表紙:世界のモバイル広告市場(2021年-2025年)
市場調査レポート
商品コード
982419

世界のモバイル広告市場(2021年-2025年)

Global Mobile Advertising Market 2021-2025

出版日: | 発行: TechNavio (Infiniti Research Ltd.) | ページ情報: 英文 120 Pages | 納期: 即納可能 即納可能とは

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世界のモバイル広告市場(2021年-2025年)
出版日: 2021年01月11日
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 120 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のモバイル広告の市場規模は、2021年から2025年の間に1115億8000万米ドルの成長が見込まれており、予測期間中のCAGRは10%の見込みです。市場は、アプリ内広告の成長、ビデオ広告の導入、およびソーシャルメディアの新たなトレンドによって推進されています。

当レポートでは、モバイル広告市場を調査し、市場概要、市場の成長要因および阻害要因の分析、タイプ別・地域別の市場規模の推移と予測、ベンダー分析、市場機会など、包括的な情報を提供しています。

目次

エグゼクティブサマリー

市場情勢

市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模2020
  • 市場の見通し:2020年から2025年の予測

ファイブフォース分析

タイプ別の市場セグメンテーション

  • 市場セグメンテーション
  • タイプ別比較
  • ディスプレイ-市場規模と予測(2020年~2025年)
  • 検索-市場規模と予測(2020年~2025年)
  • SMS-市場規模と予測(2020年~2025年)
  • タイプ別の市場機会

顧客情勢

地域別情勢

  • 地域別セグメンテーション
  • 地域別比較
  • アジア太平洋-市場規模と予測(2020年~2025年)
  • 北米-市場規模と予測(2020年~2025年)
  • 欧州-市場規模と予測(2020年~2025年)
  • 南米-市場規模と予測(2020年~2025年)
  • 中東・アフリカ-市場規模と予測(2020年~2025年)
  • 主要な主要国
  • 地域の市場機会
  • 市場の推進力
  • 市場の課題
  • 市場動向

ベンダー情勢

  • 概要
  • ベンダー情勢
  • 創造的破壊の状況

ベンダー分析

  • 対象ベンダー
  • ベンダーの市場ポジショニング
  • Alphabet Inc.
  • AppLovin Corp.
  • Chartboost Inc.
  • Criteo SA
  • Facebook Inc.
  • InMobi Pte. Ltd.
  • Matomy Media Group Ltd.
  • MOLOCO Inc.
  • Smaato Inc.
  • Verizon Communications Inc.

付録

目次
Product Code: IRTNTR46619

Technavio has been monitoring the mobile advertising market and it is poised to grow by $ 111.58 bn during 2021-2025 progressing at a CAGR of 10% during the forecast period. Our reports on mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growth in in-app advertising, introduction of video advertisements, and emerging trend of social media. In addition, growth in in-app advertising is anticipated to boost the growth of the market as well.

The mobile advertising market analysis includes type segment and geographical landscapes.

Technavio's mobile advertising market is segmented as below:

By Type

  • Display
  • Search
  • SMS

By Geographical Landscapes

  • APAC
  • North America
  • Europe
  • South America
  • MEA

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of AR in advertising, and increasing utilization of VR videos will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mobile advertising market covers the following areas:

  • Mobile advertising market sizing
  • Mobile advertising market forecast
  • Mobile advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Chartboost Inc., Criteo SA, Facebook Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., MOLOCO Inc., Smaato Inc., and Verizon Communications Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • Display - Market size and forecast 2020-2025
  • Search - Market size and forecast 2020-2025
  • SMS - Market size and forecast 2020-2025
  • Market opportunity by Type

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • AppLovin Corp.
  • Chartboost Inc.
  • Criteo SA
  • Facebook Inc.
  • InMobi Pte. Ltd.
  • Matomy Media Group Ltd.
  • MOLOCO Inc.
  • Smaato Inc.
  • Verizon Communications Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Exhibit

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2020 - 2025 ($ billion)
  • 13: Global market: Year-over-year growth 2020 - 2025 (%)
  • 14: Five forces analysis 2020 & 2025
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2020
  • 21: Type - Market share 2020-2025 (%)
  • 22: Comparison by Type
  • 23: Display - Market size and forecast 2020-2025 ($ billion)
  • 24: Display - Year-over-year growth 2020-2025 (%)
  • 25: Search - Market size and forecast 2020-2025 ($ billion)
  • 26: Search - Year-over-year growth 2020-2025 (%)
  • 27: SMS - Market size and forecast 2020-2025 ($ billion)
  • 28: SMS - Year-over-year growth 2020-2025 (%)
  • 29: Market opportunity by Type
  • 30: Customer landscape
  • 31: Market share by geography 2020-2025 (%)
  • 32: Geographic comparison
  • 33: APAC - Market size and forecast 2020-2025 ($ billion)
  • 34: APAC - Year-over-year growth 2020-2025 (%)
  • 35: North America - Market size and forecast 2020-2025 ($ billion)
  • 36: North America - Year-over-year growth 2020-2025 (%)
  • 37: Europe - Market size and forecast 2020-2025 ($ billion)
  • 38: Europe - Year-over-year growth 2020-2025 (%)
  • 39: South America - Market size and forecast 2020-2025 ($ billion)
  • 40: South America - Year-over-year growth 2020-2025 (%)
  • 41: MEA - Market size and forecast 2020-2025 ($ billion)
  • 42: MEA - Year-over-year growth 2020-2025 (%)
  • 43: Key leading countries
  • 44: Market opportunity by geography ($ billion)
  • 45: Impact of drivers and challenges
  • 46: Vendor landscape
  • 47: Landscape disruption
  • 48: Industry risks
  • 49: Vendors covered
  • 50: Market positioning of vendors
  • 51: Alphabet Inc. - Overview
  • 52: Alphabet Inc. - Business segments
  • 53: Alphabet Inc. - Key offerings
  • 54: Alphabet Inc. - Key customers
  • 55: Alphabet Inc. - Segment focus
  • 56: AppLovin Corp. - Overview
  • 57: AppLovin Corp. - Product and service
  • 58: AppLovin Corp. - Key offerings
  • 59: AppLovin Corp. - Key customers
  • 60: AppLovin Corp. - Segment focus
  • 61: Chartboost Inc. - Overview
  • 62: Chartboost Inc. - Business segments
  • 63: Chartboost Inc. - Key offerings
  • 64: Chartboost Inc. - Key customers
  • 65: Chartboost Inc. - Segment focus
  • 66: Criteo SA - Overview
  • 67: Criteo SA - Product and service
  • 68: Criteo SA - Key offerings
  • 69: Criteo SA - Key customers
  • 70: Criteo SA - Segment focus
  • 71: Facebook Inc. - Overview
  • 72: Facebook Inc. - Business segments
  • 73: Facebook Inc. - Key offerings
  • 74: Facebook Inc. - Key customers
  • 75: Facebook Inc. - Segment focus
  • 76: InMobi Pte. Ltd. - Overview
  • 77: InMobi Pte. Ltd. - Product and service
  • 78: InMobi Pte. Ltd. - Key offerings
  • 79: InMobi Pte. Ltd. - Key customers
  • 80: InMobi Pte. Ltd. - Segment focus
  • 81: Matomy Media Group Ltd. - Overview
  • 82: Matomy Media Group Ltd. - Business segments
  • 83: Matomy Media Group Ltd. - Key offerings
  • 84: Matomy Media Group Ltd. - Key customers
  • 85: Matomy Media Group Ltd. - Segment focus
  • 86: MOLOCO Inc. - Overview
  • 87: MOLOCO Inc. - Business segments
  • 88: MOLOCO Inc. - Key offerings
  • 89: MOLOCO Inc. - Key customers
  • 90: MOLOCO Inc. - Segment focus
  • 91: Smaato Inc. - Overview
  • 92: Smaato Inc. - Product and service
  • 93: Smaato Inc. - Key offerings
  • 94: Smaato Inc. - Key customers
  • 95: Smaato Inc. - Segment focus
  • 96: Verizon Communications Inc. - Overview
  • 97: Verizon Communications Inc. - Business segments
  • 98: Verizon Communications Inc. - Key offerings
  • 99: Verizon Communications Inc. - Key customers
  • 100: Verizon Communications Inc. - Segment focus
  • 101: Currency conversion rates for US$
  • 102: Research Methodology
  • 103: Validation techniques employed for market sizing
  • 104: Information sources
  • 105: List of abbreviations