市場調査レポート

米国の産業別市場における電気通信サービス市場(2011年〜2016年)

Telecom Services in Vertical Markets, 2011-2016

発行 Insight Research Corporation 商品コード 237375
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
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米国の産業別市場における電気通信サービス市場(2011年〜2016年) Telecom Services in Vertical Markets, 2011-2016
出版日: 2012年05月23日 ページ情報: 英文
概要

当レポートでは、米国における14の主要産業セグメントにおける有線・無線通信サービスの支出パターンについて定量的に分析し、全体における有線・無線の支出動向、特定の産業セグメントにおける音声・データサービス、無線の消費パターンなどを提供しており、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場概要

  • 分類システム
  • セグメント・実績
    • ホールセール取引
    • 金融、保険、および不動産サービス
    • 専門ビジネスサービス
    • 通信
    • 耐久消費財製造
    • 医療
  • 注目を浴びる医療産業
    • 変化の準備が整った業構造
    • キャリアの機会
    • 産業別マーケティングの重要性
  • 電気通信産業の動向
    • モバイル企業
    • 企業におけるイーサネット
    • 専用回線の動向
    • マネージドサービス

第3章 促進因子・支出

  • 電気通信支出の促進因子
  • 雇用の増加
    • 仕事の増加
  • 組織規模・数

第4章 市場セグメントのプロファイル・キャリアのデータ

  • キャリアの機会
    • 教育部門の購入動向
    • 政府部門の購入動向
    • 医療部門の購入動向
  • キャリアの支出
  • 事業別によるキャリアのランキング
    • 音声ランキング
    • データランキング

第5章 産業市場別の予測

  • 概要
  • 調査手法
  • 予測
    • 米国の有線総市場
    • 米国の企業向けvs.住宅向け有線市場
    • 米国の産業別市場における企業支出
    • 米国の有線データvs.音声市場
    • 米国の産業別市場における企業向け有線データ支出
    • 米国の総有線市場
    • 米国の産業別市場における企業向け無線支出

図表

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目次

Abstract

Telecom Services in Vertical Markets, 2011-2016, the fourteenth market analysis study in this series from Insight Research, quantifies the telecom spending habits of major US industry segments for wired and wireless services. This report examines wired and wireless spending trends in the general economy and then delves into wired voice and data service spending patterns and wireless spending for specific industry segments, including: healthcare; construction; retail trade; wholesale trade; educational services; financial, insurance, and real estate services; professional business services; hotel and lodging; transportation; communications; utilities; entertainment and media; durable manufacturing; and non-durable manufacturing.

As competition drives down margins, solution selling into vertical markets enables real competitive differentiation, and allows increasingly sustainable profit margins. Vertical marketing opens new doors, taps niche markets, and builds customer loyalty. When telecom providers focus on vertical market solutions, they move away from the commodity voice sale and toward higher-margin, value-added services.

Report Excerpt

The objective of this market research report is to examine and quantify the opportunities in various vertical industries for the telecommunications service provider community. Insight examines 14 vertical markets in this report, segmented according to Standard Industrial Classification (SIC) developed by the US Department of Commerce and the North American Industry Classification System (NAICS) developed by the Bureau of Labor Statistics (BLS). These 14 vertical markets represent the majority of establishments in the US. This study begins with total telecom revenues, divides them between the business and the residential markets, and then examines the driving forces in each of 14 selected vertical industry markets. The forecasts and segmentation in this report are based on data from the US Bureau of the Census, the Bureau of Labor Statistics, the Bureau of Economic Analysis (BEA), the Federal Communications Commission (FCC), and Standard & Poor's (S&P).

Telecommunications products and services are, by their very nature, commodity products, since they exhibit little or no customization. Telecom providers recognize the commodity nature of their product when they market horizontally - offering everything to everyone, everywhere. Horizontal marketing provides generic "one-size-fits-all" offerings. In contrast, vertical marketing focuses on developing solutions to user problems within specific industries. In this market analysis report our thesis is as follows: with competition eating into already anemic profit margins, solution selling by vertical industry becomes an ......

Market Segmentation

  • Total Wireline Market
    • Business vs. Residential Wireline Market
  • Verticals: Healthcare, Construction, Retail Trade,Wholesale Trade, Educ,Social Svcs & Member Org, Financial, Insurance, Real Estate Svcs,Professional Business Svcs, Hotel & Lodging, Transportation, Communications, Utilities, Entertainment & Media, Durable Manufacturing, Non-Durable Manufacturing, All Others
  • Expenditures by Vertical Markets
    • Wireline Data vs. Voice Markets
    • Wireline Data Expenditures by Vertical Markets
  • Wireless Expenditures by Verticals

Table of Contents

Chapter I EXECUTIVE SUMMARY

  • 1.1 Vertical Industry Telecommunications Spending
  • 1.2 Telecommunications and Vertical Marketing
  • 1.3 Telecommunications Expenditures by Vertical Industry

Chapter II MARKET OVERVIEW

  • 2.1 Classification Systems
  • 2.2 Segmentation and Performance
    • 2.2.1 Wholesale Trade
    • 2.2.2 Financial, Insurance, and Real Estate Services
    • 2.2.3 Professional Business Services
    • 2.2.4 Communications
    • 2.2.5 Durable Manufacturing
    • 2.2.6 Healthcare
  • 2.3 The Healthcare Industry in the Spotlight
    • 2.3.1 An Industry Structure Ready for Change
    • 2.3.2 Carrier Opportunities
    • 2.3.3 The Importance of Vertical Marketing
  • 2.4 Telecommunications Industry Trends
    • 2.4.1 The Mobile Enterprise
    • 2.4.2 Ethernet in the Enterprise
    • 2.4.3 Private Line Trends
    • 2.4.4 Managed Services

Chapter III DRIVERS AND EXPENDITURES

  • 3.1 Drivers of Telecom Expenditures
  • 3.2 Growth in Employment
    • 3.2.1 Growth in Occupations
  • 3.3 Size and Number of Establishments

Chapter IV MARKET SEGMENT PROFILES & CARRIER DATA

  • 4.1 Carrier Opportunities
    • 4.1.1 Education Purchasing Trends
    • 4.1.2 Government Purchasing Trends
    • 4.1.3 Healthcare Purchasing Trends
  • 4.2 Carrier Expenditures
  • 4.3 Carriers Ranked By Businesses
    • 4.3.1 Voice Rank
    • 4.3.2 Data Rank

Chapter V VERTICAL MARKET FORECASTS

  • 5.1 Overview
  • 5.2 Methodology
  • 5.3 Prognoses
    • 5.3.1 US Total Wireline Market
    • 5.3.2 US Business vs. Residential Wireline Markets
    • 5.3.3 US Business Expenditures in Vertical Markets
    • 5.3.4 US Wireline Data vs. Voice Markets
    • 5.3.5 US Business Wireline Data Expenditures in Vertical Markets
    • 5.3.6 Total US Wireless Market
    • 5.3.7 US Business Wireless Expenditures in Vertical Markets

Table of Figures

Chapter I

  • I-1 Drivers of Telecom Expenditures in Vertical Markets
  • I-2 Total US Telecom Wireline Market, 2011 and 2016
  • I-3 Top-Tier Business Expenditures for Telecom Wireline Services, 2011 & 2016
  • I-4 Total US Telecom Wireless Services, 2011 and 2016
  • I-5 Top-Tier Business Expenditures for Telecom Wireless Services, 2011 & 2016

Chapter II

  • II-1 IT and Telecom Healthcare Market Structure
  • II-2 Healthcare Networks
  • II-3 AT&T Connect Application Participant Status as Viewed on iPhone
  • II-4 iPhone Dashboard Utility
  • II-5 Global Market for Enterprise Mobility Solutions, 2011-2016
  • II-6 Typical Layout for a Full Circuit
  • II-7 Managed Services Gross Margins

Chapter III

  • III-1 Drivers of Telecom Expenditures in Vertical Markets
  • III-2 Total US Employment, 1986-2016
  • III-3 Total US Business Establishments, 1992-2008

Chapter V

  • V-1 US Business Wireline and Wireless Revenues, 2011-2016
  • V-2 US Total Wireline Revenue, 2011-2016
  • V-3 US Wireline Expenditures by Business vs. Residential, 2011-2016
  • V-4 US Business Top-Tier vs. All Other Telecom Expenditures, 2011 & 2016
  • V-5 US Business Wireline Broadband Data Revenue, 2011-2016
  • V-6 US Business Wireline Data Market Share, 2011 and 2016
  • V-7 US Total Wireless Revenues, 2011-2016
  • V-8 Top-Tier Business Wireless Expenditures vs. All Others, 2011 & 2016

Table of Tables

Chapter II

  • II-1 Classification System Coding
  • II-2 North American Industry Classification System Divisions
  • II-3 Wholesale Trade Representative Indices
  • II-4 Financial, Insurance, and Real Estate Services Representative Indices
  • II-5 Professional Business Services Representative Indices
  • II-6 Communications Representative Indices
  • II-7 Durable Manufacturing Representative Indices
  • II-8 Healthcare Representative Indices
  • II-9 Healthcare Market Segments
  • II-10 Market Segments for Wireline and Wireless
  • II-11 Characteristics of Ethernet Service Varieties
  • II-12 Managed Services Segments
  • II-13 Managed Service Solutions by Business Size

Chapter III

  • III-1 Employment by Major Occupational Groups, 2008 & 2018 Projected
  • III-2 Sixteen Fastest Growing Occupations, 2008-2018
  • III-3 Total US Business Establishments by Industry Segment, 1Q2011
  • III-4 Distribution of US Companies by Size, 2010
  • III-5 Telecom Wireline Expenditures by Vertical Market, 2011 Forecast

Chapter IV

  • IV-1 US Government Spending on Education, 1994 - 2014
  • IV-2 Healthcare Segment Dimensions and Trends

Chapter V

  • V-1 US Total Wireline Revenue by Type of Provider, 2011-2016
  • V-2 US Business Wireline Revenue by Type of Provider, 2011-2016
  • V-3 US Business Telecom Wireline Expenditures by Vertical Market, 2011-2016
  • V-4 US Business Wireline Broadband Data Rev. as a % of Local & Long Distance
  • V-5 US Total Wireline Broadband Data Exp.by Vertical Market, 2011-2016
  • V-6 US Business Wireless Revenues, 2011-2016
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