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市場調査レポート

ラテンアメリカのテキーラ市場 - 2015〜2019年

Tequila Market in Latin America 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348246
出版日 ページ情報 英文 75 Pages
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ラテンアメリカのテキーラ市場 - 2015〜2019年 Tequila Market in Latin America 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 75 Pages
概要

ラテンアメリカのテキーラ市場は、2014年から2019年までの期間に出荷量で1.89%、また売上高で2.62%のCAGR (年平均成長率) にて成長を持続する見込みです。テキーラはラテンアメリカ内に膨大な顧客数を抱えているほか、米国やロシア、ドイツなどへの輸出が拡大しており、またメキシコおよびベネズエラ等の国では可処分所得が増加して来ており、これらがテキーラ市場の成長を促す要因となっています。

当レポートは、ラテンアメリカのテキーラ市場を取り上げ、市場成長促進要因や市場が抱える課題、市場動向、また市場競争状況に関する詳細な調査を通じて、現在の市場シナリオの分析ならびに2015年から2019年までの市場予測を行っています。

第1章 エグゼクティブ・サマリー

第2章 当レポートのカバー範囲

  • 主要ベンダー製品

第3章 市場調査手法

  • 調査手法
  • 経済指標

第4章 序論

  • 市場に関する重要事項

第5章 市場概況

  • テキーラについて
  • 市場概要
  • 市場規模および将来予測
  • ファイブフォース分析

第6章 製品別市場分類

第7章 地域別市場分類

  • メキシコ

第8章 市場成長促進要因

  • 輸出拡大
  • 可処分所得の増加
  • 米国での大きな需要
  • 過去の大規模なリュウゼツラン植栽

第9章 市場成長促進要因が持つ影響

第10章 市場の課題

  • 他の蒸留酒やノンアルコール飲料から受ける脅威
  • 供給不足から高価格へとつながる
  • 酒税および厳しい法規制
  • 偽造品や混ぜ物をしたテキーラが市場で横行

第11章 市場成長促進要因と課題とがもたらす影響

第12章 市場動向

  • 繁栄している中国への輸出
  • カクテル文化の拡大
  • 中流人口の増大
  • 最高級テキーラに対する需要の増加

第13章 ベンダー情勢

  • 市場競争シナリオ
  • その他の有力ベンダー
  • 主なテキーラ製造企業

第14章 主要ベンダー分析

  • Brown-Forman
  • Diageo
  • Jose Cuervo
  • Patron Spirits
  • Sauza

第15章 付録

第16章 Technavioについて

付表・付図

目次
Product Code: IRTNTR8230

About tequila

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.

The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.

Technavios analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.

The market is divided into the following segments based on product:

  • Normal
  • Premium
  • High end premium
  • Super end premium

Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • 1800
  • Beam Suntory
  • Brown Forman
  • Cuervo International
  • Diageo
  • Patron

Other Prominent Vendors

  • Aha Yeto
  • Camino Real Distillery
  • Casas Xalisco
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Juarez Tequila
  • Pernod Ricard
  • Proximo Spirits
  • Sazerac Company
  • Sierra Tequila
  • Tequila Cazadores
  • Tequila Corralejo
  • Tequila Quiote
  • The Blue Nectar
  • William Grant & Sons
  • World Food and Bev Group

Market driver

  • Rising disposable income
  • For a full, detailed list, view our report

Market challenge

  • Threats from other spirits and non-alcoholic drinks
  • For a full, detailed list, view our report

Market trend

  • Increased exports to China
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be
  • What are the key market trends
  • What is driving this market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the key vendors
  • What are the strengths and weaknesses of the key vendors

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • About tequila
  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Segmentation by product

PART 07: Geographical segmentation

  • Mexico

PART 08: Market drivers

  • Rise in exports
  • Rising disposable income
  • High demand in US
  • High plantation of agave in past

PART 09: Impact of drivers

PART 10: Market challenges

  • Threat from other spirits and nonalcoholic drinks
  • Shortage in supply leading to high prices
  • Taxes and stringent regulations
  • Fake and adulterated drinks in market

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Flourishing exports to China
  • Increasing cocktail culture
  • Growing middle-class population
  • Rise in demand for premium tequila

PART 13: Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Major tequila distilleries

PART 14: Key vendor analysis

  • Brown-Forman
  • Diageo
  • Jose Cuervo
  • Patron Spirits
  • Sauza

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Types of tequila
  • Exhibit 03: Tequila classification by age
  • Exhibit 04: Global tequila market and tequila market in Latin America 2014
  • Exhibit 05: Tequila market in Latin America as part of global tequila market 2014
  • Exhibit 06: Tequila market in Latin America 2014-2019 (million liters)
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Tequila market in Latin America by product volume 2014
  • Exhibit 09: Tequila market in Latin America by product revenue 2014
  • Exhibit 10: Key leading countries 2014
  • Exhibit 11: Mexico: Economic overview 2010-2014
  • Exhibit 12: Tequila market in Mexico 2014-2019 (million liters)
  • Exhibit 13: Tequila market in Mexico 2014-2019 ($ millions)
  • Exhibit 14: Average price of tequila in Mexico 2014-2019
  • Exhibit 15: Production of tequila in Mexico by type 2008-2014 (million liters)
  • Exhibit 16: Exports of tequila from Mexico by type 2008-2014 (million liters)
  • Exhibit 17: Brazil: Economic overview 2010-2014
  • Exhibit 18: Tequila market in Brazil 2014-2019 (million liters)
  • Exhibit 19: Tequila market in Brazil 2014-2019 ($ millions)
  • Exhibit 20: Average price of tequila in Brazil 2014-2019
  • Exhibit 21: Chile: Economic overview 2010-2014
  • Exhibit 22: Tequila market in Chile 2014-2019 (million liters)
  • Exhibit 23: Tequila market in Chile 2014-2019 ($ millions)
  • Exhibit 24: Average price of tequila in Chile 2014-2019
  • Exhibit 25: Colombia: Economic overview 2010-2014
  • Exhibit 26: Tequila market in Colombia 2014-2019 (million liters)
  • Exhibit 27: Tequila market in Colombia 2014-2019 ($ millions)
  • Exhibit 28: Average price of tequila in Colombia
  • Exhibit 29: Argentina: Economic overview 2010-2014
  • Exhibit 30: Tequila market in Argentina 2014-2019 (million liters)
  • Exhibit 31: Tequila market in Argentina 2014-2019 ($ millions)
  • Exhibit 32: Average price of tequila in Argentina 2014-2019
  • Exhibit 33: Venezuela: Economic overview 2010-2014
  • Exhibit 34: Tequila market in Venezuela 2014-2019 (million liters)
  • Exhibit 35: Tequila market in Venezuela 2014-2019 ($ millions)
  • Exhibit 36: Average price of tequila in Venezuela
  • Exhibit 37: Major drivers in tequila market in Latin America
  • Exhibit 38: Tequila exports from Mexico 2008-2014 (million liters)
  • Exhibit 39: US tequila supplier revenue 2012-2014
  • Exhibit 40: Total agave plantation 2000-2008 (hectares)
  • Exhibit 41: Impact of drivers
  • Exhibit 42: Impact of drivers and challenges
  • Exhibit 43: Major distilleries in Mexico
  • Exhibit 44: Brown-Forman: Product segmentation
  • Exhibit 45: Brown-Forman: Revenue comparison 2014 and 2015 ($ billions)
  • Exhibit 46: Brown-Forman: Geographical segmentation by revenue 2015
  • Exhibit 47: Diageo: Product segmentation
  • Exhibit 48: Diageo: Geographical segmentation by revenue 2014
  • Exhibit 49: Jose Cuervo: Key products
  • Exhibit 50: Patron Spirits: Business segmentation
  • Exhibit 51: Sauza: Product segmentation
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