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市場調査レポート

自動車用OEM高級オーディオの世界市場:2019年~2023年

Global Automotive OEM Premium Audio Market 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 785668
出版日 ページ情報 英文 117 Pages
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本日の銀行送金レート: 1USD=109.25円で換算しております。
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自動車用OEM高級オーディオの世界市場:2019年~2023年 Global Automotive OEM Premium Audio Market 2019-2023
出版日: 2019年02月04日 ページ情報: 英文 117 Pages
概要

世界の高級車市場では、人気が高まり、需要が年々増え、これが高級車の販売台数を加速させています。高級車は、高度に快適で、便利な機能性が広く浸透しています。そしてそれは同様にそれらの価値命題を高めます。このような高級自動車メーカーからの自動車販売台数の増加は、OEMの高級オーディオシステム市場が成長していることを示しています。この増加は、これらの車両のほとんどが、標準装備またはオプション装備のいずれかとして車載エンターテイメントパッケージの一部として高級オーディオシステムが提供されていることに起因しています。 Technavioのアナリストは、世界の自動車用OEM高級オーディオ市場が2023年までに5%以上のCAGRで成長すると予測しています。

当レポートでは、世界の自動車用OEM高級オーディオ市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 レポートの範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場エコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:アプリケーション別

  • 市場セグメンテーション:アプリケーション別
  • アプリケーション別比較:市場規模および予測(2018年~2023年)
  • 高級セグメント車
  • ミッドセグメント車
  • 市場機会:アプリケーション別

第7章 顧客情勢

第8章 地域情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • アジア太平洋地域
  • 欧州
  • 北米
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 市場機会

第9章 意思決定の枠組み

第10章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第11章 市場動向

  • 先進自動車用サウンドシステムの分野における開発
  • 先進車載インフォテインメントシステムの無線(OTA)アップデート
  • ヘッドレスト一体型スピーカーの開発とノイズキャンセリング
  • 車載ヘッドフォン

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Bang & Olufsen
  • Bose
  • Bowers & Wilkins
  • Burmester Audiosysteme
  • HARMAN International
  • MERIDIAN AUDIO

第14章 付録

  • 調査方法
  • 略語のリスト

第15章 TECHNAVIOについて

図表
  • Exhibit 01: Global automotive electronics market
  • Exhibit 02: Segments of global automotive electronics market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Application - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by application
  • Exhibit 19: Luxury segment vehicles - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 20: Luxury segment vehicles - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Mid-segment vehicles - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 22: Mid-segment vehicles - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by application
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 28: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 32: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Key leading countries
  • Exhibit 38: Market opportunity
  • Exhibit 39: Impact of drivers and challenges
  • Exhibit 40: Vendor landscape
  • Exhibit 41: Landscape disruption
  • Exhibit 42: Vendors covered
  • Exhibit 43: Vendor classification
  • Exhibit 44: Market positioning of vendors
  • Exhibit 45: Bang & Olufsen - Vendor overview
  • Exhibit 46: Bang & Olufsen - Business segments
  • Exhibit 47: Bang & Olufsen - Organizational developments
  • Exhibit 48: Bang & Olufsen - Geographic focus
  • Exhibit 49: Bang & Olufsen - Segment focus
  • Exhibit 50: Bang & Olufsen - Key offerings
  • Exhibit 51: Bose - Vendor overview
  • Exhibit 52: Bose - Business segments
  • Exhibit 53: Bose - Organizational developments
  • Exhibit 54: Bose - Key offerings
  • Exhibit 55: Bowers & Wilkins - Vendor overview
  • Exhibit 56: Bowers & Wilkins - Product segments
  • Exhibit 57: Bowers & Wilkins - Organizational developments
  • Exhibit 58: Bowers & Wilkins - Key offerings
  • Exhibit 59: Burmester Audiosysteme - Vendor overview
  • Exhibit 60: Burmester Audiosysteme - Business segments
  • Exhibit 61: Burmester Audiosysteme - Organizational developments
  • Exhibit 62: Burmester Audiosysteme - Key offerings
  • Exhibit 63: HARMAN International - Vendor overview
  • Exhibit 64: HARMAN International - Business segments
  • Exhibit 65: HARMAN International - Organizational developments
  • Exhibit 66: HARMAN International - Key offerings
  • Exhibit 67: MERIDIAN AUDIO - Vendor overview
  • Exhibit 68: MERIDIAN AUDIO - Product segments
  • Exhibit 69: MERIDIAN AUDIO - Organizational developments
  • Exhibit 70: MERIDIAN AUDIO - Key offerings
  • Exhibit 71: Validation techniques employed for market sizing
目次
Product Code: IRTNTR30775

About this market

The global luxury vehicle market is witnessing growth in popularity and their demand year-on-year, which has accelerated the sales volume of premium or luxury vehicles. Luxury vehicles find a high penetration rate of advanced comfort and convenience functionalities, which also increases their value proposition. The growth in volume sales of vehicles from such luxury automakers is indicative of the growing market for OEM premium audio systems. This growth is attributable to most of these vehicles being offered with premium audio systems as part of in-car entertainment packages either as standard or optional fitment. Technavio's analysts have predicted that the automotive OEM premium audio market will register a CAGR of over 5% by 2023.

Market Overview

Growing demand for differentiated in-car experiences

The world automotive industry is experiencing a rapid change in dynamics whether it is from buyers end or the supplier's perspective. The advancements in automotive technology and an increasing penetration rate of automotive electronics in vehicles has intensified the competition in the global automotive market highly. This increase in the penetration of advanced automotive technologies and features in lower variants of mid-segment vehicles has invariably led to high consumer expectations.

Advanced audio system may result in cognitive distraction

The advanced in-car audio systems feature numerous functionalities that can be controlled through voice commands as well. However, this has increased the risk of driver distraction. Automotive experts have found that such systems are increasingly resulting in cognitive distraction, which has a negative impact on driving performance. Therefore, these factors may impede the growth of the global automotive OEM premium audio market during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the automotive OEM premium audio market during the 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1. Preface
  • 2.2. Preface
  • 2.3. Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY APPLICATION

  • Market segmentation by application
  • Comparison by application
  • Luxury segment vehicles - Market size and forecast 2018-2023
  • Mid-segment vehicles - Market size and forecast 2018-2023
  • Market opportunity by application

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Developments in the field of advanced automotive sound systems
  • Over-the-air (OTA) updates for advanced in-car infotainment systems
  • Development of headrest integrated speakers and noise canceling headphones for in-car applications

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Bang & Olufsen
  • Bose
  • Bowers & Wilkins
  • Burmester Audiosysteme
  • HARMAN International
  • MERIDIAN AUDIO

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations

PART 15: EXPLORE TECHNAVIO

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