デフォルト表紙
市場調査レポート
商品コード
1613382

デジタルOOH市場:製品タイプ、コンテンツタイプ、ロケーション、エンドユーザー別-2025年~2030年の世界予測

Digital OOH Market by Product (Billboards, Street Furniture, Transit), Content Type (Dynamic, Static), Location, End-User - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 196 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=153.81円
デジタルOOH市場:製品タイプ、コンテンツタイプ、ロケーション、エンドユーザー別-2025年~2030年の世界予測
出版日: 2024年12月01日
発行: 360iResearch
ページ情報: 英文 196 Pages
納期: 即日から翌営業日
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  • 概要
  • 図表
  • 目次
概要

デジタルOOH市場の2023年の市場規模は240億5,000万米ドルで、2024年には263億米ドルに達すると予測され、CAGR 10.35%で成長し、2030年には479億4,000万米ドルに達すると予測されています。

デジタル・アウト・オブ・ホーム(DOOH)広告は、高速道路、交通システム、都市部などの環境において、デジタル看板、デジタル・サイネージ、インタラクティブ・ディスプレイを使用して、家庭の外に設置されるデジタル・メディアを包含します。その必要性は主に、人々が屋外でより多くの時間を過ごすようになり、広告主がダイナミックかつ魅力的にオーディエンスにリーチするよう求められているという、消費者行動の変化に起因しています。DOOHの応用範囲は、小売、エンターテインメント、交通、政府などの分野にまで広がり、ターゲットを絞ったキャンペーンに欠かせないリアルタイムのコンテンツ配信を提供しています。企業はDOOHをブランド認知、インタラクティブなプロモーション、データ主導のマーケティング戦略に活用し、エンドユーザーはその魅力的で有益な性質を高く評価しています。

主な市場の統計
基準年[2023] 240億5,000万米ドル
予測年[2024] 263億米ドル
予測年[2030] 479億4,000万米ドル
CAGR(%) 10.35%

都市化、テクノロジーの進歩、伝統的メディアの効果低下により、市場は急成長しています。主な成長要因としては、スマートシティの開発、プログラマティック広告の採用拡大、データ分析の進歩などが挙げられ、これにより正確なターゲティングと広告パフォーマンスの測定が可能になります。DOOHをIoTデバイスと統合し、AIを活用して高度なデータ分析を行うことで、広告主はリアルタイムで広告を調整できるようになり、ユーザー体験を向上させてROIを高めることができます。こうした機会を活用するため、企業は没入感のある広告体験のために、3Dホログラムや拡張現実などの革新的なディスプレイ技術に投資すべきです。

しかし、高額な初期投資と維持費、地方における技術的限界、データ収集と利用に関するプライバシーの懸念といった課題も残っています。市場開拓者は、費用対効果の高いソリューションを開発し、データ・プライバシー規制の遵守を徹底することで、こうした課題を乗り切らなければならないです。技術革新と調査に最適な分野は、DOOH技術の持続可能性、インタラクティブ・ディスプレイ・ソリューションの進歩、広告効果の測定技術の改善などです。市場が成長するにつれて競争も激化するため、企業は継続的にイノベーションを行い、広告主や消費者の進化する要求に応える独自のソリューションを提供する必要があります。

市場力学:急速に進化するデジタルOOH市場の主要市場インサイトを公開

デジタルOOH市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • デジタルインフラと接続性の拡大
    • 魅力的で人目を引くコンテンツの作成に対する需要の高まり
    • リアルタイムのコンテンツ管理と更新を目的としたデジタルOOHの利用増加
  • 市場抑制要因
    • デジタルOOH導入のための高額な初期投資
  • 市場機会
    • デジタルOOHへの先端技術の統合
    • デジタルOOHにおけるプログラマティック広告の採用
  • 市場課題
    • デジタルOOHに関連するデジタルインフラの制約

ポーターのファイブフォース:デジタルOOH市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、デジタルOOH市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:デジタルOOH市場における外部からの影響の把握

外部マクロ環境要因は、デジタルOOH市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタルOOH市場における競合情勢の把握

デジタルOOH市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデジタルOOH市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デジタルOOH市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタルOOH市場における成功への道筋を描く

デジタルOOH市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています:

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度:新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化:最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています:

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、セグメント、地域はどこか?

3.市場を形成する主な技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • デジタルインフラと接続性の拡大
      • 魅力的で目を引くコンテンツの作成に対する需要の高まり
      • リアルタイムのコンテンツ管理と更新のためのデジタルOOHの使用の増加
    • 抑制要因
      • デジタルOOHの実装には初期投資が高額
    • 機会
      • デジタルOOHにおける先進技術の統合
      • デジタルOOHにおけるプログラマティック広告の導入
    • 課題
      • デジタルOOHに関連するデジタルインフラストラクチャの制限
  • 市場セグメンテーション分析
    • 製品:デジタル看板を多用して、1つの画面に複数の広告を表示し、視認性を最大化します。
    • エンドユーザー:小売業界での採用拡大によりブランド認知度を向上
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治的
    • 経済
    • 社交
    • 技術的
    • 法律上
    • 環境

第6章 デジタルOOH市場:製品別

  • 看板
  • ストリートファニチャー
  • 交通

第7章 デジタルOOH市場コンテンツタイプ別

  • 動的
  • 静的

第8章 デジタルOOH市場場所別

  • 屋内
  • 屋外

第9章 デジタルOOH市場:エンドユーザー別

  • 自動車
  • BFSI
  • 政府機関
  • ヘルスケア・医薬品
  • 小売り
  • 通信・IT

第10章 南北アメリカのデジタルOOH市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第11章 アジア太平洋地域のデジタルOOH市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第12章 欧州・中東・アフリカのデジタルOOH市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第13章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス, 2023
  • 競合シナリオ分析
    • VIOOH、北京の地下鉄システムでデジタル広告を強化するためのプログラマティック販売プラットフォームを発表
    • Vistar MediaとPRODOOHが協力し、ラテンアメリカのデジタル広告を変革
    • シンガポールの革新的な3D DOOHキャンペーンが主要都市からの世界の観光関心を高める
  • 戦略分析と提言

企業一覧

  • Adams Outdoor Advertising
  • APG|SGA AG
  • Blue Line Media LLC
  • Broadsign
  • Burkhart Marketing Partners, Inc.
  • Capitol Outdoor, Inc.
  • Clear Channel Outdoor, LLC
  • Daktronics, Inc.
  • Eskimi
  • Eye Media, ApS.
  • Global Media Group Services Limited
  • Intersection Parent, Inc.
  • JCDecaux Group
  • Lamar Advertising Company
  • Lightbox OOH Video Network
  • Mvix(USA), Inc.
  • nternet Advertising Bureau UK
  • Ocean Outdoor UK Limited
  • oOh!media Limited
  • OUTFRONT Media Inc.
  • Primedia Proprietary Limited
  • QMS Media Pty Ltd
  • Samsung Electronics Co., Ltd.
  • Sharp NEC Display Solutions Europe GmbH
  • Stroer CORE GmbH & Co. KG
  • Talon Outdoor
  • The Times Group
  • VIOOH
  • Vistar Media
図表

LIST OF FIGURES

  • FIGURE 1. DIGITAL OOH MARKET RESEARCH PROCESS
  • FIGURE 2. DIGITAL OOH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DIGITAL OOH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DIGITAL OOH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL DIGITAL OOH MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL DIGITAL OOH MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL DIGITAL OOH MARKET SIZE, BY LOCATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL DIGITAL OOH MARKET SIZE, BY LOCATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL DIGITAL OOH MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL DIGITAL OOH MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. AMERICAS DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. AMERICAS DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. UNITED STATES DIGITAL OOH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 17. UNITED STATES DIGITAL OOH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. DIGITAL OOH MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 23. DIGITAL OOH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DIGITAL OOH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DIGITAL OOH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL DIGITAL OOH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL DIGITAL OOH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. DIGITAL OOH MARKET DYNAMICS
  • TABLE 7. GLOBAL DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL DIGITAL OOH MARKET SIZE, BY BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL DIGITAL OOH MARKET SIZE, BY STREET FURNITURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL DIGITAL OOH MARKET SIZE, BY TRANSIT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL DIGITAL OOH MARKET SIZE, BY DYNAMIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL DIGITAL OOH MARKET SIZE, BY STATIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL DIGITAL OOH MARKET SIZE, BY INDOOR, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL DIGITAL OOH MARKET SIZE, BY OUTDOOR, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL DIGITAL OOH MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL DIGITAL OOH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL DIGITAL OOH MARKET SIZE, BY GOVERNMENT AGENCIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL DIGITAL OOH MARKET SIZE, BY HEALTHCARE & PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL DIGITAL OOH MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL DIGITAL OOH MARKET SIZE, BY TELECOMMUNICATION & IT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 28. AMERICAS DIGITAL OOH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 30. ARGENTINA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. ARGENTINA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 32. ARGENTINA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 33. BRAZIL DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 34. BRAZIL DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. BRAZIL DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 36. BRAZIL DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 37. CANADA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 38. CANADA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. CANADA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 40. CANADA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 41. MEXICO DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 42. MEXICO DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. MEXICO DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 44. MEXICO DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 45. UNITED STATES DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 46. UNITED STATES DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. UNITED STATES DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 48. UNITED STATES DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 49. UNITED STATES DIGITAL OOH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 50. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 51. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 52. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 53. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 54. ASIA-PACIFIC DIGITAL OOH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 55. AUSTRALIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 56. AUSTRALIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. AUSTRALIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 58. AUSTRALIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 59. CHINA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 60. CHINA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. CHINA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 62. CHINA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 63. INDIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 64. INDIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. INDIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 66. INDIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 67. INDONESIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 68. INDONESIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. INDONESIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 70. INDONESIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 71. JAPAN DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 72. JAPAN DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 73. JAPAN DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 74. JAPAN DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 75. MALAYSIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 76. MALAYSIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. MALAYSIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 78. MALAYSIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 79. PHILIPPINES DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 80. PHILIPPINES DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. PHILIPPINES DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 82. PHILIPPINES DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 83. SINGAPORE DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 84. SINGAPORE DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. SINGAPORE DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 86. SINGAPORE DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 87. SOUTH KOREA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 88. SOUTH KOREA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 89. SOUTH KOREA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 90. SOUTH KOREA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 91. TAIWAN DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 92. TAIWAN DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 93. TAIWAN DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 94. TAIWAN DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 95. THAILAND DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 96. THAILAND DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. THAILAND DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 98. THAILAND DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 99. VIETNAM DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 100. VIETNAM DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. VIETNAM DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 102. VIETNAM DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 103. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 104. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 105. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 106. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 107. EUROPE, MIDDLE EAST & AFRICA DIGITAL OOH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 108. DENMARK DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 109. DENMARK DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. DENMARK DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 111. DENMARK DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 112. EGYPT DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 113. EGYPT DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. EGYPT DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 115. EGYPT DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 116. FINLAND DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 117. FINLAND DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. FINLAND DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 119. FINLAND DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 120. FRANCE DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 121. FRANCE DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. FRANCE DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 123. FRANCE DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 124. GERMANY DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 125. GERMANY DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 126. GERMANY DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 127. GERMANY DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 128. ISRAEL DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 129. ISRAEL DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. ISRAEL DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 131. ISRAEL DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 132. ITALY DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 133. ITALY DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 134. ITALY DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 135. ITALY DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 136. NETHERLANDS DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 137. NETHERLANDS DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. NETHERLANDS DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 139. NETHERLANDS DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 140. NIGERIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 141. NIGERIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. NIGERIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 143. NIGERIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 144. NORWAY DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 145. NORWAY DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 146. NORWAY DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 147. NORWAY DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 148. POLAND DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 149. POLAND DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 150. POLAND DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 151. POLAND DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 152. QATAR DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 153. QATAR DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 154. QATAR DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 155. QATAR DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 156. RUSSIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 157. RUSSIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 158. RUSSIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 159. RUSSIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 160. SAUDI ARABIA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 161. SAUDI ARABIA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 162. SAUDI ARABIA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 163. SAUDI ARABIA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 164. SOUTH AFRICA DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 165. SOUTH AFRICA DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 166. SOUTH AFRICA DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 167. SOUTH AFRICA DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 168. SPAIN DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 169. SPAIN DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 170. SPAIN DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 171. SPAIN DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 172. SWEDEN DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 173. SWEDEN DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 174. SWEDEN DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 175. SWEDEN DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 176. SWITZERLAND DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 177. SWITZERLAND DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 178. SWITZERLAND DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 179. SWITZERLAND DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 180. TURKEY DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 181. TURKEY DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 182. TURKEY DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 183. TURKEY DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 184. UNITED ARAB EMIRATES DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 185. UNITED ARAB EMIRATES DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 186. UNITED ARAB EMIRATES DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 187. UNITED ARAB EMIRATES DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 188. UNITED KINGDOM DIGITAL OOH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 189. UNITED KINGDOM DIGITAL OOH MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
  • TABLE 190. UNITED KINGDOM DIGITAL OOH MARKET SIZE, BY LOCATION, 2018-2030 (USD MILLION)
  • TABLE 191. UNITED KINGDOM DIGITAL OOH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 192. DIGITAL OOH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 193. DIGITAL OOH MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-2A0283E25699

The Digital OOH Market was valued at USD 24.05 billion in 2023, expected to reach USD 26.30 billion in 2024, and is projected to grow at a CAGR of 10.35%, to USD 47.94 billion by 2030.

Digital Out-Of-Home (DOOH) advertising encompasses digital media placed outside of the home in environments such as highways, transit systems, and urban areas, using digital billboards, digital signage, and interactive displays. Its necessity primarily stems from changing consumer behaviors, as people spend more time outdoors, prompting advertisers to reach audiences dynamically and engagingly. DOOH's application extends to sectors like retail, entertainment, transportation, and government, offering real-time content delivery that's crucial for targeted campaigns. Businesses leverage DOOH for brand visibility, interactive promotions, and data-driven marketing strategies, while end-users appreciate its engaging and informative nature.

KEY MARKET STATISTICS
Base Year [2023] USD 24.05 billion
Estimated Year [2024] USD 26.30 billion
Forecast Year [2030] USD 47.94 billion
CAGR (%) 10.35%

The market is burgeoning due to urbanization, technological advances, and the decline of traditional media effectiveness. Key growth factors include the development of smart cities, increasing adoption of programmatic advertising, and advancements in data analytics, which enable precise targeting and measurement of ad performance. Opportunities lie in integrating DOOH with IoT devices and leveraging AI for advanced data analytics, allowing advertisers to tailor advertisements in real-time, thus enhancing user experience and increasing ROI. To capitalize on these opportunities, businesses should invest in innovative display technologies like 3D holograms and augmented reality for immersive advertising experiences.

However, challenges persist, such as high initial investments and maintenance costs, technological limitations in rural areas, and privacy concerns related to data collection and use. Market players must navigate these challenges by developing cost-effective solutions and ensuring compliance with data privacy regulations. The best areas for innovation and research include sustainability in DOOH technology, advancement of interactive display solutions, and improving measurement techniques of ad effectiveness. As the market grows, it becomes more competitive, emphasizing the need for companies to innovate continuously and offer unique solutions that meet the evolving demands of advertisers and consumers alike.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital OOH Market

The Digital OOH Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Expanding digital infrastructure and connectivity
    • Growing demand for creating engaging and eye-catching content
    • Increasing usage of digital OOH for real-time content management and updates
  • Market Restraints
    • High initial investment for implementation of digital OOH
  • Market Opportunities
    • Integration of advanced technologies in digital OOH
    • Adoption of programmatic advertising in digital OOH
  • Market Challenges
    • Digital infrastructure limitations associated with digital OOH

Porter's Five Forces: A Strategic Tool for Navigating the Digital OOH Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital OOH Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital OOH Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital OOH Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital OOH Market

A detailed market share analysis in the Digital OOH Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital OOH Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital OOH Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital OOH Market

A strategic analysis of the Digital OOH Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital OOH Market, highlighting leading vendors and their innovative profiles. These include Adams Outdoor Advertising, APG|SGA AG, Blue Line Media LLC, Broadsign, Burkhart Marketing Partners, Inc., Capitol Outdoor, Inc., Clear Channel Outdoor, LLC, Daktronics, Inc., Eskimi, Eye Media, ApS., Global Media Group Services Limited, Intersection Parent, Inc., JCDecaux Group, Lamar Advertising Company, Lightbox OOH Video Network, Mvix(USA), Inc., nternet Advertising Bureau UK, Ocean Outdoor UK Limited, oOh!media Limited, OUTFRONT Media Inc., Primedia Proprietary Limited, QMS Media Pty Ltd, Samsung Electronics Co., Ltd., Sharp NEC Display Solutions Europe GmbH, Stroer CORE GmbH & Co. KG, Talon Outdoor, The Times Group, VIOOH, and Vistar Media.

Market Segmentation & Coverage

This research report categorizes the Digital OOH Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Billboards, Street Furniture, and Transit.
  • Based on Content Type, market is studied across Dynamic and Static.
  • Based on Location, market is studied across Indoor and Outdoor.
  • Based on End-User, market is studied across Automotive, BFSI, Government Agencies, Healthcare & Pharmaceuticals, Retail, and Telecommunication & IT.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Expanding digital infrastructure and connectivity
      • 5.1.1.2. Growing demand for creating engaging and eye-catching content
      • 5.1.1.3. Increasing usage of digital OOH for real-time content management and updates
    • 5.1.2. Restraints
      • 5.1.2.1. High initial investment for implementation of digital OOH
    • 5.1.3. Opportunities
      • 5.1.3.1. Integration of advanced technologies in digital OOH
      • 5.1.3.2. Adoption of programmatic advertising in digital OOH
    • 5.1.4. Challenges
      • 5.1.4.1. Digital infrastructure limitations associated with digital OOH
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Product: Extensive use of digital billboards to display multiple ads on a single screen to maximize visibility
    • 5.2.2. End-User: Widening adoption in the retail sector to enhance brand visibility
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Digital OOH Market, by Product

  • 6.1. Introduction
  • 6.2. Billboards
  • 6.3. Street Furniture
  • 6.4. Transit

7. Digital OOH Market, by Content Type

  • 7.1. Introduction
  • 7.2. Dynamic
  • 7.3. Static

8. Digital OOH Market, by Location

  • 8.1. Introduction
  • 8.2. Indoor
  • 8.3. Outdoor

9. Digital OOH Market, by End-User

  • 9.1. Introduction
  • 9.2. Automotive
  • 9.3. BFSI
  • 9.4. Government Agencies
  • 9.5. Healthcare & Pharmaceuticals
  • 9.6. Retail
  • 9.7. Telecommunication & IT

10. Americas Digital OOH Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific Digital OOH Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa Digital OOH Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. VIOOH Debuts Programmatic Sales Platform for Enhanced Digital Advertising in Beijing's Metro System
    • 13.3.2. Vistar Media and PRODOOH Join Forces to Transform Digital Advertising in Latin America
    • 13.3.3. Singapore's Innovative 3D DOOH Campaign Boosts Global Tourism Interest from Major Cities
  • 13.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adams Outdoor Advertising
  • 2. APG|SGA AG
  • 3. Blue Line Media LLC
  • 4. Broadsign
  • 5. Burkhart Marketing Partners, Inc.
  • 6. Capitol Outdoor, Inc.
  • 7. Clear Channel Outdoor, LLC
  • 8. Daktronics, Inc.
  • 9. Eskimi
  • 10. Eye Media, ApS.
  • 11. Global Media Group Services Limited
  • 12. Intersection Parent, Inc.
  • 13. JCDecaux Group
  • 14. Lamar Advertising Company
  • 15. Lightbox OOH Video Network
  • 16. Mvix(USA), Inc.
  • 17. nternet Advertising Bureau UK
  • 18. Ocean Outdoor UK Limited
  • 19. oOh!media Limited
  • 20. OUTFRONT Media Inc.
  • 21. Primedia Proprietary Limited
  • 22. QMS Media Pty Ltd
  • 23. Samsung Electronics Co., Ltd.
  • 24. Sharp NEC Display Solutions Europe GmbH
  • 25. Stroer CORE GmbH & Co. KG
  • 26. Talon Outdoor
  • 27. The Times Group
  • 28. VIOOH
  • 29. Vistar Media