ロイヤリティ管理市場：タイプ、ソリューション、展開形態、事業者、業種別-2025年～2030年の世界予測

ロイヤリティ管理市場の2023年の市場規模は106億8,000万米ドルで、2024年には123億1,000万米ドルに達すると予測され、CAGR 16.22％で成長し、2030年には306億1,000万米ドルに達すると予測されています。

ロイヤリティ管理とは、顧客維持とエンゲージメントを促進し、顧客ロイヤルティに報い、生涯価値を高めるために企業が導入する戦略、ツール、テクノロジーを指します。ロイヤリティ管理の必要性は、競争の激化やパーソナライズされた体験に対する顧客の期待とともに高まっています。ロイヤリティ管理の用途は、小売、ホスピタリティ、銀行、ヘルスケアなどの業界にわたり、顧客満足度、リワードプログラム、顧客エンゲージメントを促進するデータ分析に重点を置いています。最終用途には、顧客体験の向上、売上の最適化、ブランド・ロイヤルティの向上などが含まれます。競合要因としては、パーソナライズされた体験のためのAIや機械学習などの技術の進歩、オムニチャネル戦略の採用の増加、ロイヤルティ・イニシアチブを通じた差別化を推進する競合の増加などが挙げられます。潜在的な開発機会は、ビッグデータ分析やAIを活用して消費者の行動を予測し、特典をパーソナライズすること、モバイルやデジタル・プラットフォームを活用して顧客とのインタラクションを強化すること、パートナーベースのロイヤルティ・プログラムを開発してさらなる顧客価値を提供することにあります。課題としては、データ・プライバシーに関する懸念、顧客疲労につながるプログラムの飽和、多様な顧客層に真の価値を提供するプログラム作成の複雑さなどが挙げられます。また、既存システムとの統合の問題や、最先端技術の導入コストにも限界があります。この分野でのイノベーションには、安全で透明性の高い報酬追跡のためのブロックチェーンの活用、ユニークな顧客体験を生み出すための仮想現実や拡張現実への飛び込み、顧客との交流やフィードバックを強化するためのソーシャルメディア統合の可能性の探求などが含まれます。市場は非常にダイナミックで、急速な技術の進歩と消費者の期待の変化を特徴としています。企業は、顧客からのフィードバックや業界動向、高度な分析結果を活用し、ロイヤリティ・プログラムの微調整を行いながら、機敏に対応する必要があります。また、持続可能性や倫理的慣行に重点を置く企業も、社会的責任を果たす組織に対する消費者の嗜好の高まりに合わせて成長を遂げる可能性があります。

市場力学：急速に進化するロイヤリティ管理市場の主要市場インサイトを公開

ロイヤリティ管理市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 顧客スコアのモニタリングと顧客エンゲージメントの強化ニーズの高まり
  • ビッグデータと機械学習の急速な普及
  • 最終用途産業全体のデジタル化に向けた政府の取り組み
• 市場抑制要因
  • 複数のデータ収集チャネルの存在によるデータ同期の複雑さ
• 市場機会
  • ロイヤリティ・プログラムをパーソナライズするためのロイヤリティ管理ソフトウェアの進歩
  • ロイヤリティ管理モバイルアプリケーションの登場
• 市場の課題
  • データ盗難やデータセキュリティに関する懸念

ポーターのファイブフォース：ロイヤリティ管理市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ロイヤリティ管理市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ロイヤリティ管理市場における外部からの影響の把握

外部マクロ環境要因は、ロイヤリティ管理市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ロイヤリティ管理市場における競合情勢の把握

ロイヤリティ管理市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスロイヤリティ管理市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ロイヤリティ管理市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ロイヤリティ管理市場における成功への道筋を描く

ロイヤリティ管理市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 顧客スコアを監視し、顧客エンゲージメントを強化する必要性が高まっている
    • 急速に成長するビッグデータと機械学習の応用
    • 最終用途産業全体のデジタル化に向けた政府の取り組み
  • 抑制要因
    • 複数のデータ収集チャネルが存在するため、データ同期が複雑になる
  • 機会
    • ロイヤルティプログラムをパーソナライズするロイヤリティ管理ソフトウェアの進歩
    • ロイヤリティ管理モバイルアプリケーションの出現
  • 課題
    • データ盗難とデータセキュリティに関する懸念
• 市場セグメンテーション分析
  • タイプ：デジタル化への広範な移行により、管理されたロイヤルティプログラムの需要が増加
  • 業種：熾烈な競合と顧客との頻繁なやり取りにより、小売・消費財分野での採用が拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ロイヤリティ管理市場：タイプ別

• 管理
• スタンドアロン

第7章 ロイヤリティ管理市場：ソリューション別

• チャンネルロイヤルティ
• 顧客ロイヤルティ
• 顧客維持

第8章 ロイヤリティ管理市場：展開モード別

• クラウド上
• オンプレミス

第9章 ロイヤリティ管理市場オペレーター別

• 企業間取引
• 企業対消費者

第10章 ロイヤリティ管理市場：業界別

• 自動車
• 航空
• BFSI
• ホスピタリティ
• メディアとエンターテイメント
• 小売・消費財
  • コンビニエンスストア
  • 専門店
  • スーパーマーケットとハイパーマーケット

第11章 南北アメリカのロイヤリティ管理市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のロイヤリティ管理市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのロイヤリティ管理市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • キャピラリー、米国で3度目の買収を実施、テネリティのデジタルコネクト資産を取得
  • Points4Purposeが米国市場に進出、目的志向のロイヤルティプログラムに革命を起こす
  • SalesforceとPolygonがNFTロイヤルティプログラムで提携
• 戦略分析と提言

企業一覧

• AAAecommerce, Inc.
• Annex Cloud
• Antavo Limited
• Blue Ocean Contact Centers, Inc.
• Bond Brand Loyalty Inc.
• Boomerangme, Inc.
• Capillary Technologies
• Cerillion Technologies Ltd.
• Comarch S.A.
• Epsilon Data Management, LLC
• Froogal Innovations Inc
• IBS Software Private Limited
• ICF International, Inc.
• International Business Machine Corporation
• Kobie Marketing
• Kognitiv Corporation
• Maritz Holdings Inc.
• Microsoft Corporation
• Oracle Corporation
• Preferred Patron Loyalty, LLC
• Salesforce, Inc.
• SAP SE
• SessionM by Mastercard International Incorporated
• Tibco Software by Cloud Software Group, Inc.
• Yotpo Ltd.

LIST OF FIGURES

• FIGURE 1. LOYALTY MANAGEMENT MARKET RESEARCH PROCESS
• FIGURE 2. LOYALTY MANAGEMENT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. LOYALTY MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. LOYALTY MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. LOYALTY MANAGEMENT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. LOYALTY MANAGEMENT MARKET DYNAMICS
• TABLE 7. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY MANAGED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY STANDALONE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY CHANNEL LOYALTY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY CUSTOMER LOYALTY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY CUSTOMER RETENTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY BUSINESS-TO-BUSINESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY BUSINESS-TO-CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY AVIATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 46. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 50. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 52. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 53. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 54. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 55. CANADA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 56. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 58. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 62. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES LOYALTY MANAGEMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 76. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 78. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 81. AUSTRALIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 82. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 84. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 85. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 86. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 87. CHINA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 88. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 90. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 91. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 92. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 93. INDIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 96. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 97. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 98. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 99. INDONESIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 102. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 103. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 104. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 105. JAPAN LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 106. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 108. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 109. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 110. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 111. MALAYSIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 112. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 114. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 115. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 116. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 117. PHILIPPINES LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 118. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 120. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 121. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 122. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 123. SINGAPORE LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH KOREA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 130. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 132. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 133. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 134. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 135. TAIWAN LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 136. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 138. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 139. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 140. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 141. THAILAND LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 142. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 144. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 145. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 146. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 147. VIETNAM LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 148. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 150. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 151. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 152. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 153. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 154. EUROPE, MIDDLE EAST & AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 155. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 156. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 157. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 158. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 159. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 160. DENMARK LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 161. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 162. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 163. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 164. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 165. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 166. EGYPT LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 167. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 168. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 169. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 170. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 171. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 172. FINLAND LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 173. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 174. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 175. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 176. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 177. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 178. FRANCE LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 179. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 180. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 181. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 182. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 183. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 184. GERMANY LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 185. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 186. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 187. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 188. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 189. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 190. ISRAEL LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 191. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 192. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 193. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 194. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 195. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 196. ITALY LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 197. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 198. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 199. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 200. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 201. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 202. NETHERLANDS LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 203. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 204. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 205. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 206. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 207. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 208. NIGERIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 209. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 210. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 211. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 212. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 213. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 214. NORWAY LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 215. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 216. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 217. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 218. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 219. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 220. POLAND LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 221. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 222. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 223. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 224. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 225. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 226. QATAR LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 227. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 228. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 229. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 230. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 231. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 232. RUSSIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 233. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 234. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 235. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 236. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 237. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 238. SAUDI ARABIA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 239. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 240. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 241. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 242. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 243. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 244. SOUTH AFRICA LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 245. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 246. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 247. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 248. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 249. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 250. SPAIN LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 251. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 252. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 253. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 254. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 255. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 256. SWEDEN LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 257. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 258. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 259. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 260. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 261. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 262. SWITZERLAND LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 263. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 264. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 265. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 266. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 267. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 268. TURKEY LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 269. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 270. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 271. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 272. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 273. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 274. UNITED ARAB EMIRATES LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 275. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 276. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 277. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 278. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2018-2030 (USD MILLION)
• TABLE 279. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 280. UNITED KINGDOM LOYALTY MANAGEMENT MARKET SIZE, BY RETAIL & CONSUMER GOODS, 2018-2030 (USD MILLION)
• TABLE 281. LOYALTY MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 282. LOYALTY MANAGEMENT MARKET, FPNV POSITIONING MATRIX, 2023

The Loyalty Management Market was valued at USD 10.68 billion in 2023, expected to reach USD 12.31 billion in 2024, and is projected to grow at a CAGR of 16.22%, to USD 30.61 billion by 2030.

Loyalty Management refers to strategies, tools, and technologies deployed by businesses to foster customer retention and engagement, rewarding customer loyalty and enhancing lifetime value. The necessity for loyalty management has grown with increased competition and customer expectation for personalized experiences. Its application spans across industries such as retail, hospitality, banking, and healthcare, focusing on customer satisfaction, reward programs, and data analytics to drive customer engagement. The end-use scope includes enhancing customer experience, optimizing sales, and increasing brand loyalty. Influencing growth factors include advancements in technology such as AI and machine learning for personalized experiences, rising adoption of omnichannel strategies, and increasing competition that propels businesses to differentiate through loyalty initiatives. Potential opportunities lie in leveraging big data analytics and AI to predict consumer behavior and personalize rewards, utilizing mobile and digital platforms to enhance customer interaction, and developing partner-based loyalty programs that deliver additional customer value. Challenges include data privacy concerns, program saturation leading to customer fatigue, and the complexity of creating programs that provide real value to diverse customer segments. Limitations also arise from integration issues with existing systems and the cost of implementing cutting-edge technologies. Innovating in this space involves harnessing blockchain for secure and transparent reward tracking, diving into virtual and augmented reality to create unique customer experiences, and exploring the potential of social media integration to enhance customer interaction and feedback. The market is highly dynamic, characterized by rapid technological advances and shifting consumer expectations. Companies must stay agile, using customer feedback, industry trends, and advanced analytics to fine-tune their loyalty programs. Businesses focused on sustainability and ethical practices may also see growth, aligning with increasing consumer preferences for socially responsible organizations.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Loyalty Management Market

The Loyalty Management Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising need to monitor customer score and enhance customer engagement
  • Rapidly growing applications of big data and machine learning
  • Governmnet initiatives for digitalization across end-use industries
• Market Restraints
  • Complexity in data synchronization due to presence of multiple data collection channels
• Market Opportunities
  • Advancements in loyalty management software to personalize loyalty programs
  • Emergence of loyalty management mobile applications
• Market Challenges
  • Concerns regarding data theft and data security

Porter's Five Forces: A Strategic Tool for Navigating the Loyalty Management Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Loyalty Management Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Loyalty Management Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Loyalty Management Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Loyalty Management Market

A detailed market share analysis in the Loyalty Management Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Loyalty Management Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Loyalty Management Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Loyalty Management Market

A strategic analysis of the Loyalty Management Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Loyalty Management Market, highlighting leading vendors and their innovative profiles. These include AAAecommerce, Inc., Annex Cloud, Antavo Limited, Blue Ocean Contact Centers, Inc., Bond Brand Loyalty Inc., Boomerangme, Inc., Capillary Technologies, Cerillion Technologies Ltd., Comarch S.A., Epsilon Data Management, LLC, Froogal Innovations Inc, IBS Software Private Limited, ICF International, Inc., International Business Machine Corporation, Kobie Marketing, Kognitiv Corporation, Maritz Holdings Inc., Microsoft Corporation, Oracle Corporation, Preferred Patron Loyalty, LLC, Salesforce, Inc., SAP SE, SessionM by Mastercard International Incorporated, Tibco Software by Cloud Software Group, Inc., and Yotpo Ltd..

Market Segmentation & Coverage

This research report categorizes the Loyalty Management Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Managed and Standalone.
• Based on Solution, market is studied across Channel Loyalty, Customer Loyalty, and Customer Retention.
• Based on Deployment Mode, market is studied across On-Cloud and On-Premise.
• Based on Operator, market is studied across Business-to-Business and Business-to-Consumer.
• Based on Vertical, market is studied across Automobile, Aviation, BFSI, Hospitality, Media & Entertainment, and Retail & Consumer Goods. The Retail & Consumer Goods is further studied across Convenience Stores, Specialty Stores, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising need to monitor customer score and enhance customer engagement
    • 5.1.1.2. Rapidly growing applications of big data and machine learning
    • 5.1.1.3. Governmnet initiatives for digitalization across end-use industries
  • 5.1.2. Restraints
    • 5.1.2.1. Complexity in data synchronization due to presence of multiple data collection channels
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in loyalty management software to personalize loyalty programs
    • 5.1.3.2. Emergence of loyalty management mobile applications
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding data theft and data security
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing demand for managed loyalty programs owing to the broader shift toward digitalization
  • 5.2.2. Vertical: Widening adoption in the retail & consumer goods sector due to intense competition and frequent interactions with customers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Loyalty Management Market, by Type

• 6.1. Introduction
• 6.2. Managed
• 6.3. Standalone

7. Loyalty Management Market, by Solution

• 7.1. Introduction
• 7.2. Channel Loyalty
• 7.3. Customer Loyalty
• 7.4. Customer Retention

8. Loyalty Management Market, by Deployment Mode

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Loyalty Management Market, by Operator

• 9.1. Introduction
• 9.2. Business-to-Business
• 9.3. Business-to-Consumer

10. Loyalty Management Market, by Vertical

• 10.1. Introduction
• 10.2. Automobile
• 10.3. Aviation
• 10.4. BFSI
• 10.5. Hospitality
• 10.6. Media & Entertainment
• 10.7. Retail & Consumer Goods
  • 10.7.1. Convenience Stores
  • 10.7.2. Specialty Stores
  • 10.7.3. Supermarkets & Hypermarkets

11. Americas Loyalty Management Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Loyalty Management Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Loyalty Management Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Capillary Makes Third Acquisition in the US; Acquires Tenerity's Digital Connect Assets
  • 14.3.2. Points4Purpose Expands into U.S. Market, Revolutionizing Cause-Related Loyalty Programs
  • 14.3.3. Salesforce and Polygon Partner on NFT Loyalty Program
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AAAecommerce, Inc.
• 2. Annex Cloud
• 3. Antavo Limited
• 4. Blue Ocean Contact Centers, Inc.
• 5. Bond Brand Loyalty Inc.
• 6. Boomerangme, Inc.
• 7. Capillary Technologies
• 8. Cerillion Technologies Ltd.
• 9. Comarch S.A.
• 10. Epsilon Data Management, LLC
• 11. Froogal Innovations Inc
• 12. IBS Software Private Limited
• 13. ICF International, Inc.
• 14. International Business Machine Corporation
• 15. Kobie Marketing
• 16. Kognitiv Corporation
• 17. Maritz Holdings Inc.
• 18. Microsoft Corporation
• 19. Oracle Corporation
• 20. Preferred Patron Loyalty, LLC
• 21. Salesforce, Inc.
• 22. SAP SE
• 23. SessionM by Mastercard International Incorporated
• 24. Tibco Software by Cloud Software Group, Inc.
• 25. Yotpo Ltd.