妊娠関連製品市場：製品タイプ別、流通チャネル別-2025-2030年の世界予測

妊娠関連製品市場の2023年の市場規模は314億6,000万米ドルで、2024年には334億2,000万米ドルに達すると予測され、CAGR 6.33％で成長し、2030年には483億7,000万米ドルに達すると予測されています。

妊娠関連製品市場には、産前・産後・妊産婦のニーズに対応する幅広い商品が含まれます。これらには、マタニティウェア、スキンケア製品、栄養補助食品、胎児モニターのような技術的補助などが含まれます。このような製品の必要性は、妊娠中および産褥期に母親と胎児の健康、快適さ、ウェルネスを確保するという基本的な必要性から生じています。最終用途は、妊娠に関連する課題を緩和し、産前・産後ケアを強化する製品をますます求めるようになった妊婦や新米母親を中心に、ヘルスケア環境、小売市場、オンラインプラットフォームなど多岐にわたっています。市場開拓の大きな原動力となっているのは、妊産婦の健康に対する意識の高まりと、不労所得の増加、革新的な製品開発につながる技術の進歩です。さらに、オンライン小売セクターの成長は、消費者に幅広いリーチと利便性を提供することで、市場の拡大に魅力的な機会を提供しています。しかし、市場に制約がないわけではなく、規制上の課題とプレミアム製品の高コストが大きな障壁となっています。さらに、新興国市場では、認知度の低さとアクセスの悪さが市場成長の課題となっています。この急成長市場に参入するためには、環境に優しく持続可能な素材や、スマートテクノロジーの妊娠関連製品への統合など、製品設計のイノベーションに注力することが推奨されます。個別化されたホリスティックな妊産婦ケアソリューションの開発も、現代の消費者にアピールすることができます。さらに、ヘルスケアプロバイダーとの提携やデジタルマーケティング戦略の活用により、市場への浸透を高めることができます。漸進的な課題が存在する一方で、特にウェアラブル健康モニター、カスタマイズ可能な栄養ソリューション、パーソナライズされたショッピング体験のためのAIを活用した新たな小売モデルといった分野では、イノベーション主導の成長余地が非常に大きいです。市場はダイナミックであり、消費者の嗜好の進化に伴い、競争上の優位性を維持し、新たな機会を獲得するために、企業は迅速な適応性を必要とします。

市場力学：急速に進化する妊娠関連製品市場の主要市場インサイトを公開

妊娠関連製品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 広告やメディア・キャンペーンの影響力の増大
  • オーガニック妊娠ケア製品のイントロダクション
  • 妊娠ケア製品に関する償還の増加
• 市場抑制要因
  • 低所得国での認知不足と製品の入手不可能性
• 市場機会
  • 研究開発の活発化
  • 個人におけるマタニティケアへの関心の高まり
• 市場の課題
  • 妊娠関連製品に関連する副作用

ポーターの5つの力：妊娠関連製品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：妊娠関連製品市場における外部からの影響の把握

外部マクロ環境要因は、妊娠関連製品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析妊娠関連製品市場における競合情勢の把握

妊娠関連製品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス妊娠関連製品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、妊娠関連製品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨妊娠関連製品市場における成功への道筋を描く

妊娠関連製品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 広告とメディアキャンペーンの影響力の増大
    • オーガニック妊娠ケア商品のイントロダクション
    • 妊娠ケア製品の償還額増加
  • 抑制要因
    • 低所得国における製品の認知度不足と入手困難
  • 機会
    • 研究開発活動の増加
    • 個人の間で高まる出産ケアへの懸念
  • 課題
    • 妊娠関連製品に関連する副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 妊娠関連製品市場：製品タイプ別

• ボディリストラクチャリングジェル
• 乳房クリーム
• かゆみ止めクリーム
• 乳首保護クリーム
• ストレッチマーク軽減剤
• トーニング＆ファーミングローション

第7章 妊娠関連製品市場：流通チャネル別

• 病院薬局
• 独立系薬局とドラッグストア
• オンラインストア

第8章 南北アメリカの妊娠関連製品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の妊娠関連製品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの妊娠関連製品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Abbott Laboratories
• Bella Brands Inc.
• Biotics Research Corporation
• E.T. Browne Drug Co., Inc.
• Expanscience Laboratories, Inc.
• Fairhaven Health LLC
• Koninklijke Philips N.V.
• Mankind Pharma Ltd.
• Matsun Nutrition, Inc.
• Metagenics LLC
• Natural Organics Inc.
• Nine Naturals, LLC
• Noodle & Boo, LLC
• Procter & Gamble Company
• Quidel Corporation

LIST OF FIGURES

• FIGURE 1. PREGNANCY PRODUCTS MARKET RESEARCH PROCESS
• FIGURE 2. PREGNANCY PRODUCTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PREGNANCY PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PREGNANCY PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PREGNANCY PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PREGNANCY PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PREGNANCY PRODUCTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PREGNANCY PRODUCTS MARKET DYNAMICS
• TABLE 7. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY BODY RESTRUCTURING GEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY BREAST CREAM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY ITCHING CREAM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY NIPPLE PROTECTION CREAM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY STRETCH MARK MINIMIZER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY TONING & FIRMING LOTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY HOSPITAL PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY INDEPENDENT PHARMACIES & DRUG STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PREGNANCY PRODUCTS MARKET SIZE, BY ONLINE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. CANADA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 26. CANADA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES PREGNANCY PRODUCTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CHINA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CHINA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. INDIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. ITALY PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. ITALY PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. POLAND PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. POLAND PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. QATAR PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. QATAR PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM PREGNANCY PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM PREGNANCY PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. PREGNANCY PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. PREGNANCY PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

The Pregnancy Products Market was valued at USD 31.46 billion in 2023, expected to reach USD 33.42 billion in 2024, and is projected to grow at a CAGR of 6.33%, to USD 48.37 billion by 2030.

The pregnancy products market encompasses a broad spectrum of goods addressing prenatal, postnatal, and maternal needs. These include maternity wear, skincare products, nutritional supplements, and technological aids like fetal monitors. The necessity for such products arises from the fundamental need to ensure maternal and fetal health, comfort, and wellness during pregnancy and postpartum periods. Applications span across healthcare settings, retail markets, and online platforms, with end-use largely centered around expectant and new mothers who increasingly seek products that ease pregnancy-related challenges and enhance prenatal and postnatal care. Market growth is significantly driven by increased awareness about maternal health, coupled with rising dispensable incomes and technological advancements leading to innovative product development. Furthermore, the growing online retail sector provides an attractive opportunity for market expansion by offering wider reach and convenience to consumers. However, the market is not without limitations; regulatory challenges, coupled with the high cost of premium products, act as considerable barriers. Additionally, market growth is challenged by a lack of awareness and accessibility in developing regions. To tap into this burgeoning market, businesses are recommended to focus on innovation in product design, such as eco-friendly and sustainable materials, and integrating smart technology into pregnancy products. The development of personalized and holistic prenatal care solutions can also appeal to modern consumers. Furthermore, partnerships with healthcare providers and leveraging digital marketing strategies can enhance market penetration. While incremental challenges exist, there is tremendous scope for innovation-driven growth, particularly in areas like wearable health monitors, customizable nutritional solutions, and new retail models utilizing AI for personalized shopping experiences. The market is dynamic, with evolving consumer preferences necessitating rapid adaptability from businesses to maintain competitive advantage and capture emerging opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Pregnancy Products Market

The Pregnancy Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing influence of advertisement and media campaigns
  • Introduction of organic pregnancy care products
  • Rising reimbursement on pregnancy care products
• Market Restraints
  • Lack of awareness and unavailability of products in low-income countries
• Market Opportunities
  • Rising research & development activities
  • Increasing maternity care concerns among individuals
• Market Challenges
  • Side effects associated with pregnancy products

Porter's Five Forces: A Strategic Tool for Navigating the Pregnancy Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Pregnancy Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Pregnancy Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Pregnancy Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Pregnancy Products Market

A detailed market share analysis in the Pregnancy Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Pregnancy Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Pregnancy Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Pregnancy Products Market

A strategic analysis of the Pregnancy Products Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Pregnancy Products Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Bella Brands Inc., Biotics Research Corporation, E.T. Browne Drug Co., Inc., Expanscience Laboratories, Inc., Fairhaven Health LLC, Koninklijke Philips N.V., Mankind Pharma Ltd., Matsun Nutrition, Inc., Metagenics LLC, Natural Organics Inc., Nine Naturals, LLC, Noodle & Boo, LLC, Procter & Gamble Company, and Quidel Corporation.

Market Segmentation & Coverage

This research report categorizes the Pregnancy Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Body Restructuring Gel, Breast Cream, Itching Cream, Nipple Protection Cream, Stretch Mark Minimizer, and Toning & Firming Lotion.
• Based on Distribution Channel, market is studied across Hospital Pharmacies, Independent Pharmacies & Drug Store, and Online Store.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing influence of advertisement and media campaigns
    • 5.1.1.2. Introduction of organic pregnancy care products
    • 5.1.1.3. Rising reimbursement on pregnancy care products
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of awareness and unavailability of products in low-income countries
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising research & development activities
    • 5.1.3.2. Increasing maternity care concerns among individuals
  • 5.1.4. Challenges
    • 5.1.4.1. Side effects associated with pregnancy products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Pregnancy Products Market, by Product Type

• 6.1. Introduction
• 6.2. Body Restructuring Gel
• 6.3. Breast Cream
• 6.4. Itching Cream
• 6.5. Nipple Protection Cream
• 6.6. Stretch Mark Minimizer
• 6.7. Toning & Firming Lotion

7. Pregnancy Products Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Hospital Pharmacies
• 7.3. Independent Pharmacies & Drug Store
• 7.4. Online Store

8. Americas Pregnancy Products Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Pregnancy Products Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Pregnancy Products Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Abbott Laboratories
• 2. Bella Brands Inc.
• 3. Biotics Research Corporation
• 4. E.T. Browne Drug Co., Inc.
• 5. Expanscience Laboratories, Inc.
• 6. Fairhaven Health LLC
• 7. Koninklijke Philips N.V.
• 8. Mankind Pharma Ltd.
• 9. Matsun Nutrition, Inc.
• 10. Metagenics LLC
• 11. Natural Organics Inc.
• 12. Nine Naturals, LLC
• 13. Noodle & Boo, LLC
• 14. Procter & Gamble Company
• 15. Quidel Corporation