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市場調査レポート

家庭用フレグランスの世界市場:2019年~2023年

Home Fragrances Market by Distribution Channel and Geography - Global Forecast 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 886887
出版日 ページ情報 英文 115 Pages
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家庭用フレグランスの世界市場:2019年~2023年 Home Fragrances Market by Distribution Channel and Geography - Global Forecast 2019-2023
出版日: 2019年06月28日 ページ情報: 英文 115 Pages
概要

現在、世界の家庭用フレグランス市場で事業を展開しているベンダーは、家庭用フレグランススプレー、サシェ、キャンドル、ディフューザーなどの幅広い製品を提供しています。多くの業者が天然のエッセンシャルオイルを多く含むフレグランスを製造しており、抗菌性、抗ウイルス性、抗真菌性があります。このような先進的なエアディフューザーの導入とデザインの革新は、製品のプレミアム化につながり、それによって予測期間中に5%近くのCAGRで世界市場の拡大に貢献することが見込まれています。

当レポートでは、世界の家庭用フレグランス市場について調査分析し、市場規模および成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:流通チャネル別

  • 市場セグメンテーション:流通チャネル別
  • 流通チャネル別比較:市場規模および予測(2018年~2023年)
  • オフライン
  • オンライン
  • 市場機会:流通チャネル別

第7章 顧客情勢

第8章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • 欧州
  • 北米
  • アジア太平洋地域
  • 中東・アフリカ地域
  • 南米
  • 主要国
  • 市場機会

第9章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第10章 市場動向

  • 特注の家庭用フレグランスキャンドルの増加
  • 電子商取引市場の拡大
  • 盛況な室内装飾市場

第11章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第12章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Henkel AG & Co. KGaA
  • Newell Brands Inc.
  • Reckitt Benckiser Group Plc
  • SC Johnson & Son Inc.
  • The Procter & Gamble Co.

第13章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第14章 TECHNAVIOについて

図表
  • Exhibit 01: Global consumer staples market
  • Exhibit 02: Segments of global consumer staples market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market characteristics analysis
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by distribution channel
  • Exhibit 20: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 21: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 23: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Market opportunity by distribution channel
  • Exhibit 25: Customer landscape
  • Exhibit 26: Customer landscape analysis
  • Exhibit 27: Market share by geography 2018-2023 (%)
  • Exhibit 28: Geographic comparison
  • Exhibit 29: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 38: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 39: Key leading countries
  • Exhibit 40: Market opportunity
  • Exhibit 41: Impact of drivers and challenges
  • Exhibit 42: Vendor landscape
  • Exhibit 43: Landscape disruption
  • Exhibit 44: Vendor landscape analysis
  • Exhibit 45: Vendors covered
  • Exhibit 46: Vendor classification
  • Exhibit 47: Market positioning of vendors
  • Exhibit 48: Henkel AG & Co. KGaA - Vendor overview
  • Exhibit 49: Henkel AG & Co. KGaA - Business segments
  • Exhibit 50: Henkel AG & Co. KGaA - Organizational developments
  • Exhibit 51: Henkel AG & Co. KGaA - Geographic focus
  • Exhibit 52: Henkel AG & Co. KGaA - Segment focus
  • Exhibit 53: Henkel AG & Co. KGaA - Key offerings
  • Exhibit 54: Newell Brands Inc. - Vendor overview
  • Exhibit 55: Newell Brands Inc. - Business segments
  • Exhibit 56: Newell Brands Inc. - Organizational developments
  • Exhibit 57: Newell Brands Inc. - Geographic focus
  • Exhibit 58: Newell Brands Inc. - Segment focus
  • Exhibit 59: Newell Brands Inc. - Key offerings
  • Exhibit 60: Reckitt Benckiser Group Plc - Vendor overview
  • Exhibit 61: Reckitt Benckiser Group Plc - Business segments
  • Exhibit 62: Reckitt Benckiser Group Plc - Organizational developments
  • Exhibit 63: Reckitt Benckiser Group Plc - Geographic focus
  • Exhibit 64: Reckitt Benckiser Group Plc - Segment focus
  • Exhibit 65: Reckitt Benckiser Group Plc - Key offerings
  • Exhibit 66: S. C. Johnson & Son Inc. - Vendor overview
  • Exhibit 67: S. C. Johnson & Son Inc. - Product segments
  • Exhibit 68: S. C. Johnson & Son Inc. - Key offerings
  • Exhibit 69: The Procter & Gamble Co. - Vendor overview
  • Exhibit 70: The Procter & Gamble Co. - Business segments
  • Exhibit 71: The Procter & Gamble Co. - Organizational developments
  • Exhibit 72: The Procter & Gamble Co. - Geographic focus
  • Exhibit 73: The Procter & Gamble Co. - Segment focus
  • Exhibit 74: The Procter & Gamble Co. - Key offerings
  • Exhibit 75: Validation techniques employed for market sizing
  • Exhibit 76: Definition of market positioning of vendors
目次
Product Code: IRTNTR31586

About this market

Home fragrances products include sprays sachets electric air fresheners scented gels scented candles reed diffusers wax melts potpourri and others. Technavio's home fragrances market analysis considers sales from both online and offline distribution channel. Our analysis also considers the sales of home fragrances in Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the expansion of specialty stores, hypermarket, supermarkets, convenience stores, and clubhouse stores, as well as department stores, will play a significant role in the offline segment to maintain its market position. Also, our global home fragrances report also looks at factors such as flourishing fragrance industry, construction of new residential buildings, diversified product portfolio of key vendors. However, the presence of counterfeit products, the harmful impact of home fragrance ingredients, the criticality of inventory management and product sourcing may hamper the growth of the home fragrances industry over the forecast period.

Overview

Diversified product portfolio of key vendors

Currently, vendors operating in the global home fragrances market offer a wide range of products such as home fragrances sprayers, sachets, candles, and diffusers. Many vendors are producing fragrances enriched with natural essential oils and have anti-bacterial, anti-viral, and anti-fungal properties. The introduction of such advanced air diffusers and design innovations are expected to lead to product premiumization thereby contributing to the expansion of the global market at a CAGR of almost 5% during the forecast period.

Increasing emergence of customized home fragrance candles

Customization of home fragrance candles has emerged as the latest trend in the global home fragrances market. Vendors are offering the extra benefit of designing the candles according to the unique taste and preferences of individual buyers. Moreover, customers have the freedom to choose the shape, size, color, texture, and fragrances of candles as per the occasion for which it is required. The freedom to design candles helps manufacturers to expand their product portfolio and cater to the buying preference of consumers. These innovations have a positive impact on the volume of sales and stimulate healthy competition in the market.

For the detailed list of factors that will drive the global home fragrances market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global home fragrances market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading home fragrances manufacturers, that include Henkel AG & Co. KGaA, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., and The Procter & Gamble Co.

Also, the home fragrances market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • Europe - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 10: MARKET TRENDS

  • Increasing emergence of customized home fragrance candles
  • Expansion of e-commerce market
  • Flourishing home decor market

PART 11: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 12: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Henkel AG & Co. KGaA
  • Newell Brands Inc.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson & Son Inc.
  • The Procter & Gamble Co.

PART 13: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 14: EXPLORE TECHNAVIO