位置情報分析ツールの世界市場 2024-2028

概要

位置情報分析ツール市場は2023-2028年に177億9,000万米ドル、予測期間中のCAGRは16.93%で成長すると予測されます。

当レポートでは、位置情報分析ツール市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、位置情報対応サービスの認知度向上、地域をターゲットにしたプロモーションにおける位置情報分析の利用拡大、買収や提携の増加などが牽引しています。

本調査では、今後数年間の位置情報分析ツール市場の成長を牽引する主要因の1つとして、AIベースの位置情報分析を挙げています。また、IoTの台頭とリアルタイムによる位置情報分析の必要性、位置情報ゲームの人気の高まりなどは、市場の大きな需要につながっています。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 位置情報分析ツールの世界市場 2018-2022
• エンドユーザーセグメント分析 2018-2022
• タイプセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：エンドユーザー別

• 市場セグメント
• 比較：エンドユーザー別
• 交通機関：市場規模と予測 2023-2028
• 小売り：市場規模と予測 2023-2028
• BFSI：市場規模と予測 2023-2028
• メディアとエンターテイメント：市場規模と予測 2023-2028
• テレコムなど：市場規模と予測 2023-2028
• 市場機会：エンドユーザー別

第7章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 屋外の場所：市場規模と予測 2023-2028
• 屋内の場所：市場規模と予測 2023-2028
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 市場機会：地域別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Alteryx Inc.
• CartoDB Inc.
• Cisco Systems Inc.
• Esri Global Inc.
• Foursquare Labs Inc.
• Gravy Analytics Inc.
• InMarket Media LLC
• International Business Machines Corp.
• Microsoft Corp.
• Oracle Corp.
• Pitney Bowes Inc.
• Precisely
• Salesforce Inc.
• SAS Institute Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global location analytics tools market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-User Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Telecom and others - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Telecom and others - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Telecom and others - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Telecom and others - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by End-user ($ billion)
• Exhibits55: Data Table on Market opportunity by End-user ($ billion)
• Exhibits56: Chart on Type - Market share 2023-2028 (%)
• Exhibits57: Data Table on Type - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by Type
• Exhibits59: Data Table on Comparison by Type
• Exhibits60: Chart on Outdoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Outdoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Outdoor location - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Outdoor location - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Indoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Indoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Indoor location - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Indoor location - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Type ($ billion)
• Exhibits69: Data Table on Market opportunity by Type ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share by geography 2023-2028 (%)
• Exhibits72: Data Table on Market share by geography 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity by geography ($ billion)
• Exhibits116: Data Tables on Market opportunity by geography ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Alphabet Inc. - Overview
• Exhibits124: Alphabet Inc. - Business segments
• Exhibits125: Alphabet Inc. - Key news
• Exhibits126: Alphabet Inc. - Key offerings
• Exhibits127: Alphabet Inc. - Segment focus
• Exhibits128: Alteryx Inc. - Overview
• Exhibits129: Alteryx Inc. - Product / Service
• Exhibits130: Alteryx Inc. - Key news
• Exhibits131: Alteryx Inc. - Key offerings
• Exhibits132: CartoDB Inc. - Overview
• Exhibits133: CartoDB Inc. - Product / Service
• Exhibits134: CartoDB Inc. - Key offerings
• Exhibits135: Cisco Systems Inc. - Overview
• Exhibits136: Cisco Systems Inc. - Business segments
• Exhibits137: Cisco Systems Inc. - Key news
• Exhibits138: Cisco Systems Inc. - Key offerings
• Exhibits139: Cisco Systems Inc. - Segment focus
• Exhibits140: Esri Global Inc. - Overview
• Exhibits141: Esri Global Inc. - Product / Service
• Exhibits142: Esri Global Inc. - Key offerings
• Exhibits143: Foursquare Labs Inc. - Overview
• Exhibits144: Foursquare Labs Inc. - Product / Service
• Exhibits145: Foursquare Labs Inc. - Key offerings
• Exhibits146: Gravy Analytics Inc. - Overview
• Exhibits147: Gravy Analytics Inc. - Product / Service
• Exhibits148: Gravy Analytics Inc. - Key offerings
• Exhibits149: InMarket Media LLC - Overview
• Exhibits150: InMarket Media LLC - Product / Service
• Exhibits151: InMarket Media LLC - Key offerings
• Exhibits152: International Business Machines Corp. - Overview
• Exhibits153: International Business Machines Corp. - Business segments
• Exhibits154: International Business Machines Corp. - Key news
• Exhibits155: International Business Machines Corp. - Key offerings
• Exhibits156: International Business Machines Corp. - Segment focus
• Exhibits157: Microsoft Corp. - Overview
• Exhibits158: Microsoft Corp. - Business segments
• Exhibits159: Microsoft Corp. - Key news
• Exhibits160: Microsoft Corp. - Key offerings
• Exhibits161: Microsoft Corp. - Segment focus
• Exhibits162: Oracle Corp. - Overview
• Exhibits163: Oracle Corp. - Business segments
• Exhibits164: Oracle Corp. - Key news
• Exhibits165: Oracle Corp. - Key offerings
• Exhibits166: Oracle Corp. - Segment focus
• Exhibits167: Pitney Bowes Inc. - Overview
• Exhibits168: Pitney Bowes Inc. - Business segments
• Exhibits169: Pitney Bowes Inc. - Key offerings
• Exhibits170: Pitney Bowes Inc. - Segment focus
• Exhibits171: Precisely - Overview
• Exhibits172: Precisely - Product / Service
• Exhibits173: Precisely - Key news
• Exhibits174: Precisely - Key offerings
• Exhibits175: Salesforce Inc. - Overview
• Exhibits176: Salesforce Inc. - Product / Service
• Exhibits177: Salesforce Inc. - Key news
• Exhibits178: Salesforce Inc. - Key offerings
• Exhibits179: SAS Institute Inc. - Overview
• Exhibits180: SAS Institute Inc. - Product / Service
• Exhibits181: SAS Institute Inc. - Key news
• Exhibits182: SAS Institute Inc. - Key offerings
• Exhibits183: Inclusions checklist
• Exhibits184: Exclusions checklist
• Exhibits185: Currency conversion rates for US$
• Exhibits186: Research methodology
• Exhibits187: Validation techniques employed for market sizing
• Exhibits188: Information sources
• Exhibits189: List of abbreviations

Abstract

The location analytics tools market is forecasted to grow by USD 17.79 bn during 2023-2028, accelerating at a CAGR of 16.93% during the forecast period. The report on the location analytics tools market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in awareness of location-enabled services, increasing use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships.

Technavio's location analytics tools market is segmented as below:

By End-user

• Transportation
• Retail
• BFSI
• Media and entertainment
• Telecom and others

By Type

• Outdoor location
• Indoor location

By Geography

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the AI-based location analytics as one of the prime reasons driving the location analytics tools market growth during the next few years. Also, rise in IoT and need for real-time location analytics and growing popularity of location-based gaming will lead to sizable demand in the market.

The report on the location analytics tools market covers the following areas:

• Location analytics tools market sizing
• Location analytics tools market forecast
• Location analytics tools market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools market vendors that include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion. Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global location analytics tools market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global location analytics tools market 2018 - 2022 ($ billion)
• 4.2 End-User Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - End-User Segment 2018 - 2022 ($ billion)
• 4.3 Type Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user
• 6.3 Transportation - Market size and forecast 2023-2028
• Exhibit 34: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Transportation - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
• 6.4 Retail - Market size and forecast 2023-2028
• Exhibit 38: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 6.5 BFSI - Market size and forecast 2023-2028
• Exhibit 42: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibit 43: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibit 44: Chart on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibit 45: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• 6.6 Media and entertainment - Market size and forecast 2023-2028
• Exhibit 46: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibit 47: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibit 48: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibit 49: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• 6.7 Telecom and others - Market size and forecast 2023-2028
• Exhibit 50: Chart on Telecom and others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 51: Data Table on Telecom and others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 52: Chart on Telecom and others - Year-over-year growth 2023-2028 (%)
• Exhibit 53: Data Table on Telecom and others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by End-user
• Exhibit 54: Market opportunity by End-user ($ billion)
• Exhibit 55: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 56: Chart on Type - Market share 2023-2028 (%)
• Exhibit 57: Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
• Exhibit 58: Chart on Comparison by Type
• Exhibit 59: Data Table on Comparison by Type
• 7.3 Outdoor location - Market size and forecast 2023-2028
• Exhibit 60: Chart on Outdoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibit 61: Data Table on Outdoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibit 62: Chart on Outdoor location - Year-over-year growth 2023-2028 (%)
• Exhibit 63: Data Table on Outdoor location - Year-over-year growth 2023-2028 (%)
• 7.4 Indoor location - Market size and forecast 2023-2028
• Exhibit 64: Chart on Indoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Data Table on Indoor location - Market size and forecast 2023-2028 ($ billion)
• Exhibit 66: Chart on Indoor location - Year-over-year growth 2023-2028 (%)
• Exhibit 67: Data Table on Indoor location - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Type
• Exhibit 68: Market opportunity by Type ($ billion)
• Exhibit 69: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share by geography 2023-2028 (%)
• Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
• Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
• Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
• Exhibit 103: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
• Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
• Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
• Exhibit 115: Market opportunity by geography ($ billion)
• Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 123: Alphabet Inc. - Overview
• Exhibit 124: Alphabet Inc. - Business segments
• Exhibit 125: Alphabet Inc. - Key news
• Exhibit 126: Alphabet Inc. - Key offerings
• Exhibit 127: Alphabet Inc. - Segment focus
• 12.4 Alteryx Inc.
• Exhibit 128: Alteryx Inc. - Overview
• Exhibit 129: Alteryx Inc. - Product / Service
• Exhibit 130: Alteryx Inc. - Key news
• Exhibit 131: Alteryx Inc. - Key offerings
• 12.5 CartoDB Inc.
• Exhibit 132: CartoDB Inc. - Overview
• Exhibit 133: CartoDB Inc. - Product / Service
• Exhibit 134: CartoDB Inc. - Key offerings
• 12.6 Cisco Systems Inc.
• Exhibit 135: Cisco Systems Inc. - Overview
• Exhibit 136: Cisco Systems Inc. - Business segments
• Exhibit 137: Cisco Systems Inc. - Key news
• Exhibit 138: Cisco Systems Inc. - Key offerings
• Exhibit 139: Cisco Systems Inc. - Segment focus
• 12.7 Esri Global Inc.
• Exhibit 140: Esri Global Inc. - Overview
• Exhibit 141: Esri Global Inc. - Product / Service
• Exhibit 142: Esri Global Inc. - Key offerings
• 12.8 Foursquare Labs Inc.
• Exhibit 143: Foursquare Labs Inc. - Overview
• Exhibit 144: Foursquare Labs Inc. - Product / Service
• Exhibit 145: Foursquare Labs Inc. - Key offerings
• 12.9 Gravy Analytics Inc.
• Exhibit 146: Gravy Analytics Inc. - Overview
• Exhibit 147: Gravy Analytics Inc. - Product / Service
• Exhibit 148: Gravy Analytics Inc. - Key offerings
• 12.10 InMarket Media LLC
• Exhibit 149: InMarket Media LLC - Overview
• Exhibit 150: InMarket Media LLC - Product / Service
• Exhibit 151: InMarket Media LLC - Key offerings
• 12.11 International Business Machines Corp.
• Exhibit 152: International Business Machines Corp. - Overview
• Exhibit 153: International Business Machines Corp. - Business segments
• Exhibit 154: International Business Machines Corp. - Key news
• Exhibit 155: International Business Machines Corp. - Key offerings
• Exhibit 156: International Business Machines Corp. - Segment focus
• 12.12 Microsoft Corp.
• Exhibit 157: Microsoft Corp. - Overview
• Exhibit 158: Microsoft Corp. - Business segments
• Exhibit 159: Microsoft Corp. - Key news
• Exhibit 160: Microsoft Corp. - Key offerings
• Exhibit 161: Microsoft Corp. - Segment focus
• 12.13 Oracle Corp.
• Exhibit 162: Oracle Corp. - Overview
• Exhibit 163: Oracle Corp. - Business segments
• Exhibit 164: Oracle Corp. - Key news
• Exhibit 165: Oracle Corp. - Key offerings
• Exhibit 166: Oracle Corp. - Segment focus
• 12.14 Pitney Bowes Inc.
• Exhibit 167: Pitney Bowes Inc. - Overview
• Exhibit 168: Pitney Bowes Inc. - Business segments
• Exhibit 169: Pitney Bowes Inc. - Key offerings
• Exhibit 170: Pitney Bowes Inc. - Segment focus
• 12.15 Precisely
• Exhibit 171: Precisely - Overview
• Exhibit 172: Precisely - Product / Service
• Exhibit 173: Precisely - Key news
• Exhibit 174: Precisely - Key offerings
• 12.16 Salesforce Inc.
• Exhibit 175: Salesforce Inc. - Overview
• Exhibit 176: Salesforce Inc. - Product / Service
• Exhibit 177: Salesforce Inc. - Key news
• Exhibit 178: Salesforce Inc. - Key offerings
• 12.17 SAS Institute Inc.
• Exhibit 179: SAS Institute Inc. - Overview
• Exhibit 180: SAS Institute Inc. - Product / Service
• Exhibit 181: SAS Institute Inc. - Key news
• Exhibit 182: SAS Institute Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 183: Inclusions checklist
• Exhibit 184: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 185: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 186: Research methodology
• Exhibit 187: Validation techniques employed for market sizing
• Exhibit 188: Information sources
• 13.5 List of abbreviations
• Exhibit 189: List of abbreviations