Global Sports and Energy Drinks Market 2015-2019
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||348240|
|出版日||ページ情報||英文 63 Pages
|スポーツ／エネルギードリンクの世界市場 (2015〜2019年) Global Sports and Energy Drinks Market 2015-2019|
|出版日: 2015年12月30日||ページ情報: 英文 63 Pages||
世界のスポーツドリンクおよびエネルギードリンクの市場は、2015〜2019年に約11%の年平均成長率 (CAGR) で成長する、と推計されています。主な市場成長要因の一つとして、健康志向に配慮した天然成分の使用 (ブラジル産ガラナ・有機栽培コーヒー、有機栽培のザクロジュース／朝鮮人参／エルダーベリー／レモンジュースなど) が挙げられます。他方、成分偽装の問題が市場に悪影響を及ぼす場合もあります。スポーツドリンクが市場全体の71%を占め、今後も更に成長すると見られています。また流通チャネル別にみると、発展途上国での近代的小売業の急速な発展を反映して、ハイパーマーケット・スーパーマーケットが57％のシェアを占める見通しです。
Technavios research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.
The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.
Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.
Hypermarkets and supermarkets accounted for 57% of the market share during 2014. This retail format is growing rapidly in developing economies. In ASEAN countries, the penetration of modern retail chains has increased from 38% during 2009 to 45% during 2014.
North America dominated the market during 2014 with a market share of around 35%. The report anticipates this region to reach a market value of around USD 44 billion by the end of 2019. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period. During 2014, nearly 49% of the total population in the US was engaged in outdoor activities.
The global sports and energy drinks market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.
The leading vendors in the market are -
Other prominent vendors in the market include All Sport, Amp Energy, Bomb Energy Drink, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Gusto Organic, Hype Energy Drinks, Labrada Nutrition, Lucozade, Montage Promoters, Pacific Health Labs, Rockstar Energy, Runa Beverages, Staminade, and Trend Food International.