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市場調査レポート

スポーツ/エネルギードリンクの世界市場 (2015〜2019年)

Global Sports and Energy Drinks Market 2015-2019

発行 TechNavio (Infiniti Research Ltd.) 商品コード 348240
出版日 ページ情報 英文 63 Pages
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スポーツ/エネルギードリンクの世界市場 (2015〜2019年) Global Sports and Energy Drinks Market 2015-2019
出版日: 2015年12月30日 ページ情報: 英文 63 Pages
概要

世界のスポーツドリンクおよびエネルギードリンクの市場は、2015〜2019年に約11%の年平均成長率 (CAGR) で成長する、と推計されています。主な市場成長要因の一つとして、健康志向に配慮した天然成分の使用 (ブラジル産ガラナ・有機栽培コーヒー、有機栽培のザクロジュース/朝鮮人参/エルダーベリー/レモンジュースなど) が挙げられます。他方、成分偽装の問題が市場に悪影響を及ぼす場合もあります。スポーツドリンクが市場全体の71%を占め、今後も更に成長すると見られています。また流通チャネル別にみると、発展途上国での近代的小売業の急速な発展を反映して、ハイパーマーケット・スーパーマーケットが57%のシェアを占める見通しです。

当レポートでは、世界のスポーツ飲料およびエネルギー飲料の市場について分析し、市場の概要や構造、市場規模の動向 (今後5年間の予測値)、製品別・流通経路別・地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査・推計しております。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 分析概要
  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場概要
  • 市場規模とその予測 (収益ベース)
  • 市場規模とその予測 (数量ベース)
  • ファイブフォース分析

第6章 製品別の市場区分

第7章 流通チャネル別市場区分

第8章 地域区分

  • 北米市場
  • アジア太平洋地域市場
  • 欧州市場
  • 他の国々 (RoW) の市場

第9章 主要国市場

第10章 市場促進要因

第11章 促進要因の影響力

第12章 市場の課題

第13章 促進要因・課題の影響力

第14章 市場の動向

第15章 ベンダー環境

  • 競争シナリオ
  • 市場シェア分析
  • その他の有力ベンダー

第16章 主要ベンダーの分析

  • Coca-Cola
  • Monster Beverage Corporation
  • 大塚製薬
  • PepsiCo
  • Red Bull

第17章 付録

  • 略語集

第18章 Technavioについて

図表一覧

目次
Product Code: IRTNTR7753

Overview of the sports and energy drinks market

Technavios research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.

The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.

Product segmentation and analysis of the sports and energy drinks market

  • Energy drinks
  • Sports drinks

Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.

Segmentation by distribution channel and analysis of the sports and energy drinks market

  • Hypermarkets/Supermarkets
  • On-trade
  • Convenience stores
  • Independent retailers

Hypermarkets and supermarkets accounted for 57% of the market share during 2014. This retail format is growing rapidly in developing economies. In ASEAN countries, the penetration of modern retail chains has increased from 38% during 2009 to 45% during 2014.

Geographical segmentation and analysis of the sports and energy drinks market

  • APAC
  • Europe
  • North America
  • ROW

North America dominated the market during 2014 with a market share of around 35%. The report anticipates this region to reach a market value of around USD 44 billion by the end of 2019. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period. During 2014, nearly 49% of the total population in the US was engaged in outdoor activities.

Competitive landscape and key vendors

The global sports and energy drinks market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.

The leading vendors in the market are -

  • Coca-Cola
  • PepsiCo
  • Red Bull
  • Monster Energy

Other prominent vendors in the market include All Sport, Amp Energy, Bomb Energy Drink, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Gusto Organic, Hype Energy Drinks, Labrada Nutrition, Lucozade, Montage Promoters, Pacific Health Labs, Rockstar Energy, Runa Beverages, Staminade, and Trend Food International.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the global sports and energy drinks market
  • What are the key market trends impacting the growth of the sports and energy drinks market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the global sports and energy drinks market
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW
  • What are the key outcomes of the five forces analysis of the sports and energy drinks market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by revenue
  • Market size and forecast by volume
  • Five forces analysis

PART 06: Market segmentation by product

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Sports and energy drink market in North America
  • Sports and energy drink market in APAC
  • Sports and energy drink market in Europe
  • Sports and energy drink market in ROW

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Market share analysis
  • Other prominent vendors

PART 16: Key vendor analysis

  • Coca-Cola
  • Monster Beverage Corporation
  • Otsuka Pharmaceutical
  • PepsiCo
  • Red Bull

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Types of sports drinks
  • Exhibit 03: Overview of global sports and energy drink market
  • Exhibit 04: Global sports and energy drink market 2014-2019 ($ billions)
  • Exhibit 05: Global sports and energy drink market 2014-2019 (billion ounces)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Segmentation of global sports and energy drink market by revenue 2014
  • Exhibit 08: Global sports and energy drink market 2014-2019 ($ billions)
  • Exhibit 09: Global sports and energy drink market by distribution channel by revenue 2014
  • Exhibit 10: Number of convenience stores 2014 and 2015
  • Exhibit 11: Geographical segmentation of global sports and energy drink market by revenue 2014-2019
  • Exhibit 12: Sports and energy drink market in North America 2014-2019 ($ billions)
  • Exhibit 13: Sports and energy drink market in APAC 2014-2019 ($ billions)
  • Exhibit 14: Sports and energy drink market in Europe 2014-2019 ($ billions)
  • Exhibit 15: Sports and energy drink market in ROW 2014-2019 ($ billions)
  • Exhibit 16: Key leading countries
  • Exhibit 17: Impact of drivers
  • Exhibit 18: Impact of drivers and challenges
  • Exhibit 19: Market share analysis of top vendors 2014
  • Exhibit 20: Coca-Cola: Business segmentation by revenue 2014
  • Exhibit 21: Coca-Cola: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 22: Coca-Cola: Geographical segmentation by revenue 2014
  • Exhibit 23: Monster Beverage: Business segmentation by revenue 2014
  • Exhibit 24: Monster Beverage: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 25: Otsuka Pharmaceutical: Business segmentation by revenue 2014
  • Exhibit 26: Otsuka Pharmaceutical: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 27: Otsuka Pharmaceutical: Geographical segmentation by revenue 2014
  • Exhibit 28: PepsiCo: Geographical segmentation by revenue 2014
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