インティメート・アパレル市場：製品、性別、流通チャネル別-2025-2030年世界予測

インティメート・アパレル市場は、2023年に392億1,000万米ドルと評価され、2024年には429億2,000万米ドルに達すると予測され、CAGR 9.55％で成長し、2030年には742億9,000万米ドルに達すると予測されています。

インティメート・アパレル市場には、ブラジャー、ショーツ、シェイプウェア、スリープウェアなど、アウターウェアの下の快適性、サポート性、美観のためにデザインされた幅広い製品が含まれます。この市場は、年齢、体型、性別など様々な消費者層に対応し、機能的かつファッション性の高い下着の必要性を満たしています。用途はカジュアルウェア、スポーツウェア、フォーマルウェアに及び、エンドユーザーは個人消費者、専門小売店、オンラインプラットフォームなど多岐にわたる。主な成長要因は、快適さとボディ・ポジティブに対する認識と嗜好の高まりで、マイクロファイバーやメモリー・フォームのような素材の技術革新を後押ししています。さらに、eコマースの台頭は、デジタル・チャネルを通じてより幅広い顧客層にリーチできる大きな機会を提供しています。持続可能で環境に優しい製品に有望な傾向が見られ、消費者は環境への責任と倫理的な製造を優先するブランドに惹かれています。とはいえ、業界は競合の激しさや原材料価格の変動といった課題に直面しており、新規参入や事業拡大を阻む要因となっています。また、市場の需要に影響を与える文化的・社会的力学も存在し、地域によってマーケティング戦略が複雑になります。成長をてこ入れするためには、企業はスマート・テキスタイルとウェアラブル・テクノロジーのイノベーションに注力すべきです。さらに、パーソナライズド・フィット技術は、消費者の満足度とブランド・ロイヤルティを大幅に向上させる可能性のある未開拓の領域を提供します。サイズ、フィット感、スタイルの多様性に対する消費者の需要の高まりも、高度なデータ分析を使って商品開発と在庫管理を推進することで満たされるはずです。結局のところ、企業は技術の進歩と密接に連携し、変化する消費者の嗜好に継続的に適応することで、イノベーションが鍵となる競合情勢の中で確実に対応し続けることで、繁栄することができるのです。

市場力学：急速に進化するインティメート・アパレル市場の主要市場インサイトを公開

インティメート・アパレル市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ファッションに敏感な顧客、特に女性における視覚に訴えるインティメート・アパレルの選好
  • 各種下着におけるメーカーによるカスタマイズの増加
• 市場抑制要因
  • インティメート・アパレルブランドによる特定の皮膚アレルギーの発生
• 市場機会
  • 革新的モバイルアプリケーションの成長機会の増加
  • インナーウェアにおける革新的な素材と繊維の使用
• 市場の課題
  • プレミアム製品の正確な代替品の入手可能性の増加

ポーターの5つの力：インティメート・アパレル市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：インティメート・アパレル市場における外部からの影響の把握

外部マクロ環境要因は、インティメート・アパレル市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析インティメート・アパレル市場における競合情勢の把握

インティメート・アパレル市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスインティメート・アパレル市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、インティメート・アパレル市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ファッションに敏感な顧客、特に女性の間では、視覚的に魅力的なインティメート・アパレルが好まれる
    • 各種下着におけるメーカーカスタマイズの拡大
  • 抑制要因
    • インティメート・アパレルブランドによる皮膚アレルギーの特定の事例
  • 機会
    • 革新的なモバイルアプリケーションにおける成長機会の拡大
    • 下着における革新的な素材と繊維の使用
  • 課題
    • プレミアム製品の完全な代替品の入手可能性の向上
• 市場セグメンテーション分析
  • 製品：高級生地、スタイリッシュなカット、多機能な寝間着の人気が高まっています
  • ジェンダー：女性のインティメート・アパレルセグメントにおける包括的なサイズと表現に向けた動きが増加
  • 流通チャネル：オンラインチャネルを通じたインティメート・アパレルの利便性と幅広い製品ポートフォリオ
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ
  • インティメート・アパレル業界でアスレジャーのトレンドが増加

第6章 インティメート・アパレル市場：製品別

• 下半身インナー
• 寝間着・部屋着
• サーマルウェア
• 上着インナーウェア

第7章 インティメート・アパレル市場性別

• 女性
• 男

第8章 インティメート・アパレル市場：流通チャネル別

• 量販店
• モノブランドストア
• オンラインポータル
• 専門店

第9章 南北アメリカのインティメート・アパレル市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のインティメート・アパレル市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのインティメート・アパレル市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ヴィクトリアズ・シークレット、障害を持つ女性向けにデザインされたインティメート・アパレルコレクションを発表
  • アリエラ・アンド・アソシエイツ・インターナショナルがパレードの買収を発表
  • MAS、インドで下着事業を展開するトレントと提携

企業一覧

• Blum's Swimwear & Intimate Apparel
• Savage X
• Wacoal Holdings
• Gianni Versace S.r.l.
• Ubras
• American Eagle Outfitters, Inc.
• Puma SE
• Trent Limited by Tata Group
• Marks and Spencer PLC
• Jockey International, Inc.
• PVH Corp
• Fruit of the Loom Inc.
• Triumph International Ltd.
• Hanesbrands Inc.
• Zivame
• Industria de Diseno Textil, S.A.
• Victoria's Secret
• Chantelle Group
• Giorgio Armani S.p.A.
• ThirdLove
• Hugo Boss AG
• Ariela & Associates International
• Fourmarketing Limited
• FullBeauty Brands Operations, LLC
• Hanky Panky, Ltd.
• Nike Inc.
• BareWeb, Inc. by Delta Galil Industries Ltd
• Affix Apparel
• SKIMS
• Ann Summers
• MAS Holdings

LIST OF FIGURES

• FIGURE 1. INTIMATE APPAREL MARKET RESEARCH PROCESS
• FIGURE 2. INTIMATE APPAREL MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL INTIMATE APPAREL MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL INTIMATE APPAREL MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL INTIMATE APPAREL MARKET SIZE, BY GENDER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL INTIMATE APPAREL MARKET SIZE, BY GENDER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. INTIMATE APPAREL MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. INTIMATE APPAREL MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. INTIMATE APPAREL MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL INTIMATE APPAREL MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL INTIMATE APPAREL MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. INTIMATE APPAREL MARKET DYNAMICS
• TABLE 7. GLOBAL INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL INTIMATE APPAREL MARKET SIZE, BY LOWER INNERWEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL INTIMATE APPAREL MARKET SIZE, BY SLEEPWEAR & LOUNGEWEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL INTIMATE APPAREL MARKET SIZE, BY THERMAL WEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL INTIMATE APPAREL MARKET SIZE, BY UPPER INNERWEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL INTIMATE APPAREL MARKET SIZE, BY FEMALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL INTIMATE APPAREL MARKET SIZE, BY MALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL INTIMATE APPAREL MARKET SIZE, BY MASS MERCHANDISER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL INTIMATE APPAREL MARKET SIZE, BY MONO BRAND STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL INTIMATE APPAREL MARKET SIZE, BY ONLINE PORTAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL INTIMATE APPAREL MARKET SIZE, BY SPECIALIZED STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 32. CANADA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES INTIMATE APPAREL MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 49. CHINA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 52. INDIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA INTIMATE APPAREL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 104. ITALY INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 116. POLAND INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 119. QATAR INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM INTIMATE APPAREL MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM INTIMATE APPAREL MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM INTIMATE APPAREL MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. INTIMATE APPAREL MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. INTIMATE APPAREL MARKET, FPNV POSITIONING MATRIX, 2023

The Intimate Apparel Market was valued at USD 39.21 billion in 2023, expected to reach USD 42.92 billion in 2024, and is projected to grow at a CAGR of 9.55%, to USD 74.29 billion by 2030.

The intimate apparel market encompasses a broad range of products designed for comfort, support, and aesthetics beneath outerwear, including bras, panties, shapewear, and sleepwear. This market fulfills the necessity for both functional and fashion-forward undergarments, catering to varied consumer demographics such as age, body type, and gender. Application stretches across casual wear, sportswear, and formal wear, with end-users spanning individual consumers, specialty retailers, and online platforms. A key growth factor is the increasing awareness and preference for comfort and body positivity, driving innovations in materials like microfiber and memory foam. Additionally, the rise of e-commerce provides vast opportunities for reaching a wider customer base through digital channels. The market sees a promising trend in sustainable and eco-friendly products, with consumers gravitating towards brands that prioritize environmental responsibility and ethical manufacturing. Nonetheless, the industry faces challenges such as high competition and fluctuating raw material prices, which can limit entry and expansion for new players. There are also cultural and social dynamics that influence market demand, adding complexity to marketing strategies in different regions. To leverage growth, companies should focus on innovations in smart textiles and wearable technology, which can merge fashion with functionality, like monitoring health metrics through apparel. Furthermore, personalized fit technology offers an untapped arena that could significantly enhance consumer satisfaction and brand loyalty. Consumers' increasing demand for diversity in size, fit, and style should also be met by using advanced data analytics to drive product development and inventory management. Ultimately, businesses can thrive by aligning closely with technological advancements and continuously adapting to changing consumer preferences, ensuring they remain responsive in a competitive landscape where innovation is key.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Intimate Apparel Market

The Intimate Apparel Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Preference for Visually Appealing Intimate Apparel among Fashion Consciousness Customers, Especially Women
  • Increasing Manufacturer Customization in Various Undergarments
• Market Restraints
  • Certain Incidents of Skin Allergies from Intimate Apparel Brands
• Market Opportunities
  • Increasing Growth Opportunities in Innovative Mobile Applications
  • Use of Innovative Materials and Fibers in Intimate Wear
• Market Challenges
  • Increased Availability of Exact Substitute of Premium Products

Porter's Five Forces: A Strategic Tool for Navigating the Intimate Apparel Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Intimate Apparel Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Intimate Apparel Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Intimate Apparel Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Intimate Apparel Market

A detailed market share analysis in the Intimate Apparel Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Intimate Apparel Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Intimate Apparel Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Intimate Apparel Market, highlighting leading vendors and their innovative profiles. These include Blum's Swimwear & Intimate Apparel, Savage X, Wacoal Holdings, Gianni Versace S.r.l., Ubras, American Eagle Outfitters, Inc., Puma SE, Trent Limited by Tata Group, Marks and Spencer PLC, Jockey International, Inc., PVH Corp, Fruit of the Loom Inc., Triumph International Ltd., Hanesbrands Inc., Zivame, Industria de Diseno Textil, S.A., Victoria's Secret, Chantelle Group, Giorgio Armani S.p.A., ThirdLove, Hugo Boss AG, Ariela & Associates International, Fourmarketing Limited, FullBeauty Brands Operations, LLC, Hanky Panky, Ltd., Nike Inc., BareWeb, Inc. by Delta Galil Industries Ltd, Affix Apparel, SKIMS, Ann Summers, and MAS Holdings.

Market Segmentation & Coverage

This research report categorizes the Intimate Apparel Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Lower Innerwear, Sleepwear & Loungewear, Thermal Wear, and Upper Innerwear.
• Based on Gender, market is studied across Female and Male.
• Based on Distribution Channel, market is studied across Mass Merchandiser, Mono Brand Store, Online Portal, and Specialized Store.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Preference for Visually Appealing Intimate Apparel among Fashion Consciousness Customers, Especially Women
    • 5.1.1.2. Increasing Manufacturer Customization in Various Undergarments
  • 5.1.2. Restraints
    • 5.1.2.1. Certain Incidents of Skin Allergies from Intimate Apparel Brands
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing Growth Opportunities in Innovative Mobile Applications
    • 5.1.3.2. Use of Innovative Materials and Fibers in Intimate Wear
  • 5.1.4. Challenges
    • 5.1.4.1. Increased Availability of Exact Substitute of Premium Products
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Emerging popularity of luxury fabrics, stylish cuts, and multifunctional garments in sleepwear
  • 5.2.2. Gender: Increasing movement towards inclusive sizing and representation in women's intimate apparel segment
  • 5.2.3. Distribution Channel: Convenience and extensive product portfolio of intimate apparel through online channels
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Rising Trend Of Athleisure In The Intimate Apparel Industry

6. Intimate Apparel Market, by Product

• 6.1. Introduction
• 6.2. Lower Innerwear
• 6.3. Sleepwear & Loungewear
• 6.4. Thermal Wear
• 6.5. Upper Innerwear

7. Intimate Apparel Market, by Gender

• 7.1. Introduction
• 7.2. Female
• 7.3. Male

8. Intimate Apparel Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Mass Merchandiser
• 8.3. Mono Brand Store
• 8.4. Online Portal
• 8.5. Specialized Store

9. Americas Intimate Apparel Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Intimate Apparel Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Intimate Apparel Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Victoria's Secret Launches Intimate Apparel Collection Designed for Women with Disabilities
  • 12.3.2. Ariela & Associates International Announced the Acquisition of Parade
  • 12.3.3. MAS Partners with Trent on India Intimate Wear Business

Companies Mentioned

• 1. Blum's Swimwear & Intimate Apparel
• 2. Savage X
• 3. Wacoal Holdings
• 4. Gianni Versace S.r.l.
• 5. Ubras
• 6. American Eagle Outfitters, Inc.
• 7. Puma SE
• 8. Trent Limited by Tata Group
• 9. Marks and Spencer PLC
• 10. Jockey International, Inc.
• 11. PVH Corp
• 12. Fruit of the Loom Inc.
• 13. Triumph International Ltd.
• 14. Hanesbrands Inc.
• 15. Zivame
• 16. Industria de Diseno Textil, S.A.
• 17. Victoria's Secret
• 18. Chantelle Group
• 19. Giorgio Armani S.p.A.
• 20. ThirdLove
• 21. Hugo Boss AG
• 22. Ariela & Associates International
• 23. Fourmarketing Limited
• 24. FullBeauty Brands Operations, LLC
• 25. Hanky Panky, Ltd.
• 26. Nike Inc.
• 27. BareWeb, Inc. by Delta Galil Industries Ltd
• 28. Affix Apparel
• 29. SKIMS
• 30. Ann Summers
• 31. MAS Holdings