市場調査レポート

モバイルLBS

Mobile LBS - Location Based Services: From Traditional Navigation to Social Check-ins

発行 IDATE DigiWorld 商品コード 242057
出版日 ページ情報 英文 70 Pages
納期: 即日から翌営業日
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モバイルLBS Mobile LBS - Location Based Services: From Traditional Navigation to Social Check-ins
出版日: 2012年05月31日 ページ情報: 英文 70 Pages
概要

モバイルLBSは、従来の地図およびナビゲーションシステムからチェックイン形式のソーシャルネットワーキングへと拡大しています。EU加盟27カ国では2017年のモバイルLBS普及率がモバイル加入者の35%、または2億500万ユーザーに達すると見られ、アプリケーションおよび広告から生成される収益は13億ユーロに上る見込みです。

当レポートでは、世界のモバイルLBS市場について調査し、モバイルLBSの市場構造、データおよび予測(2010年〜2017年)、競合構造と市場動向の分析を提供しており、欧州、米国および日本における利用・収益に関するデータ、SoLoMo(ソーシャル、ローカル、モバイル)、LBSのビジネスモデル、LBSの主要企業などについてまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 調査手法

第3章 市場構造・主要因子

  • 市場概要
    • 定義
    • 市場セグメント・動向
  • 主要促進因子/側面
    • 主要技術
    • 拡張現実(AR)
    • プライバシー問題
    • 利用

第4章 市場構造・企業戦略

  • 産業構造
    • バリューチェーン
    • 競合情勢・プロファイル
    • ビジネスモデル
  • 戦略的分析

第5章 市場・予測

  • 市場発展因子
    • 成長促進因子・阻害因子の分析
    • 予測の前提条件
  • 市場予測:2010年〜2017年
    • モバイルLBSユーザー
    • モバイルLBS収益

第6章 付録

図表

目次
Product Code: M12118

Abstract

Mobile LBS has now expanded from traditional maps and navigation services to social networking in the form of check-ins. For 2017 in the EU27, mobile LBS penetration of mobile subscribers will reach 35% - or 255 million users - generating revenues of 1.3 billion EUR from apps and advertising.

This report provides detailed information about:

  • the market structure
  • data & forecasts 2010-2017
  • competition structure and market trends
  • What are the key figures, in terms of both usage and revenues, for mobile LBS in Europe, US and Japan?
  • Is mobile LBS suited as a standalone service, or will it evolve as an enabler to enhance other services?
  • What is SoLoMo (Social, Local, Mobile) and why is it a key concept?
  • What are the business models for mobile LBS, and what are their trends?
  • Is mobile LBS a market for start-ups, or is a playing field for the Internet juggernauts?

Table of Contents

1. Executive Summary

  • 1.1. Mobile LBS in figures
  • 1.2. The SoLoMo concept
  • 1.3. Business models
  • 1.4. Mobile LBS: an enabler for the juggernauts

2. Methodology

3. Market structure & Key factors

  • 3.1. Market overview
    • 3.1.1. Definition
    • 3.1.2. Market segmentation and trends
  • 3.2. Key drivers / aspects
    • 3.2.1. Key technologies
    • 3.2.2. Augmented reality
    • 3.2.3. Privacy issues
    • 3.2.4. Usage

4. Market structure and player strategies

  • 4.1. Industry structure
    • 4.1.1. Value chain
    • 4.1.2. Competition landscape and profiles
    • 4.1.3. Business models
  • 4.2. Strategic analysis

5. Markets and forecasts

  • 5.1. Market development factors
    • 5.1.1. Analysis of growth drivers and barriers
    • 5.1.2. Forecast hypotheses
  • 5.2. Market forecasts 2010 - 2017
    • 5.2.1. Mobile LBS users
    • 5.2.2. Mobile LBS revenues

6. Appendix

  • 6.1. Mobile advertising in detail

Tables

  • Table 1: Comparison of CoPilot standard and premium packages and in-app purchase options
  • Table 2: Mobile LBS span over different market segments
  • Table 3: Recent acquisitions of LBS players
  • Table 4: Timing-based cellular triangulation characteristics
  • Table 5: Comparison of the key technologies
  • Table 6: Recent acquisitions of LBS players
  • Table 7: Recent acquisitions and partnerships by Groupon
  • Table 8: Support for in-app purchase
  • Table 9: Comparison of CoPilot standard and premium package and in-app purchase options
  • Table 10: Mobile LBS span over different market segments
  • Table 11: Worldwide social networkers and % among Internet users, 2009-2015
  • Table 12: Gross CPM rates of banners on the Orange Mobile portal
  • ***

Figures

  • Figure 1: The SoLoMo concept
  • Figure 2: Examples of advertising within mobile LBS
  • Figure 3: Google Maps for Mobile
  • Figure 4: Mappy Navigation app for iPhone
  • Figure 5: My V-Trafic app for iPhone
  • Figure 6: The Shopkick application
  • Figure 7: TripAdvisor application for the iPhone
  • Figure 8: Yelp application for the iPhone
  • Figure 9: G1taxi application for the iPhone
  • Figure 10: Stootie application for the iPhone
  • Figure 11: Screenshots of 'Keitai Kunitori Gassen', a mobile LBS gaming app
  • Figure 12: MyTown2 app, by Booyah
  • Figure 13: Foursquare mayor
  • Figure 14: Sharing location info on Facebook
  • Figure 15: Find My Friends app by Apple
  • Figure 16: 'imadoco search (where-are-you-now search)' Web app by NTT DOCOMO
  • Figure 17: A-GPS using three satellites and a cell tower to locate a user
  • Figure 18: Mapping of the key localisation technologies in terms of accuracy and coverage
  • Figure 19: Use of augmented reality on the Metro Paris Subway mobile application
  • Figure 20: Screenshot of Borglar location-based augmented reality game
  • Figure 21: Reasons smartphone users do not use geolocation apps
  • Figure 22: Awareness and usage of geolocation apps
  • Figure 23: iPhone, Android and BlackBerry: Total LBS applications released per month
  • Figure 24: The mobile Internet and LBS value chain
  • Figure 25: Example of a geo-fence, identifying charging zones in London
  • Figure 26: ShopAlerts by AT&T
  • Figure 27: Examples of advertising within mobile LBS
  • Figure 28: iPhone application from Groupon
  • Figure 29: JiWire, a location-based ad network
  • Figure 30: Various regional iPhone paid apps by TomTom
  • Figure 31: The revenue sharing model adopted by native iOS app stores
  • Figure 32: iCoyote subscription-based app
  • Figure 33: Share of smartphones in mobile shipments, 2011-2016 forecast
  • Figure 34: Mobile Internet penetration, 2011-2015 forecasts
  • Figure 35: Localised Internet advertising as a share of overall Internet advertising, USA 2011 (million EUR)
  • Figure 36: The SoLoMo concept
  • Figure 37: Traditional LBS users: EU27, USA and Japan, 2010-2017 (million)
  • Figure 38: Traditional LBS users as a percentage of mobile subscriptions, EU27, USA and Japan, 2010-2017
  • Figure 39: All LBS users as a percentage of mobile subscriptions, EU27, USA and Japan, 2010-2017
  • Figure 40: Mobile LBS revenues, EU27, USA and Japan, 2010-2017 (million EUR)
  • Figure 41: Examples of mobile advertising
  • Figure 42: Different banner formats advertised by the Orange mobile portal
  • Figure 43: Google AdWords sponsored links
  • Figure 44: Google AdWords targeting and tracking options
  • Figure 45: Details of Qype's premium SEO
  • Figure 46: Optimisation iPhone technical features for a Nissan ad campaign
  • Figure 47: Google AdWords' click-to-call function
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