紅茶キノコ (コンブチャ) の世界市場：将来予測 (2019年～2028年)
Global Kombucha Market Forecast 2019-2028
|紅茶キノコ (コンブチャ) の世界市場：将来予測 (2019年～2028年)|
発行: Inkwood Research
ページ情報: 英文 169 Pages
世界の紅茶キノコ (kombucha) の市場規模は、2019年～2028年に21.82％のCAGRで成長すると予想されれています。市場成長の主な促進要因として、製造プロセスの容易さや健康上の利点、強化食品・飲料向け需要の増加などが挙げられます。多数の企業が市場に参入し、商品開発やインターネット販売などが活発に展開されています。
当レポートでは、世界の紅茶キノコ (コンブチャ) の市場について分析し、市場の基本構造や主な促進・抑制要因、市場規模の動向見通し (過去3年間・今後9年間分)、消費者の種類別・流通チャネル別・製品種類別および地域別の詳細動向、市場競争動向、主要企業のプロファイル (企業概要、主要製品／サービス、事業戦略ほか) などについて調査しております。
The global kombucha market is expected to grow with a CAGR of 21.82%, during the forecast years of 2019 to 2028. The market growth is attributed to the easy manufacturing process, the health benefits of kombucha, and the increasing demand for fortified food and beverage products.
Kombucha is characterized by a healthy beverage made by combining sugar, tea, and the symbiotic culture of bacteria and yeast, or SCOBY (symbiotic colony of bacteria and yeast). It helps control liver cell toxicity, and is believed to aid weight loss, digestion, and detoxification. The fermented drink originated around 220 BC, and serves as a functional beverage owing to its health advantages.
Kombucha helps battle arthritis, cancer, and various other degenerative diseases. It is also capable of increasing metabolism, detoxing the body, rebuilding connective tissues, boosting energy levels, and reducing headaches. Besides, the fermented beverage comprises bacterial acids and enzymes produced by the body to detoxify its system, thereby minimizing the pancreatic load and alleviating the liver's burden. Kombucha is also rich in folic acid and B-vitamins; the primary elements that help produce and maintain new body cells. Furthermore, according to the American Cancer Society, kombucha is considered a cure-all, in terms of being useful for a vast range of conditions, such as, baldness, multiple sclerosis, chronic fatigue syndrome, intestinal disorders, cancer, insomnia, and AIDS.
The global kombucha market growth analysis includes the assessment of the Asia Pacific, North America, Europe, and the rest of the world. The Asia Pacific observes an increasing demand for natural and organic kombucha, incorporated with high product innovation, and surging brand penetration. As a result, the region is expected to be the fastest-growing market for kombucha, globally.
The large number of functional beverage manufacturers across a small market, increases the competition. Additionally, the active participation of foodservice businesses, primarily by launching innovative flavors, influences consumer demands, and creates a highly competitive environment for global players. This also results in firms merchandising products at a fairly equal price. Moreover, online sales are increasing steadily, owing to high internet penetration. Therefore, the degree of industrial rivalry within the global kombucha market is high.
Key players operating in the market include, Go! Kombucha, New Age Beverages Corporation (Bucha Kombucha), GT's Living Foods, Pepsico Inc (Kevita Kombucha), Health-Ade Kombucha, etc.