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市場調査レポート

衛星通信に関する洞察:いくつかの主要市場の見通し

Satellite: Outlook For Some Key Markets - DTH, Ultra-fast Broadband, M2M & Earth Observation

発行 IDATE DigiWorld 商品コード 274537
出版日 ページ情報 英文 41 Pages
納期: 即日から翌営業日
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衛星通信に関する洞察:いくつかの主要市場の見通し Satellite: Outlook For Some Key Markets - DTH, Ultra-fast Broadband, M2M & Earth Observation
出版日: 2013年06月17日 ページ情報: 英文 41 Pages
概要

当レポートでは、衛星通信のプレーヤーが地上ソリューションに関連する衛星通信の市場位置を維持するにあたり、将来特にどの課題が鍵となるかをIDATE社の専門家の分析でお届け致します。またこれらの課題について、最新の市場データと共にDTH、M2M、ブロードバンドおよび地球観測を含む4つの主要な衛星通信市場の探査を通して詳しく説明しております。さらに、トッププレーヤー、衛星通信の主な競合と2017年まで市場予測の情報をお伝えしつつ、概略下記内容でお届け致します。

第1章 主な調査結果

第2章 衛星通信業界の主な課題

  • リニアテレビの世界からビデオオンデマンドの世界への移行の成功を確実にする
    • ハイブリッドアーキテクチャに参加
    • デジタルホームの良い仲間になる
  • 帯域幅のコストを削減
  • 周波数帯域割当てに関する特権を守る
    • 緊急通信のためにより多くの周波数帯域が必要
    • いくつかの衛星周波数帯域にわたる差し迫った戦い
  • 第3章 DTH市場
  • 市場のダイナミクス
    • DTH市場は衛星サービスからの収入の大部分を構成している
    • 衛星通信は依然としてテレビ配信ネットワークに欠かせない
  • 主なトレンド
    • ビデオ消費に関する大きな変化
    • ビデオサービス供給の大きな変化
    • コンテンツ配信ソリューションの主な進展
    • 展望

第4章 衛星M2M市場

  • 市場のダイナミクス
    • 非常に異なる主要市場
    • 差別化ポジショニング
    • 170万モジュールの市場基盤
  • 主なトレンド
    • ハイブリッドソリューションの強化
    • 引き続き進展する小型化
    • 通信事業者はモバイルのトレンドをエミュレートし、MBあたりのコストを下げようとしている
  • 展望
    • 2017年までの市場予測

第5章 衛星通信の高速および超高速の固定ブロードバンド市場

  • 市場のダイナミクス
    • 主な市場は北米
    • 欧州市場は立ち上るところ
    • アフリカでは現実の可能性にもかかわらず大きな不確実性が残っている
  • 主なトレンド
    • 固定およびモバイルブロードバンドカバレッジの執拗な拡大
    • 通信事業者はLTEで"ホワイト"エリアを狙う
    • 衛星通信は"グレイ"エリアを狙える
  • 展望
    • UFBへの切り替えが衛星通信へのドアを開くことができる
    • より強力な衛星通信の定常的な打ち上げ
    • 2017年までの市場予測

第6章 地球観測

  • 市場のダイナミクス
    • 第一に軍用市場
    • オンラインマッピングは市場の約12%を占めている
    • 農業、マッピングの別の市場
  • 主なトレンド
    • センサーを組み合わせて超ローカルへ
  • 展望
    • 2017年までの市場予測
目次
Product Code: M13304IN1A

In this insight, IDATE experts identify which challenges will be especially key for satellite players in future, if they hope maintain satellite's positioning in relation to terrestrial solutions. These challenges are detailed through an exploration of four major satellite markets, including DTH, M2M, broadband and earth observation, along with up-to-date market data. They also provide a profile of the top players, satellite's main competitors and market forecasts up to 2017.

About the Authors:

Maxime BAUDRY, Co-Head, Satellite practice.

Maxime joined IDATE as a senior consultant in April 2006. His main area of endeavour is monitoring the satellite industry, the telecommunications services market and operator strategies.

Before coming to IDATE, Maxime worked for two years for Aon Explorer, a strategic consulting firm specialised in the space industry, where his work focused primarily on industrial analysis of satellite telecommunications for space agencies and the sector's equipment providers.

Mr. Baudry holds a Masters degree in Technology & Management (Ecole Centrale de Paris), and is a graduate of the Ecole Multinationale des Affaires/Multinational Business school (E.S.C Bordeaux & Fachhochschule Münster's ERASMUS programme).

Stéphanie VILLARET, Co-Head, Satellite practice.

Stephanie Villaret joined IDATE's Marketing and Strategies Department in 1998. After several years in the Media Economics Division as a Senior Consultant, then as a Director of Studies, she is currently Co-Head of the Satellite Practice in the Telecom business unit.

Stephanie works primarily on reports concerning the satellite industry, but also deals with the analysis of consumer ICT usages and services.

Ms. Villaret is a graduate of the Institut National des Télécommunications, with a major in Information and Communication Technologies Applied Marketing, and holds a Masters Degree in Management Sciences (1997).

Table of Contents

1. Key Findings

2. Major challenges for the satellite industry

  • 2.1. Ensure a successful transition from a world of linear TV to a world of video on demand
    • 2.1.1. Participate in hybrid architectures
    • 2.1.2. Become a brick in the digital home
  • 2.2. Reduce the bandwidth cost
  • 2.3. Defend its prerogatives regarding spectrum allocation
    • 2.3.1. More spectrum for emergency communications
    • 2.3.2. Imminent battle over several satellite frequency bands

3. The DTH market

  • 3.1. Market dynamics
    • 3.1.1. The DTH market generates most of the revenue from satellite services
    • 3.1.2. Satellite remains an indispensable TV distribution network
  • 3.2. Major trends
    • 3.2.1. Main changes in video consumption
    • 3.2.2. Main changes in the supply of video services
    • 3.2.3. Main developments in content distribution solutions
    • 3.2.4. Outlook

4. The satellite M2M market

  • 4.1. Market dynamics
    • 4.1.1. Very different key markets
    • 4.1.2. Differentiated positioning
    • 4.1.3. A market base of 1.7 million modules
  • 4.2. Major trends
    • 4.2.1. Intensification of hybrid solutions
    • 4.2.2. Continuous miniaturisation
    • 4.2.3. Operators try to lower the cost per MB, emulating the trend in mobile
  • 4.3. Outlook
    • 4.3.1. Market forecasts to 2017

5. The satellite fast and ultra-fast fixed broadband market

  • 5.1. Market dynamics
    • 5.1.1. A market based mainly in North America
    • 5.1.2. The European market starts to take off
    • 5.1.3. In Africa, great uncertainty remains in spite of the real potential
  • 5.2. Key trends
    • 5.2.1. Relentless expansion of fixed and mobile broadband coverage
    • 5.2.2. Telcos target “white” areas with LTE
    • 5.2.3. Satellite can target “grey” areas
  • 5.3. Outlook
    • 5.3.1. The switch to UFB could open doors for satellite
    • 5.3.2. Constant launch of more powerful satellites
    • 5.3.3. Market forecasts to 2017

6. Earth observation

  • 6.1. Market dynamics
    • 6.1.1. Primarily a military market
    • 6.1.2. Online mapping represents about 12% of the market
    • 6.1.3. Agriculture, another market for mapping
  • 6.2. Key trends
    • 6.2.1. Combining sensors to go ultra-local
  • 6.3. Outlook
    • 6.3.1. Market forecasts to 2017

Tables

  • Table 1: Weight of different TV distribution modes worldwide, 2009-2017
  • Table 2: Weight of different TV distribution modes worldwide, 2009-2017
  • Table 3: SWOT matrix of satellite operators on the M2M market
  • Table 4: Module prices, by technology
  • Table 5: Coverage of population and associated bitrates in a selection of European countries (fixed & mobile networks combined)
  • Table 6: Vodafone's LTE-based residential solution in Germany

Figures

  • Figure 1: Positioning in some key markets
  • Figure 2: The SAT-IP solution from SES
  • Figure 3: Revenue from satellite services
  • Figure 4: Weight of satellite around the world
  • Figure 5: Typology of channels distributed as part of a satellite pay-TV package
  • Figure 6: Weight of satellite in the FTA TV distribution market, by geographical region
  • Figure 7: Weight of satellite in the pay-TV distribution market, by geographical region
  • Figure 8: Positioning of main satellite operators
  • Figure 9: Growth of the satellite M2M market, in volume (2010-2012)
  • Figure 10: Key operator market shares*, end-2012
  • Figure 11: Weight of Iridium SBD modules
  • Figure 12: SPOT subscribers, 2010-2012
  • Figure 13: Pricing for Inmarsat and Sprint M2M services based on services subscribed
  • Figure 14: Satellite M2M market volume forecasts, 2013-2017
  • Figure 15: Satellite broadband solutions by ViaSat
  • Figure 16: Growth of SES & Eutelsat solutions
  • Figure 17: Positioning of several satellite broadband solutions in France, February 2013
  • Figure 18: Fixed broadband subscriber speeds in Europe, January 2012
  • Figure 19: Distribution of ViaSat's new satellite subscribers, by technology
  • Figure 20: Gbps capacity of several satellites in the Ka-band
  • Figure 21: Satellite broadband market forecasts, 2013-2017
  • Figure 22: Distribution of the Earth observation market, 2012
  • Figure 23: Satellite-based Earth observation market, 2010-2012
  • Figure 24: Rollout of the Farmstar service
  • Figure 25: Overview of various image sensors and associated resolutions
  • Figure 26: Satellite imagery market, 2013-2017
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