Global Bath and Shower Products Market 2015-2019
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||348216|
|出版日||ページ情報||英文 77 Pages
|バス・シャワー用品の世界市場：2015年〜2019年 Global Bath and Shower Products Market 2015-2019|
|出版日: 2015年12月30日||ページ情報: 英文 77 Pages||
Technavios market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.
The increased demand for organic products is also anticipated to contribute to the market growth during the forecast period. Organic shampoo manufacturers are focusing on developing new products by adding value to the basic cleansing action of shampoos. For instance, dry shampoos are available either in spray or powder formats and are used to absorb dirt and oil on the hair and scalp. They save time and effort, and also help in retaining the natural hair oils that are washed out by standard shampoos.
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.
The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.
The top five vendors in the market are
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.