デジタルマーケティングソフトウェア市場：ソリューション、サービス、展開、企業規模、エンドユース別-2025-2030年の世界予測

デジタルマーケティングソフトウェア市場の2023年の市場規模は719億4,000万米ドルで、2024年には808億9,000万米ドルに達すると予測され、2030年にはCAGR 12.85％で成長して1,677億7,000万米ドルに達すると予測されています。

デジタルマーケティングソフトウェア（DMS）には、デジタル・マーケティング活動を合理化、自動化、分析するために設計されたさまざまなツールが含まれ、デジタル・キャンペーンの効率と効果を大幅に向上させる。消費者のオンライン活動の急増に伴い、企業が競争力を維持し、関連性を保つためにDMSを導入する必要性は否定できないです。DMSの用途には、SEO最適化、Eメールマーケティング、ソーシャルメディア広告、データ分析などがあり、最終用途はeコマースから金融サービスまで幅広い分野に及んでいます。この市場の成長は、人工知能や機械学習が顧客エンゲージメントを促進するパーソナライズされたマーケティングソリューションを提供するなど、技術の進歩に強く影響されています。さらに、モバイル技術の成長とインターネット普及の拡大は、DMS導入の大きな機会を生み出し続けています。こうした機会を生かす態勢を整えているのは、拡張性とカスタマイズ性に優れたプラットフォームに投資する企業です。しかし、規制やコンプライアンスの複雑さ、データプライバシーに関する懸念、絶え間ない適応とスキルアップを必要とする技術革新の急速なペースなどの課題も残っています。

市場のダイナミックな性質は、リアルタイムの意思決定のための高度なデータ分析の統合や、ARやVRのような没入型技術によるユーザー体験の向上といったイノベーションのための肥沃な土壌を提供します。イノベーションのもう一つの重要な分野は、多機能ツールを使用する際の複雑さを軽減する直感的なインターフェースの開発です。潜在的な研究分野は、既存のITエコシステム内でのシームレスな統合を促進するために、異なるDMSプラットフォームの相互運用性を向上させ、それによって業務効率を高めることです。持続可能な成長のためには、企業は包括的なデータ戦略を構築し、規制の変化に遅れないことに注力すべきです。また、ハイテク企業との提携により、洗練されたテクノロジーをマーケティングの主流に取り入れることができます。競合情勢は熾烈だが、ニッチ市場に焦点を絞り、地域の競合考察を活用することで、戦略的優位性が得られる可能性があります。継続的な教育活動への取り組みは、企業が進化する業界標準や技術革新に適応するのに役立ち、市場での関連性を維持し、DMS分野の成長を促進します。

市場力学：急速に進化するデジタルマーケティングソフトウェア市場における重要な市場洞察の解明

デジタルマーケティングソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 電子機器の普及とeコマース産業の成長
  • 企業の成長促進におけるデジタルマーケティングソフトウェアの役割の増大
  • ソーシャルメディアの利用拡大とソーシャル広告の増加
• 市場抑制要因
  • 他のソフトウェアとの統合の問題や互換性の懸念
• 市場機会
  • デジタルマーケティングソフトウェアのAR/VR技術と音声アシスタントの統合
  • 綿密なモニタリングと分析のためのビッグデータプラットフォームの活用
• 市場の課題
  • データプライバシーとデータセキュリティに関するリスク

ポーターの5つの力：デジタルマーケティングソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デジタルマーケティングソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、デジタルマーケティングソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタルマーケティングソフトウェア市場における競合情勢の把握

デジタルマーケティングソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデジタルマーケティングソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デジタルマーケティングソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタルマーケティングソフトウェア市場における成功への道筋を描く

デジタルマーケティングソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 電子機器の普及とeコマース産業の成長
    • 企業の成長を促進するデジタルマーケティングソフトウェアの役割の増大
    • ソーシャルメディアの利用拡大とソーシャル広告の増加
  • 抑制要因
    • 他のソフトウェアとの統合の問題および互換性に関する懸念
  • 機会
    • デジタルマーケティングソフトウェアにおけるAR/VR技術と音声アシスタントの統合
    • 詳細な監視と分析のためのビッグデータプラットフォームの活用
  • 課題
    • データプライバシーとデータセキュリティに関連するリスク
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 デジタルマーケティングソフトウェア市場：ソリューション別

• キャンペーン管理
• コンテンツ管理
• CRMソフトウェア
• メールマーケティング
• マーケティングオートメーション
• 検索マーケティング
• ソーシャルメディア

第7章 デジタルマーケティングソフトウェア市場：サービス別

• マネージドサービス
• プロフェッショナルサービス

第8章 デジタルマーケティングソフトウェア市場：展開別

• クラウド
• オンプレミス

第9章 デジタルマーケティングソフトウェア市場：企業規模別

• 大企業
• 中小企業

第10章 デジタルマーケティングソフトウェア市場：最終用途別

• 自動車
• BFSI
• 教育
• 政府
• ヘルスケア
• 製造業
• メディアとエンターテイメント

第11章 南北アメリカのデジタルマーケティングソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のデジタルマーケティングソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのデジタルマーケティングソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. Act-On Software, Inc.
• 2. Adobe Systems Inc.
• 3. Alphabet Inc.
• 4. CAKE Software, Inc.
• 5. Chetu, Inc.
• 6. Criteo SA
• 7. Demandbase, Inc.
• 8. Hewlett Packard Enterprise Development LP
• 9. HubSpot, Inc.
• 10. Infor
• 11. International Business Machines Corporation
• 12. Keap
• 13. Kentico Group
• 14. Microsoft Corporation
• 15. Oracle Corporation
• 16. Sailthru. Inc.
• 17. Salesforce Inc.
• 18. SAP SE
• 19. SAS Institute Inc.
• 20. SimplyCast
• 21. Teradata Corporation
• 22. Thryv, Inc.
• 23. WordStream, Inc.
• 24. Yashus Digital Marketing Pvt. Ltd.
• 25. Yesware, Inc.

LIST OF FIGURES

• FIGURE 1. DIGITAL MARKETING SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. DIGITAL MARKETING SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. DIGITAL MARKETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. DIGITAL MARKETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL MARKETING SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL MARKETING SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY CONTENT MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY CRM SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY MARKETING AUTOMATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SEARCH MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOCIAL MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SMALL & MEDIUM ENTERPRISES (SMES), BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 44. BRAZIL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 46. BRAZIL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 48. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 49. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 50. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 52. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 53. MEXICO DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 54. MEXICO DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 55. MEXICO DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. MEXICO DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 57. MEXICO DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 58. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 59. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 61. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 62. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 63. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 64. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 65. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 68. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 70. AUSTRALIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 71. AUSTRALIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 72. AUSTRALIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 73. AUSTRALIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 74. AUSTRALIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 75. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 76. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 77. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 79. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 80. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 81. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 82. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 84. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 85. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 86. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 87. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 89. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 90. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 91. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 92. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 93. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 94. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 95. MALAYSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 96. MALAYSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 97. MALAYSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. MALAYSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 99. MALAYSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 100. PHILIPPINES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 101. PHILIPPINES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 102. PHILIPPINES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. PHILIPPINES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 104. PHILIPPINES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 105. SINGAPORE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 106. SINGAPORE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 107. SINGAPORE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 108. SINGAPORE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 109. SINGAPORE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 110. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 111. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 112. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 113. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 114. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 115. TAIWAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 116. TAIWAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 117. TAIWAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. TAIWAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 119. TAIWAN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 120. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 121. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 122. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 123. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 124. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 125. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 126. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 127. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 128. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 129. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 130. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 131. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 134. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 135. EUROPE, MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 136. DENMARK DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 137. DENMARK DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 138. DENMARK DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 139. DENMARK DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 140. DENMARK DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 141. EGYPT DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 142. EGYPT DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 143. EGYPT DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 144. EGYPT DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 145. EGYPT DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 146. FINLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 147. FINLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 148. FINLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 149. FINLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 150. FINLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 151. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 152. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 153. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 154. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 155. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 156. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 157. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 158. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 159. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 160. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 161. ISRAEL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 162. ISRAEL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 163. ISRAEL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 164. ISRAEL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 165. ISRAEL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 166. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 167. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 168. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 169. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 170. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 171. NETHERLANDS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 172. NETHERLANDS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 173. NETHERLANDS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 174. NETHERLANDS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 175. NETHERLANDS DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 176. NIGERIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 177. NIGERIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 178. NIGERIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 179. NIGERIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 180. NIGERIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 181. NORWAY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 182. NORWAY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 183. NORWAY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 184. NORWAY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 185. NORWAY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 186. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 187. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 188. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 189. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 190. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 191. QATAR DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 192. QATAR DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 193. QATAR DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 194. QATAR DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 195. QATAR DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 196. RUSSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 197. RUSSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 198. RUSSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 199. RUSSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 200. RUSSIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 201. SAUDI ARABIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 202. SAUDI ARABIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 203. SAUDI ARABIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 204. SAUDI ARABIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 205. SAUDI ARABIA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 206. SOUTH AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 209. SOUTH AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 210. SOUTH AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 211. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 212. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 213. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 214. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 215. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 216. SWEDEN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 217. SWEDEN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 218. SWEDEN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 219. SWEDEN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 220. SWEDEN DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 221. SWITZERLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 222. SWITZERLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 223. SWITZERLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 224. SWITZERLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 225. SWITZERLAND DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 226. TURKEY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 227. TURKEY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 228. TURKEY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 229. TURKEY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 230. TURKEY DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 231. UNITED ARAB EMIRATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 232. UNITED ARAB EMIRATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 233. UNITED ARAB EMIRATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 234. UNITED ARAB EMIRATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 235. UNITED ARAB EMIRATES DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 236. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOLUTION, 2018-2030 (USD MILLION)
• TABLE 237. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2018-2030 (USD MILLION)
• TABLE 238. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 239. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ENTERPRISE SIZE, 2018-2030 (USD MILLION)
• TABLE 240. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USE, 2018-2030 (USD MILLION)
• TABLE 241. DIGITAL MARKETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 242. DIGITAL MARKETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Digital Marketing Software Market was valued at USD 71.94 billion in 2023, expected to reach USD 80.89 billion in 2024, and is projected to grow at a CAGR of 12.85%, to USD 167.77 billion by 2030.

Digital Marketing Software (DMS) encompasses a range of tools designed to streamline, automate, and analyze digital marketing efforts, greatly enhancing the efficiency and efficacy of digital campaigns. With the surge of online consumer activity, there's an undeniable necessity for businesses to adopt DMS to remain competitive and relevant. Its applications include SEO optimization, email marketing, social media advertising, and data analytics, with end-use spanning across sectors from e-commerce to financial services. The growth in this market is strongly influenced by technological advancements, with artificial intelligence and machine learning offering personalized marketing solutions that drive customer engagement. Additionally, the growth of mobile technology and increased internet penetration continue to create significant opportunities for DMS adoption. Companies poised to capitalize on these opportunities are those that invest in scalable and customizable platforms. However, challenges persist due to regulatory and compliance complexities, data privacy concerns, and the rapid pace of technological change that necessitates constant adaptation and upskilling.

The market's dynamic nature offers fertile ground for innovations such as integrating advanced data analytics for real-time decision-making and enhancing user experience through immersive technologies like AR and VR. Another crucial area for innovation is developing intuitive interfaces that reduce the complexity of using multi-functional tools. A potential area for research is improving the interoperability of different DMS platforms to facilitate seamless integration within existing IT ecosystems, thereby enhancing operational efficiencies. For sustainable growth, businesses should focus on building comprehensive data strategies and staying abreast of regulatory changes. Besides, partnerships with tech companies can also funnel sophisticated technologies into mainstream marketing practices. Although the competitive landscape is intense, focusing on niche markets and leveraging local insights could yield strategic advantages. Engaging continuous education initiatives will help businesses adapt to evolving industry standards and technological innovations, sustaining their market relevance and driving growth in the DMS sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Marketing Software Market

The Digital Marketing Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption of electronic devices and growing e-commerce industry
  • Increasing role of digital marketing software in promoting enterprise growth
  • Enhanced usage of social media and rise in social advertising
• Market Restraints
  • Integration issues and compatibility concerns with other software
• Market Opportunities
  • Integration of AR/VR technology and voice assistants in digital marketing software
  • Utilization of big-data platforms for in-depth monitoring and analytics
• Market Challenges
  • Risks associated with data privacy and data security

Porter's Five Forces: A Strategic Tool for Navigating the Digital Marketing Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Marketing Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Marketing Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Marketing Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Marketing Software Market

A detailed market share analysis in the Digital Marketing Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Marketing Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Marketing Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Marketing Software Market

A strategic analysis of the Digital Marketing Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Marketing Software Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., Adobe Systems Inc., Alphabet Inc., CAKE Software, Inc., Chetu, Inc., Criteo SA, Demandbase, Inc., Hewlett Packard Enterprise Development LP, HubSpot, Inc., Infor, International Business Machines Corporation, Keap, Kentico Group, Microsoft Corporation, Oracle Corporation, Sailthru. Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast, Teradata Corporation, Thryv, Inc., WordStream, Inc., Yashus Digital Marketing Pvt. Ltd., and Yesware, Inc..

Market Segmentation & Coverage

This research report categorizes the Digital Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Solution, market is studied across Campaign Management, Content Management, CRM Software, Email Marketing, Marketing Automation, Search Marketing, and Social Media.
• Based on Service, market is studied across Managed Services and Professional Services.
• Based on Deployment, market is studied across Cloud and On-premise.
• Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises (SMEs).
• Based on End Use, market is studied across Automotive, BFSI, Education, Government, Healthcare, Manufacturing, and Media & Entertainment.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption of electronic devices and growing e-commerce industry
    • 5.1.1.2. Increasing role of digital marketing software in promoting enterprise growth
    • 5.1.1.3. Enhanced usage of social media and rise in social advertising
  • 5.1.2. Restraints
    • 5.1.2.1. Integration issues and compatibility concerns with other software
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of AR/VR technology and voice assistants in digital marketing software
    • 5.1.3.2. Utilization of big-data platforms for in-depth monitoring and analytics
  • 5.1.4. Challenges
    • 5.1.4.1. Risks associated with data privacy and data security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Marketing Software Market, by Solution

• 6.1. Introduction
• 6.2. Campaign Management
• 6.3. Content Management
• 6.4. CRM Software
• 6.5. Email Marketing
• 6.6. Marketing Automation
• 6.7. Search Marketing
• 6.8. Social Media

7. Digital Marketing Software Market, by Service

• 7.1. Introduction
• 7.2. Managed Services
• 7.3. Professional Services

8. Digital Marketing Software Market, by Deployment

• 8.1. Introduction
• 8.2. Cloud
• 8.3. On-premise

9. Digital Marketing Software Market, by Enterprise Size

• 9.1. Introduction
• 9.2. Large Enterprises
• 9.3. Small & Medium Enterprises (SMEs)

10. Digital Marketing Software Market, by End Use

• 10.1. Introduction
• 10.2. Automotive
• 10.3. BFSI
• 10.4. Education
• 10.5. Government
• 10.6. Healthcare
• 10.7. Manufacturing
• 10.8. Media & Entertainment

11. Americas Digital Marketing Software Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Digital Marketing Software Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Digital Marketing Software Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act-On Software, Inc.
• 2. Adobe Systems Inc.
• 3. Alphabet Inc.
• 4. CAKE Software, Inc.
• 5. Chetu, Inc.
• 6. Criteo SA
• 7. Demandbase, Inc.
• 8. Hewlett Packard Enterprise Development LP
• 9. HubSpot, Inc.
• 10. Infor
• 11. International Business Machines Corporation
• 12. Keap
• 13. Kentico Group
• 14. Microsoft Corporation
• 15. Oracle Corporation
• 16. Sailthru. Inc.
• 17. Salesforce Inc.
• 18. SAP SE
• 19. SAS Institute Inc.
• 20. SimplyCast
• 21. Teradata Corporation
• 22. Thryv, Inc.
• 23. WordStream, Inc.
• 24. Yashus Digital Marketing Pvt. Ltd.
• 25. Yesware, Inc.