Global Vitamin D Market 2018-2022
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 108 Pages
電子商取引チャンネルでビタミンD商品を含めたビタミンサプリメントを販売することで、世界のビタミンD市場の拡大が促進されています。同市場は、2023年まで11%のCAGR (複合年間成長率) で拡大すると予測されています。
Though vitamins are not that easy for the consumer to shop online without prior extensive product knowledge, still online sales of vitamins have increased dramatically. The major reason for this has been retailers focused efforts on improving the online shopping experience through better online education and targeted marketing. The increases the comfort level of consumers who are buying these kinds of product category online. The sales of vitamin supplements including vitamin D products through e-commerce channels will drive the vitamin D market to grow at a CAGR of over 11% during the forecast period.
The increasing consumer awareness of the availability and importance of preventative medicine and healthcare across the globe is one of the primary growth factors for the market. Vitamin D manufactures are utilizing this influence of internet- based services by providing detailed information about their products and related medical conditions.
Counterfeit vitamin D supplements are low cost and are manufactured using non- standard materials. Hence, these products are not tested on the suitability and efficacy scale for human consumption. Most consumers are unable to distinguish between the original vitamin D products and the counterfeit ones and end up buying the latter due to their lower cost. Such a strong influence of these products will hinder the market growth.
For the detailed list of factors that will drive and challenge the growth of the vitamin D market during the 2018-2022, view our report.
The vitamin D market is highly fragmented owing to the presence of many vitamin D market players. The number of strategic alliances including M&A has seen a significant rise in recent years for the supplements including vitamin D market. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.