市場調査レポート

成長市場におけるモバイルVAS(付加価値サービス)

Mobile Value Added Services in Growth Markets

発行 Ovum, Ltd. 商品コード 87159
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
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成長市場におけるモバイルVAS(付加価値サービス) Mobile Value Added Services in Growth Markets
出版日: 2010年05月25日 ページ情報: 英文

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、世界の成長市場におけるモバイルVASサービスの動向について調査分析し、地域/国・サービスタイプ別のユーザー数・トラフィック・収益予測(〜2014年)、成長国における市場影響因子、市場機会、オペレーターおよびサービスプロバイダーの戦略などをまとめ、PowerPoint、PDF、Excelフォーマットにて概略以下の構成でお届けいたします。

調査トピック

  • 成長市場におけるモバイルVASの牽引因子・障壁
  • 成長市場においてデータARPUを促進する主なモバイルVAS
  • 成長市場において新たなモバイルVASの導入する市場機会
  • 成長市場においてオペレーターおよびサービスプロバイダーが導入しているモバイルVAS価格戦略
  • モバイルインターネット利用の成長とモバイルVAS収益への影響

調査対象サービス

  • モバイルメッセージング
  • モバイルミュージック
  • モバイルゲーム
  • 画像
  • モバイルTV
  • モバイルビデオ
  • モバイルインターネット
  • ソーシャルネットワーキング
  • モバイルペイメント&バンキング

調査対象地域

  • アジア太平洋
    • 中国
    • インド
    • インドネシア
  • アフリカ
    • 南アフリカ
    • ナイジェリア
    • エジプト
  • 中東
    • トルコ
    • サウジアラビア
    • イスラエル
  • 東欧
    • ロシア
    • ポーランド
    • ウクライナ
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • アルゼンチン

市場実績・予測データ(2009-2014年)

  • モバイル加入者:国・地域別
  • モバイルサービス収益:国・地域別
  • モバイルサービス収益全体におけるモバイル音声・データのシェア
  • ARPU総計・音声ARPU・データARPU:国・地域別
  • モバイルVASユーザー:国・地域別
  • モバイルVASユーザー:サービスタイプ別
  • モバイルVASのトラフィック:国・地域別
  • モバイルVASのトラフィック:サービスタイプ別
  • モバイルVASの収益:国・地域別
  • モバイルVASの収益:サービスタイプ別
目次

“Mobile operators in emerging markets have been, in many respects, more innovative and proactive in deploying new mobile VAS than their counterparts in the developed world. ” Shailendra Pandey, Senior Analyst, Informa Telecoms & Media.

The report focuses on mobile VAS in the high-growth emerging markets and offers analysis and forecasts on data services including Messaging, Mobile Music, Games, TV & Video, Mobile Internet, Social Networking, and Mobile Banking & Payments.

New for 2010 , Mobile Value Added Services in Growth Markets strategic report from Informa Telecoms and Media addresses and analyses the high growth emerging mobile markets and the opportunities to drive data ARPU through innovative and attractive mobile value added services in these markets.

This report will also provide you with detailed information and analysis on mobile VAS (Value Added Services) currently being offered in growth markets; the number of users, amount of usage, and the revenues these services are generating; and what challenges and opportunities mobile industry players have in these markets.

Key coverage in this report includes:

  • Drivers and Barriers for Mobile VAS in Growth Markets
  • Key Mobile VAS driving data ARPU in Growth Markets
  • Opportunities to deploy new Mobile VAS in Growth Markets
  • Pricing strategies adopted by operators and service providers for their mobile VAS in Growth Markets.
  • Growth of mobile Internet usage and its impact on mobile VAS revenues.

Key services covered:

Mobile Messaging (SMS, MMS, Email, IM) ~ Mobile Music (Ringtones, Ringback tones, Full-track Downloads, Music Streaming) ~ Mobile Games (Downloads and Real time games play) ~ Images, Mobile TV ~ Mobile Video (Streaming and Downloads) ~ Mobile Internet ~ Mobile Social Networking ~ Mobile Payments & Banking

Region & Countries covered:

(Asia Pacific) China ~ India ~ Indonesia ~ (Africa) South Africa ~ Nigeria ~ Egypt ~ (Middle East) Turkey ~ Saudi Arabia ~ Israel ~ (Latin America) Brazil ~ Mexico ~ Argentina ~ (Eastern Europe) Russia ~ Poland ~ Ukraine

Key questions answered by this report:

  • What are the key requirements to enable mass market adoption of mobile VAS in Growth Markets?
  • What network technologies and platforms are essential to deploy mobile VAS in Growth Markets?
  • What key regulatory issues remain to be resolved and what further standardisation is required?
  • What are the trends in Mobile VAS tariff pricing in Growth Markets?
  • What is the revenue potential from different mobile VAS in Growth Markets?
  • What are the existing business models and what new models will emerge?
  • What role will direct-to-consumer/off-portal initiatives play in mobile VAS in Growth Markets?
  • How will mobile advertising, social networking and user-generated content influence the growth of mobile VAS in Growth Markets?

Regional and Country Level Forecasts for:

  • Asia-Pacific
    • China
    • India
    • Indonesia
  • Africa
    • South Africa
    • Nigeria
    • Egypt
  • Middle East
    • Turkey
    • Saudi Arabia
    • Israel
  • Eastern Europe
    • Russia
    • Poland
    • Ukraine
  • Latin America
    • Brazil
    • Mexico
    • Argentina

Detailed Users, Traffic and Revenue Forecasts for following mobile VAS:

  • Mobile Messaging
    • SMS
    • MMS
    • Email
    • IM
  • Mobile Music
    • Ringtones
    • Ringback tones
    • Music Full-track Downloads
    • Music Streaming
  • Mobile Games
    • Games Downloads
    • Real time Games
  • Images
  • Mobile TV
    • Broadcast TV
    • Multicast TV
  • Mobile Video
    • Video Streaming
    • Video Downloads
  • Mobile Internet
  • Social Networking
  • Mobile Payments & Banking

The report is particularly useful to:

  • Mobile Operators
  • Assess the opportunities for deploying new mobile VAS
  • evaluate the size of future markets for business plans for investment
  • identify new ways to differentiate and compete
  • Understand the key issues and challenges facing mobile operators
  • Assess the market opportunity for investing in new business plans and services
  • Formulate new product development strategy
  • Identify new sales area for existing products

Table of Contents

EXECUTIVE SUMMARY

REPORTS (PDFs)

  • An overview
  • Forecasts figures
    • Global mobile subscriptions, the 15 high-growth markets vs. the rest of the world, 2008-2014
    • Global mobile VAS revenues, the 15 high-growth markets vs. the rest of the world, 2008-2015
    • Examples of innovative mobile VAS in growth markets
    • Asia Pacific, mobile VAS revenues, 2008-2014
    • Asia Pacific, mobile VAS revenue share, 2009
    • Africa, mobile VAS revenues, 2008-2014
    • Africa, mobile VAS revenues share, 2009
    • Middle East, mobile VAS revenues, 2008-2014
    • Middle East, mobile VAS revenue share, 2009
    • Latin America, mobile VAS revenues, 2008-2014
    • Latin America, mobile VAS revenue share, 2009
    • Eastern Europe, mobile VAS revenues, 2008-2014
    • Eastern Europe, mobile VAS revenue share, 2009

PRESENTATION (POWERPOINT) FEATURING:

  • Scope of the Report
  • High Growth Potential in Emerging Markets
  • High-Growth Markets' Revenue Potential
  • Majority of Mobile Subscriptions are Prepaid in Every Global Region Except North America
  • Growth Markets Driving Mobile VAS Innovation
  • Examples of Innovative Mobile VAS in Growth Markets
  • Report' s Key Findings and Recommendations
  • Mobile VAS Market Development
  • Factors Impacting Mobile VAS Provision
  • Asia Pacific - Key Findings
  • Middle East - Key Findings
  • Latin America - Key Findings
  • Eastern Europe - Key Findings

FORECAST AND HISTORICAL MARKET DATA (2008-2014)

SPREADSHEET (EXCEL) FEATURING:

  • Forecasts by region and country:
  • Mobile Key Performance Indicators, 2008-2014:
    • Population (mil.)
    • Subscriptions (mil.)
    • Subscribers (mil.)
    • Subscriber net additions (mil.)
    • Subscriber penetration (%)
    • Mobile service revenues (US$ bil.)
    • Voice revenues (US$ bil.)
    • Data revenues (US$ bil.)
    • Total ARPU (US$)
    • Voice ARPU (US$)
    • Data ARPU (US$)
  • Mobile Subscriptions by Technology, 2008-2014
    • 2G
    • 2.5G
    • 3G
    • 3.5G
  • Mobile Subscriptions by Technology, 2008-2014:
    • Mobile VAS revenues (US$ mil.)
    • Mobile messaging
    • Mobile Music
    • Mobile games
    • Images
    • Mobile TV
    • Mobile video
    • Mobile Internet
    • Mobile social networking
    • Mobile Payments & banking

PROFILES OF 16 COUNTRIES AND 5 REGIONS

COUNTRIES COVERED BY THE MOBILE VAS IN GROWTH MARKETS REPORT:

  • Countries:
    • Argentina
    • Brazil
    • China
    • Egypt
    • Global
    • India
    • Indonesia
    • Israel
    • Mexico
    • Nigeria
    • Poland
    • Russia
    • Saudi Arabia
    • South Africa
    • Turkey
    • Ukraine
  • Regions:
    • Latin America
    • Middle East
    • Eastern Europe
    • Asia Pacific
    • Africa
  • Each country Includes:
    • Mobile Market trends
    • Mobile VAS Market analysis
    • Service revenues and ARPU analysis
    • Mobile Vas Forecasts
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