株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

LTEネットワークにおけるビデオ

Video on LTE Networks: Are Broadcast, Caching and Mobile CDNs the Answers to the Growth of Mobile Video Traffic?

発行 IDATE DigiWorld 商品コード 279223
出版日 ページ情報 英文 88 Pages
納期: 即日から翌営業日
価格
こちらの商品の販売は終了いたしました。
Back to Top
LTEネットワークにおけるビデオ Video on LTE Networks: Are Broadcast, Caching and Mobile CDNs the Answers to the Growth of Mobile Video Traffic?
出版日: 2013年06月30日 ページ情報: 英文 88 Pages

当商品の販売は、2016年02月27日を持ちまして終了しました。

概要

当レポートでは、LTEネットワークにおけるビデオサービスの発展について、以下の4つの点-LTEネットワーク上で現在利用可能なビデオサービスのタイプはどれか、ビデオトラフィック成長を考慮に入れるために技術チェーンはどのように発展しているか、モバイルビデオ関連のLTE MNO戦略とは何か、eMBMSの将来とはLTEブロードキャスト方式なのか、LTEネットワークにおけるビデオトラフィックはどのように発展するのか-に焦点を絞って分析しており、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 モバイルビデオ技術チェーンの発展

  • 固定・モバイルネットワークにおけるビデオ技術パラメーター
    • 全体的な状況
    • 固定ネットワーク
    • モバイルネットワーク
  • ビデオ技術
    • 生産
    • プロトコル
    • トランスレーティング・トランスコーディング
    • フォーマット・コーデック
  • コンテンツ管理
    • ストレージ
    • クラウド型ビデオデリバリーに向かう
  • モバイルビデオ配信技術
    • ユニキャスティング(ポイント・ツー・ポイント)
    • モバイルCDN
    • マルチキャスティング
    • 主要動向

第3章 LTEネットワークにおけるビデオサービス:革新・導入の増加

  • モバイルデータトラフィックおよびビデオの成長
    • 主要促進因子
    • 情報・市場データ
  • ビデオ配信バリューチェーン
  • ビデオサービスのベンチマーク
    • Verizon Wireless
    • MetroPCS RCS: joyn
    • 欧州の電気通信事業者
  • LTEにおけるビデオ戦略の比較
    • LTEビデオサービスのポジショニング
    • オペレーターの採用モデル
    • VoDおよびビデオストリーミングサービス
    • ビデオコールサービス(RCS)
  • モバイル料金におけるビデオ成長の影響
    • 現在のLTE料金
    • 料金の発展予測
  • 固定サービス向けLTE
    • 状況・規制局面
    • 固定サービス向けLTE

第4章 中期的には重要な役割を果たす可能性が高いLTEブロードキャスト

  • eMBMS
    • 定義
  • MBMSが失敗する理由
    • eMBMS
  • 最新の業界動向
    • 米国
    • アジア太平洋地域
  • LTEブロードキャスト:なぜオペレーターは飛びつくべきか?
    • 好ましいエコシステムの発展
    • 見通し
  • 低解像度分野におけるLTEブロードキャスト
  • LTEブロードキャスト向けTD-LTE
    • TD-LTEエコシステム:中国のライセンスを待つ
    • 動作原理・技術説明
    • メリット・デメリット
    • 導入

第5章 LTEネットワーク上のビデオトラフィック:予測

  • LTEネットワークにおけるビデオ利用関連の要因
  • 予測:LTEネットワーク上のビデオトラフィック

図表

目次
Product Code: M13312MR

Are broadcast, caching and mobile CDNs the answers to the growth of mobile video traffic?

This report analyses the development of video services on LTE networks with a focus on the following key questions:

  • Which type of video services are currently available on LTE networks?
  • How is the technical chain evolving in order to take into account growing video traffic?
  • What are LTE MNO strategies regarding mobile video?
  • What is the future for eMBMS, the LTE broadcast mode?
  • How will video traffic evolve on LTE networks?

Table of Contents

1. Executive Summary

  • Video already represents more than 50% of total mobile data traffic
    • Mobile video technical chain evolutions
    • Video distribution on LTE networks
    • Video services development on LTE networks
    • Traffic forecasts
  • 1.1. Video already represents more than 50% of total mobile data traffic
  • 1.2. Mobile video technical chain evolutions
  • 1.3. Coding formats for mobile video
  • 1.4. Video distributing on LTE networks
  • 1.5. Video service development on LTE networks: innovation and growing adoption
  • 1.6. Traffic forecasts

2. Evolution of mobile video technical chain

  • 2.1. Video technical parameters on fixed and mobile networks
    • 2.1.1. General aspects
    • 2.1.2. Fixed networks
    • 2.1.3. Mobile networks
  • 2.2. Video technologies
    • 2.2.1. Production
    • 2.2.2. Protocols
    • 2.2.3. Transrating and transcoding
      • Transcoding
      • Adaptive streaming is gaining traction
      • JIT delivery is gaining traction too
    • 2.2.4. Formats and codecs
      • Formats
      • Codecs
      • HEVC introduction for quality increase or bandwidth savings
  • 2.3. Content management
    • 2.3.1. Storage
    • 2.3.2. Towards cloud-based video delivery
      • Optimising traffic streams
  • 2.4. Mobile video distribution technologies
    • 2.4.1. Unicasting (point-to-point)
      • Benefits of LTE for video services
      • LTE development
      • Managed/unmanaged (over-the-top)
    • 2.4.2. Mobile CDN
      • CDN definition
      • Optimised coding rather than a dedicated architecture
      • Telco CDN, with mobile CDN features?
      • Converged solution
    • 2.4.3. Multicasting
    • 2.4.4. Main trends
  • Towards a distributed cloud in the LTE RAN?
  • Traffic management: towards differentiated QoS?

3. Video services over LTE networks: innovation and growing adoption

  • 3.1. Mobile data traffic and video growth
    • 3.1.1. Main drivers
    • 3.1.2. Facts and market figures
      • Geographical disparities
      • Mobile video traffic growth
      • Drivers of mobile video demand
      • Constraints on mobile video growth
  • 3.2. Video distribution value chain
  • 3.3. Benchmark of video offers
    • 3.3.1. Verizon Wireless
    • 3.3.2. MetroPCS
    • 3.3.3. MetroPCS RCS: joyn
    • 3.3.4. European telcos
      • Telefonica, Orange and Vodafone in Spain
      • Deutsche Telekom and Vodafone in Germany
      • 3.3.5. South Korean operators
      • Example of LG U+
      • KT
  • 3.4. Comparison of video strategies on LTE
    • 3.4.1. Positioning of LTE video services
    • 3.4.2. Models adopted by operators
      • B2C model
      • B2B Model
      • B2B2C model
    • 3.4.3. VoD and video streaming services
    • 3.4.4. Video call services (RCS)
  • 3.4.5. Summary: strategies for LTE video services
  • 3.5. Impact of video growth on mobile tariffing
    • 3.5.1. Current LTE tariffing
    • 3.5.2. Expected evolution of tariffing
      • Evolution of video tariffing
      • Impact on current pricing structures
  • 3.6. LTE for fixed services
    • 3.6.1. Status and regulatory aspects
    • 3.6.2. LTE for fixed services offers

4. LTE Broadcast likely to play a key role in the medium term

  • 4.1. eMBMS
    • 4.1.1. Definition
  • Reasons for MBMS failure
    • 4.1.2. eMBMS
      • Use of SFN
      • Any interference?
      • Use of multicast
  • 4.2. Latest industry moves
    • 4.2.1. USA
      • Verizon Wireless
      • Clearwire (Sprint Nextel)
    • 4.2.2. Asia-Pacific
      • China Mobile
      • Korea Telecom
      • Telstra
  • 4.3. LTE broadcast: why operators should jump in?
    • 4.3.1. A favourably evolving ecosystem
      • Easy implementation
      • Rapidly maturing ecosystem
      • Savings on network capex
    • 4.3.2. Prospects
      • Live event services
      • Customised marketing actions
      • Better OTT videos experience
  • 4.4. LTE broadcast in low-density areas
  • 4.5. TD-LTE for LTE broadcast
    • 4.5.1. The TD-LTE ecosystem: waiting for the Chinese licenses
    • 4.5.2. Operating principle and technology description
    • 4.5.3. Pros and cons
    • 4.5.4. Deployments
      • Video broadcast trial

5. Video traffic on LTE networks - forecasts

  • 5.1. Factors linked to video usage on LTE networks
  • 5.2. Forecasts: video traffic on LTE networks

Tables

  • Table 1: Network requirements for video applications, over fixed network
  • Table 2: Network requirements for video applications, over mobile network
  • Table 3: Features of HTTP and RTSP
  • Table 4: ABR features
  • Table 5: Major player initiatives in ABR streaming
  • Table 6: Synthesis of ABR streaming technologies
  • Table 7: Comparison of the different approaches to streaming
  • Table 8: Key factors for development
  • Table 9: Storage strategies
  • Table 10: Bitrates and capacity for each type of network technology
  • Table 11: Mobile technologies specifications
  • Table 12: Level of 3G and LTE adoption at end-2012 (in terms of subscribers)
  • Table 13: LTE-Advanced performances
  • Table 14: LTE-Advanced front-runners - first implementations
  • Table 15: Traffic and revenues for mobile services
  • Table 16: Drivers and limitations related to content caching in the mobile network
  • Table 17: Verizon Wireless Share-Everything plans
  • Table 18: MetroSTUDIO fees
  • Table 19: Strategic positioning of operator offerings
  • Table 20: Mobile video business models
  • Table 21: Adoption of video call services within RCS
  • Table 22: Verizon HomeFusion plans
  • Table 23: Vodafone LTE Home plans
  • Table 24: ‘Home Broadband' plan
  • Table 25: Strategic positioning of the new eMBMS services
  • Table 26: Frequency Band of 3GPP LTE TDD mode
  • Table 27: Network capacity units
  • Table 28: Drivers and barriers to video use on LTE networks
  • Table 29: Typical and maximum bit rates for delivering video streaming on LTE devices
  • Table 30: Total mobile annual traffic (2013-2017)
  • Table 31: LTE video traffic (2013-2017)

Figures

  • Figure 1: Traffic management solutions
  • Figure 2: Strategies for LTE video services
  • Figure 3: Technical video distribution channel
  • Figure 4: How video download, progressive download and streaming work
  • Figure 5: Relationship between distance from the cell and download speed
  • Figure 6: Matching bandwidth changes to maintain QoS
  • Figure 7: SVC codec illustration
  • Figure 8: Operating principle
  • Figure 9: Properties of mobile video techniques
  • Figure 10: HEVC specifications and impacts
  • Figure 11: Key factors for development
  • Figure 12: Converged head-end and cloud delivery
  • Figure 13: The Envivio strategy
  • Figure 14: Different latency levels of cellular technologies
  • Figure 15: LTE subscriptions forecasts
  • Figure 16: How a CDN works
  • Figure 17: Akamai mobile architecture for the iPhone
  • Figure 18: Description of traffic optimisation
  • Figure 19: Ability to cache based on position in the mobile network
  • Figure 20: Telco CDN used to converge KDDI fixed and mobile networks
  • Figure 21: Cisco Mobile Videoscape
  • Figure 22: How multicasting works
  • Figure 23: Akamai strategy regarding caching implementation
  • Figure 24: Traffic management solutions
  • Figure 25: Incentives to prioritise premium content
  • Figure 26: Objectives of Ericsson and Akamai partnership
  • Figure 27: Evolution of monthly mobile data traffic 2011 - 2013
  • Figure 28: Mobile monthly data traffic by geographical region 2011 - 2012
  • Figure 29: Mobile monthly data traffic by usage 2011 - 2012
  • Figure 30: Growth in video traffic
  • Figure 31: US data traffic by technology and apps
  • Figure 32: Monthly mobile data traffic per device type
  • Figure 33: Estimation of GBs consumed per hour of streamed video
  • Figure 34: LG U+ LTE network roadmap
  • Figure 35: Value chain of video distribution
  • Figure 36: Video providers for VW LTE subscribers
  • Figure 37: Viewdini application
  • Figure 38: MetroSTUDIO service
  • Figure 39: MetroPCS joyn
  • Figure 40: U+HDTV service
  • Figure 41: LG U+ RCS
  • Figure 42: LG U+ and SK Telecom LTE plans
  • Figure 43: Olleh Navi app
  • Figure 44: Scheme of the B2C model
  • Figure 45: Carrier revenue structures in B2C model
  • Figure 46: Scheme of the B2B model
  • Figure 47: Scheme of the B2B2C model
  • Figure 48: Carrier's revenue structure in the B2B2C model
  • Figure 49: Strategies for LTE video services
  • Figure 50: LTE main pricing structures
  • Figure 51: Average revenue per GB
  • Figure 52: Capex and opex per MB, 2010-2015
  • Figure 53: Swisscom Infinity plans
  • Figure 54: Evolution of average data consumption of Infinity subscribers (Grey: 3 months before acquiring the new plans. Blue: 3 months after acquiring Infinity plans)
  • Figure 55: Digital Agenda targets
  • Figure 56: Verizon HomeFusion
  • Figure 57: Verizon HomeFusion data calculator
  • Figure 58: Home Broadband router
  • Figure 59: LTE and 3G+ coverage of NetCom
  • Figure 60: How MBMS works
  • Figure 61: Dynamic allocation of spectrum to unicast and broadcast
  • Figure 62: SFN operating principle
  • Figure 63: HetNet Architecture
  • Figure 65: Main business cases
  • Figure 66: Super Bowl XLVI Wifi usage in February 2012
  • Figure 67: Rural DSL download rate segmentation (Dec. 2010)
  • Figure 68: Downlink speeds with eMBMS according to Qualcomm study
  • Figure 69: Cellular technology supported by Snapdragon S4 (Qualcomm)
  • Figure 70: Video broadcast trial on TD-LTE - experiment in China
  • Figure 71: LTE subscriptions forecasts
  • Figure 72: Mobile video share of the mobile traffic (%)
Back to Top