Cloud TV: A future necessity for operators
|発行||Ovum (TMT Intelligence, Informa)||商品コード||234036|
“Cloud is not just a buzzword for TV. For some operators it has the potential to revolutionize the way they manage and deliver their services.” Giles Cottle, Principal Analyst, Informa Telecoms & Media.
“Cloud TV - a necessity for operators?” separates the cloud reality from the hype. It assesses the cloud opportunity for operators, what types of operator should embrace the cloud, and what types - for now - should not.
In the face of increased competition from OTT players and the need to innovate at lightning speed, more and more operators are starting to consider the role that the cloud can play in their TV and video strategies.
Several are starting to embrace a “thin client” future, where the majority of processing and functions of a TV service are being pushed out of the set-top box and into the network. This is allowing for rapidly scalable multiscreen services to be delivered to a range of low-powered devices, both inside and outside the home.
A few innovative players are also starting to negate the managed-service approaches of old, and offering “true” cloud TV, embracing the use of third-party servers and architectures just as OTT pioneers like Netflix have done.
This report examines the cloud opportunity for operators. It looks at some of the key cloud-TV activity to date, assess the prospects for different types of operator and tackles some of the key barriers and hurdles to cloud TV today.
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