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市場調査レポート

世界のモバイルローミング市場(第5版)

Global Mobile Roaming - 5th edition

発行 Ovum (TMT Intelligence, Informa) 商品コード 231992
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1GBP=152.22円で換算しております。
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世界のモバイルローミング市場(第5版) Global Mobile Roaming - 5th edition
出版日: 2012年04月05日 ページ情報: 英文
概要

各国の規制環境や経済環境が変化し、データサービスの市場が拡大するなか、モバイルローミングサービスの市場も大きく変貌しつつあります。移動体通信事業者は、さまざまな課題に直面していますが、その一方でビジネスチャンスも広がっています。

当レポートは、従来の予測モデルを全面的に見直し、十分なデータに基づいてローミング市場の重要課題を分析したもので、今後予想される動きとその影響を戦略的に評価するとともに、複数のシナリオに基づく予測も盛り込み、概略下記の構成でお届けいたします。

本書の特徴

  • 綿密な調査に基づき、経営上の意思決定の基盤となる信頼性の高い分析を提供します
  • ローミングサービスの複雑な料金体系と課金環境を解明し、最良の戦略を提案します
  • 合理的なシナリオ分析に基づき、市場の変化にも柔軟に対応可能な戦略を立案するための選択肢を示します
  • データサービスがモバイルサービス市場に及ぼす影響を明確にしたうえで、データローミング市場のビジネスチャンスを明らかにします

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Abstract

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Roaming has entered a new epoch characterized by great challenges but also great opportunities. How each player fares in this brave new world will be decided by the choices they make today. This exhaustive research provides the foundation to make the "informed" choice.

Informa's latest roaming research analyzes the key issues surrounding the roaming market, considers future developments and strategically evaluates their impact. This approach provides a unique combination of high-level market investigation, regional expert analysis and exclusive market forecasts to 2016.

Overview:

In this year's roaming analysis, Informa has sought to reappraise the market in light of the immense changes it is undergoing. Regulation, economic downturn and the growing opportunity of data services while roaming have combined to set the market alight. Navigating the market has become immensely difficult as regulatory changes have occurred at breakneck speed and market opportunities have developed.

Informa has sought to develop its market-leading position in this space to provide the complete toolset to successfully navigate this important market.

A fundamental element of this process was a complete overhaul of Informa's mobile roaming forecasting model. The outcome of this endeavor was the creation of a highly tolerant forecast model that incorporates triangulation research methodologies and data-gathering approaches as well as exhaustive primary research gathering, resulting in a set of outputs that are both robust and inherently adaptable and able to react to the market as it moves forward. An invaluable capability for a market defined by its unpredictability.

This approach provides outputs for outbound originated and terminated traffic, broken into consumer and business users and incorporating high, medium and low user segments. They are further segmented into three unique scenario-based forecasts based on core, conservative and bullish outlooks. Additional granularity allows these forecasts to be broken down further into all the Informa-defined regions.

How will this research help you:

  • Provides a sound, research-backed foundation for decision making.
  • Illuminates the complex roaming pricing and charging environment and suggests the strategies that are best to manipulate it.
  • Presents a reasoned scenario analysis providing multiple strategy-planning options enabling the adaption of strategy on the fly as market factors change.
  • Clarifies the data roaming market opportunity with a clear representation of the scope and prospect that data services offer within the mobile service ecosystem.

Table of Contents

Global Mobile Roaming 2012 Executive Summary - PowerPoint file (33 slides)

Global Mobile Roaming Forecast 2011-2016 - Excel file

Roaming regulation and the EU: Analysis in the context of wider global roaming regulation

  • Fig. 1: Proposed and implemented approaches to regulating a mobile market: The salient points of the EU experience
  • Fig. 2: EU, current and proposed retail caps
  • Fig. 3: New EU proposed caps
  • Fig. 4: EU regulatory-imposed notifications
  • Fig. 5: Price-led experimentation: Regulatory long-term influence
  • Fig. 6: Waterbed theory: Cause and effect

Roaming regulation: The global picture beyond the EU

  • Fig. 1: Roaming regulation: Selected developments form around the globe
  • Fig. 2: Latin American regulators involved with roaming projects
  • Fig. 3: Global, likelihood of regulatory development by region - core scenario over five-year period
  • Fig. 4: Global likelihood of regulatory development by region - bullish scenario over five-year period
  • Fig. 5: Global likelihood of regulatory development by region - conservative scenario over five-year period
  • Fig. 6: Global weighted scorecard for regulatory development by region

Roaming pricing: Analysis of the operators' strategies

  • Fig. 1: Operator price-cap avoidance strategies
  • Fig. 2: Costing for roaming route setup incorporating 700 routes
  • Fig. 3: ROI analysis for roaming route set-up
  • Fig. 4: Virtuous usage cycle
  • Fig. 5: Selected service-based roaming pricing plans
  • Fig. 6: Europe, selected roaming bundle offers
  • Fig. 7: Asia Pacific, selected roaming bundle offers
  • Fig. 8: North America, selected roaming bundle offers
  • Fig. 9: Latin America, selected roaming bundle offers
  • Fig. 10: Global, selected bundled offerings, average durations
  • Fig. 11: Global, cost per MB for bundled and unbundled data roaming plans, by region

Mobile data roaming: Operators must adapt to overcome challenges and harness the data roaming opportunity

  • Fig. 1: Global, non-SMS data revenues, 2Q07-2Q11
  • Fig. 2: The mental process for the potential data roaming user - the challenges facing operators
  • Fig. 3: Global, examples of data roaming regulation
  • Fig. 4: Virtuous usage cycle
  • Fig. 5: Data roaming assumed data volumes, by service
  • Fig. 6: Data roaming, consumer user segmentation: Low user profile
  • Fig. 7: Data roaming, consumer user segmentation: Medium user profile
  • Fig. 8: Data roaming, consumer user segmentation: High user profile
  • Fig. 9: Data roaming, enterprise user segmentation: Low us profile
  • Fig. 10: Data roaming, enterprise user segmentation: Medium user profile
  • Fig. 11: Data roaming, enterprise user segmentation: High user profile
  • Fig. 12: Selected service-based roaming pricing plans
  • Fig. 13: Comparison of cost per MB bundled and unbundled data roaming plans, by region, 2011
  • Fig. 14: Selected mobile data roaming bundles Part1
  • Fig. 14: Selected mobile data roaming bundles Part2
  • Fig. 14: Selected mobile data roaming bundles Part3
  • Fig. 15: Main Challenges facing LTE roaming
  • Fig. 16: Constituent parts of the LTE roaming challenge

Roaming rides the economic tsunami: The market faces major challenges but will adapt to survive

  • Fig. 1: Western Europe, historical and forecast roaming trips, 2007-2020
  • Fig. 2: Global historical and forecast roaming trips, 2007-2020
  • Fig. 3: Global, historical and forecast roaming trips, by region, 2007-2020
  • Fig. 4: Global, market shares of roaming trips, by region, 2011-2016
  • Fig. 5: Global, total roaming traffic in MV, by region, 2011-2016
  • Fig. 6: Global, voice, SMS and data roaming traffic in service-specific units, by region, 2011-2016
  • Fig. 7: Global, total roaming revenues, by region, 2011-2016
  • Fig. 8: Global, market shares of roaming service revenues, 2011 vs. 2016
  • Fig. 9: Global, SMS and data roaming revenues, by region, 2011-2016
  • Fig. 10: Africa, mobile roaming revenues, 2011-2016
  • Fig. 11: Latin America, roaming revenues, by voice, SMS and data, 2011-2016
  • Fig. 12: Asia Pacific, roaming traffic in MB, developed vs. developing, 2011-2016
  • Fig. 13: Global, roaming revenue market shares, by region, 2011 vs. 2016
  • Fig. 14: Europe, roaming revenues, 2011-2016
  • Fig. 15: Western Europe, voice, SMS and data roaming traffic in service-specific units, 2011-2016
  • Fig. 16: Western Europe enterprise voice revenues, 2011-2016
  • Fig. 17: Western Europe, consumer voice revenues, 2011-2016
  • Fig. 18: Eastern Europe, voice, SMS and data roaming traffic in service-specific units, 2011-2016
  • Fig. 19: Middle East, business and consumer roaming revenues, 2011-2016
  • Fig. 20: North America, total MB of roaming use, by business and consumer, 2006-2011
  • Fig. 21: North America, revenue share of the roaming services, 2011 vs. 2016

Roaming forecasts 2012: Methodology

  • Fig. 1: Informa Telecoms & Media forecasts core inputs and outputs
  • Fig. 2: Methodological triangulation research approach
  • Fig. 3: Forecasts schematic overview
  • Fig. 4: Data roaming, consumer user segmentation: Low user profile
  • Fig. 5: Data roaming, consumer user segmentation: Medium user profile
  • Fig. 6: Data roaming, consumer user segmentation: High user profile
  • Fig. 7: Data roaming, enterprise user segmentation: Low user profile
  • Fig. 8: Data roaming, enterprise user segmentation: Medium user profile
  • Fig. 9: Data roaming, enterprise user segmentation: High user profile
  • Fig. 10: Core scorecard: propensity to roam and market indicators
  • Fig. 11: Example of data pricing gathered

Roaming Cold War grows ever hotter, says Paul Merry

  • Fig. 1: Costing for roaming route set-up incorporating 700 routes
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