顧客データプラットフォーム市場：タイプ、機能、提供形態、企業規模、業種別-2025年～2030年の世界予測

顧客データプラットフォーム市場の2023年の市場規模は63億5,000万米ドルで、2024年には76億7,000万米ドルに達すると予測され、CAGR 21.44％で成長し、2030年には247億6,000万米ドルに達すると予測されています。

顧客データプラットフォーム（CDP）は、マーケターにとって重要なシステムとして機能し、多数のソースからのデータを統合して活用することで、各顧客の唯一かつ詳細なビューを作成します。CDPは顧客情報を一元化し、今日のデータ主導の市場情勢において不可欠な、パーソナライズされたマーケティング活動のための強固なインサイトを提供します。CDPの必要性は、組織内のデータのサイロ化に対処し、顧客エンゲージメントを強化し、キャンペーン全体の効果を向上させる能力から生まれます。CDPの用途はデータの収集、統合、管理に及び、小売、金融サービス、ヘルスケアなど顧客とのインタラクションやエクスペリエンスに大きく依存する業界にとって不可欠なツールとなっています。最終用途の範囲は広く、CDPはターゲット・マーケティング、予測分析、顧客体験提供の強化に応用でき、マーケティング、営業、サービス部門を同様にサポートします。

市場成長の原動力は、パーソナライズされたエンゲージメントに対する需要の高まりと、データ処理能力を高めるAIや機械学習の進歩です。デジタルトランスフォーメーションが加速する中、企業はこれまで様々なプラットフォームに分散していた顧客データを活用するためにCDPが不可欠であると考えています。とはいえ、GDPRのような厳しい規制によって高まるデータプライバシーへの懸念や、CDPを既存のITインフラと統合する際の複雑さなど、限界も存在します。

チャンスは、予測分析がさらにインパクトのある洞察を提供できるような、AI主導の強化された機能の開発にあります。企業は、厳格なデータガバナンスを維持しながら、シームレスなデータ統合を保証する機能に投資することが推奨されます。将来的には、モジュール式でスケーラブルなCDPを構築することで、企業は機能性を段階的に導入し、個々のビジネスニーズに効果的に対応できるようになります。イノベーションは、データ・セキュリティの強化と既存システムとの相互運用性の拡大に焦点を当てるべきです。課題はあるもの、市場力学は依然としてダイナミックであり、潜在的な技術的ハードルや規制上のハードルを克服するために早期に投資し、持続可能な競争力を獲得する企業にとっては、有利な展望が開けています。

市場力学：急速に進化する顧客データプラットフォーム市場の主要市場インサイトを公開

顧客データプラットフォーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • オムニチャネル・エクスペリエンスに対する需要の高まりに伴うデジタルデータの拡散
  • 世界のデジタル化への多額の投資
  • 業界を横断した一貫した顧客視点へのニーズの高まり
• 市場抑制要因
  • セキュリティ上の懸念とデータプライバシーに関する懸念の高まり
• 市場機会
  • 人工知能（AI）と機械学習技術のCDPへの統合
  • パーソナライズされたマーケティングキャンペーンへの注目の高まり
• 市場の課題
  • データ品質のばらつきとデータ規制の進化

ポーターのファイブフォース：顧客データプラットフォーム市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：顧客データプラットフォーム市場における外部からの影響の把握

外部マクロ環境要因は、顧客データプラットフォーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析顧客データプラットフォーム市場における競合情勢の把握

顧客データプラットフォーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス顧客データプラットフォーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、顧客データプラットフォーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨顧客データプラットフォーム市場における成功への道筋を描く

顧客データプラットフォーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • デジタルデータの急増とオムニチャネル体験の需要の高まり
    • 世界中でデジタル化への多額の投資
    • 業界をまたいで一貫した顧客視点の必要性が高まる
  • 抑制要因
    • セキュリティとデータプライバシーに関する懸念の高まり
  • 機会
    • CDPに人工知能（AI）と機械学習技術を統合する
    • パーソナライズされたマーケティングキャンペーンへの注目が高まる
  • 課題
    • 変化するデータ品質と進化するデータ規制の情勢
• 市場セグメンテーション分析
  • タイプ：アクセス制御されたCDPでデータを保護、分析、活用
  • アプリケーション：CDPでのキャンペーン管理、顧客エンゲージメント、データ習得をナビゲートしてマーケティング業務を強化する
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 顧客データプラットフォーム市場：タイプ別

• アクセス制御
• 分析
• 婚約

第7章 顧客データプラットフォーム市場：機能別

• キャンペーン管理
• 顧客エンゲージメントと維持
• マーケティングデータのセグメンテーション
• パーソナライズされた推奨事項
• 予測分析
• セキュリティ管理

第8章 顧客データプラットフォーム市場配送方法別

• クラウド上
• オンプレミス

第9章 顧客データプラットフォーム市場：企業規模別

• 大企業
• 中小企業

第10章 顧客データプラットフォーム市場：業界別

• 自動車
• 銀行、金融サービス、保険
• エネルギー・公益事業
• ヘルスケアとライフサイエンス
• IT・通信
• メディアとエンターテイメント
• 小売・eコマース
• 旅行・ホスピタリティ

第11章 南北アメリカの顧客データプラットフォーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域の顧客データプラットフォーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカの顧客データプラットフォーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Amperityは、データレイクとデータウェアハウスを統合し、顧客洞察を強化する統合プラットフォームを導入しました。
  • AcxiomとActionIQが提携し、顧客理解を強化する柔軟な顧客データプラットフォームを導入
  • Salesforce、AIで顧客データ管理を革新するEinstein 1プラットフォームを発表
  • Twilio、高度なAIとCDPイノベーションで顧客エンゲージメントを向上するCustomerAIを発表
  • LiveRampとAdobeが協力し、革新的なCDP統合を通じてオーディエンスの洞察とパーソナライゼーションを強化
• 戦略分析と提言

企業一覧

• ActionIQ, Inc.
• Adobe Inc.
• AgilOne Inc. by Acquia
• Ascent360, Inc.
• Bloomreach
• BlueConic Inc.
• Blueshift
• Catalyst
• Census
• Hightouch
• International Business Machines Corporation
• Klaviyo
• Lytics Inc
• mParticle, Inc.
• Optimizely by Episerver
• Optimove by Kumulos
• Oracle Corporation
• Planhat
• Salesforce.com, Inc.
• SAP SE
• SAS Institute Inc
• Segment.io, Inc. by Twilio
• Totango, Inc.
• Usermind, Inc. by Qualtrics
• Zaius, Inc. by Optimizely Data Platform

LIST OF FIGURES

• FIGURE 1. CUSTOMER DATA PLATFORM MARKET RESEARCH PROCESS
• FIGURE 2. CUSTOMER DATA PLATFORM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CUSTOMER DATA PLATFORM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CUSTOMER DATA PLATFORM MARKET DYNAMICS
• TABLE 7. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ACCESS CONTROL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY CUSTOMER ENGAGEMENT & RETENTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MARKETING DATA SEGMENTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PERSONALIZED RECOMMENDATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SECURITY MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY IT AND TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 46. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 49. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 51. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 52. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 53. CANADA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 56. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 57. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 58. MEXICO CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 61. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 62. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 63. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES CUSTOMER DATA PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 68. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 71. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 73. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 74. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 75. AUSTRALIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 76. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 78. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 79. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 80. CHINA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 81. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 83. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 84. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 85. INDIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 86. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 88. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 89. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 90. INDONESIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 91. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 93. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 94. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 95. JAPAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 96. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 98. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 99. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 100. MALAYSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 101. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 103. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 104. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 105. PHILIPPINES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 106. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 108. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 109. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 110. SINGAPORE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 111. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 113. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 114. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 115. SOUTH KOREA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 116. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 118. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 119. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 120. TAIWAN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 121. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 123. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 124. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 125. THAILAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 126. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 128. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 129. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 130. VIETNAM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 131. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 133. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 134. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 135. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 136. EUROPE, MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 137. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 139. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 140. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 141. DENMARK CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 142. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 144. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 145. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 146. EGYPT CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 147. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 149. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 150. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 151. FINLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 152. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 154. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 155. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 156. FRANCE CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 157. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 159. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 160. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 161. GERMANY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 162. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 164. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 165. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 166. ISRAEL CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 167. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 168. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 169. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 170. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 171. ITALY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 172. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 174. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 175. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 176. NETHERLANDS CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 177. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 179. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 180. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 181. NIGERIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 182. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 184. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 185. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 186. NORWAY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 187. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 188. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 189. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 190. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 191. POLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 192. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 193. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 194. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 195. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 196. QATAR CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 197. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 198. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 199. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 200. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 201. RUSSIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 202. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 203. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 204. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 205. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 206. SAUDI ARABIA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 209. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 210. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 211. SOUTH AFRICA CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 212. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 213. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 214. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 215. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 216. SPAIN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 217. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 218. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 219. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 220. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 221. SWEDEN CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 222. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 223. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 224. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 225. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 226. SWITZERLAND CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 227. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 228. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 229. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 230. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 231. TURKEY CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 232. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 233. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 234. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 235. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 236. UNITED ARAB EMIRATES CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 237. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 238. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 239. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2018-2030 (USD MILLION)
• TABLE 240. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 241. UNITED KINGDOM CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 242. CUSTOMER DATA PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 243. CUSTOMER DATA PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

The Customer Data Platform Market was valued at USD 6.35 billion in 2023, expected to reach USD 7.67 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 24.76 billion by 2030.

A Customer Data Platform (CDP) serves as a crucial system for marketers, integrating and leveraging data from a multitude of sources to create a singular, detailed view of each customer. It unifies customer information, offering robust insights for personalized marketing efforts which are imperative in today's data-driven landscape. The necessity of a CDP arises from its ability to address data silos within organizations, enhancing customer engagement and improving overall campaign effectiveness. Its application stretches across data collection, integration, and management, making it an indispensable tool for industries such as retail, financial services, and healthcare that rely heavily on customer interaction and experience. The end-use scope is broad, as CDPs are applicable for targeted marketing, predictive analysis, and enhanced customer experience delivery, supporting marketing, sales, and service departments alike.

Market growth is driven by increasing demand for personalized engagement and advancements in AI and machine learning, which enhance data processing capabilities. As digital transformation accelerates, businesses see CDPs as vital for harnessing customer data previously dispersed across various platforms. Nevertheless, limitations exist, such as data privacy concerns heightened by stringent regulations like GDPR, and the complexities involved in integrating a CDP with existing IT infrastructure.

Opportunities lie in developing enhanced AI-driven features wherein predictive analytics can offer even more impactful insights. Businesses are encouraged to invest in capabilities that ensure seamless data merging while maintaining stringent data governance. Looking forward, the creation of modular, scalable CDPs can allow companies to adopt functionalities incrementally, addressing individual business needs more effectively. Innovation should focus on data security enhancement and expanding the platform's interoperability with existing systems. Despite challenges, the market nature remains dynamic, offering lucrative prospects for those who invest early in overcoming potential technological and regulatory hurdles, thereby achieving a sustainable competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Customer Data Platform Market

The Customer Data Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation of digital data with increasing demand for omnichannel experience
  • Significant investments in digitalization worldwide
  • Increasing need for cohesive customer views across industries
• Market Restraints
  • Rising security concerns and data privacy concerns
• Market Opportunities
  • Integrating artificial intelligence (AI) and machine learning technologies in CDPs
  • Growing focus on personalized marketing campaigns
• Market Challenges
  • Varying data quality and the evolving landscape of data regulations

Porter's Five Forces: A Strategic Tool for Navigating the Customer Data Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Customer Data Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Customer Data Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Customer Data Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Customer Data Platform Market

A detailed market share analysis in the Customer Data Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Customer Data Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Customer Data Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Customer Data Platform Market

A strategic analysis of the Customer Data Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Customer Data Platform Market, highlighting leading vendors and their innovative profiles. These include ActionIQ, Inc., Adobe Inc., AgilOne Inc. by Acquia, Ascent360, Inc., Bloomreach, BlueConic Inc., Blueshift, Catalyst, Census, Hightouch, International Business Machines Corporation, Klaviyo, Lytics Inc, mParticle, Inc., Optimizely by Episerver, Optimove by Kumulos, Oracle Corporation, Planhat, Salesforce.com, Inc., SAP SE, SAS Institute Inc, Segment.io, Inc. by Twilio, Totango, Inc., Usermind, Inc. by Qualtrics, and Zaius, Inc. by Optimizely Data Platform.

Market Segmentation & Coverage

This research report categorizes the Customer Data Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Access Control, Analytics, and Engagement.
• Based on Function, market is studied across Campaign Management, Customer Engagement & Retention, Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, and Security Management.
• Based on Delivery Mode, market is studied across On Cloud and On-Premises.
• Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Vertical, market is studied across Automobile, Banking, Financial Services & Insurance, Energy & Utilities, Healthcare & Life Sciences, IT and Telecommunication, Media & Entertainment, Retail & E-Commerce, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of digital data with increasing demand for omnichannel experience
    • 5.1.1.2. Significant investments in digitalization worldwide
    • 5.1.1.3. Increasing need for cohesive customer views across industries
  • 5.1.2. Restraints
    • 5.1.2.1. Rising security concerns and data privacy concerns
  • 5.1.3. Opportunities
    • 5.1.3.1. Integrating artificial intelligence (AI) and machine learning technologies in CDPs
    • 5.1.3.2. Growing focus on personalized marketing campaigns
  • 5.1.4. Challenges
    • 5.1.4.1. Varying data quality and the evolving landscape of data regulations
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Secure, analyze, and engage data with access-controlled CDPs
  • 5.2.2. Application: Empowering marketing operations by navigating campaign management, customer engagement, and data mastery in CDPs
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Customer Data Platform Market, by Type

• 6.1. Introduction
• 6.2. Access Control
• 6.3. Analytics
• 6.4. Engagement

7. Customer Data Platform Market, by Function

• 7.1. Introduction
• 7.2. Campaign Management
• 7.3. Customer Engagement & Retention
• 7.4. Marketing Data Segmentation
• 7.5. Personalized Recommendation
• 7.6. Predictive Analytics
• 7.7. Security Management

8. Customer Data Platform Market, by Delivery Mode

• 8.1. Introduction
• 8.2. On Cloud
• 8.3. On-Premises

9. Customer Data Platform Market, by Enterprise Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium-Sized Enterprises

10. Customer Data Platform Market, by Vertical

• 10.1. Introduction
• 10.2. Automobile
• 10.3. Banking, Financial Services & Insurance
• 10.4. Energy & Utilities
• 10.5. Healthcare & Life Sciences
• 10.6. IT and Telecommunication
• 10.7. Media & Entertainment
• 10.8. Retail & E-Commerce
• 10.9. Travel & Hospitality

11. Americas Customer Data Platform Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Customer Data Platform Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Customer Data Platform Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Amperity Introduced A Unified Platform Merging Data Lakes and Warehouses for Enhanced Customer Insights
  • 14.3.2. Acxiom and ActionIQ Team Up to Introduce Flexible Customer Data Platform for Enhanced Customer Understanding
  • 14.3.3. Salesforce Unveils Einstein 1 Platform to Revolutionize Customer Data Management with AI
  • 14.3.4. Twilio Launches CustomerAI Elevating Customer Engagement with Advanced AI and CDP Innovations
  • 14.3.5. LiveRamp and Adobe Unite to Boost Audience Insight and Personalization through Innovative CDP Integration
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ActionIQ, Inc.
• 2. Adobe Inc.
• 3. AgilOne Inc. by Acquia
• 4. Ascent360, Inc.
• 5. Bloomreach
• 6. BlueConic Inc.
• 7. Blueshift
• 8. Catalyst
• 9. Census
• 10. Hightouch
• 11. International Business Machines Corporation
• 12. Klaviyo
• 13. Lytics Inc
• 14. mParticle, Inc.
• 15. Optimizely by Episerver
• 16. Optimove by Kumulos
• 17. Oracle Corporation
• 18. Planhat
• 19. Salesforce.com, Inc.
• 20. SAP SE
• 21. SAS Institute Inc
• 22. Segment.io, Inc. by Twilio
• 23. Totango, Inc.
• 24. Usermind, Inc. by Qualtrics
• 25. Zaius, Inc. by Optimizely Data Platform