Product Code: IRTNTR40074
About this market
Technavio's online language subscription courses market size analysis considers sales from both individual learners and institutional learner end-users. Our analysis also considers the sales of language subscription courses in APAC, Europe, MEA, North America, and South America. In 2019, the individual learner's segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising demand for bilingual and multilingual skilled personnel will play a significant role in the individual learner's segment to maintain its market position. Also, our global online language subscription courses market size report looks at factors such as growing preference for MALL, availability of podcasts and audio-visual tutorials, and regular assessment and certification. However, high cost of development of online language courses, popularity of MOOCs among corporates, and availability of substitutes may hamper the growth of the online language subscription courses industry over the forecast period.
Overview
Growing preference for MALL
The popularity of mobile-assisted language learning (MALL) has increased due to the growing adoption and use of mobile telecommunication and computing devices. Vendors operating in the global online language subscription courses market offer courses through applications on mobile devices. The courses offered through Mall services are mostly personalized, informal, and spontaneous. MALL simplifies learning and provides flexibility to users in terms of time and place of learning. These advantages associated with mobile devices will increase the adoption of MALL which in turn, will lead to the expansion of the global online language subscription courses market size at a CAGR of over 18% during the forecast period.
Emergence of AI-based language learning courses
The integration of AI into language learning modules is increasing due to the rising preference for customization. This is leading vendors to offer platforms using AI and machine learning (ML) for foreign language learners to customize their learning modules and share vocabulary courses based on their preferences, interests, careers, and hobbies. Vendors are further integrating gamification to make learning more interactive and engaging. This development is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global online language subscription courses market size during the forecast period 2020-2024, view our report.
Competitive Landscape
With the presence of several major players, the global online language subscription courses market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language subscription course developers, that include Duolingo Inc., Enux Education Ltd., Houghton Mifflin Harcourt Co., italki HK Ltd., Language Trainers Corp., Pearson Plc, Rocket Languages Ltd., Rosetta Stone Ltd., Sanako Corp., and The Linguist Institute Ltd.
Also, the online language subscription courses market size analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
TABLE OF CONTENTS
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Value chain analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY END-USER
- Market segmentation by end-user
- Comparison by end-user
- Individual learners - Market size and forecast 2019-2024
- Institutional learners - Market size and forecast 2019-2024
- Market opportunity by end-user
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY TYPE
- Market segmentation by type
- Comparison by type
- English - Market size and forecast 2019-2024
- Mandarin - Market size and forecast 2019-2024
- Spanish - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by type
PART 09: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Advent of conversational learning
- Use of gamification
- Emergence of AI-based language learning courses
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Duolingo Inc.
- Enux Education Ltd.
- Houghton Mifflin Harcourt Co.
- italki HK Ltd.
- Language Trainers Corp.
- Pearson Plc
- Rocket Languages Ltd.
- Rosetta Stone Ltd.
- Sanako Corp.
- The Linguist Institute Ltd.
PART 15: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
LIST OF EXHIBITS:
- Exhibit 01: Vendors: Key offerings
- Exhibit 02: Segments of global education services market
- Exhibit 03: Global education services market
- Exhibit 04: Market characteristics
- Exhibit 05: Market segments
- Exhibit 06: Market definition - Inclusions and exclusions checklist
- Exhibit 07: Market size 2019
- Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
- Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
- Exhibit 10: Five forces analysis 2019
- Exhibit 11: Five forces analysis 2024
- Exhibit 12: Bargaining power of buyers
- Exhibit 13: Bargaining power of suppliers
- Exhibit 14: Threat of new entrants
- Exhibit 15: Threat of substitutes
- Exhibit 16: Threat of rivalry
- Exhibit 17: Market condition - Five forces 2019
- Exhibit 18: End-user - Market share 2019-2024 (%)
- Exhibit 19: Comparison by end-user
- Exhibit 20: Individual learners - Market size and forecast 2019-2024 ($ millions)
- Exhibit 21: Individual learners - Year-over-year growth 2020-2024 (%)
- Exhibit 22: Institutional learners - Market size and forecast 2019-2024 ($ millions)
- Exhibit 23: Institutional learners - Year-over-year growth 2020-2024 (%)
- Exhibit 24: Market opportunity by end-user
- Exhibit 25: Customer landscape
- Exhibit 26: Type - Market share 2019-2024 (%)
- Exhibit 27: Comparison by type
- Exhibit 28: English - Market size and forecast 2019-2024 ($ millions)
- Exhibit 29: English - Year-over-year growth 2020-2024 (%)
- Exhibit 30: Mandarin - Market size and forecast 2019-2024 ($ millions)
- Exhibit 31: Mandarin - Year-over-year growth 2020-2024 (%)
- Exhibit 32: Spanish - Market size and forecast 2019-2024 ($ millions)
- Exhibit 33: Spanish - Year-over-year growth 2020-2024 (%)
- Exhibit 34: Others - Market size and forecast 2019-2024 ($ millions)
- Exhibit 35: Others - Year-over-year growth 2020-2024 (%)
- Exhibit 36: Market opportunity by type
- Exhibit 37: Market share by geography 2019-2024 (%)
- Exhibit 38: Geographic comparison
- Exhibit 39: APAC - Market size and forecast 2019-2024 ($ millions)
- Exhibit 40: APAC - Year-over-year growth 2020-2024 (%)
- Exhibit 41: Europe - Market size and forecast 2019-2024 ($ millions)
- Exhibit 42: Europe - Year-over-year growth 2020-2024 (%)
- Exhibit 43: North America - Market size and forecast 2019-2024 ($ millions)
- Exhibit 44: North America - Year-over-year growth 2020-2024 (%)
- Exhibit 45: South America - Market size and forecast 2019-2024 ($ millions)
- Exhibit 46: South America - Year-over-year growth 2020-2024 (%)
- Exhibit 47: MEA - Market size and forecast 2019-2024 ($ millions)
- Exhibit 48: MEA - Year-over-year growth 2020-2024 (%)
- Exhibit 49: Key leading countries
- Exhibit 50: Market opportunity
- Exhibit 51: Impact of drivers and challenges
- Exhibit 52: Vendor landscape
- Exhibit 53: Landscape disruption
- Exhibit 54: Vendors covered
- Exhibit 55: Vendor classification
- Exhibit 56: Market positioning of vendors
- Exhibit 57: Duolingo Inc. - Vendor overview
- Exhibit 58: Duolingo Inc. - Service segments
- Exhibit 59: Duolingo Inc. - Key offerings
- Exhibit 60: Enux Education Ltd. - Vendor overview
- Exhibit 61: Enux Education Ltd. - Service segments
- Exhibit 62: Enux Education Ltd. - Key offerings
- Exhibit 63: Houghton Mifflin Harcourt Co. - Vendor overview
- Exhibit 64: Houghton Mifflin Harcourt Co. - Business segments
- Exhibit 65: Houghton Mifflin Harcourt Co. - Geographic focus
- Exhibit 66: Houghton Mifflin Harcourt Co. - Segment focus
- Exhibit 67: Houghton Mifflin Harcourt Co. - Key offerings
- Exhibit 68: italki HK Ltd. - Vendor overview
- Exhibit 69: italki HK Ltd. - Service segments
- Exhibit 70: italki HK Ltd. - Key offerings
- Exhibit 71: Language Trainers Corp. - Vendor overview
- Exhibit 72: Language Trainers Corp. - Service segments
- Exhibit 73: Language Trainers Corp. - Key offerings
- Exhibit 74: Pearson Plc - Vendor overview
- Exhibit 75: Pearson Plc - Business segments
- Exhibit 76: Pearson Plc - Organizational developments
- Exhibit 77: Pearson Plc - Geographic focus
- Exhibit 78: Pearson Plc - Segment focus
- Exhibit 79: Pearson Plc - Key offerings
- Exhibit 80: Rocket Languages Ltd. - Vendor overview
- Exhibit 81: Rocket Languages Ltd. - Service segments
- Exhibit 82: Rocket Languages Ltd. - Key offerings
- Exhibit 83: Rosetta Stone Ltd. - Vendor overview
- Exhibit 84: Rosetta Stone Ltd. - Business segments
- Exhibit 85: Rosetta Stone Ltd. - Organizational developments
- Exhibit 86: Rosetta Stone Ltd. - Geographic focus
- Exhibit 87: Rosetta Stone Ltd. - Segment focus
- Exhibit 88: Rosetta Stone Ltd. - Key offerings
- Exhibit 89: Sanako Corp. - Vendor overview
- Exhibit 90: Sanako Corp. - Product segments
- Exhibit 91: Sanako Corp. - Key offerings
- Exhibit 92: The Linguist Institute Ltd. - Vendor overview
- Exhibit 93: The Linguist Institute Ltd. - Service segments
- Exhibit 94: The Linguist Institute Ltd. - Key offerings
- Exhibit 95: Validation techniques employed for market sizing
- Exhibit 96: Definition of market positioning of vendors
