商品コード 279285
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界のTV & ビデオサービス市場:地上波・衛星・ケーブル・IPTV・OTT・VoDのデータ & 予測 2022年 World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2023
出版日: 2019年09月12日 ページ情報: 英文
概要

当レポートでは、世界41カ国・11地域のTV・ビデオサービス市場について調査し、TV・TVアクセス技術、TV収益、OTT視聴、および主要企業に関するデータ・分析を提供しています。

第1章 オーディオビジュアルの消費

  • リニアTVは依然として持ちこたえる
  • 主要な国営チャンネルは引き続き視聴者を失う

第2章 TVアクセス技術

  • 世界は南半球が地上波、北半球が有線に分かれる
  • ケーブルは減少し始めているが、依然として世界のTVプログラムの主要な提供者
  • 減少しているものの、地上波はOTTの発展から利益を得始めている
  • 衛星およびIPTVは力強い成長を享受
  • ネットワークデジタル化が完了に近づく

第3章 TV収益

  • 米国のTV市場は依然として多額の資金を生み出す
  • 全体的にTV収益は上昇
  • 北米では市場が順調
  • いくつかの欧州市場においては有料TV疲れの最初の兆候
  • 南半球およびアジアが世界の成長を牽引

第4章 OTT視聴

  • 北米はOTT市場においてもナンバーワン
  • OTTは依然として成長
  • OTTの成長は停滞するTV収益を相殺

第5章 市場参入企業

  • 米国企業が依然として上位
  • 一握りの企業がOTT市場を独占
  • 市場はさらなる統合の構えを示しているか?

第6章 注目すべき事柄

第7章 付録:調査手法

目次
Product Code: M19210B1A

Summary

According to the latest edition of our TV and video market observatory, we expect the existing signs that the TV market is slowing worldwide to begin to accentuate in 2022, as growth in emerging countries is no longer able to offset the inexorable decline of pay-TV in the most mature markets, and especially in the US and the EU-5. At the same time, the OTT juggernaut is not likely to lose steam, and is forecast to account for a quarter of the sector's revenue in 2023.

Our twice-yearly observatory delivers detailed figures and an analysis of the driving trends, along with a dataset and concise summary report.

This latest edition includes several new additions, and now covers the latest developments in 49 countries and 11 regions and sub-regions, along with a consolidated global snapshot.

The dataset provides figures back to 2015 and forecasts up to 2023 for the key indicators used to track the TV and video sector.

The report provides an analysis of the main market trends and the developments to watch in the coming months and years.

Table of Contents

1. Executive Summary

2. Audiovisual consumption

3. TV access technologies

4. TV revenue

5. OTT viewing

6. Market players

7. What to keep an eye on

8. Annex - Methodology

List of tables and figures

2. Audiovisual consumption

  • Linear TV screen time around the world in 2018
  • Change in linear TV screen time around the world between 2014 and 2018
  • Percentage of young adults' TV viewing time that is time-shifted
  • Breakdown of TV screen time in France in 2018, by age, location and viewing mode (%)
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, 2010-2018

3. TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2019
  • Change in TV access technologies worldwide, 2015-2023
  • Change in the percentage of terrestrial households worldwide, and growth rate, 2015-2023
  • Change in the number of TV households worldwide, by access mode, between 2015 and 2019
  • Digital transition timetable for terrestrial networks worldwide

4. TV revenue

  • Breakdown of TV revenue worldwide, in 2019
  • Change in the breakdown of TV revenue by source, 2015-2023
  • Progression of regional TV revenue growth, 2015-2023
  • Progression of pay TV revenue in Germany, France, Scandinavia and the UK, 2015-2023
  • Regional TV revenue growth between 2015 and 2023

5. OTT viewing

  • Breakdown of OTT revenue worldwide, in 2019
  • OTT revenue growth between 2015 and 2023
  • Growth of linear TV and OTT revenue between 2015 and 2023

6. Market players

  • World's top 20 TV/video companies in 2018, by revenue
  • Top SVOD players' market share in 2018 in a selection of countries
  • Subscriber growth for the top OTT players in the US between 2013 and 2018
  • TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD - Subscription Video on Demand.

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023

Geographical coverage

The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.

Regional aggregate data include all countries in the region.

Geographic area

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

BRICS

EU5

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Algeria
  • Cameroon
  • Egypt
  • Ghana
  • Israel
  • Kenya
  • Morocco
  • Nigeria
  • Saudi Arabia
  • South Africa
  • United Arab Emirates

Middle East & North Africa

North America

  • Canada
  • United States

Scandinavia

Sub-Saharan countries

World

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