市場調査レポート

クラウドTV:将来におけるオペレーターの必要性

Cloud TV: A future necessity for operators

発行 Ovum, Ltd. 商品コード 234036
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.69円で換算しております。
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クラウドTV:将来におけるオペレーターの必要性 Cloud TV: A future necessity for operators
出版日: 2012年03月29日 ページ情報: 英文
概要

当レポートでは、北米、西欧および東欧のクラウドTV市場について調査し、現在展開しているクラウドTVサービス・機能の評価、クラウドベースのアーキテクチャーから最も利益を得るオペレーターのタイプ、および今日のクラウドTVの課題などについて、概略下記の構成でお届けいたします。

目次

  • 図1:簡単なクラウドTVモデル
  • 図2:シンクライアントTV機能の可能性
  • 図3:ActiveVideoアプリケーションプラットフォームのアーキテクチャー
  • 図4:Alcatel-Lucent/ThePlatform クラウドTV導入予測
  • 図5:クラウドTV、一般的なメリットとデメリット
  • 図6:主要オペレーターの、新デバイス発売
  • 図7:Informaによるコネクテッドホーム調査
  • 図8:世界の主なネットワークDVRサービス
  • 図9:一般的なクラウドTVのスコアカード
  • 図10:シン・シッククライアント予測
目次

“Cloud is not just a buzzword for TV. For some operators it has the potential to revolutionize the way they manage and deliver their services.” Giles Cottle, Principal Analyst, Informa Telecoms & Media.

“Cloud TV - a necessity for operators?” separates the cloud reality from the hype. It assesses the cloud opportunity for operators, what types of operator should embrace the cloud, and what types - for now - should not.

Overview:

In the face of increased competition from OTT players and the need to innovate at lightning speed, more and more operators are starting to consider the role that the cloud can play in their TV and video strategies.

Several are starting to embrace a “thin client” future, where the majority of processing and functions of a TV service are being pushed out of the set-top box and into the network. This is allowing for rapidly scalable multiscreen services to be delivered to a range of low-powered devices, both inside and outside the home.

A few innovative players are also starting to negate the managed-service approaches of old, and offering “true” cloud TV, embracing the use of third-party servers and architectures just as OTT pioneers like Netflix have done.

This report examines the cloud opportunity for operators. It looks at some of the key cloud-TV activity to date, assess the prospects for different types of operator and tackles some of the key barriers and hurdles to cloud TV today.

Countries/regions covered:

  • North America
  • Western Europe
  • Eastern Europe

How will this research help you:

  • Assess cloud TV rollouts today
  • Weigh up those TV features that are best delivered via the device and those best delivered from the cloud
  • Learn about the types of operator that could benefit the most from embracing a cloud-based architecture.

About Informa Telecoms & Media

The telecoms and media community turns to us for unparalleled knowledge, insight and highly specialist skills and services.

Our ability to deliver a combination of high quality events, business-critical research and training makes our offer unique and extremely valuable to individuals and organisations.

We are part of Informa, the leading provider of business information and services with over 8,000 employees in 150 offices.

Table of Contents

Cloud TV: A future necessity for operators

  • Fig. 1: Simplified cloud-TV models
  • Fig. 2: Potential thin-client TV features
  • Fig. 3: ActiveVideo app-platform architecture
  • Fig. 4: Alcatel-Lucent/ThePlatform cloud-TV-deployment scenarios
  • Fig. 5: Cloud TV, general advantages and disadvantages
  • Fig. 6: Selected operators, new device launches
  • Fig. 7: Informa connected-home survey, services best executed in the cloud and on-device, Jul-11
  • Fig. 8: Global, selected network DVR offerings
  • Fig. 9: General cloud-TV scorecard
  • Fig. 10: Thin- and thick-client scenarios
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