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市場調査レポート

世界のHDTV市場の予測

Global HDTV Forecasts to 2017 - 7th edition

発行 Ovum, Ltd. 商品コード 203506
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界のHDTV市場の予測 Global HDTV Forecasts to 2017 - 7th edition
出版日: 2013年05月14日 ページ情報: 英文
概要

先進市場では、HDTV(高精細テレビ)は放送技術の主流になっています。価格も手頃な水準にまで下がり、提供されるチャンネル数も、視聴者にとって魅力的なものになっています。

当レポートでは、世界のHDTV市場について調査分析し、今後5年間の市場予測と課題、HDTV導入を促進する主要スポーツイベント、オペレーターによるHDサービスの販売促進、投資の機会、値下げの影響によるHD普及率、欧州におけるHDTVの成長、HDTVのARPU・新規加入者数の増加について検証して、概略以下の構成でお届けいたします。

目次

  • エグゼクティブサマリー
  • HDTVが急速に普及する一方で、UHDTVは出遅れ
  • 世界のHDTV市場の予測

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Abstract

In some advanced markets, high-definition has become a mainstream broadcast technology. But numerous markets remain immature - meaning the scope for future growth is enormous.

Major sporting events, such as the Olympics and the World Cup, continue to push penetration of HD sets and encourage broadcasters to expand their number of HD channels. This activity has seen HDTV become well-established as a mainstream technology.

Overview

In many advanced territories, high-definition TV penetration has already made a significant impact as equipment prices have fallen to affordable levels and the number of channels on offer has become attractive to a mass audience. Some operators now offer HD channels free to subscribers within other packages - though subs still often have to pay for a relatively more expensive HD settop box.

Major sports events, such as the Olympics and the soccer World Cup, spur free-to-air (FTA) broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. HDTV won't take off in a territory until the main FTA broadcasters are involved.

Operators pay carriage fees for showcase HD channels, especially from prestige international brands. Digital platforms often use HD provision as a differentiator against their competitors. In competitive markets, operators generally follow the HD pioneer, thus creating a momentum for take-up. However, owning an HD-ready set does not automatically mean reception of HD programming, as households need an appropriate box and access to HD content.

What's new

  • Track forecasts and challenges for the next five years
  • Find out how key sporting events like the Olympics and the World Cup are driving HDTV take-up
  • Learn how operators are promoting their HD services
  • Identify investment opportunities in new countries and across platforms
  • Analyse what the impact of falling equipment prices will have on HD penetration
  • Understand the impact and influence that major operators have on HDTV growth in Europe
  • Evaluate how HDTV is helping to increase ARPU and new subscriptions

Countries covered:

Australia
Austria
Belguim
Brazil
Bulgaria
Canada
Chile
China
Columbia
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
Ireland
India
Indonesia
Israel
Italy
Japan
Korea
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Serbia
Singapore
Slovakia
Slovenia
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UK
Ukraine
US
Venezuela
Vietnam

New report format:

New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Adam Thomas, Media Research Manager, TV

Table of Contents

Executive Summary: Global HDTV Forecasts, 2005-2017- PPT file (21 slides)

HDTV increasingly ubiquitous, but UHDTV will make a slow start

  • Fig. 1: Platforms at or near full HD penetration, 2017
  • Fig. 2: Europe, HD channels by genre, 2009-2012
  • Fig. 3: Global active HDTV household penetration by region, 2017
  • Fig. 4: Top 10 countries by active HDTV household penetration, 2017
  • Fig. 5: Global active HDTV homes by platform, 2005-2017
  • Fig. 6: Global TV set features, 2011-2016

Global HDTV Forecasts, 2005-2017- Excel file

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