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市場調査レポート

米国のプライベートブランド食品・飲料市場:2019年~2023年

Private-label Food and Beverage Market in US 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 531743
出版日 ページ情報 英文 106 Pages
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米国のプライベートブランド食品・飲料市場:2019年~2023年 Private-label Food and Beverage Market in US 2019-2023
出版日: 2019年05月17日 ページ情報: 英文 106 Pages
概要

米国の小売市場におけるプライベートブランド(食品・飲料、美容・パーソナルケア製品を含む)のドルベースのシェアは、2013年の17.5%から2018年には18%に増加しました。中でもプライベートブランドの食品・飲料製品がこの成長に大きく貢献しています。競争力のある価格設定と購入し易さが、プライベートブランドの食品・飲料製品の販売を牽引する主な要因となっています。プライベートブランドは、プレミアムやスペシャルティ商品の提供の増加などの要因により、売上高のドルベースシェアの面でより多くのメリットを享受しています。他の全国的ブランドよりも高品質で低価格であると認識されていることで、プライベートブランド製品を確信を持って購入する消費者が増えてています。 Technavioのアナリストは、米国のプライベートブランド食品・飲料市場が2023年までに約3%のCAGRで成長すると予測しています。

当レポートでは、米国のプライベートブランド食品・飲料市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 レポートの範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:製品別

  • 市場セグメンテーション:製品別
  • 製品別比較:市場規模および予測(2018年~2023年)
  • プライベートブランド食品
  • プライベートブランド飲料
  • 市場機会:製品別

第7章 顧客情勢

第8章 市場セグメンテーション:流通チャネル別

  • 市場セグメンテーション:流通チャネル別
  • 流通チャネル別比較:市場規模および予測(2018年~2023年)
  • オフライン
  • オンライン
  • 市場機会:流通チャネル別

第9章 意思決定の枠組み

第10章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第11章 市場動向

  • プライベートブランドのオンラインプレゼンスを高める
  • プライベートブランドの特産品への拡大
  • 共同小売ビジネスネットワークを作成するための技術の統合

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Amazon.com Inc.
  • Costco Wholesale Co.
  • Target Brands, Inc.
  • The Kroger Co.
  • Walmart Inc.

第14章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第15章 TECHNAVIOについて

図表
  • Exhibit 01: Global food and beverages market
  • Exhibit 02: Segments of global food and beverages market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Country market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 08: Country market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Private-label food - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 20: Private-label food - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Private-label beverage - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 22: Private-label beverage - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Customer landscape
  • Exhibit 25: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 26: Comparison by distribution channel
  • Exhibit 27: Offline distribution channel - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 28: Offline distribution channel - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Online distribution channel - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 30: Online distribution channel - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Market opportunity by distribution channel
  • Exhibit 32: Product recalls in the US
  • Exhibit 33: Impact of drivers and challenges
  • Exhibit 34: Vendor landscape
  • Exhibit 35: Landscape disruption
  • Exhibit 36: Vendors covered
  • Exhibit 37: Vendor classification
  • Exhibit 38: Market positioning of vendors
  • Exhibit 39: Amazon.com Inc. - Vendor overview
  • Exhibit 40: Amazon.com Inc. - Business segments
  • Exhibit 41: Amazon.com Inc. - Organizational developments
  • Exhibit 42: Amazon.com Inc. - Geographic focus
  • Exhibit 43: Amazon.com Inc. - Segment focus
  • Exhibit 44: Amazon.com Inc. - Key offerings
  • Exhibit 45: Costco Wholesale Co. - Vendor overview
  • Exhibit 46: Costco Wholesale Co. - Business segments
  • Exhibit 47: Costco Wholesale Co. - Organizational developments
  • Exhibit 48: Costco Wholesale Co. - Segment focus
  • Exhibit 49: Costco Wholesale Co. - Key offerings
  • Exhibit 50: Target Brands Inc. - Vendor overview
  • Exhibit 51: Target Brands Inc. - Business segments
  • Exhibit 52: Target Brands Inc. - Organizational developments
  • Exhibit 53: Target Brands Inc. - Key offerings
  • Exhibit 54: The Kroger Co. - Vendor overview
  • Exhibit 55: The Kroger Co. - Business segments
  • Exhibit 56: The Kroger Co. - Organizational developments
  • Exhibit 57: The Kroger Co. - Key offerings
  • Exhibit 58: Walmart Inc. - Vendor overview
  • Exhibit 59: Walmart Inc. - Business segments
  • Exhibit 60: Walmart Inc. - Organizational developments
  • Exhibit 61: Walmart Inc. - Geographic focus
  • Exhibit 62: Walmart Inc. - Segment focus
  • Exhibit 63: Walmart Inc. - Key offerings
  • Exhibit 64: Validation techniques employed for market sizing
  • Exhibit 65: Definition of market positioning of vendors
目次
Product Code: IRTNTR31349
x

About this market

The dollar value share of private-label brands (including food and beverage and beauty and personal care products) in the US retail market increased from 17.5% in 2013 to 18% in 2018. The private-label food and beverage contribute a major share of this growth. Competitive pricing and easy availability are the major factors driving the sales of private-label food and beverage products. Private-label brands are reaping more benefits in terms of the dollar value of sales due to factors such as increasing premium and specialty product offerings. Factors like perceived high quality and lower price than other national brands encourage more consumers to purchase their private-label products confidently. Technavio's analysts have predicted that the private-label food and beverage market will register a CAGR of around 3% by 2023.

Market Overview

Private-label vendors' expansion of geographic presence and product line extension

Various private-label vendors, including Lidl and Kroger, are involved in the rapid expansion of their geographic presence in the US. For instance, Lidl launched its first store in the US in 2017. Since then, the German supermarket grocery chain has managed to launch almost 53 stores across the US by the end of 2018. Apart from these expansions, vendors are also expanding their private-label product offerings in their stores across the US. For instance, ALDI planned to expand its private-label offerings in fresh, organic, vegetarian, and vegan range to its 1,600 stores across the US in 2018. As these products are economical and are not compromised on quality, product line extension will further increase the demand for private-label food and beverage products among consumers.

Intense competition between private-label and national brands

The private-label food and beverage market in the US is highly competitive due to the presence of various private-label and global vendors. The national brands have a strong customer base with high brand reputation compared with private-label vendors. National brands also have the advantage of economies of scale, which helps them leverage innovative marketing strategies and cover a better geographic reach. The other huge drawback of the fragmented structure of private-label food and beverage market in the US is that it presents a barrier to technologies that require standardization and integration. Intense competition between private-label vendors and national brands might slow down the growth of the market in the US during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the private-label food and beverage market during 2019-2023.

Competitive Landscape

The market appears to be moderately fragmented. The presence of several companies, including Amazon.com Inc. and Costco Wholesale Co. makes the competitive environment quite intense. Factors such as the increasing dollar value share of private-label brands and the private-label vendor's expansion of geographic presence and product line extension will provide considerable growth opportunities to the private-label food and beverage manufacturers. Target Brands Inc., The Kroger Co., and Walmart Inc. are some of the major companies covered in this report.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Private-label food - Market size and forecast 2018-2023
  • Private-label beverage - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline distribution channel - Market size and forecast 2018-2023
  • Online distribution channel - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing online presence of private-label brands
  • Expansion of private-label brands into specialty products
  • Integration of technology to create collaborative retail business network

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Amazon.com Inc.
  • Costco Wholesale Co.
  • Target Brands, Inc.
  • The Kroger Co.
  • Walmart Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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