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広告向け拡張現実 (AR) の世界市場:2017年〜2021年

Global Augmented Reality for Advertising Market 2017-2021

発行 TechNavio (Infiniti Research Ltd.) 商品コード 557936
出版日 ページ情報 英文 73 Pages
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広告向け拡張現実 (AR) の世界市場:2017年〜2021年 Global Augmented Reality for Advertising Market 2017-2021
出版日: 2017年09月20日 ページ情報: 英文 73 Pages
概要

世界の広告向け拡張現実 (AR) 市場は、2017年〜2021年のCAGR (複合年間成長率) で、30.79%の成長が予測されています。

当レポートでは、世界の広告向け拡張現実 (AR) 市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査範囲

第3章 調査手法

第4章 イントロダクション

第5章 市場情勢

  • 市場概要
  • 市場規模と予測
  • ファイブフォース分析

第6章 広告向け拡張現実 (AR) の世界市場:産業別

  • 産業別
  • 小売
  • 自動車
  • メディア・娯楽
  • その他

第7章 広告向け拡張現実 (AR) の世界市場:ステークホルダー別

  • ステークホルダー別
  • ソフトウェア開発業者
  • 広告代理店
  • エンジン開発業者

第8章 広告向け拡張現実 (AR) の世界市場:地域別

  • 地域別
  • 南北アメリカ
  • 欧州・中東・アフリカ
  • アジア太平洋地域

第9章 広告向け拡張現実 (AR) の世界市場:主要国

  • 米国
  • 英国

第10章 意思決定フレームワーク

第11章 促進要因と課題

第12章 市場動向

第13章 ベンダー情勢

  • 競合シナリオ
  • Augmented Pixels
  • Aurasma (Hewlett-Packard Development Company)
  • Blippar
  • Catchoom
  • Wikitude
  • その他の有力ベンダー

第14章 付録

第15章 Technavioについて

図表
  • Exhibit 01: Global AR for advertising market: Value chain
  • Exhibit 02: Global AR for advertising market
  • Exhibit 03: Global AR for advertising market 2016-2021 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global AR for advertising market by industry 2016 & 2021 (% share of revenue)
  • Exhibit 06: Global AR for advertising market by the retail industry 2016-2021 ($ billions)
  • Exhibit 07: Global AR for advertising market by the automobile industry 2016-2021 ($ billions)
  • Exhibit 08: Global AR for advertising market by the media & entertainment industry 2016-2021 ($ billions)
  • Exhibit 09: Global AR for advertising market by the others segment 2016-2021 ($ billions)
  • Exhibit 10: Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue)
  • Exhibit 11: Global AR for advertising market by software developer 2016-2021 ($ billions)
  • Exhibit 12: Global AR for advertising market by agency 2016-2021 ($ billions)
  • Exhibit 13: Global AR for advertising market by engine developer 2016-2021 ($ billions)
  • Exhibit 14: Global AR for advertising market by geography 2016 & 2021 (% share of revenue)
  • Exhibit 15: AR for advertising market in the Americas 2016-2021 ($ billions)
  • Exhibit 16: AR for advertising market in EMEA 2016-2021 ($ billions)
  • Exhibit 17: AR for advertising market in APAC 2016-2021 ($ billions)
  • Exhibit 18: Key leading countries (% share of revenue)
  • Exhibit 19: AR for advertising market in the US 2016-2021 ($ billions)
  • Exhibit 20: AR for advertising market in the UK 2016-2021 ($ billions)
  • Exhibit 21: Other prominent vendors
目次
Product Code: IRTNTR14862

About Augmented Reality for Advertising

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

Technavio's analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Wikitude

Other Prominent Vendors

  • BBDO
  • Google
  • Leo Burnett
  • McCANN
  • Metaio
  • NGRAIN
  • PTC
  • Total Immersion
  • Zappar

Market driver

  • Affordable advertising
  • For a full, detailed list, view our report

Market challenge

  • Need for a standard AR application
  • For a full, detailed list, view our report

Market trend

  • Increased mobile AR advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline
  • Value chain

PART 05: Market landscape

  • Market overview
  • Market size and forecast

PART 06: Market landscape

  • Five forces analysis

PART 07: Market segmentation by industry

  • Global AR for advertising market by industry
  • Global AR for advertising market by retail industry
  • Global AR for advertising market by automobile industry
  • Global AR for advertising market by media & entertainment industry
  • Global AR for advertising market by others segment

PART 08: Market segmentation by stakeholders

  • Global AR for advertising market by stakeholders
  • Global AR for advertising market by software developer
  • Global AR for advertising market by agency
  • Global AR for advertising market by engine developer

PART 09: Geographical segmentation

  • Global AR for advertising market by geography
  • AR for advertising market in Americas
  • AR for advertising market in EMEA
  • AR for advertising market in APAC

PART 10: Key leading countries

  • US
  • UK

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

  • Increased mobile AR advertising
  • Popularity of the 3D environment
  • Emergence of VisualCommerce 3D Cloud
  • AR is expected to be a hardware platform-independent technology

PART 14: Vendor landscape

  • Competitive scenario
  • Augmented Pixels
  • Aurasma (Hewlett-Packard Development Company)
  • Blippar
  • Catchoom
  • Wikitude
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations
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