Global HDTV Forecasts to 2017 - 7th edition
|発行||Ovum (TMT Intelligence, Informa)||商品コード||203506|
|世界のHDTV市場の予測 Global HDTV Forecasts to 2017 - 7th edition|
|出版日: 2013年05月14日||ページ情報: 英文||
In some advanced markets, high-definition has become a mainstream broadcast technology. But numerous markets remain immature - meaning the scope for future growth is enormous.
Major sporting events, such as the Olympics and the World Cup, continue to push penetration of HD sets and encourage broadcasters to expand their number of HD channels. This activity has seen HDTV become well-established as a mainstream technology.
In many advanced territories, high-definition TV penetration has already made a significant impact as equipment prices have fallen to affordable levels and the number of channels on offer has become attractive to a mass audience. Some operators now offer HD channels free to subscribers within other packages - though subs still often have to pay for a relatively more expensive HD settop box.
Major sports events, such as the Olympics and the soccer World Cup, spur free-to-air (FTA) broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. HDTV won't take off in a territory until the main FTA broadcasters are involved.
Operators pay carriage fees for showcase HD channels, especially from prestige international brands. Digital platforms often use HD provision as a differentiator against their competitors. In competitive markets, operators generally follow the HD pioneer, thus creating a momentum for take-up. However, owning an HD-ready set does not automatically mean reception of HD programming, as households need an appropriate box and access to HD content.
New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.
Adam Thomas, Media Research Manager, TV