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市場調査レポート

欧州のクラフトビール市場:2018年~2022年

Craft Beer Market in Europe 2018-2022

発行 TechNavio (Infiniti Research Ltd.) 商品コード 507531
出版日 ページ情報 英文 162 Pages
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欧州のクラフトビール市場:2018年~2022年 Craft Beer Market in Europe 2018-2022
出版日: 2018年12月19日 ページ情報: 英文 162 Pages
概要

欧州のクラフトビール市場は、2022年まで、およそ13%の複合年間成長率(CAGR)で拡大することが見込まれています。

当レポートでは、クラフトビールの欧州市場を調査し、種類・流通チャネル・国別の市場動向を分析・予測するほか、市場促進要因と課題、競合情勢、主要企業のプロファイルなどをまとめています。

第1章 エグゼクティブサマリー

第2章 当レポートの調査範囲

第3章 調査手法

第4章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • 市場セグメント分析

第5章 市場規模

  • 市場定義
  • 市場規模
  • 収益ベースの市場規模と予測
  • 数量ベースの市場規模と予測

第6章 ファイブフォース分析

第7章 製品別の市場分類

  • 製品別の分類
  • 製品別の比較
  • インディア・ペールエール(IPA)
  • 季節のクラフトビール
  • ペールエール
  • アンバーエール
  • ラガービール
  • 白ビール
  • ボックビール
  • フルーツビール
  • 市場機会

第8章 顧客情勢

第9章 流通チャネル別の市場分類

  • 流通チャネル別の分類
  • 流通チャネル別の比較
  • オフトレード
  • オントレード
  • 市場機会

第10章 地域情勢

  • 地理区分
  • 国の比較
  • ドイツのクラフトビール市場
  • 英国のクラフトビール市場
  • ポーランドのクラフトビール市場
  • ロシアのクラフトビール市場
  • フランスのクラフトビール市場
  • イタリアのクラフトビール市場
  • その他のクラフトビール市場
  • 市場機会

第11章 意思決定の枠組み

第12章 市場の成長因子と課題

  • 市場成長因子
  • 市場の課題

第13章 市場動向

第14章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合情勢

第15章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • アサヒグループホールディングス
  • Bieres de Chimay
  • BrewDog
  • Duvel Moortgat
  • Boston Beer

第16章 付録

  • 略語リスト
図表
  • Exhibit 01: Parent market
  • Exhibit 02: Global craft beer market: Segmentation
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2017
  • Exhibit 07: Validation techniques employed for market sizing 2017
  • Exhibit 08: Market size and forecast 2017-2022 ($ mn)
  • Exhibit 09: Year-over-year growth 2018-2022 (%)
  • Exhibit 10: Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 11: Year-over-year growth 2018-2022 (%)
  • Exhibit 12: Five forces analysis 2017
  • Exhibit 13: Five forces analysis 2022
  • Exhibit 14: Bargaining power of buyers
  • Exhibit 15: Bargaining power of suppliers
  • Exhibit 16: Threat of new entrants
  • Exhibit 17: Threat of substitutes
  • Exhibit 18: Threat of rivalry
  • Exhibit 19: Market condition - Five forces 2017
  • Exhibit 20: Product - Market share 2017-2022 (%)
  • Exhibit 21: Comparison by product
  • Exhibit 22: IPA-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 23: IPA-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 24: Seasonal-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 25: Seasonal-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 26: Pale ale-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 27: Pale ale-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 28: Amber ale-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 29: Amber ale-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 30: Lager-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 31: Lager-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 32: Wheat-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 33: Wheat-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 34: Bock-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 35: Bock-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 36: Fruit beer-based craft beer market in Europe - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 37: Fruit beer-based craft beer market in Europe - Year-over-year growth 2018-2022 (%)
  • Exhibit 38: Market opportunity by product
  • Exhibit 39: Customer landscape
  • Exhibit 40: Distribution channel - Market share 2017-2022 (%)
  • Exhibit 41: Comparison by distribution channel
  • Exhibit 42: Craft beer market in Europe by the off-trade distribution channel - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 43: Craft beer market in Europe by the off-trade distribution channel - Year-over-year growth 2018-2022 (%)
  • Exhibit 44: Craft beer market in Europe by the on-trade distribution channel - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 45: Craft beer market in Europe by the on-trade distribution channel - Year-over-year growth 2018-2022 (%)
  • Exhibit 46: Market opportunity by distribution channel
  • Exhibit 47: Market share by countries in terms of revenue 2017-2022 (%)
  • Exhibit 48: Market share by countries in terms of volume 2017-2022 (%)
  • Exhibit 49: Country comparison in terms of revenue
  • Exhibit 50: Country comparison in terms of volume
  • Exhibit 51: Craft beer market in Germany - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 52: Craft beer market in Germany - Year-over-year growth 2018-2022 (%)
  • Exhibit 53: Craft beer market in Germany - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 54: Craft beer market in Germany - Year-over-year growth 2018-2022 (%)
  • Exhibit 55: Craft beer market in the UK - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 56: Craft beer market in the UK - Year-over-year growth 2018-2022 (%)
  • Exhibit 57: Craft beer market in the UK - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 58: Craft beer market in the UK - Year-over-year growth 2018-2022 (%)
  • Exhibit 59: Craft beer market in Poland - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 60: Craft beer market in Poland - Year-over-year growth 2018-2022 (%)
  • Exhibit 61: Craft beer market in Poland - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 62: Craft beer market in Poland - Year-over-year growth 2018-2022 (%)
  • Exhibit 63: Craft beer market in Russia - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 64: Craft beer market in Russia - Year-over-year growth 2018-2022 (%)
  • Exhibit 65: Craft beer market in Russia - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 66: Craft beer market in Russia - Year-over-year growth 2018-2022 (%)
  • Exhibit 67: Craft beer market in France - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 68: Craft beer market in France - Year-over-year growth 2018-2022 (%)
  • Exhibit 69: Craft beer market in France - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 70: Craft beer market in France - Year-over-year growth 2018-2022 (%)
  • Exhibit 71: Craft beer market in Italy - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 72: Craft beer market in Italy - Year-over-year growth 2018-2022 (%)
  • Exhibit 73: Craft beer market in Italy - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 74: Craft beer market in Italy - Year-over-year growth 2018-2022 (%)
  • Exhibit 75: Craft beer market in RoE - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 76: Craft beer market in RoE - Year-over-year growth 2018-2022 (%)
  • Exhibit 77: Craft beer market in RoE - Market size and forecast 2017-2022 (thousand hectoliters)
  • Exhibit 78: Craft beer market in RoE - Year-over-year growth 2018-2022 (%)
  • Exhibit 79: Market opportunity in terms of revenue
  • Exhibit 80: Market opportunity in terms of volume
  • Exhibit 81: A brief overview of new and innovative product launches in the craft beer market in Europe since 2014
  • Exhibit 82: An overview of the number of craft breweries in European countries in 2017
  • Exhibit 83: An overview of the volume consumption of craft beer in some of the key markets of Central and Eastern Europe in 2017 (in thousand hectoliters)
  • Exhibit 84: An overview of major M&A in the craft beer market in Europe since 2014
  • Exhibit 85: Vendor landscape
  • Exhibit 86: Landscape disruption
  • Exhibit 87: Vendors covered
  • Exhibit 88: Vendor classification
  • Exhibit 89: Market positioning of vendors
  • Exhibit 90: Vendor overview
  • Exhibit 91: Asahi Group Holdings - Business segments
  • Exhibit 92: Asahi Group Holdings - Organizational developments
  • Exhibit 93: Asahi Group Holdings - Geographic focus
  • Exhibit 94: Asahi Group Holdings - Segment focus
  • Exhibit 95: Asahi Group Holdings - Key offerings
  • Exhibit 96: Vendor overview
  • Exhibit 97: Bieres de Chimay - Business segments
  • Exhibit 98: Bieres de Chimay - Organizational developments
  • Exhibit 99: Bieres de Chimay - Geographic focus
  • Exhibit 100: Bieres de Chimay - Segment focus
  • Exhibit 101: Bieres de Chimay - Key offerings
  • Exhibit 102: Vendor overview
  • Exhibit 103: BrewDog - Business segments
  • Exhibit 104: BrewDog - Organizational developments
  • Exhibit 105: BrewDog - Geographic focus
  • Exhibit 106: BrewDog - Segment focus
  • Exhibit 107: BrewDog - Key offerings
  • Exhibit 108: Vendor overview
  • Exhibit 109: Duvel Moortgat - Business segments
  • Exhibit 110: Duvel Moortgat - Geographic focus
  • Exhibit 111: Duvel Moortgat - Segment focus
  • Exhibit 112: Duvel Moortgat - Key offerings
  • Exhibit 113: Vendor overview
  • Exhibit 114: Boston Beer - Business segments
  • Exhibit 115: Boston Beer - Organizational developments
  • Exhibit 116: Boston Beer - Geographic focus
  • Exhibit 117: Boston Beer - Segment focus
  • Exhibit 118: Boston Beer - Key offerings
目次
Product Code: IRTNTR22563

About this market

Labeling and packaging innovations gaining consumer's interest to trend in the market. With the rising number of microbreweries and other distribution channels exponentially in Europe, it becomes imperative for vendors to differentiate their products from those of competitors. The important parameters of product differentiation are the application of innovative packaging techniques and attractive labeling. Technavio' s analysts have predicted that the craft beer market in Europe will register a CAGR of almost 13% by 2022.

Market Overview

Rising number of microbreweries and craft breweries in Europe

Europe has witnessed a significant growth in the number of microbreweries and craft breweries operating in the region in the last five years. The number of microbreweries and craft breweries has nearly doubled in the last five years.

Distribution challenges in the craft beer market in Europe

There has been a growing pressure on manufacturers regarding prices and margins from the product, as retail stores operate at a lower profit margin.

For the detailed list of factors that will drive and challenge the growth of the craft beer market in Europe during the 2018-2022, view our report.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Asahi Group Holdings and Bieres de Chimay the competitive environment is quite intense. Factors such as the rising number of microbreweries and craft breweries in Europe and the labeling and packaging innovations gaining consumer's interest, will provide considerable growth opportunities to craft beer manufactures. Asahi Group Holdings, Bieres de Chimay, BrewDog, Duvel Moortgat, and Boston Beer are some of the major companies covered in this report.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022 (in terms of revenue)
  • Market size and forecast 2017-2022 (in terms of volume)

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY PRODUCT

  • Segmentation by product
  • Comparison by product
  • IPA-based craft beer market in Europe - Market size and forecast 2017-2022
  • Seasonal-based craft beer market in Europe - Market size and forecast 2017-2022
  • Pale ale-based craft beer market in Europe - Market size and forecast 2017-2022
  • Amber ale-based craft beer market in Europe - Market size and forecast 2017-2022
  • Lager-based craft beer market in Europe - Market size and forecast 2017-2022
  • Wheat-based craft beer market in Europe - Market size and forecast 2017-2022
  • Bock-based craft beer market in Europe - Market size and forecast 2017-2022
  • Fruit beer-based craft beer market in Europe - Market size and forecast 2017-2022
  • Market opportunity by product

PART 08: CUSTOMER LANDSCAPE

PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Segmentation by distribution channel
  • Comparison by distribution channel
  • Craft beer market in Europe by the off-trade distribution channel - Market size and forecast 2017-2022
  • Craft beer market in Europe by the on-trade distribution channel - Market size and forecast 2017-2022
  • Market opportunity by distribution channel

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Country comparison
  • Craft beer market in Germany - Market size and forecast 2017-2022
  • Craft beer market in the UK - Market size and forecast 2017-2022
  • Craft beer market in Poland - Market size and forecast 2017-2022
  • Craft beer market in Russia - Market size and forecast 2017-2022
  • Craft beer market in France - Market size and forecast 2017-2022
  • Craft beer market in Italy - Market size and forecast 2017-2022
  • Craft beer market in RoE - Market size and forecast 2017-2022
  • Market opportunity

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 13: MARKET TRENDS

  • Thriving e-commerce retailing industry in Europe
  • Labeling and packaging innovations gaining consumer's interest
  • Increasing number of mergers and acquisitions in the craft beer market in Europe

PART 14: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 15: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Asahi Group Holdings
  • Bieres de Chimay
  • BrewDog
  • Duvel Moortgat
  • Boston Beer

PART 16: APPENDIX

  • List of abbreviations
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