Product Code: IRTNTR43706
Technavio has been monitoring the mobile apps market and it is poised to grow by $ 497.09 bn during 2020-2024 progressing at a CAGR of 21% during the forecast period. Our reports on mobile apps market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven the by the growing penetration of smartphones, increasing focus on AR apps and growing m-commerce industry. In addition, the growing penetration of smartphones is anticipated to boost the growth of the market as well.
The mobile apps market analysis includes platform segment and geographic landscapes
Technavio's ‘mobile apps market ’ is segmented as below:
By Platform
By Geographic Landscape:
- APAC
- North America
- Europe
- South America
- MEA
This study identifies the development of hybrid mobile apps as one of the prime reasons driving the mobile apps market growth during the next few years. Also, adoption of chatbots in mobile apps and increasing number of mobile apps for IoT devices will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mobile apps market covers the following areas:
- Mobile apps market sizing
- Mobile apps market forecast
- Mobile apps market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile apps market vendors that include Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, and Xiaomi Corp.. Also, the mobile apps market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.
Table of Contents
Executive Summary
Market Landscape
- Market ecosystem
- Market characteristics
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Application
- Market segments
- Comparison by Application
- Games - Market size and forecast 2019-2024
- Social networking - Market size and forecast 2019-2024
- Music - Market size and forecast 2019-2024
- Video - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Application
Market Segmentation by Platform
- Market segments
- Comparison by Platform
- iOS - Market size and forecast 2019-2024
- Android - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Platform
Market Segmentation by Revenue Model
- Market segments
- Comparison by revenue model
- Advertisement - Market size and forecast 2019-2024
- In-app purchase - Market size and forecast 2019-2024
- Subscription - Market size and forecast 2019-2024
- Pay per download - Market size and forecast 2019-2024
- Market opportunity by revenue model
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Electronic Arts Inc.
- Facebook Inc.
- Microsoft Corp.
- Netflix Inc.
- Spotify Technology SA
- Ubisoft Entertainment
- Xiaomi Corp.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
Exhibit
- 1: Key Finding 1
- 2: Key Finding 2
- 3: Key Finding 3
- 4: Key Finding 5
- 5: Key Finding 6
- 6: Key Finding 7
- 7: Key Finding 8
- 8: Key Finding 9
- 9: Key Finding 10
- 10: Parent market
- 11: Market characteristics
- 12: Offerings of vendors included in the market definition
- 13: Market segments
- 14: Global - Market size and forecast 2019 - 2024 ($ billion)
- 15: Global market: Year-over-year growth 2019 - 2024 (%)
- 16: Five forces analysis 2019 & 2024
- 17: Bargaining power of buyers
- 18: Bargaining power of suppliers
- 19: Threat of new entrants
- 20: Threat of substitutes
- 21: Threat of rivalry
- 22: Market condition - Five forces 2019
- 23: Application - Market share 2019-2024 (%)
- 24: Comparison by Application
- 25: Games - Market size and forecast 2019-2024 ($ billion)
- 26: Games - Year-over-year growth 2019-2024 (%)
- 27: Social networking - Market size and forecast 2019-2024 ($ billion)
- 28: Social networking - Year-over-year growth 2019-2024 (%)
- 29: Music - Market size and forecast 2019-2024 ($ billion)
- 30: Music - Year-over-year growth 2019-2024 (%)
- 31: Video - Market size and forecast 2019-2024 ($ billion)
- 32: Video - Year-over-year growth 2019-2024 (%)
- 33: Others - Market size and forecast 2019-2024 ($ billion)
- 34: Others - Year-over-year growth 2019-2024 (%)
- 35: Market opportunity by Application
- 36: Platform - Market share 2019-2024 (%)
- 37: Comparison by Platform
- 38: iOS - Market size and forecast 2019-2024 ($ billion)
- 39: iOS - Year-over-year growth 2019-2024 (%)
- 40: Android - Market size and forecast 2019-2024 ($ billion)
- 41: Android - Year-over-year growth 2019-2024 (%)
- 42: Others - Market size and forecast 2019-2024 ($ billion)
- 43: Others - Year-over-year growth 2019-2024 (%)
- 44: Market opportunity by Platform
- 45: Other1 - Market share 2019-2024 (%)
- 46: Comparison by Other1
- 47: Advertisement - Market size and forecast 2019-2024 ($ billion)
- 48: Advertisement - Year-over-year growth 2019-2024 (%)
- 49: In-app purchase - Market size and forecast 2019-2024 ($ billion)
- 50: In-app purchase - Year-over-year growth 2019-2024 (%)
- 51: Subscription - Market size and forecast 2019-2024 ($ billion)
- 52: Subscription - Year-over-year growth 2019-2024 (%)
- 53: Pay per download - Market size and forecast 2019-2024 ($ billion)
- 54: Pay per download - Year-over-year growth 2019-2024 (%)
- 55: Market opportunity by Other1
- 56: Customer landscape
- 57: Market share by geography 2019-2024 (%)
- 58: Geographic comparison
- 59: APAC - Market size and forecast 2019-2024 ($ billion)
- 60: APAC - Year-over-year growth 2019-2024 (%)
- 61: North America - Market size and forecast 2019-2024 ($ billion)
- 62: North America - Year-over-year growth 2019-2024 (%)
- 63: Europe - Market size and forecast 2019-2024 ($ billion)
- 64: Europe - Year-over-year growth 2019-2024 (%)
- 65: South America - Market size and forecast 2019-2024 ($ billion)
- 66: South America - Year-over-year growth 2019-2024 (%)
- 67: MEA - Market size and forecast 2019-2024 ($ billion)
- 68: MEA - Year-over-year growth 2019-2024 (%)
- 69: Key leading countries
- 70: Market opportunity by geography ($ billion)
- 71: Impact of drivers and challenges
- 72: Vendor landscape
- 73: Landscape disruption
- 74: Industry risks
- 75: Vendors covered
- 76: Market positioning of vendors
- 77: Alphabet Inc. - Overview
- 78: Alphabet Inc. - Business segments
- 79: Alphabet Inc. - Key offerings
- 80: Alphabet Inc. - Key customers
- 81: Alphabet Inc. - Segment focus
- 82: Amazon.com Inc. - Overview
- 83: Amazon.com Inc. - Business segments
- 84: Amazon.com Inc. - Key offerings
- 85: Amazon.com Inc. - Key customers
- 86: Amazon.com Inc. - Segment focus
- 87: Apple Inc. - Overview
- 88: Apple Inc. - Business segments
- 89: Apple Inc. - Key offerings
- 90: Apple Inc. - Key customers
- 91: Apple Inc. - Segment focus
- 92: Electronic Arts Inc. - Overview
- 93: Electronic Arts Inc. - Business segments
- 94: Electronic Arts Inc. - Key offerings
- 95: Electronic Arts Inc. - Key customers
- 96: Electronic Arts Inc. - Segment focus
- 97: Facebook Inc. - Overview
- 98: Facebook Inc. - Business segments
- 99: Facebook Inc. - Key offerings
- 100: Facebook Inc. - Key customers
- 101: Facebook Inc. - Segment focus
- 102: Microsoft Corp. - Overview
- 103: Microsoft Corp. - Business segments
- 104: Microsoft Corp. - Key offerings
- 105: Microsoft Corp. - Key customers
- 106: Microsoft Corp. - Segment focus
- 107: Netflix Inc. - Overview
- 108: Netflix Inc. - Business segments
- 109: Netflix Inc. - Key offerings
- 110: Netflix Inc. - Key customers
- 111: Netflix Inc. - Segment focus
- 112: Spotify Technology SA - Overview
- 113: Spotify Technology SA - Business segments
- 114: Spotify Technology SA - Key offerings
- 115: Spotify Technology SA - Key customers
- 116: Spotify Technology SA - Segment focus
- 117: Ubisoft Entertainment - Overview
- 118: Ubisoft Entertainment - Business segments
- 119: Ubisoft Entertainment - Key offerings
- 120: Ubisoft Entertainment - Key customers
- 121: Ubisoft Entertainment - Segment focus
- 122: Xiaomi Corp. - Overview
- 123: Xiaomi Corp. - Business segments
- 124: Xiaomi Corp. - Key offerings
- 125: Xiaomi Corp. - Key customers
- 126: Xiaomi Corp. - Segment focus
- 127: Currency conversion rates for US$
- 128: Research Methodology
- 129: Validation techniques employed for market sizing
- 130: Information sources
- 131: List of abbreviations
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