高級マニキュアの世界市場 (2015〜2019年)

ネイル用メイクアップ用品は、世界のカラーコスメティクス市場の11.54%を占めていますが、その中でも最大のセグメントがマニキュア (ネイルポリッシュ) 市場です。この市場を更に細分すると、高級マニキュアの市場シェアが38.62%、一般用マニキュアが61.38%となっています。高級マニキュアは、その成分・配合比率・配色の他、対象顧客層や価格帯によって「比較的買いやすい製品」と「高級市場向け製品」とに二分することができます。高級マニキュアは主に、メイクアップ・スタイルやファッションセンスを際立たせるために使われます。世界の高級マニキュア市場は2014〜2019年にかけて、6.23%の年平均成長率 (CAGR) で成長する見通しです。

当レポートでは、世界の高級マニキュア (ネイルポリッシュ) 市場について分析し、市場の概要や構造、市場規模の動向 (今後5年間の予測値)、地域別の詳細動向、市場の促進・抑制要因とその影響力、主要企業のプロファイル、今後の市場機会などを調査・推計しております。

第1章 エグゼクティブ・サマリー

• 分析結果の概略

第2章 分析範囲

• 分析概要
• 大手ベンダーの主要製品

第3章 市場分析の手法

• 分析手法
• 経済指標

第4章 イントロダクション

• 市場動向の概略

第5章 市場環境

• 市場概要
• 市場規模とその予測
• ファイブフォース分析

第6章 製品別の市場区分

• 市場概要

第7章 地域区分

• 世界の高級マニキュア市場：地域別の内訳

第8章 主要国市場

• 米国
• 中国
• ブラジル
• 日本
• 英国

第9章 市場促進要因

第10章 促進要因の影響力

第11章 市場の課題

第12章 促進要因・課題の影響力

第13章 市場の動向

第14章 ベンダー環境

• 競争シナリオ
• ベンダー別市場シェア分析
• その他の有力ベンダー

第15章 主要ベンダーの分析

• Chanel
• Coty Inc.
• Estee Lauder
• 花王
• L'Oreal
• LVMH
• 資生堂

第16章 付録

• 略語集

第17章 Technavioについて

図表一覧

• Exhibit 01: Product offerings
• Exhibit 02: Challenges vs Market development
• Exhibit 03: Global color cosmetics market by product segment by revenue ($ billions)
• Exhibit 04: Global nail make-up market by product segments by revenue ($ billions)
• Exhibit 05: Global nail polish market segmentation by mass vs premium category by revenue ($ billions)
• Exhibit 06: Global premium nail polish market by product category
• Exhibit 07: Global premium nail polish market by revenue 2014-2019 ($ billions)
• Exhibit 08: Five forces analysis
• Exhibit 09: Global premium nail polish market by product category and revenue 2014 and 2019
• Exhibit 10: Global premium nail polish market by product category and by revenue 2014-2019 ($ billions)
• Exhibit 11: Global up-market premium nail polish market 2014-2019 ($ billions)
• Exhibit 12: Global affordable premium nail polish market 2014-2019 ($ millions)
• Exhibit 13: Global premium nail polish market segmentation by geography 2014 and 2019
• Exhibit 14: Market share gain by Americas
• Exhibit 15: Market share loss by Europe
• Exhibit 16: Market share gain by APAC
• Exhibit 17: Key leading countries
• Exhibit 18: Market drivers
• Exhibit 19: Impact of drivers
• Exhibit 20: Market challenges
• Exhibit 21: Impact of drivers and challenges
• Exhibit 22: Market trends
• Exhibit 23: Chanel: Business segmentation
• Exhibit 24: Coty Inc.: Business/product segmentation 2014
• Exhibit 25: Coty Inc.: Business/product segmentation 2014 by revenue
• Exhibit 26: Coty Inc.: Geographical segmentation by revenue 2014
• Exhibit 27: Estee Lauder: Product segmentation 2014 by revenue
• Exhibit 28: Estee Lauder: Product segmentation by revenue 2013 and 2014 ($ billions)
• Exhibit 29: Estee Lauder: Geographical segmentation by revenue 2014
• Exhibit 30: KAO Corporation: Business segmentation by revenue 2014
• Exhibit 31: KAO Corporation: Business segmentation by revenue 2013 and 2014 ($ billions)
• Exhibit 32: KAO Corporation: Geographical segmentation by revenue 2014
• Exhibit 33: L'Oreal: Business segmentation by revenue 2014
• Exhibit 34: L'Oreal: Geographical segmentation by revenue 2014
• Exhibit 35: LVMH: Business segmentation by revenue 2014
• Exhibit 36: LVMH: Business segmentation by revenue 2013 and 2014 ($ billions)
• Exhibit 37: LVMH: Geographical segmentation by revenue 2014
• Exhibit 38: Shiseido: Business segmentation by revenue 2015
• Exhibit 39: Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions)
• Exhibit 40: Shiseido: Geographical segmentation by revenue 2015

About premium nail polish

Nail make-up contributes approximately 11.54% in revenue to global color cosmetics market revenue. Nail polish is the largest contributing segment in the nail make-up category. Premium nail polish forms 38.62% whereas mass nail polish forms 61.38% in the Nail polish segment. Irrespective of various compositions, ingredients, and color availability; premium nail polish can be categorized into two different variants based on price range and target audience. These categories are affordable premium nail polish and up-market premium nail polish. Consumers are using premium nail polish to enhance their make-up styles and fashion statement.

Technavio's analysts forecast the global premium nail polish market to grow at a CAGR of 6.23% over the period 2014-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the global premium nail polish market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail and salon sales of various premium nail polish, which include:

• Affordable premium nail polish
• Up-market premium nail polish

Technavio's report, Global Premium Nail Polish Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global premium nail polish market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

• Americas
• APAC
• Europe
• MEA

Key vendors

• Chanel
• Coty
• Este Lauder
• Kao
• L'Oral
• LVMH
• Shiseido

Other Prominent Vendors

• Amway
• Clarins
• Markwins Beauty Products
• Proctor and Gamble
• Unilever

Key market driver

• Product innovation and technological advances
• For a full, detailed list, view our report

Key market challenge

• Presence of counterfeit products
• For a full, detailed list, view our report

Key market trend

• Trending Nail art
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2019 and what will the growth rate be
• What are the key market trends
• What is driving this market
• What are the challenges to market growth
• Who are the key vendors in this market space
• What are the market opportunities and threats faced by the key vendors
• What are the strengths and weaknesses of the key vendors

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of the report

• Market overview
• Top-vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by product

• Market overview

PART 07: Geographical segmentation

• Global premium nail polish market segmentation by geography

PART 08: Key leading countries

• US
• China
• Brazil
• Japan
• UK

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

• Competitive scenario
• Vendor share analysis 2014
• Other prominent vendors

PART 15: Key vendor analysis

• Chanel
• Coty Inc.
• Estee Lauder
• KAO Corporation
• L'Oreal
• LVMH
• Shiseido

PART 16: Appendix

• List of abbreviations

PART 17: Explore Technavio