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市場調査レポート

花卉園芸の世界市場:2018年〜2022年

Global Floriculture Market 2018-2022

発行 TechNavio (Infiniti Research Ltd.) 商品コード 750738
出版日 ページ情報 英文 109 Pages
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花卉園芸の世界市場:2018年〜2022年 Global Floriculture Market 2018-2022
出版日: 2018年11月16日 ページ情報: 英文 109 Pages
概要

市場における牽引力を得るためのマーケティングツールとしてインスタグラムが活用されています。花は見映えと香りで売れます。インスタグラムは、消費者の間で関心を呼ぶための花の魅力的な写真を共有できる良いプラットフォームを提供しています。 Technavioのアナリストは、2022年までに世界の花卉園芸市場が約6%のCAGRで成長すると予測しています。

当レポートでは、世界の花卉園芸市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 調査範囲

第3章 調査方法

第4章 市場状況

  • 市場のエコシステム
  • 市場特性
  • 市場セグメンテーション分析

第5章 市場規模

  • 市場の定義
  • 市場規模(2017年)
  • 市場規模および予測(2017年〜2022年)

第6章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市場状況

第7章 市場セグメンテーション:アプリケーション別

  • セグメンテーション:アプリケーション別

第8章 市場セグメンテーション:製品別

  • セグメンテーション:製品別(2017年〜2022年)
  • 比較:製品別
  • 切り花
  • 花壇用植物
  • 鉢植え用植物
  • その他
  • 市場機会:製品別

第9章 顧客情勢

第10章 地域情勢

  • 地域別セグメンテーション(2017年〜2022年)
  • 地域比較
  • 欧州・中東・アフリカ地域
  • 南北アメリカ -
  • アジア太平洋地域
  • 主要国
  • 市場機会

第11章 意思決定の枠組み

第12章 成長要因と課題

  • 市場の成長要因
  • 市場の課題

第13章 市場動向

第14章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合情勢

第15章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Beekenkamp Group
  • Dummen Orange
  • Karen Roses
  • Selecta Klemm
  • Syngenta

第16章 付録

  • 略語のリスト
図表
  • Exhibit 01: Parent market
  • Exhibit 02: Global horticulture market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2017
  • Exhibit 07: Validation techniques employed for market sizing 2017
  • Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
  • Exhibit 10: Five forces analysis 2017
  • Exhibit 11: Five forces analysis 2022
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2017
  • Exhibit 18: Product - Market share 2017-2022 (%)
  • Exhibit 19: Comparison by product
  • Exhibit 20: Cut flowers - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 21: Cut flowers - Year-over-year growth 2018-2022 (%)
  • Exhibit 22: Bedding plants - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 23: Bedding plants - Year-over-year growth 2018-2022 (%)
  • Exhibit 24: Potted plants - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 25: Potted plants - Year-over-year growth 2018-2022 (%)
  • Exhibit 26: Others - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 27: Others - Year-over-year growth 2018-2022 (%)
  • Exhibit 28: Market opportunity by product
  • Exhibit 29: Customer landscape
  • Exhibit 30: Global - Market share by geography 2017-2022 (%)
  • Exhibit 31: Regional comparison
  • Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
  • Exhibit 34: Americas - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 35: Americas - Year-over-year growth 2018-2022 (%)
  • Exhibit 36: APAC - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 37: APAC - Year-over-year growth 2018-2022 (%)
  • Exhibit 38: Key leading countries
  • Exhibit 39: Market opportunity
  • Exhibit 40: Vendor landscape
  • Exhibit 41: Landscape disruption
  • Exhibit 42: Vendors covered
  • Exhibit 43: Vendor classification
  • Exhibit 44: Market positioning of vendors
  • Exhibit 45: Beekenkamp Group: Overview
  • Exhibit 46: Beekenkamp Group - Business segments
  • Exhibit 47: Beekenkamp Group - Organizational developments
  • Exhibit 48: Beekenkamp Group - Key offerings
  • Exhibit 49: Beekenkamp Group - Key customers
  • Exhibit 50: Dummen Orange: Overview
  • Exhibit 51: Dummen Orange - Business segments
  • Exhibit 52: Dummen Orange - Organizational developments
  • Exhibit 53: Dummen Orange - Key offerings
  • Exhibit 54: Dummen Orange - Key customers
  • Exhibit 55: Karen Roses: Overview
  • Exhibit 56: Karen Roses - Business segments
  • Exhibit 57: Karen Roses - Organizational developments
  • Exhibit 58: Karen Roses - Key offerings
  • Exhibit 59: Karen Roses - Key customers
  • Exhibit 60: Selecta Klemm: Overview
  • Exhibit 61: Selecta Klemm - Business segments
  • Exhibit 62: Selecta Klemm - Organizational developments
  • Exhibit 63: Selecta Klemm - Key offerings
  • Exhibit 64: Selecta Klemm - Key customers
  • Exhibit 65: Syngenta: Overview
  • Exhibit 66: Syngenta - Business segments
  • Exhibit 67: Syngenta - Organizational developments
  • Exhibit 68: Syngenta - Geographic focus
  • Exhibit 69: Syngenta - Segment focus
  • Exhibit 70: Syngenta - Key offerings
  • Exhibit 71: Syngenta - Key customers
目次
Product Code: IRTNTR23528

About this market

The use of Instagram as a marketing tool to gain traction in the market. Flowers are sold based on appearances and fragrances. Instagram provides a good platform for sharing attractive pictures of flowers for generating interest among consumers. Technavio's analysts have predicted that the floriculture market will register a CAGR of almost 6% by 2022.

Market Overview

Increase in online flower sales across the globe

The world floriculture industry statistics reveal that there is an increase in sales of flowers through the online channel in comparison with retail stores or conventional florist shops. Millennials are considered the main buyers of flowers online, because of which the importance of floriculture is growing, and online shopping of flowers is forecasted to witness a massive growth during the forecast period.

Perishability of flower products adding supply chain costs

Flowers have a limited lifespan. Cut flowers, especially are the most perishable. Thus, this becomes a major challenge in the floriculture market.

For the detailed list of factors that will drive and challenge the growth of the floriculture market during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Syngenta and Karen Roses the competitive environment is quite intense. Factors such as use of Instagram as a marketing tool and increase in online flower sales across the globe, will provide considerable growth opportunities to floriculture manufactures. Beekenkamp Group, Dummen Orange, Selecta Klemm, Syngenta, and Karen Roses are some of the major companies covered in this report.

'With the presence of a considerable number of companies, this market appears to be fragmented. The established floriculture companies are directly marketing for their floriculture business, besides florists and Instagram influencers who post different pictures of flower designs for market promotion.'

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY APPLICATION

  • Segmentation by application

PART 08: MARKET SEGMENTATION BY PRODUCT

  • Segmentation by product
  • Comparison by product
  • Cut flowers - Market size and forecast 2017-2022
  • Bedding plants - Market size and forecast 2017-2022
  • Potted plants - Market size and forecast 2017-2022
  • Others - Market size and forecast 2017-2022
  • Market opportunity by product

PART 09: CUSTOMER LANDSCAPE

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • EMEA - Market size and forecast 2017-2022
  • Americas - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 13: MARKET TRENDS

PART 14: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 15: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Beekenkamp Group
  • Dummen Orange
  • Karen Roses
  • Selecta Klemm
  • Syngenta

PART 16: APPENDIX

  • List of abbreviations
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