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表紙:デジタル小売マーケティングの世界市場:2017~2021年
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デジタル小売マーケティングの世界市場:2017~2021年

Global Digital Retail Marketing Market 2017-2021

出版日: | 発行: TechNavio (Infiniti Research Ltd.) | ページ情報: 英文 88 Pages | 納期: 即納可能 即納可能とは

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デジタル小売マーケティングの世界市場:2017~2021年
出版日: 2017年08月11日
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 88 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

デジタル小売マーケティングは、小売業向け広告市場の中で最も急成長している手法の一つです。全世界で1分当たり、650,000件の検索クエリがGoogleに寄せられ、700件の動画がYouTubeにアップされ、700,000件以上の記事と500,000件のコメントがFacebookに投稿され、そして65,000件のツイートが発信されています。更に、毎分1億8000万件のメールが送信されています。こうした事情により、デジタルメディアはマーケティングツールとしての重要性を高めています。世界のデジタル小売マーケティング市場は2017~2021年にかけて、18.29%のCAGR (複合年間成長率) で成長する見通しです。

当レポートでは、世界のデジタル・リテール・マーケティング市場について分析し、サービス/ソリューションの概要や市場の基本構造、市場規模の動向 (今後5年間の予測値)、種類別・プラットフォーム別・地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査しております。

第1章 エグゼクティブ・サマリー

第2章 分析範囲

第3章 市場分析の手法

第4章 イントロダクション

  • 市場の概略

第5章 市場環境

  • 市場概要
  • 世界のデジタル小売マーケティング市場
  • ファイブフォース分析

第6章 種類別の市場区分

  • 世界のデジタル小売マーケティング市場:種類別
  • 検索 (サーチ) 広告
  • ディスプレイ広告
  • ソーシャルメディア・マーケティング
  • eメール・マーケティング

第7章 プラットフォーム別の市場区分

  • 世界のデジタル小売マーケティング市場:プラットフォーム別
  • デスクトップPC
  • モバイルデバイス

第8章 購入基準

第9章 地域区分

  • 世界のデジタル小売マーケティング市場:地域別
  • 南北アメリカ市場
  • 欧州・中東・アフリカ諸国 (EMEA) 市場
  • アジア太平洋地域市場

第10章 主要国市場

  • 主要国の市場
  • 米国
  • 中国
  • 英国

第11章 意思決定フレームワーク

第12章 促進要因と課題

  • 市場促進要因
  • 市場の課題

第13章 市場の動向

  • 小売業向け広告チャネル:従来型からデジタル式への選好の変遷
  • 高度な標的オプション
  • 市場の自動化

第14章 ベンダー環境

  • 競争シナリオ
  • 代表的なベンダー
  • 代表的な顧客
  • その他の有力ベンダー
  • その他の有力顧客

第15章 付録

  • 略語集

図表一覧

目次
Product Code: IRTNTR13519

About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Technavio's analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Edelman
  • Interpublic Group of Companies
  • Omnicom Media Group
  • Publicis Groupe
  • WPP

Other Prominent Vendors

  • Havas
  • Pinterest
  • Tumblr
  • WE

Market driver

  • Growing mobile device penetration
  • For a full, detailed list, view our report

Market challenge

  • Requirement for skilled workforce
  • For a full, detailed list, view our report

Market trend

  • Advanced targeting options
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global digital retail marketing market
  • Five forces analysis

PART 06: Market segmentation by type

  • Global digital retail marketing market by type
  • Global digital retail marketing market by search ads
  • Global digital retail marketing market by display ads
  • Global digital retail marketing market by social media
  • Global digital retail e-mail marketing market

PART 07: Market segmentation by platform

  • Global digital retail marketing market by platform
  • Global digital retail marketing market by desktop
  • Global digital retail marketing market by mobile devices

PART 08: Buying criteria

  • Buying criteria

PART 09: Geographical segmentation

  • Global digital retail marketing market by geography
  • Digital retail marketing market in the Americas
  • Digital retail marketing market in EMEA
  • Digital retail marketing market in APAC

PART 10: Key leading countries

  • Key leading countries
  • US
  • China
  • UK

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

  • Growing shift of preference from traditional to digital retail advertising channels
  • Advanced targeting options
  • Market automation

PART 14: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Key spenders
  • Other prominent vendors
  • Other prominent spenders

PART 15: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Overview of global digital retail marketing market
  • Exhibit 02: Global digital retail marketing market 2016-2021 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global digital retail marketing market by type 2016-2021 (% of revenue)
  • Exhibit 05: Global digital retail marketing market by type: Revenue and growth rate comparison 2016-2021 ($ billions)
  • Exhibit 06: Global digital retail marketing market by type: CAGR comparison 2016-2021
  • Exhibit 07: Global digital retail marketing market by search ads 2016-2021 ($ billions)
  • Exhibit 08: Global digital retail marketing market by display ads 2016-2021 ($ billions)
  • Exhibit 09: Global digital retail marketing market by social media 2016-2021 ($ billions)
  • Exhibit 10: Global digital retail marketing market by e-mail marketing 2016-2021 ($ billions)
  • Exhibit 11: Global digital retail marketing market by platform 2016-2021 (% of revenue)
  • Exhibit 12: CAGR comparison: Global digital retail marketing market by platform 2016-2021
  • Exhibit 13: Global digital retail marketing market by desktop 2016-2021 ($ billions)
  • Exhibit 14: Global digital retail marketing market by mobile devices 2016-2021 ($ billions)
  • Exhibit 15: Buying criteria in digital retail marketing
  • Exhibit 16: Global digital retail marketing market by geography 2016-2021 (% of revenue)
  • Exhibit 17: Revenue comparison: Global digital retail marketing market by geography 2016-2021 ($ billions)
  • Exhibit 18: CAGR comparison: Global digital retail marketing market by geography 2016-2021
  • Exhibit 19: Digital retail marketing market in the Americas 2016-2021 ($ billions)
  • Exhibit 20: Digital retail marketing market in EMEA 2016-2021 ($ billions)
  • Exhibit 21: Digital retail marketing market in APAC 2016-2021 ($ billions)
  • Exhibit 22: Key leading countries 2016 (% of revenue)
  • Exhibit 23: Digital retail marketing market in the US 2016-2021 ($ billions)
  • Exhibit 24: Digital retail marketing market in China 2016-2021 ($ billions)
  • Exhibit 25: Digital retail marketing market in the UK 2016-2021 ($ billions)
  • Exhibit 26: Factors influencing shift from traditional to digital retail advertising 2016
  • Exhibit 27: Facebook: Recent developments
  • Exhibit 28: Google: Recent developments
  • Exhibit 29: LinkedIn: Recent developments
  • Exhibit 30: Other prominent vendors
  • Exhibit 31: Other prominent spenders
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