表紙
市場調査レポート

モバイルコンテンツ&サービス市場予測(211-2016年):第8版

Mobile Content and Services Forecasts 2011-2016 - 8th edition

発行 Ovum, Ltd. 商品コード 219253
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.51円で換算しております。
Back to Top
モバイルコンテンツ&サービス市場予測(211-2016年):第8版 Mobile Content and Services Forecasts 2011-2016 - 8th edition
出版日: 2012年05月03日 ページ情報: 英文
概要

ユーザーによるモバイルアプリケーションへの選好度が増し、消費者への直接的なサービス提供のトレンドが顕著となる中で、モバイル事業者は、より革新的でコラボレーティブなサービスを提供するようAppleやGoogle、その他の事業者から圧力を加えられています。

当レポートでは、世界の主要13ヵ国のモバイルコンテンツ&サービス市場について調査分析し、各種モバイルコンテンツ・付加価値サービスのユーザー数、利用量/トラフィック、収益の予測などをサービス区分別にまとめ、概略下記の構成でお届けいたします。

調査対象地域

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 先進国
    • 日本
    • 韓国
    • その他
    • 新興国
    • 中国
    • インド
    • その他
  • アフリカ
  • 中東
  • ラテンアメリカ
    • ブラジル
    • その他
  • 西欧
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • 英国
    • その他
  • 東欧
    • ロシア
    • その他
  • 世界市場

調査内容

  • ユーザー数・利用/トラフィック・収益予測
    • モバイルメッセージング
      • SMS P2P
      • MMS P2P
      • EメールP2P
      • IM P2P
      • SMS A2P
      • MMS A2P
      • EメールA2P
      • IM A2P
      • SMS P2A
      • MMS P2A
      • EメールP2A
      • IM P2A
    • モバイルミュージック
      • 着信音
      • 呼出し音
      • フルトラックダウンロード
      • ストリーミング
    • モバイルゲーム
      • ダウンロード
      • リアルタイムゲーム
    • 画像
    • モバイルTV・ビデオダウンロード
    • モバイルTV・ビデオストリーミング
    • モバイルギャンブル
    • モバイルインターネット
    • ポータブルインターネット
    • 位置情報サービス:エンタープライズ
    • エンタープライズ:モバイルオフィス
    • ソーシャルネットワーキング
    • モバイルペイメント・バンキング
    • モバイルバンキング
      • ペイメント(リモート)
      • ペイメント(ローカル)
      • モバイル送金(国内)
      • モバイル送金(国際)
    • 電子出版
    • アプリケーションストア
    • モバイルアプリケーション総計

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

The growing user preference for mobile applications means the trend towards direct-to-consumer offerings is becoming more evident and players like Apple, Google and many others are exerting increasing pressure on mobile operators to be more innovative and collaborative with their service offerings.

Summary

The popularity of mobile applications has resulted in the shift of power from operators to OTT players and has provided a much-needed boost to the uptake of mobile content and data services. However, it is important to remember that mobile app stores still only account for a very small portion of total end-user data revenues.

Overview

The Mobile Content and Applications Forecasts report is the industry authority and is the only in-depth report that provides data, forecasts and analysis of the entire mobile content, applications and data services market.

The report provides the most comprehensive forecasts on 30+ data services including mobile messaging (SMS, MMS, IM, e-mail), mobile entertainment (ringtones, ringback tones, music full-tracks, music streaming, mobile games, mobile TV and video), mobile Internet, mobile payments and banking, mobile social networking, location-based services and mobile applications.

All these forecasts are available for 13 countries (UK, Spain, Germany, France, Italy, US, Canada, Japan, South Korea, China, India, Brazil, and Russia), and also at a regional and global level.

Key issues covered in this edition

  • How should mobile operators, handset vendors, content providers and other players in the value chain evolve their business to stay competitive and benefit from new market opportunities?
  • What is the market potential of various mobile data services and applications in terms of end users and revenue generation?
  • What has been the impact of the increasing direct-to-consumer/off-portal initiatives in the mobile content and applications market?
  • What are the existing business models and what new models will emerge?
  • How will the growing popularity of mobile applications influence the uptake of mobile content and value-added services?

Regional and country level forecasts, 2010 - 2016:

  • North America
    • US
    • Canada
  • Asia Pacific
    • Asia Pacific Developed
    • Japan
    • South Korea
    • Rest of Asia Pacific Developed
    • Asia Pacific Developing
    • China
    • India
    • Rest of Asia Pacific Developing
  • Africa
  • Middle East
  • Latin America
    • Brazil
    • Rest of Latin America
  • Western Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Rest of Eastern Europe
  • Global

Detailed Users, Usage/Traffic and Revenue Forecasts for following mobile content and value-added services:

  • Mobile messaging
    • SMS P2P
    • MMS P2P
    • E-mail P2P
    • IM P2P
    • SMS A2P
    • MMS A2P
    • E-mail A2P
    • IM A2P
    • SMS P2A
    • MMS P2A
    • E-mail P2A
    • IM P2A
  • Mobile music
    • Ringtones
    • Ringback tones
    • Music full-track downloads
    • Music streaming
  • Mobile games
    • Games downloads
    • Real-time games
  • Images
  • Mobile TV and video downloads
  • Mobile TV and video streaming
  • Mobile gambling
  • Mobile Internet
  • Portable Internet
  • Location-based services: enterprise
  • Enterprise - mobile office
  • Social networking
  • Mobile payments and banking
  • Mobile banking
    • Payments (remote)
    • Payments (local)
    • Mobile funds transfer: domestic
    • Mobile funds transfer: international
  • E-publications
  • App stores
  • Total mobile applications

Contributing Analysts

  • Shailendra Pandey, Senior Analyst, Content & Applications
  • Guillermo Escofet, Senior Analyst, Content & Applications
  • Jamie Moss, Senior Analyst, Content & Applications
  • Pamela Clark-Dickson, Senior Analyst, Content & Applications

Table of Contents

Global BTS traffic and subscriber forecasts Executive Summary - PowerPoint file (54 slides)

Mobile Content & Services Interactive Forecasting Tool, 2011 to 2016 - Excel file

Despite incursions from OTT providers of IM services, SMS retains dominance in messaging revenues and traffic through 2016

  • Fig. 1: Global, mobile messaging revenues by service category, 2011-2016
  • Fig. 2: Global, mobile messaging traffic by service category, 2011-2016
  • Fig. 3: Global, share of messaging revenue by service category, 2011 and 2016
  • Fig. 4: Global, share of messaging traffic by service category, 2011 and 2016
  • Fig. 5: Global, P2P SMS revenues by scenario, 2011-2016
  • Fig. 6: Global, SMS revenues, 2011-2016
  • Fig. 7: Global, SMS traffic, 2011-2016
  • Fig. 8: Global, messaging users by service, 2011-2016
  • Fig. 9: Global, MMS traffic and revenues as proportion of SMS traffic and revenues, 2011-2016
  • Fig. 10: Global, MMS revenues, 2011-2016
  • Fig. 11: Global, MMS traffic, 2011-2016
  • Fig. 12: Global, mobile-instant-messaging revenues, 2011-2016
  • Fig. 13: Global, mobile-instant-messaging traffic, 2011-2016
  • Fig. 14: Global, mobile e-mail revenues, 2011-2016
  • Fig. 15: Global, mobile e-mail traffic, 2011-2016

Growth in music streaming will make up for tumbling ring-tone revenues

  • Fig. 1: Global mobile music revenues, by region, 2011-2016
  • Fig. 2: Global mobile music revenues, by service category, 2011-2016
  • Fig. 3: Global mobile music revenues, by scenario, 2011-2016
  • Fig. 4: Global mobile music users, by service category shares, 2011 and 2016
  • Fig. 5: Global mobile music revenues, by service category shares, 2011 and 2016
  • Fig. 6: Global full-track mobile music users, split by downloads/streaming, 2011-2016
  • Fig. 7: US, 15 most used apps on Android devices, by age group, Sep-11
  • Fig. 8: Japan, mobile music revenues, percentage splits, 2011-2016
  • Fig. 9: Global ring-back tone users, developed/developing world split, 2011-2016
  • Fig. 10: Global mobile music revenues as a proportion of global VAS revenues, 2011 and 2016
  • Fig. 11: Developing world mobile music revenues as a proportion of total VAS revenues, 2011 and 2016

Video will hog a third of handset traffic but earn less than 1% of end-user mobile data revenue

  • Fig. 1: Global, mobile video streaming users, traffic and revenues, as a percentage of total users, mobile data traffic and mobile data revenues, respectively, 2011
  • Fig. 2: Global, top 10 mobile content services, by data traffic, 2011 and 2016
  • Fig. 3: Global, mobile video streaming, by users, traffic and revenues, 2011-2016
  • Fig. 4: Global, mobile video download users, traffic and revenues, as a percentage of total users, mobile data traffic and mobile data revenues, respectively, 2011
  • Fig. 5: Global, mobile video downloads, by users, traffic and revenues, 2011-2016
  • Fig. 6: Global mobile video users, split by downloads and streaming, 2011-2016
  • Fig. 7: Global, mobile video revenues, split by downloads and streaming, 2011-2016

Mobile games are taking an increasing share of video gaming on the back of the smartphone revolution

  • Fig. 1: Global, mobile-game-download users, split by developed/developing world, 2011-16
  • Fig. 2: Global mobile-game revenues as a % of total VAS revenues, ranked alongside other content and service categories, 2011 and 2016
  • Fig. 3: Global mobile-game revenues, split between game downloads and real-time games, 2011-2016
  • Fig. 4: Global, mobile-real-time-game users, split by developed/developing world, 2011-2016

Japan is the big exception in an otherwise lackluster global mobile images market

  • Fig. 1: Global mobile-image revenues, showing Japan's share, 2011-2016
  • Fig. 2: Global, developed and developing-world mobile-image revenues, 2011-2016
  • Fig. 3: Global, mobile-image revenues as a percentage of total VAS revenues, with and without Japan, 2011
  • Fig. 4: Global, mobile-image users, by developed/developing markets, 2011-2016
  • Fig. 5: Global, percentage of mobile users regularly downloading mobile images, 2011-2016
  • Fig. 6: Japan, mobile-image revenues, split by category, 2010

Beyond Japan and China, phones are not where e-readership is focused

  • Fig. 1: US, book sales revenues, by format, 2011
  • Fig. 2: UK, newspapers and magazines among the App Store's most downloaded free and paid news apps (Mar. 27, 2012)
  • Fig. 3: Global, mobile e-publication revenues, by region, 2011-2016
  • Fig. 4: Global, mobile e-publication users, regional split, 2011 and 2016

Internet access services are critical to the successful generation of incremental profits for mobile operators

  • Fig. 1: Global, mobile Internet and mobile broadband users, 2011-2016
  • Fig. 2: Global, mobile Internet and mobile broadband revenues, 2011-2016
  • Fig. 3: Global, mobile Internet and mobile broadband traffic, 2011-2016

Channels of free apps in OS-based stores, plus billing support, should be the focus an operator's consumer apps strategy

  • Fig. 1: Publicly-available mobile application stores by ownership, 1Q12
  • Fig. 2: Global, application store download revenues, 2011 to 2016
  • Fig. 3: Global, “on-deck” mobile-operator revenues from mobile application store downloads, 2011-2016
  • Fig. 4: Global, total mobile application revenues, including service subscriptions, 2011-2016
  • Fig. 5: Global, total mobile application downloads over the cellular air interface, 2011-2016
  • Fig. 6: Global mobile applications users, 2011-2016
  • Fig. 7: Global mobile applications traffic, 2011-2016

Mobile social networking will only generate modest revenues but will drive a greater usage of other data services

  • Fig. 1: Global, mobile social networking users and revenues, 2011 and 2016
  • Fig. 2: Global, mobile social networking users, by region, 2011-2016
  • Fig. 3: Global, mobile social networking revenues, by region, 2011-2016
  • Fig. 4: Global, mobile social networking service revenue per user per annum, 2011-2016
  • Fig. 5: Global, mobile social networking, average monthly usage per user, 2011-2016
  • Fig. 6: Global, three scenario forecasts for mobile social networking user numbers, 2011-2016
  • Fig. 7: Global, three scenario forecasts for mobile social networking revenues, 2011-2016

The number of location-based service users is greater than ever, but it is in direct end-user revenues where LBS fails to score

  • Fig. 1: Nokia Maps - “Free Forever” as of February 2010
  • Fig. 2: Google Maps for Mobile - a development timeline of evolving functionality, 2005 to 2011
  • Fig. 3: Google Maps for Mobile - features by mobile operating system
  • Fig. 4: Global LBS users, 2011-2016
  • Fig. 5: Global LBS revenues, 2011-2016

Mobile payments and banking are poised to be “high-revenue, high-profitability” VAS by 2016

  • Fig. 1: Global, mobile payments and banking service revenues, by segment, 2011-2016
  • Fig. 2: Global, mobile payments and banking service revenues, by region, 2011-2016
  • Fig. 3: Global, mobile banking service users, by region, 2011-2016
  • Fig. 4: Global, mobile banking transactions, by region, 2011-2016
  • Fig. 5: Global, mobile banking service revenues, by region, 2011-2016
  • Fig. 6: Global, mobile remote-payment (physical goods and services) users, by region, 2011-2016
  • Fig. 7: Global, mobile remote-payment (physical goods and services) transactions, by region, 2011-2016
  • Fig. 8: Global, mobile remote-payment (physical goods and services) service revenues, by region, 2011-2016
  • Fig. 9: Global, mobile local-payment (including NFC) users, by region, 2011-2016
  • Fig. 10: Global, mobile local-payment (including NFC) transactions, by region, 2011-2016
  • Fig. 11: Global, mobile local payment (including NFC) service revenues, by region, 2011-2016
  • Fig. 12: Global, domestic mobile funds-transfer service users, by region, 2011-2016
  • Fig. 13: Global, domestic mobile funds-transfer transactions, by region, 2011-2016
  • Fig. 14: Global, domestic mobile funds-transfer service revenues, by region, 2011-2016
  • Fig. 15: Global, international mobile funds-transfer service users, by region, 2011-2016
  • Fig. 16: Global, international mobile funds-transfer transactions, by region, 2011-2016
  • Fig. 17: Global, international mobile funds-transfer service revenues, by region, 2011-2016
  • Fig. 18: Global, mobile payments and banking service users, by growth scenarios, 2016
  • Fig. 19: Global, mobile payments and banking service revenues, by growth scenarios, 2016
Back to Top