市場調査レポート

マネージドサービス:ネットワーク・サービス・サポートシステムのアウトソーシング戦略

Managed Services: Strategies for network, service and support systems outsourcing

発行 Ovum, Ltd. 商品コード 223430
出版日 ページ情報 英文
納期: 即日から翌営業日
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マネージドサービス:ネットワーク・サービス・サポートシステムのアウトソーシング戦略 Managed Services: Strategies for network, service and support systems outsourcing
出版日: 2011年12月08日 ページ情報: 英文
概要

当レポートでは、各種マネージドサービスの世界的動向について調査分析し、ネットワークサービス、データ&アプリケーションサービス、マネージドOSS/BSSサービスの主要動向、5ヵ年予測(地域別)、主要企業のケーススタディ、通信事業者およびベンダーにとっての市場機会などをまとめ、概略以下の構成でお届けいたします。

調査対象

  • 地域
    • 北米
    • ラテンアメリカ
    • アジア太平洋先進国
    • アジア太平洋新興国
    • 西欧
    • 東欧
    • アジア太平洋地域
  • 市場部門
    • ネットワークサービス
    • データ&アプリケーションサービス
    • マネージドOSS/BSSサービス
  • ケーススタディ
    • Airtel/Comviva
    • KPN/Huawei
    • Mobilicity/Amdocs
    • Nextel/NSN
    • Sprint/Ericsson
    • Vodacom Tanzania/NSN
目次

Abstract

It's a harsh environment that operators are working in. If they are to successfully support heavy traffic growth, deliver new and more integrated offerings as well as improve efficiencies and costs, then they have to make better use of managed services and outsourcing.

Kris Szaniawski, Principal Analyst , Informa Telecoms & Media

Summary

This newly updated and revised report analyzes the strategic options available in the managed services market, looking at global trends in network services, data and application services and managed OSS/BSS services.

Overview

This edition analyzes the strategic options for those interested in managed services, looking at the global trends in network services, data and application services and managed OSS/BSS services.

The report includes global analysis of managed services, a global industry survey and a broad range of case studies identifying what works and what does not. It also includes five-year forecasts to 2016, by region and by market sector including network services, data and application services and managed OSS/BSS services.

The managed services market is changing as it matures. An ever-widening range of operators is prepared to consider using managed services, whereas previously it was the smaller operators or new entrants that were more inclined to do so. There is also an increasing willingness on the part of operators to consider outsourcing a broader range of functions without it yet being clear how to pursue an integrated strategy or who to turn to for the management of those functions.

Network operating centers currently still focus to a large extent on network-related operations but in the medium term will increasingly carry out value-add service-layer operations as well. We are already seeing increasing network-vendor interest in support systems and the continued convergence of the telecoms and IT sectors will also have a wider impact. Network-sharing joint ventures, towe- company expansion, new forms of wholesaling relationships and managed-energy deals are also breathing new life into the managed-services market.

Key issues addressed in this edition:

  • What are the underlying drivers of growth in the managed-services market for telecoms operators?
  • How quickly will this market grow, and why?
  • Where is the growth coming from, and why?
  • What are the opportunities for operators and vendors in this market?
  • Which operators are most likely to adopt this strategy, and why?
  • What are the risks of adopting this strategy - for operators and for vendors?
  • What are the implications for telecoms operators' business models and their relationship with vendors?

Countries / Sectors / Companies covered

Regions: North America, Latin America, Asia Pacific Developed, Asia Pacific Developing, Western Europe, Eastern Europe, Middle East, Africa

Sectors: Network services, data and application services and managed OSS/BSS services

Case studies involving companies include: Airtel/Comviva, KPN/Huawei, Mobilicity/Amdocs, Nextel/NSN, Sprint/Ericsson and Vodacom Tanzania/NSN

Contributing authors:

Kris Szaniawski, Principal Analyst, Networks

Peter Dykes, Senior Analyst, Networks

Nick Jotischky, Principal Analyst, MEA

Marceli Passoni, Research Analyst, Americas

Danson Njue, Research Analyst, MEA

Kristin Paulin, Research Analyst, Americas

Richard Jesty, Associate

Table of Contents

Managed Services Executive Summary - PowerPoint file (40 slides)

From network to service management and transformation

  • Fig. 1: Survey question: What areas of an operator's business are likely to be outsourced in three years time compared with those currently outsourced?
  • Fig. 2: Alcatel-Lucent: Managed-services solutions are moving from network-centric to service-centric
  • Fig. 3: Alcatel-Lucent: Managed end-to-end service operations
  • Fig. 4: Summary of the benefits of the Alcatel-Lucent/ HP joint venture
  • Fig. 5: Transformational outsourcing scenario
  • Fig. 6: Ericsson OSS/BSS offering
  • Fig. 7: Survey question: What is your preferred strategy for procuring OSS/BSS systems?
  • Fig. 8: Subex: OSS/BSS engagement models
  • Fig.9: Bharti Airtel's goals for VAS managed services
  • Fig.10: Mobilicity outsourcing partners

The impact of network sharing, tower company and wholesaling models on managed services

  • Fig. 1: Survey question: Is network sharing planned or already implemented by your company?
  • Fig. 2: Global breakdown of network sharing announcements to end-3Q11
  • Fig. 3: Regional split of global network sharing announcements to end-3Q11
  • Fig. 4: Vodafone Group's global network sharing details
  • Fig. 5: Network sharing indicative savings
  • Fig. 6: MBNL network sharing joint venture, first phase.
  • Fig. 7: Strong points of 3GIS performance
  • Fig. 8: Weak points of 3GIS performance
  • Fig. 9: A selection of major tower companies
  • Fig. 10: Bharti Infratel core values
  • Fig. 11: The impact of LTE
  • Fig. 12: LightSquared wholesale model

New opportunities in energy management

  • Fig.1: Survey question: Which of the below is the biggest challenge facing mobile operators in the adoption of services in rural areas?
  • Fig. 2: Modeling power costs
  • Fig. 3: Transforming and managing CSPs' energy estate
  • Fig. 4: Tanzania mobile service revenue by operator, 1Q09-1Q11

Data and applications service trends

  • Fig. 1: Operators planning to outsource services/activities in the next 12/18 months: 2011 vs. 2009
  • Fig. 2: Global managed services and outsourcing contract sub-categories, 2008-1H11
  • Fig. 3: Managed services market landscape, with selected players
  • Fig. 4: A sample of hosted mobile VAS providers
  • Fig. 5: The three layers of cloud computing
  • Fig. 6: Cloud deployment models
  • Fig. 7: Summary of the benefits of the Alcatel-Lucent/ HP joint venture

Managed Services and Outsourcing Survey 2011: Transformed operator attitudes

  • Fig. 1: Survey question: Which region are you based in?
  • Fig. 2: Survey question: What is your area of work?
  • Fig. 3: Survey question: What areas of your business are currently outsourced? 2011 vs. 2009
  • Fig. 4: Operators planning to outsource services/activities in next 12-18 months: 2011 vs. 2009
  • Fig. 5: Areas of an operator's business likely to be outsourced in three years time compared with those currently outsourced
  • Fig. 6: Survey question: In terms of network operations, how likely are the following areas to be outsourced by you? 2011 vs. 2009
  • Fig. 7: Survey question: Which technologies or services related to technologies do you expect to outsource? 2011 vs. 2009
  • Fig. 8: Regional differences in intentions to outsource
  • Fig. 9: Survey question: Is network sharing planned or already implemented by your company? 2011 vs. 2009
  • Fig. 10: Reasons for implementing managed services: 2011 vs. 2009
  • Fig. 11: Survey question: What do you see as the main hot issues in managed services over the next three years?
  • Fig. 12: Survey question: Which player do you believe is best positioned to deliver each type of service?

Managed-services and outsourcing market trends, 2008-2011

  • Fig. 1: Types of managed services and outsourcing contracts included in the analysis
  • Fig. 2: Global managed-telecoms-services revenues by sector, 2008-2010
  • Fig. 3: Global, managed-services and outsourcing contracts announced, 2008-2011
  • Fig. 4: Global, managed-services and outsourcing contracts by subcategory, 2008-1H11
  • Fig. 5: Global, breakdown of managed-service- and outsourcing-contract subcategories, 2008 and 2010
  • Fig. 6: Managed-service- and outsourcing-contract numbers by region, 2008-1H11
  • Fig. 7: Managed-service and outsourcing contracts share by region, 2008 and 2010
  • Fig. 8: Managed-telecoms-service revenues by region, 2008 and 2010

Managed services & outsourcing contracts to end 3Q11 - Excel file

Managed services forecasts, 2011-2016

  • Fig. 1: The addressable market: Managed services in the context of the wider telecoms services market
  • Fig. 2: The managed services landscape
  • Fig. 3: Global, total addressable market for operator services revenues, 2011-2016
  • Fig. 4: Global, telecoms managed services revenues, by sector, 2011-2016
  • Fig. 5: Managed services providers' market share of global managed services revenues, 2011 vs. 2016
  • Fig. 6: Managed services market landscape, with selected players
  • Fig. 7: Global, telecoms managed services revenues, by region, 2011-2016
  • Fig. 8: Global, network managed services revenues, by region, 2011-2016
  • Fig. 9: Global, data and apps managed services revenues, by region, 2011-2016
  • Fig. 10: Global, managed OSS/BSS revenues, by region, 2011-2016

Managed services forecasts 2011 2016 - Excel file

Case study: Airtel's VAS managed services strategy

  • Fig. 1: Africa, managed services revenue forecasts, 2010-2016
  • Fig. 2: Airtel's goals for VAS managed services
  • Fig. 3: Africa, data revenue forecasts, 2009-2016
  • Fig. 4: Africa, Airtel's non-SMS data revenues as a percentage of total data revenues, selected markets, 2Q08-1Q11
  • Fig. 5: Scope of Comviva's managed service solution
  • Fig. 6: Airtel's expected business benefits
  • Fig. 7: Bharti Airtel India, data as a percentage of service revenue, 4Q09-4Q10
  • Fig. 8: SWOT analysis of the Airtel-Comviva VAS managed service partnership

Case study: Mobilicity's Canadian outsourcing strategy

  • Fig. 1: Mobilicity coverage
  • Fig. 2: Canada, mobile subscriptions by operator, 1Q11
  • Fig. 3: Mobilicity outsourcing partners

Case study: KPN outsources European MVNE IT to Huawei

KPN Mobile's European MVNOs

Case study: Nextel adopts managed services to focus on marketing and selling 3G

  • Fig. 1. Nextel, subscriptions and market share, 2Q11
  • Fig. 2: Latin America, mobile market penetration in those countries where Nextel operates, 2Q11
  • Fig. 3: Nextel, churn rates, 4Q09-2Q11
  • Fig 4: SWOT analysis of Nextel's managed-service strategy

Case study: Sprint's network outsourcing and modernization strategies

  • Fig. 1: US, mobile market share of the top four operators, end-2005 vs. end-2011
  • Fig. 2: Sprint's strategic objectives
  • Fig. 3: US, top four operators, postpaid churn, Sep-09 vs. Sep-11
  • Fig. 4: SWOT analysis of Sprint's Network Advantage outsourcing deal with Ericsson and competitive position

Case study: Vodacom Tanzania managed-services contract with Nokia Siemens Networks

  • Fig. 1: Tanzania, mobile market share, by operator, 2Q09-2Q11
  • Fig. 2: Tanzania, mobile service revenue by operator, 1Q09-1Q11
  • Fig. 3: SWOT analysis, Vodacom Tanzania/NSN managed-services deal
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