株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

有料TV vs. SVoD(定額制ビデオオンデマンド)

Pay-TV vs SVoD: Between Complementarity and Competition

発行 IDATE DigiWorld 商品コード 264541
出版日 ページ情報 英文 35 Pages
納期: 即日から翌営業日
価格
こちらの商品の販売は終了いたしました。
Back to Top
有料TV vs. SVoD(定額制ビデオオンデマンド) Pay-TV vs SVoD: Between Complementarity and Competition
出版日: 2013年03月11日 ページ情報: 英文 35 Pages

当商品の販売は、2016年10月05日を持ちまして終了しました。

概要

当レポートでは、欧州の主要国および米国における有料TV市場の概要を提供しており、定額制ビデオオンデマンド(SVoD)サービスのさまざまなモデルの説明(サプライサイドの戦略および主要企業によるサービスの説明)、世界の有料TV市場と比較したSVoDサービス開発の分析をまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 有料TVの主な特徴

  • 有料TVの相対的重要性
    • オーディオビジュアル市場の主要な収益源
  • 有料TVの3つのモデル
  • 市場に渡る大幅な不均一性
    • 開発レベルに関して
    • ARPUに関して
    • 市場集中度に関して

第3章 英国におけるFTTxへのフォーカス

  • ビデオオンデマンドサービス契約のさまざまなモデル
  • 有料TV企業のSVODサービス
    • サービス戦略
    • サービスの説明
    • 有料TVチャンネルのSVODサービスの結果
  • FTA(Free-to-Air)・専門インターネットTVチャンネルおよびコンテンツプロデューサー・流通業者のSVOD
    • サービス戦略
    • サービスの説明
    • FTA TVチャンネルのSVODサービスの結果
  • DVD & Blu-ray レンタル産業企業によるSVODサービスの提供
    • サービス戦略
    • サービスの説明
    • DVDレンタル関連SVODサービスの結果
  • インターネット産業企業によるSVODサービスの提供
    • サービス戦略
    • サービスの説明
    • インターネット産業企業によるSVODサービスの結果

第4章 SVODと有料TV間の競合

  • 独立型SVODと有料TVは置換え可能か?
    • サービスアクセスモデル
    • コンテンツの新鮮さレベル
    • コンテンツ所有権
    • 有料TVおよびSVODサービスの価格ポジショニング
  • SVODが有料TVに与える影響は?
    • コードカッティングまたはコードシェービングの影響は測定可能か?
    • 長期的影響の可能性:コードネバー層
    • 市場成熟性の状況における圧力のリスク

図表

目次
Product Code: M13202IN1A

Abstract

Between complementarity and competition

This insight offers an overview of the pay TV market in the main European countries and in the United States. It describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players' services. It lastly analyses the SVoD services developments compared to the pay TV global market.

Table of Contents

1. Executive Summary

2. The main features of pay TV

  • 2.1. The relative importance of pay TV
    • 2.1.1. The main source of revenue of the audiovisual market
  • 2.2. Three models of pay TV
  • 2.3. Significant heterogeneity across the markets
    • 2.3.1. In terms of the level of development
    • 2.3.2. In terms of ARPU
    • 2.3.3. In terms of market concentration

3. The different models of subscription video on demand offerings

  • 3.1. The main SVOD services worldwide
  • 3.2. SVOD offerings of the pay TV players
    • 3.2.1. The strategy of the offering
    • 3.2.2. Description of services
    • 3.2.3. Results of the pay TV channels' SVOD services
  • 3.3. SVOD of free-to-air and special-interest TV channels and of content producers and distributors
    • 3.3.1. The strategy of the offering
    • 3.3.2. Description of services
    • 3.3.3. Results of the free-to-air TV channels' SVOD services
  • 3.4. SVOD services offered by DVD & Blu-ray rentals industry players
    • 3.4.1. The strategy of the offering
    • 3.4.2. Description of services
    • 3.4.3. Results of SVOD services associated with DVD rentals
  • 3.5. SVOD services offered by Internet industry players
    • 3.5.1. The strategy of the offering
    • 3.5.2. Description of services
    • 3.5.3. Results of SVOD services offered by Internet industry players

4. Competition between SVOD and pay TV

  • 4.1. Are stand-alone SVOD and Pay-TV interchangeable?
    • 4.1.1. Modes of accessing the services
    • 4.1.2. Levels of content freshness
    • 4.1.3. Ownership of content rights
    • 4.1.4. Price positioning of pay TV and SVOD offerings
  • 4.2. What impact does SVOD have on pay TV?
    • 4.2.1. A measurable cord-cutting or cord shaving effect?
    • 4.2.2. A possible long-term effect: the cord-nevers
    • 4.2.3. The risk of pressure in conditions of market maturity

Tables

  • Table 1: Description of the main SVOD services worldwide
  • Table 2: Examples of SVOD services offered by special-interest TV channels and content producers and distributors in France
  • Table 3: Leading TV channel partners of YouTube by number of unique video viewers in December 2012 in the United States
  • Table 4: Comparison of changes in the monthly ARPU (per video subscriber) of pay TV operators in the United States and the United Kingdom
  • Table 5: Changes in the number of subscribers to a sampling of premium channels
  • Table 6: Changes in the programming costs of a sampling of pay TV operators

Figures

  • Figure 1: Comparison of changes in the number of subscribers to a pay TV offering, Hulu Plus and Netflix in the United States
  • Figure 2: Distribution of television revenues by revenue source and by region in 2012
  • Figure 3: Changes in the distribution of television revenues by revenue source, 2009-2013
  • Figure 4: Breakdown of revenues of the audiovisual industry in the United States and in the major European markets in 2011
  • Figure 5: Penetration of pay TV worldwide by region in 2012
  • Figure 6: Distribution of television revenues by revenue source and by region in 2012
  • Figure 7: Penetration of pay TV in the United States and in the major European markets, 2009-2013
  • Figure 8: Level of annual ARPU and penetration of premium services in pay TV homes in the United States and in the major European markets in 2012
  • Figure 9: Pay TV market share of the three leading national pay TV operators in 2011
  • Figure 10: Positioning of the offerings of the leading SVOD players in the United States
  • Figure 11: Level of annual ARPU and penetration of premium services in pay TV homes in the United States and in the major European markets in 2011
  • Figure 12: Changes in the Canal+ France subscriber base by quarter, 2011 vs. 2012
  • Figure 13: Change in the number of Hulu Plus subscribers, Q4 2010-Q4 2012
  • Figure 14: Change in the number of subscribers to Netflix offers, Q4 2011-Q4 2012
  • Figure 15: Netflix 2012 Annual Results
  • Figure 16: Changes in the number of unique users and the number of videos viewed by users of Amazon's video services in the second half of 2012
  • Figure 17: Changes in the relative importance of SVOD compared to the pay TV market
  • Figure 18: Changes in the relative importance of the leading SVOD markets
  • Figure 19: Presence of US SVOD services in Europe in 2012 and expected launches in 2013
  • Figure 20: Consumption of TV content by screen type in France, April-May 2012
  • Figure 21: Addressable terminals for the leading SVOD services in the United States
  • Figure 22: Positioning of the movie offerings of the pay TV industry players and other SVOD service providers according to media chronology
  • Figure 23: Holders of the exploitation rights of the content produced by the major six US studios as part of an on-demand service in the main European countries (20th Century Fox, Paramount, Sony Pictures, Universal, Walt Disney, Warner Bros.)
  • Figure 24: Monthly cost comparison of pay TV and on-demand services in the United States
  • Figure 25: Monthly cost comparison of pay TV and on-demand services in the United Kingdom
  • Figure 26: Changes in the number of subscribers to a pay TV offer in the United States and in Germany between 2009 and 2012
  • Figure 27: Comparison of weekly consumption of traditional TV and online video by age in the United States in Q3 2012
  • Figure 28: Comparison of changes in consumption of traditional TV and online video by age in the United States between late 2011 and late 2012
  • Figure 29: Changes in the percentage of US households with access to solely mobile telephony
Back to Top